Broadcasting
Goldberg Premieres Owambe TVC with Mr Macaroni, DJ Kaywise and Odunlade Adekola
Goldberg Lager Beer releases an all-new tv commercial featuring Brand ambassadors Odunlade Adekola, Dj Kaywise, and comedian Debo Adebayo, aka Mr. Macaroni. The commercial was launched on September 11, 2021, to mark the inaugural edition of Goldberg World Omoluabi Day.
The Goldberg World Omoluabi Day is a day set aside to celebrate industrious individuals in society who, in various capacities, have left an impact. It is Goldberg’s way of showing gratitude and respect to these titans of their respective communities.
Furthermore, the TVC titled “Omoluabi” vividly captures the spirit of the Yoruba people who are the predominant settlers in the southwestern region of Nigeria. It highlights specific characters worth celebrating in a typical Owambe setting. The brand core values are steeped in promoting culture and the tenets of the Yoruba people while also recognizing, celebrating, and rewarding hard work.
In that vein, it adopted a traditional wedding party (Owambe) setting. The plot centers around one of the brand’s slogans ‘The mark of respect’ to tell a story of properly observing customary processions.
This theme comes to light when the groom-to-be flouts one of the wedding protocols by not removing his cap as a show of respect. Consequently, he was chastised by the father of the bride. He eventually does what was respectably required of him for the ceremony to continue.
No doubt, there has been seepage of western culture into indigenous ones. In Yorubaland, certain rites are observed out of respect to those who came before.
Although the TVC also showcases rich cultural values through costumes, food, and music, it beams light on customary rites, ensuring that certain key characters who are the life of the party, are celebrated.
At the premiere which was held at the palace of the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Olaoluwa Babalola, Senior brand manager, Goldberg reiterated the core values of Goldberg while explaining the essence of the TVC. He said:
“At the core of Goldberg is identity. Over the years, the brand has been at the forefront of promoting the culture and tenets of the average southwesterner while celebrating and rewarding true Omoluabis.
“We hope to send a message to the younger ones about the importance of culture in our lives. Be it in terms of organization and nation-building. It is for them to realize that identity is important. To be proud of their origin story.”
The well-attended premiere was host to high profile personalities like The Ooni of Ife, Mr. Macaroni, Odunlade Adekola, DJ Kaywise, Nollywood act, Lateef Adedimeji to mention a few
Broadcasting
Techy Accountants in partnership with ACCA Host AccounTech Summit to Empower Finance Professionals
The AccounTech Summit, hosted by The Techy Accountant in partnership with the Association of Chartered Certified Accountants (ACCA), is a groundbreaking event designed to navigate the evolving landscape of the finance industry in the digital era.
Recognizing the critical need for finance professionals to adapt to technological advancements and emerging trends, this summit is a driving force for innovation, transformation, and progress.
The event is set to take place as follows:
Date: August 15th, 2024,
Location: Radisson Blu Anchorage Hotel in Lagos, Victoria Island, Nigeria.
Time: 9:00 A.M
The summit aims to celebrate achievements in the finance sector, support entrepreneurship ventures, and enlighten participants on industry challenges and opportunities. With a focus on bridging the employability gap and promoting high-quality skill development in finance, the summit aims to address the evolving landscape of the industry in the digital age.
Over the past six years, The Techy Accountant has graduated over 1000 finance professionals and trained more than 5000 individuals worldwide.
Event Highlights
The one-day event will bring together over 200 attendees, including finance professionals, entrepreneurs, policymakers, academics, and Techies.
Attendees can expect a day of immersive learning and collaboration, culminating in an award and grant ceremony. Event Highlights include keynote sessions, interactive workshops, panel discussions, and networking opportunities, all centred around the theme “Emerging Tech in Accounting & Finance – A Game Changer.”
Commenting on the summit, Mrs. Toyin Olufon, Founder of The Techy Accountant stated, “We believe in equipping finance professionals with the skills needed to thrive in a rapidly changing industry”.
Commenting on the collaboration, Mopelola Jatto, CFA, Regional Head, ACCA Nigeria remarked, “Partnering with The Techy Accountant underscores our commitment to fostering innovation and driving excellence in the finance profession. Together, we aim to equip professionals with the skills and knowledge required to thrive in the digital age.”
