Telecom
GetGloby Partners with Aleph to Localize Advertising and Marketing Content
GetGloby, an AI & localization startup built by former Googlers to empower businesses to expand into new markets, today announces a partnership with Aleph Group, Inc, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide.
GetGloby is an AI-powered platform that leverages JAGA – GetGloby’s proprietary technology which is capable of understanding specific nuances in local markets – to instantly translate ads and marketing assets into more than 100 languages with high-performing results. Founded by former Googlers, Diego Antista & Juan Fusoni, GetGloby empowers brands to expand into new markets and improve the performance of their ads in existing markets, while significantly reducing their costs.
GetGloby created JAGA after identifying that most available translation engines are general purpose, meaning that they translate to a given language but not to match a specific audience terminology. This works for most industries as people tend to understand the translation even though it may not have the most common words used in that location. Word-for-word translations, which are often used by advertisers, can be an expensive and time-intensive activity, and often leads to campaigns that aren’t aligned with local audiences.
Instead, GetGloby’s translation technology generates translations that adapt to the audiences and maintain the tone and intent of the original message, as it takes into consideration the cultural nuances of the location the user is targeting, the brand’s identity (from landing pages and other sources), industry specifics, the platforms compliance requirements (character limits, negative keywords, etc), and many more. This methodology is called Transcreation, a technique that localizes content within a cultural framework. It allows businesses to relate to an audience like a local, incorporating regional customs and dialects without compromising your brand voice. Transcreation is a cultural adaptation.
As part of the partnership, Aleph will leverage GetGloby’s technology – including JAGA – to efficiently and cost-effectively localize its partners’ ads and marketing content to resonate with any given market, region, country, or audience. GetGloby’s technology will work alongside Aleph’s scalable technology platform to enable advertisers to reach segmented audiences and deliver meaningful results. Globally, Aleph supports more than 22,000 advertisers and services more than 45 of the world’s largest platforms.
Diego Antista, GetGloby CEO said “As a company leveraging AI to break down language barriers, we are pleased to partner with a global enabler such as Aleph. We are hopeful this partnership will help us reach more advertisers worldwide and push forward our mission of empowering global commerce for businesses of all sizes, in every corner of the world.”
“We’re pleased to partner with GetGloby and enhance our technology-driven solution for advertisers around the world.” commented Rabin Yaghoubi, Chief Corporate Development Officer at Aleph and added: “Understanding local audiences and adapting accordingly to deliver a relevant campaign at the right time is critical for generating tangible results. This partnership will enable Aleph to offer a more holistic translation to our partners and support their overall growth objectives.”
Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.
Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.
The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.
The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.
Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.
Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.
President Bola Tinubu has appointment members into the boards of the Nigerian Communications Commission and the Universal Service Provision Fund, both under the Ministry of Communications, Innovation and Digital Economy.
The Special Adviser to the President on Information and Strategy, Bayo Onanuga, disclosed this in a statement on Tuesday.
According to the statement, Idris Olorunnimbe was named Chairman of the NCC board, while Dr Aminu Wada will continue as Executive Vice Chairman and Chief Executive Officer, a position he was appointed to in October 2023 and confirmed by the Senate the following month.
Onanuga said Olorunnimbe previously served on the Lagos State Employment Trust Fund Board, where he chaired the Stakeholder and Governance Committee.
Other NCC board members are Abraham Oshidami (Executive Commissioner, Technical Services), Rimini Makama (Executive Commissioner, Stakeholder Management), Hajia Maryam Bayi, Col Abdulwahab Lawal (retd.), Senator Lekan Mustafa, Chris Okorie, Princess Oforitsenere Emiko, and the board secretary.
The President also approved the board of the USPF, chaired by the Minister of Communications, Innovation and Digital Economy, Dr Bosun Tijani, with Olorunnimbe as Vice Chairman.
