Broadcasting
Goldberg Premieres Owambe TVC with Mr Macaroni, DJ Kaywise and Odunlade Adekola
Goldberg Lager Beer releases an all-new tv commercial featuring Brand ambassadors Odunlade Adekola, Dj Kaywise, and comedian Debo Adebayo, aka Mr. Macaroni. The commercial was launched on September 11, 2021, to mark the inaugural edition of Goldberg World Omoluabi Day.
The Goldberg World Omoluabi Day is a day set aside to celebrate industrious individuals in society who, in various capacities, have left an impact. It is Goldberg’s way of showing gratitude and respect to these titans of their respective communities.
Furthermore, the TVC titled “Omoluabi” vividly captures the spirit of the Yoruba people who are the predominant settlers in the southwestern region of Nigeria. It highlights specific characters worth celebrating in a typical Owambe setting. The brand core values are steeped in promoting culture and the tenets of the Yoruba people while also recognizing, celebrating, and rewarding hard work.
In that vein, it adopted a traditional wedding party (Owambe) setting. The plot centers around one of the brand’s slogans ‘The mark of respect’ to tell a story of properly observing customary processions.
This theme comes to light when the groom-to-be flouts one of the wedding protocols by not removing his cap as a show of respect. Consequently, he was chastised by the father of the bride. He eventually does what was respectably required of him for the ceremony to continue.
No doubt, there has been seepage of western culture into indigenous ones. In Yorubaland, certain rites are observed out of respect to those who came before.
Although the TVC also showcases rich cultural values through costumes, food, and music, it beams light on customary rites, ensuring that certain key characters who are the life of the party, are celebrated.
At the premiere which was held at the palace of the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Olaoluwa Babalola, Senior brand manager, Goldberg reiterated the core values of Goldberg while explaining the essence of the TVC. He said:
“At the core of Goldberg is identity. Over the years, the brand has been at the forefront of promoting the culture and tenets of the average southwesterner while celebrating and rewarding true Omoluabis.
“We hope to send a message to the younger ones about the importance of culture in our lives. Be it in terms of organization and nation-building. It is for them to realize that identity is important. To be proud of their origin story.”
The well-attended premiere was host to high profile personalities like The Ooni of Ife, Mr. Macaroni, Odunlade Adekola, DJ Kaywise, Nollywood act, Lateef Adedimeji to mention a few
Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.
NIPR
The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.
Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.
He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.
Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.
The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.
Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.
Netflix
The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.
Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.
“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.
The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.
Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.
Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”
Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.
A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.
The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.
As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.
Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.
This is the most significant content cutback the service has seen in years.
The affected channels are:
Discovery Channel
TLC
Cartoonito
Cartoon Network
CNN International
Food Network
The Travel Channel
TNT
Investigation Discovery
Real Time
HGTV
Discovery Family
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