TO REGISTER, VISIT: https://thetechyaccountant.org/event/the-techy-accountants-account-tech-summit-2024
Broadcasting
NASENI, Nasarawa State, Firm to Establish Tractor Manufacturing Plant in North-Central Geo-political Zone
National Agency for Science and Engineering Infrastructure (NASENI) is set to collaborate with Nasarawa state government and Bobtrack Tractors, a division of Saint Bob Motors Limited to start the manufacturing and assembling of tractors in the north-central geo-political zone.
The facilities and infrastructure available at one of NASENI’s Institutes, Agricultural Machinery and Equipment Development Institute (AMEDI), Lafia, Nasarawa state will be used for assembling and manufacturing of the tractors.
According to the Executive Vice Chairman/Chief Executive Officer, NASENI, Mr. Khalil Suleiman Halilu, the project which is aimed at creating wealth and jobs for Nigerian youths is in line with President Tinubu’s Renewed Hope Agenda of ensuring food security and promotion of mechanized farming and agro-business in the country. Halilu disclosed this when the Executive Governor of Nasarawa State, Engr. Abdulahi A. Sule led a delegation comprising of Bob Track Tractors to pay a visit to the Agency’s headquarters in Abuja on Monday, April 22nd, 2024.
Mr. Halilu who assured Governor Sule and the delegation of NASENI’s readiness to do business with them, said, “the Agency is willing to partner with you and sign the memorandum of understanding (MoU) so that in the next couple of weeks we will move into action.”
He disclosed that Mr. President had recognized NASENI as a national brand and its National Tractor Recovery Programme wherein 55,000 tractors would be refurbished for mechanized farming nationwide.
In his remarks, Governor Sule said, he aligned with NASENI’s vision of collaborating and promoting made-in-Nigeria goods and also believed that government’s role is to provide a level playing field necessary for businesses to thrive.
The objective of his visit, he said, was to introduce the Bob Track Tractors which deals in assembling and manufacturing of tractor and farm implements with offices in Port Harcourt to NASENI so that it could utilize the existing facilities at AMEDI, Lafia for assembling of tractors instead of acquiring a new land for the business.
The CEO of Bob Track Tractors, Mr. Ibifiri A.C. Bob Manuel said, “We are ready to take up the facility that you have in Nasarawa State, create employment and wealth for the youths in the area and also use it as a hub to drive mechanized agricultural vision of the present administration. We are willing to invest in Nasarawa state with help of His Excellency, his team and NASENI.”
Broadcasting
ARISE News Channel Goes Live in SA, 9 Other Southern African Countries
ARISE News Channel, Africa’s premier broadcaster, has announced its expansion into South Africa and nine other Southern African countries.
The channel is now available on Multichoice/DSTV Channel 416 in South Africa, Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia, and Zimbabwe.
With this expansion, ARISE News Channel is now live in 54 African countries, including Kenya, Tanzania, Rwanda, Uganda, Cameroon, Sudan, Ghana, Senegal, and Cote d’Ivoire, among others.
Celebrating its 11th anniversary on January 31, ARISE News Channel continues to showcase Africa’s diversity in business, politics, technology, commerce, science, sports, show business, and fashion, while projecting the best of Africa and its cultures globally.
Nduka Obaigbena, chairman and editor-in-chief of ARISE News Channel,, expressed determination to launch the channel in all countries worldwide, stating, “The move to Southern Africa reaffirms ARISE News Channel’s position as the leading broadcaster in Africa with independence and clear thinking. We are determined to celebrate the best of Africa and tell the African story in the global marketplace.”
He added, “We shall continually showcase the emerging African century where Nigeria and other African countries will be some of the leading economies around the world. This is a marathon and not a dash: we will do for Nigeria and Africa what the CNN, the BBCs, and Aljazeeras have done for their nations and regions. In the emerging African AI- driven new information highway, no one will shape your narrative better than you.”
- Telecom2 days ago
Telcos Record N27Bn Loss from Damaged Fibre Cables
- News2 days ago
FG to Secure Fresh $2.25Bn World Bank Loan
- Telecom2 days ago
NCAIR Relaunch: Pantami, Tijani Fight for Credit
- Telecom3 days ago
ABoICT Lecture 2024 to Focus on Artificial Intelligence (AI) In A Digital Economy
- News3 days ago
Wema Bank Launches 5th Edition of Youth-Focused Hackathon, “Hackaholics”
- E-Business2 days ago
Forex Volatility will Not End Overnight- CBN Gov
- E-Financial2 days ago
Dimon, JP Morgan CEO Describes Bitcoin as Fraud, Ponzi Scheme
- News3 days ago
AMCON Moves Against Firm’s MD, Directors over N42b Debt