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Glo Flaunts Strength with “Unlimited”, New Strap Line

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Globacom , telecommunications powerhouse, has unveiled a new strap line to reaffirm  its brand promise to consumers as it prepares to celebrate its 10th anniversary on August 29  this year.
 
Aptly tagged “Unlimited”, the new strap line encapsulates Glo’s commitment to enabling the subscriber achieve his dreams and desires.

It embodies Glo’s attitude towards its stakeholders and its commitment to be always there for them; facilitating the realization of their desires anywhere in the world, through the company’s world-class network.

Mohamed Jameel, Globacom’s group chief operating officer, said the new pay-off line marks a natural progression in the growth of the Glo brand identity and represents the unparalleled commitment of the company to its subscribers.

He explained that “Glo will offer subscribers the power to achieve and excel. It means that with Glo, they can realise their dreams and achieve infinite possibilities. To do this, Glo will give them unfettered access to the best tools that will enhance their productivity and energize their professional and social connections”.

“Unlimited” underscores the essence of the brand’s belief in the consumer in the sense that our subscribers are operating without boundaries in their attitude and altitude towards what they can achieve in life. It means that consumers can therefore go all out, pulling out all the stops in the drive towards achieving their objectives because Glo is always there to make it happen”, he said.

He said that the new pay-off line also represents Glo’s attitude towards its management, staff and indeed all stakeholders because anything positive they seek is possible and Glo shall always be there for them, facilitating the achievement of their desires.

“Conversely, it is also an expression of our determination to go more than the extra mile to surpass the expectation of subscribers. “This means that our staff will always put their best foot forward in their efforts to satisfy our key stakeholders including customers, business partners and host communities with whom they interact from day-to-day”, he stated.

Jameel further explained that the new strap line captures the relevance of the Glo brand promise to its various stakeholders as well as staff after the monumental success of previous strap lines such as “Glo with Pride” and “Rule your World”.

He said that starting with the pay-off line, Glo with Pride at launch, Glo promoted and built a sense of pride in every Nigerian by providing a world class indigenous telecommunications network which offered Nigerians the enablement platform to succeed in different fields of human endeavor.

Glo later followed up with Rule your World, a message of empowerment that helped build confidence in Nigerians that they can achieve their dreams, rule their world and be the best that they want to be.

“So, we are happy at what these slogans have achieved for our company and our subscribers who have been inspired to dream, work hard, achieve their life objectives and rule their world. With the new strap line “Unlimited”, there is indeed no limit to what our stakeholders can achieve if they believe in themselves”, Jameel added.


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NITDA, FCT-UBEB, Collaborate To Foster Digital Literacy In Schools

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In a significant development in Nigeria’s educational sector aimed at boosting digital literacy among school children, the National Information Technology Development Agency (NITDA), is set to collaborate with the Federal Capital Territory Universal Basic Educational Board (FCT-UBEB) towards revolutionising the way young Nigerians engage with technology and equipping them with necessary skills to thrive in an increasingly digital world.

NITDA

The forgoing information is contained in a press statement e-signed by the Head of Corporate Affairs and External Relations at NITDA, Hajia Hadiza Umar.

As per the statement, the Director-General of NITDA, Mallam Kashifu Inuwa Abdullahi , made this known when he hosted a delegation from the Head-to-Head Debate Committee of FCT UBEB led by its Ag. Executive Chairman, Dr Alhassan Sule, at the Agency’s corporate headquarters in Abuja to discuss possible areas of collaboration.

Mallam Abdullahi , who was represented by the agency’s Director of the Information Technology Infrastructure Solutions (ITIS) department, Oladejo Olawumi, stated that the collaboration aligned with a pillar of NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0) 2024-2027 which was to Foster Digital Literacy and Cultivate Talents.

While stating that the pillar was key to the proposed educational board’s debate competition, the NITDA DG emphasised the importance of integrating technology into education to capture the interest and potential of young people.

“Children today, often referred to as digital natives, intuitively use technology and unlike us, who are digital migrants, these children seamlessly adapt to new gadgets and platforms. Therefore, it is essential to embed digital knowledge in their learning environment,” he noted.

Abdullahi disclosed that the agency had been providing infrastructure and resources to facilitate educational transformation as well as digital learning centres across all states of the country.

He added that the Digital Literacy for All programme was a national initiative of the agency which was designed to extend digital education resources to all corners of the country and urged the visitors to key into the programme while he asserted that it would be instrumental in enhancing digital literacy skills among students and out-of-school children alike.

Highlighting the agency’s focus on emerging technologies, Abdullahi stated that extensive research and development were being conducted in areas of Artificial Intelligence (AI) and Robotics which were pivotal for future skill sets.

While referring to a recent collaboration between the agency and the Abuja Enterprise Agency on a Robotics competition organised for secondary schools in Abuja to spur interest in Robotics and technology among students, he said “I think we can work together in this area and make sure that Robotics interest is geared up among the youth.”

Elaborating on the Agency’s ongoing initiatives toward achieving 70 per cent digital literacy in the country by 2027, he further disclosed that the agency was working to integrate digital literacy into the national educational curriculum and providing hands-on experience with technologies like AI and Robotics.

