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Google, MyAdsApp, Others Educate Start-ups at NITEC’16

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Global Problems are basically human problems, according to Simeon Ononobi, founder, MyAdsApp.com, which are typically challenges that can be felt everywhere else.

To solve these problems, Ononobi, who doubles as the CEO SimplePay, said that start-ups in Nigeria and Africa in general should be focused on solutions that engender convenience, affordability, shelter, poverty, information, flexibility and affective.

He made the intervention during a presentation at the just concluded Nigeria International Technology Exhibition & Conference (NITEC 2016), held in Lagos, adding that start-ups ‘Thinking Global’ while positioning their solutions, cannot be overemphasised.

To ‘Think Global’, he noted, implies asking critical questions such as, “Are you solving a Problem? Can tech provide a solution? Do you have Less Human Intervention? Does the business rely on you? Can you scale it”?

Using ‘MyAds’ platform as a template, he said, the application was designed to solve advertising needs in the country.

‘MyAds’ show all manners of Ads on one’s phone when ever they receive calls, and in return credit them with some points, which they can convert to airtime of any Network of their choice.

MyAds app, actually, is a very cool application that does not require any root access, thus, “We are solving advertising need, creating value; we are creating wealth; solving a peculiar problem; we are scaling because we prepared the solution for it from scratch.

On why MyAdsApp.com solution is scalable, Ononobi said, “We Are Solving and Advertising Problem; giving analytics to the Advertisers; paying the users to help build the products; very little money (but shared by all); creates jobs/ alleviates poverty; global problems;

Digital Marketing
Nodding in agreement, Juliet Ehimuan-Chiazor, country manager, Google Nigeria, who delivered a paper on “Trends Driving the Future of Marketing & the Digital Landscape”, the internet has become an accelerator of ‘everything’ as five billion people expected to be online and ten billion mobile phones connected online by 2020.

Ehimuan-Chiazor believes that African Startups should draw strength from the fact, “The Static Consumer is A Dying Breed”, hence digital marketing is daily creating opportunities for innovators.

She said that with the evolution of ‘digital consumer’, Mobile will become the center of marketing, as statistics by Google reveals that in 2015, the average time spent per day by Nigerian Adults were 3hrs on Mobile! Which is about 51% of all digital time spent.

She said that winning the battle requires mastering a moment mindset; reminding the participants that content will remain the king which will spur the merger of digital and creative agencies, disrupting traditional marketing models.

According to her, “Brands will create, co-create and curate content. Social media will become the internet as consumer service is going social”.

In summary, the Google Country Manager reiterated that the fortunes African start-ups are searching for are hidden in the internet, “The Static Consumer is A Dying Breed; Personalised data driven Marketing will be more refined; Mobile will be the Backbone of Everything; Content will remain king; Social will drive a lot of Internet activity; Tomorrow’s Competitors look nothing like Yesterday’s Foe and Analytics/Big Data mastery are business imperatives”.

Kids & Coding
On his part, Charles Emembolu, CEO, Crestsage Ltd, said that believe “…every African child should learn (know) how to program a computer”, led to the setting up TechQuest.

TechQuest holds fun, interactive, practical sessions where we equip children with the skills they need to build interesting animations, awesome games, interactive websites, engaging apps and inspiring science projects.

“Knowledge is like a garden; if it is not cultivated, it cannot be harvested. For instance, every web programmer needs to know the basics of HTML – HyperText Markup Language. HTML is the “skeleton” of the World Wide Web. So, a visual, drag-and-drop programming language built by some really smart folks at MIT; it is arguably the best tool for introducing anyone to coding,” Emembolu said.

Opportunities For Africa in Gaming Industry
Is There An Opportunity For The African Gaming Industry? Zubair Abubakar, co-founder, Chopup Games can’t agree less.

Quoting PwC report, he said that South Africa the most developed market on the continent is predicted to grow from $204m in 2013 to $314m by 2018; “Kenya, could grow from $44m to $103 over the same period”.

Nigeria, however, is not left out in the games market, as the country can grow from $71m to $170m (¬N48bn) over the same period.

On why local gaming companies are not milking the cow yet, Abubakar, listed lack of proper distribution channels; little or no funding available and dearth of skilled human resource” as challenges facing the local companies.

He suggested angel/VC funds for gaming; skills development/training in game design and development; collaboration with other gaming companies, as part of solutions to the challenges.


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Firm Reviews the Evolution of Phishing Threats in 2025

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A new Kaspersky review reveals how cybercriminals revived and refined phishing techniques to target individuals and businesses in 2025, including calendar-based attacks, voice message deceptions and sophisticated multi-factor authentication (MFA) bypass schemes.

The findings emphasise the critical need for user vigilance, employee training and advanced email protection solutions to counter these persistent threats moving forward.

Calendar-based phishing targets office workers

A tactic originally from the late 2010s, calendar-based phishing, has reemerged with a focus on B2B environments. Attackers send emails with calendar event invitations, often containing no body text, hiding malicious links in the event description.

When opened, the event auto-adds to the user’s calendar, with reminders urging them to click links leading to fake login pages, such as those mimicking Microsoft.

Previously aimed at Google Calendar users in mass campaigns, this method now targets office employees. Organisations should conduct regular phishing awareness training, such as simulated attack workshops, to teach employees to verify unexpected calendar invites.

