Broadcasting
Goldberg Premieres Owambe TVC with Mr Macaroni, DJ Kaywise and Odunlade Adekola

Goldberg Lager Beer releases an all-new tv commercial featuring Brand ambassadors Odunlade Adekola, Dj Kaywise, and comedian Debo Adebayo, aka Mr. Macaroni. The commercial was launched on September 11, 2021, to mark the inaugural edition of Goldberg World Omoluabi Day.

The Goldberg World Omoluabi Day is a day set aside to celebrate industrious individuals in society who, in various capacities, have left an impact. It is Goldberg’s way of showing gratitude and respect to these titans of their respective communities.
Furthermore, the TVC titled “Omoluabi” vividly captures the spirit of the Yoruba people who are the predominant settlers in the southwestern region of Nigeria. It highlights specific characters worth celebrating in a typical Owambe setting. The brand core values are steeped in promoting culture and the tenets of the Yoruba people while also recognizing, celebrating, and rewarding hard work.
In that vein, it adopted a traditional wedding party (Owambe) setting. The plot centers around one of the brand’s slogans ‘The mark of respect’ to tell a story of properly observing customary processions.

This theme comes to light when the groom-to-be flouts one of the wedding protocols by not removing his cap as a show of respect. Consequently, he was chastised by the father of the bride. He eventually does what was respectably required of him for the ceremony to continue.
No doubt, there has been seepage of western culture into indigenous ones. In Yorubaland, certain rites are observed out of respect to those who came before.
Although the TVC also showcases rich cultural values through costumes, food, and music, it beams light on customary rites, ensuring that certain key characters who are the life of the party, are celebrated.
At the premiere which was held at the palace of the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Olaoluwa Babalola, Senior brand manager, Goldberg reiterated the core values of Goldberg while explaining the essence of the TVC. He said:

“At the core of Goldberg is identity. Over the years, the brand has been at the forefront of promoting the culture and tenets of the average southwesterner while celebrating and rewarding true Omoluabis.
“We hope to send a message to the younger ones about the importance of culture in our lives. Be it in terms of organization and nation-building. It is for them to realize that identity is important. To be proud of their origin story.”
The well-attended premiere was host to high profile personalities like The Ooni of Ife, Mr. Macaroni, Odunlade Adekola, DJ Kaywise, Nollywood act, Lateef Adedimeji to mention a few
Broadcasting
NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

Nigeria Union of Journalists (NUJ) has criticised the National Broadcasting Commission (NBC) over a recent directive to broadcast stations, describing it as a threat to free speech and press freedom.

In a press release signed by Achike Chude, national secretary, the union said it viewed the NBC’s notice released on 17th April with “grave concern and utter disappointment.”
It said the directive, which warned broadcasters to ensure “strict and uncompromised compliance,” was “nothing short of a veiled attempt to gag the media and institutionalise censorship.”
The union argued that the NBC’s warning against anchors expressing “personal opinions” interferes with newsroom decisions.
“Journalism, particularly in the realm of current affairs and political analysis, requires robust engagement,” the NUJ said.
It added, “To strip presenters of their right to analyze and contextualise news is to reduce the Nigerian media to a mere mouthpiece.”
The NUJ also faulted what it called vague rules and harsh penalties.
It said classifying such actions as offenses punishable by fines or suspension creates “a chilling effect.”
According to the statement, “This regime of fear encourages self-censorship, where journalists are too afraid to ask tough questions.”
Citing Section 39 of the 1999 Constitution, the union stressed that freedom of expression includes “the freedom to hold opinions and to receive and impart ideas and information without interference.”
It added, “The NBC Code cannot and must not be used to override the supreme law of the land.”
The NUJ called for dialogue instead of threats and urged journalists to remain “resolute, professional, and fearless.”
It said, “The media is the watchdog of society, not the lapdog of the government.”
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
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