E-Business
Global Investors Tune into SWIRL as Live Video in Ecommerce Takes off

Live video shopping SaaS platform SWIRL has raised $250,000 in a pre-seed funding round led by global strategic investors and angels based in the US, Singapore, Middle-East and Europe including Gaurav Agarwal (Freedom Financial Network), Asheesh Khaneja (ex-IBM), Siddarth Razdan (FirstBridge Fund), Vineet Sharma (Dentsu) and Nirmal Shah (Prism Advisory) among others.

SWIRL aims to empower brands globally with experiential technology to engage more customers, shorten their purchase journey and accelerate online sales. SWIRL is on a mission to make ecommerce more engaging and human by bringing the in-store shopping experience online.
Their cloud based interactive and live video commerce SaaS platform helps both D2C brands and Retail enterprises to directly engage, convert and retain more customers using real-time virtual shopping that can also be whitelabelled and integrated with any existing eCommerce platform such as Shopify, Wix, WordPress, Magento, etc.
Founded in 2020, by Kaizad Hansotia and Bheshaj Joshi, SWIRL helps brands convert (on average) 3x more customers using shoppable short videos, livestream shopping and 1:1 virtual shopping.
The technology is state-of-the-art, infinitely scalable and contains a proprietary layer on top of video using text, chat (WhatsApp and SMS) and voice to make the entire shopping experience human-like.
SWIRL is trusted by over 100s of brands including ITC Fabelle, Unlimited Fashion by Arvind, GIVA, Zariin, and more recently has started working with Finnish fashion brand Ivana Helsinki.
It has helped brands like BeChef to increase their add-to-cart ratio by 400% and has seen 3x conversion rates compared to traditional ecommerce platforms.
On average, SWIRL has helped businesses to shorten their customer journey by cutting down the time it takes for them to purchase by 50-60%.
The consumer adoption of video-led social commerce has not only been accelerated during the pandemic but there is a permanent change in their buying behaviour which means that the future of retail and ecommerce belongs to companies that can replicate the offline shopping experience, digitally.
Quarterly revenues at SWIRL have increased 300% this year and it will soon begin to raise an institutional round for ramping up its growth and expand to multiple categories beyond ecommerce as it aims to officially enter the US & European markets by early 2022, with a goal to become one of the top 5 businesses in the experiential technology sector.
“Wherever the end consumer is involved, live commerce will play a major role in enabling sales by bridging the online-offline divide.
Right now it may be ecommerce, but if other industries such as financial services, real estate, automobile, travel & hospitality adapt, then we are potentially looking at $1 trillion opportunity which means video led sales engagement models will occupy 10-15% of global ecommerce market share by 2025” said Kaizad Hansotia, Founder & CEO of SWIRL
SWIRL offers businesses full control over the customer data and allows them to get real-time engagement analytics and post-show data points to optimise campaigns for future sales. Additionally, it easily integrates with a wide range of ecommerce platforms such as Shopify, WooCommerce among others without writing a single line of code.
“Just like how WhatsApp displaced SMS for many people, video ecommerce is going to become the new gold standard and make the static image-based online shopping experience a thing of the past” added Bheshaj Joshi, Co-Founder & COO of SWIRL.
The fundraise will be used to support the company’s growth to optimise its multi-cloud video commerce technology platform that enables retailers to empower their in-store associates to provide an immersive video shopping experience for a global audience.
“I believe the SWIRL Live Video Shopping solution is ready for global adoption. Its diverse use-cases across multiple verticals such as fashion, beauty, lifestyle, jewellery, luxury and beyond, have an immediate topline impact and increased conversion rates.
The ROI is just amazing for both SMB’s and large enterprises that are building their direct-to-consumer channels” said Asheesh Khaneja on investing in the funding round.
“I think video social interactive commerce is an idea whose time has come and 5G will only accelerate this trend. Happy to be a part of SWIRL’s journey to becoming a global leader in this space” said Siddarth Razdan on investing in the funding round.
E-Business
Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.
Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.
According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.
To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.
The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.
The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.
“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.
E-Business
Local App Developers Rake $1m in Sales in 2025- NOTAP

National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.
Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.
She said it was also a direct outcome of targeted support initiatives led by NOTAP.
She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.
According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.
“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.
“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.
“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.
Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.
“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.
“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.
The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.
She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.
“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.
Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.
“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.
She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.
According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.
“Three years ago, many of these developers were only providing support services to foreign companies.
“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.
The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.
“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.
“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
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