Voice message phishing with CAPTCHA evasion

Phishers are deploying minimalist emails posing as voice message notifications, containing sparse text and a link to a basic landing page. Clicking the link triggers a chain of CAPTCHA verifications to bypass security bots, ultimately directing users to a fraudulent Google login page that validates email addresses and captures credentials.

This multi-layered deception highlights the need for employee training programmes, such as interactive modules on recognising suspicious links and advanced email server protection solutions like Kaspersky SecureMail, which detect and block such covert tactics.

MFA bypass via fake cloud service logins

These sophisticated phishing campaigns are targeting multi-factor authentication (MFA) by mimicking services like pCloud (a cloud storage provider that offers encrypted file storage, sharing and backup services).

These emails, disguised as neutral support follow-ups, lead to fake login pages on lookalike domains (e.g., pcloud.online). The pages interact with the real pCloud service via API, validating emails and prompting for OTP codes and passwords, granting attackers account access upon successful login.

To counter this, organisations should implement mandatory cybersecurity training and deploy email security solutions like Kaspersky Security for Mail Servers, which flags fraudulent domains and API-driven attacks.

“With phishing schemes growing more deceptive, Kaspersky urges users to treat unusual email attachments, like password-protected PDFs or QR codes, with caution and verify website URLs before entering any credentials.

“Organisations should adopt comprehensive training programmes, which includes real-world simulations and best practices for spotting phishing attempts. Additionally, deploying robust email server protection solutions ensures real-time detection and blocking of advanced phishing tactics,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 


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NDPC Commits to Balancing Data Privacy, Protection Information

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Nigerian Data Protection Commission (NDPC), has expressed its commitment to balance information around data privacy and protection.

NDPC Commits to Balancing Data Privacy, Protection Information

Dr. Vincent Olatunji, national commissioner, NDPC, stated this in Abuja, at the National Data Privacy Summit with the theme, “Privacy in the Era of Emerging Technologies,” organised by the commission.

Olatunji said the NDPC, at the moment, was looking at balancing information around data privacy and protection.

“What we are doing is just to look at how to balance information around privacy and protection, which is really important, because as we are innovating, at the same time, we have to consider issues around privacy and protection,” he stated.

He added that the commission has been very bold in taking risks that would bring about growth.

“Our starting point is growing at a very alarming rate, and we are not afraid of anything. We can take risks. And that is why a lot is happening in Nigeria, and this is the level of clarity,” he explained.

In his address, Dr. Aminu Maida, executive vice chairman (EVC) of the Nigerian Communications Commission (NCC),  stated that Internet of Things holds promise for Nigeria’s economy.

The EVC, who was represented by Abraham Oshadami, executive commissioner, Technical Services (ECTS), noted that, “in an era in which digital assets, Internet of Things, future digital computing and other transformative technologies are key, and both a cornerstone of building trust for the adoption and a prerequisite for sustainable progress.

“Emerging technologies hold immense promise for Nigeria’s grand economy, but they also introduce complex risks to personal and individual rights.

“So, balancing innovation through post-ethical safeguards and public trust is the first step to ensuring that global digital advancement benefits all Nigerians without compromising their privacy or their security,” he added.

“As we just heard from the Nigeria Police, telecom operators have a vast amount of sensitive historical information daily, including connectivity apps and collaboration on privacy, security, and number protection, both to their and their inheritors,” he said.

Dr. Bako Shurkuk, commissioner for Science, Technology and Innovation, Plateau State, who represented Caleb Mutfwang, Governor of Plateau State, said, emerging technologies can be harnessed to attain sustainable growth.

 


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OADC Lagos Reinforces Commitment to Local Data Hosting and Digital Transformation @ NDPC’s National Privacy Week Summit

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Open Access Data Centres (OADC) Lagos has reaffirmed its commitment to Nigeria’s data protection and digital transformation agenda through its sponsorship and active participation in the Nigeria Data Protection Commission’s (NDPC) National Privacy Week Summit.

The National Privacy Week Summit, organised by the NDPC, convened policymakers, regulators, technology providers, and industry stakeholders to promote data privacy awareness, strengthen compliance with the Nigeria Data Protection Act (NDPA), and advance conversations around data security, sovereignty, and responsible data governance.

As a sponsor of the event, OADC Lagos demonstrated its continued support for the Federal Government’s drive toward local data hosting and data domiciliation, which are increasingly critical to safeguarding sensitive information, enhancing regulatory compliance, and building trust in Nigeria’s digital economy.

Through its carrier-neutral, Tier III Design certified data centre in Lekki, Lagos, OADC provides secure, resilient, and compliant infrastructure that enables government institutions and private sector organisations to host and manage data locally while meeting international best practices.

Commenting on the engagement, Adesola Adesugba, Country Marketing Manager, Open Access Data Centres Nigeria, said: “We are proud to have supported the Nigeria Data Protection Commission through the National Privacy Week Summit and to stand alongside the government in advancing Nigeria’s digital transformation objectives.

“Strengthening local data hosting and domiciliation is fundamental to national data sovereignty, improved security, and sustainable digital growth, and OADC Lagos remains committed to enabling this future.”

OADC’s participation at National Privacy Week Summit underscores its role as a trusted digital infrastructure partner to government and enterprise, supporting secure cloud connectivity, regulatory compliance, and the long-term development of Nigeria’s digital ecosystem.

Open Access Data Centres is part of the WIOCC Group and operates open-access, world-class data centres across Africa, serving cloud providers, network operators, enterprises, and public sector institutions.


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