While stressing the importance of addressing the needs of out-of-school children, he mentioned “We are developing programmes in partnership with various stakeholders to attract these children through incentives like school feeding, coupled with digital literacy and other educational training.”

Abdullahi noted that the multifaceted approach would ensure that children were not only fed but also equipped with essential digital skills that would pave the way for a more inclusive and technologically proficient future.

In his earlier remark, Dr Sule commended the agency for their various strategic initiatives to ensure a sustainable digitally transformed economy in the country.

While stating that the head-to-head committee was saddled with the responsibility of conducting the FCT Basic Schools debate competition, he noted that 900 students in the FCT would contest in a debate.

Sule said that finalists from the competition would be moved to a reality house which will be aired live on different media platforms where they would be trained on AI and Robotics.


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Group Seeks Restructuring of N15Bn USPF

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Association of Telecommunications, Information Technology, Cable Satellite Network Operators and Allied Services Employers of Nigeria (ATICEN) has again called on Dr. Bosun Tijani, minister of Communications, Information and Digital Economy,  and Aminu Maida, executive vicecChairman of the Nigerian Communications Commission (NCC), to make the Universal Service Provision Fund (USPF) work for the purpose it was created and be more accountable about the rural telephony projects.

Dr. Bosun Tijani, minister of Communications, Information and Digital Economy

According to the Association, the Fund should be restructured or scrapped if it continues to fail to achieve the purpose for which it was created. It noted that despite the Fund, the digital gap was still wider in the rural areas.

In December last year, the USPF committee led by the Minister unveiled a project on rural telephony powered by solar – one of the many initiatives that USPF aimed at expanding the communication network to rural areas across the country.

It would be recalled that stakeholders in the telecoms industry had called for the investigation of the Fund allegedly misappropriated. The USPF was established in 2003 with an initial N15 billion to promote the widespread availability and usage of network and application services throughout Nigeria.

The NCC charges telecom operators 2.5 per cent of their turn-over as licensing fees, of which 40 per cent of the licensing fees is transferred to the designated fund called USPF.

However, despite the Fund, a wider digital divide still exists in the rural areas as many rural communities in the country are yet to be adequately connected to the country’s telecommunication system.

This lapse has been attributed to the misappropriation of funds partly budgeted for that project by some officials who held sway in the sector in the recent past. Sensing the mismanagement of the fund, some players in the sector called on the Presidency and the National Assembly to investigate the utilisation of the Universal Service Provision Fund (USPF) earmarked to bridge the infrastructure gap in the rural area.

They made the call following the non-impact of the Fund established by the Federal Government to facilitate the achievement of national policy goals for universal access and universal service to information and communication technologies (ICTs) in rural, unserved, and underserved areas in Nigeria.

The Fund is being managed to facilitate the widest possible access to affordable telecommunications services for greater social equity and inclusion for the people of Nigeria.

It would be recalled that a sum of N15.174 billion was recommended for approval as the Universal Service Provision Fund’s 2019 budget. Since it was established, the industry players said it had never had any impact on the telecoms industry, claiming that the fund had not been used for the purpose it was established.


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MTN Rallies MSMEs on Social Media Challenge to Promote creativity and innovation

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As the 2024 World MSME Day approaches, leading ICT company, MTN Nigeria has announced a social media challenge for MSMEs.

MTN

This challenge aims to encourage creativity and innovation in the way these businesses operate.

World MSME Day is an annual event that recognizes the vital contributions of the Micro, Small, and Medium enterprises (MSMEs) to the achievement of the nation’s Sustainable Development Goals (SDGs).

According to a report by the National Information Technology Development Agency (NITDA), MSMEs significantly contribute to Nigeria’s SDGs accounting for about 43% of the country’s GDP and 84% of employment.

To commemorate the World MSME Day celebration, MTN Nigeria has tasked MSME entrepreneurs who are active on social media to participate in a challenge.

The challenge requires business owners to upload a video showcasing their creative use of any one of the MTN’s business solution tools with the hashtag #MTNMSMEChallenge.

The winning business will be rewarded with free radio publicity, while four other business owners will receive exciting prizes. The challenge will run till June 27, 2024, on all social media platforms.

This initiative reflects MTN Nigeria’s ongoing commitment to supporting small and medium businesses in Nigeria. The company provides these enterprises with the right tools to perform competitively in the market and enhance the quality of their services.

Some of the business tools available for the MSMEs to utilise in the challenge include:

  • Meetings+: Powered by Zoom, is a video conferencing platform that integrates video, voice, and chat features and offers daily, monthly and yearly subscription plans – with current discounts of up to 55%
  • EyeSyte – A Wi-Fi/4G enabled smart device designed to provide real-time, 24/7 security for businesses, environments, assets, and homes. The devices will be discounted at 5% during the World MSME week
  • ESET from MTN:  A high-quality cybersecurity solution that protects valuable data and devices from cyber threats without slowing down work.

By encouraging the creative use of these tools, the company aims to empower MSMEs to thrive in the Nigerian market, ultimately contributing to the nation’s economic development.


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