Other members are Oshidami, Makama, Aliyu Edogi Aliyu (representative of FMCIDE), Joseph B. Faluyi (representative of the Federal Ministry of Finance), Auwal Mohammed (representative of FMBNP), Uzoma Dozie, Peter Bankole, Abayomi Anthony Okanlawon, Gafar Oluwasegun Quadri, and the USPF secretary.
See the statement below:
PRESIDENT TINUBU APPOINTS BOARD MEMBERS FOR NCC AND USPF
President Bola Ahmed Tinubu has constituted the boards of the Nigerian Communications Commission (NCC) and the Universal Service Provision Fund (USPF), both agencies under the supervision of the Ministry of Communications, Innovation and Digital Economy.
Idris Olorunnimbe was appointed Chairman of NCC, while Dr Aminu Waida remains its Executive Vice Chairman/Chief Executive Officer.
President Tinubu appointed Wada to the position in October 2023, and the Senate confirmed the appointment in November 2023.
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Mr. Olorunnimbe previously served on the Lagos State Employment Trust Fund (LSETF) Board, where he chaired the Stakeholder and Governance Committee and drove impactful youth employment and entrepreneurship programmes.
Other members of the board are:
1. Abraham Oshidami – Executive Commissioner, Technical Services
2. Rimini Makama – Executive Commissioner, Stakeholder Management
3. Hajia Maryam Bayi- Former Director, Human Capital & Administration
4. Col Abdulwahab Lawal (Rtd)
5. Senator Lekan Mustafa
6. Chris Okorie
7. Princess Oforitsenere Emiko
8. Secretary of the Board.
The President also approved the Board of the Universal Service Provision Fund (USPF), with Dr Bosun Tijani, the Minister of Communications, Innovation, and Digital Economy, as Chairman.
Other members are :
1. Idris Olorunimbe – Vice Chairman
2. Abraham Oshidami
3. Rimini Makama
4. Aliyu Edogi Aliyu – (Rep FMCIDE)
5. Joseph B Faluyi – (Rep. of Federal Ministry of Finance)
6. Auwal Mohammed – (Rep. of FMBNP)
7. Uzoma Dozie
8. Peter Bankole
9. Abayomi Anthony Okanlawon
10. Gafar Oluwasegun Quadri and the
11. USPF Secretary
The Federal Government established the Universal Service Provision Fund (USPF) to facilitate the achievement of national policy goals for universal access and service to information and communication technologies (ICTs) in rural, unserved and underserved areas in Nigeria.
Anambra State ICT Agency has restated its commitment to creating a digitally inclusive environment where Persons with Disabilities (PWDs) can access and benefit from government services without barriers.
Speaking when the Anambra State Disability Rights Commission (ADRC), in partnership with the Rule of Law and Anti-Corruption (RoLAC) programme, paid an advocacy visit to his office, the Managing Director/CEO of the ICT Agency, Chukwuemeka Fred Agbata, underscored the Soludo administration’s determination to make governance work for all, including PWDs.
Mr. Agbata noted that intentional inclusion is a key part of the Governor’s technology-driven vision for the state which is why the commission recently received a wide range of digital tools to enhance their productivity.
“Technology is only truly impactful when it works for everyone, regardless of physical ability.
We are committed to removing digital barriers and making our platforms accessible to all residents of Anambra State,” he said.
CFA also disclosed that the Agency will take immediate steps to appoint a Disability Desk Officer, work with the commission to ensure that all government ICT platforms are designed to meet accessibility standards, and as well as incorporate PWD-friendly features into ongoing upgrades of the SolutionLens feedback platform.
The visit also featured presentations from ADRC’s Head of ICT, Mr. Bonaventure Umeokwonna, who outlined the Commission’s priorities, and RoLAC representatives, who pledged continued support for building capacity and strengthening the policy framework for inclusion.
Mr. Valentine Nwachukwu, Head of Planning, Research and Statistics at the Commission, gave the vote of thanks, commending the ICT Agency’s openness to collaboration.
The Anambra State ICT Agency continues to work closely with ministries, departments, and agencies to deepen digital transformation in the state, ensuring that no segment of society is left behind.
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