Telecom
Google Search Trends Reveal Nigerians More Interested in Artificial Intelligence than Ever Before
Nigerians interest in Artificial Intelligence, (AI) have increased by 5,000% more in 2022 than 2021, according to Google search trends released on Friday.
According to the report, search interest in “artificial intelligence” reached a record high in 2022 in Nigeria and across the world.
Top trending questions in Nigeria include “what is AI art”, “what is deep learning in artificial intelligence”, “how to become an AI engineer” and “when was artificial intelligence invented” – all of which have been searched 5,000% more in 2022 than 2021.
Other searches included “what is artificial intelligence all about” (+370%), “is artificial intelligence a course” (+260%) and “what is artificial intelligence” (+130%).
Google, who views AI as a solution for addressing significant societal challenges, like climate change, recently shared their approach to pursuing AI responsibly, which includes the need to prioritise building and testing for safety, and prioritising its purpose for public good.
Matt Brittin, President of Google Europe, the Middle East and Africa said: “It’s great to see people in Nigeria showing more of an interest in the transformational technology that is AI.
“AI is already a key part of many of our lives – in fact, if you use Google tools regularly, you’re probably using AI without even realising:
“it’s what helps Maps give you the fastest or most fuel-efficient route, or Search to find what you’re looking for. We’re continuing to pursue AI boldly and responsibly – creating tools that improve the lives of as many people as possible.”
The trends, released today, also show that people in Nigeria are increasingly interested in protecting their cybersecurity and online privacy.
In 2022, searches for “computer security” were the top form of security searched worldwide and in Nigeria, while “cybercrime” was searched at record levels globally. Nigerians frequently searched for cyber security – with “what is ethical hacking” increasing by over 5,000%, while searches for “what is cybersecurity” and “what is a virus in a computer” increased by 200% and 80% respectively.
Google is using AI to address security challenges – including on Gmail, which automatically blocks more than 99.9% of malware, phishing and spam and protects more than 1.5 billion inboxes using AI.
With more people using the internet than ever before, to manage every aspect of their daily lives, people in Nigeria are also interested in increasing their privacy online. Searches for “private browsing” surged in 2022, increasing by 70% – while Nigerians searched for “one time password” more than any other country worldwide. Searches for “password manager”- a Google tool that makes it easy to use a strong, unique password for all of your online accounts – also reached a 10 year high in Nigeria.
People in Nigeria also turned to Google to help them better understand the economy, learn new skills and build their careers.
2022 was an uncertain year economically, reflected in the search trends.
Searches for inflation hit an all-time high worldwide, and a 10-year high in Nigeria. Searches for “causes of cost push inflation”, “creeping inflation” and “what is recession” increased by over 5,000%. People also took to Google to understand the causes of rising prices and how to reduce them – with searches for “how to save heat”, “how to save water” and “how to save money” increasing by 370%, 80% and 22% respectively.
People in Nigeria aren’t just turning to Google to understand these issues – they’re also looking for resources to navigate these challenges and build their careers. Searches for “how to learn coding” doubled, while searches for “how to learn video editing” (+450%), “how to learn web development” (+350%) and “how to learn photoshop” (+130%) also increased.
People also turned to Google to prepare for job interviews and find new opportunities: with search interest for the topic “job” increasing by 50%. Google itself continues to offer training and advice to those who need it most, having provided digital skills training to 22 million people across Europe, the Middle East and Africa since 2015 through their ‘Grow with Google’ programme.
People in Nigeria care about building a more sustainable future – and are using Google to understand how to do that.
The trends released today also show that people in Nigeria value environmentalism and sustainability. Across the world, searches for “climate change”, “climate crisis” and “sustainability” reached record highs – while in Nigeria, searches for “eco anxiety”, “greenwashing”, and “veganism” are at an all-time high.
Nigerians are also increasingly searching for “green energy”, “sustainable art” and “low emission vehicle” – all rising over 5,000% – as well as “renewable fuels” (+330%), “green growth” (+330%) and “solar fuel” (+240%).
Across the world, searches for environmental disasters were searched more than ever – including “drought”, “flood” and “landslides”, while in Nigeria “heat wave” has reached an all-time search high.
Google is no stranger to increased interest in sustainability – and, as well as working to achieve net zero emissions across all of its operations and value chain by 2030, is committed to enabling everyone to make more sustainable choices.
Over the last few years, Google has made changes to its core products, which reach billions of people each day, to help users make more sustainable choices. Last year, Google released eco-friendly routing in Europe , which uses artificial intelligence to help show Google Maps users the most fuel and eco-efficient route, as well as the fastest.
The tool is already estimated to have saved more than half a million metric tons of carbon emissions – equivalent to taking 100,000 fuel-based cars off the road. Google also made changes to its Hotel, Flight and Shopping tools to help users see which options are most sustainable.
Nigerian Communications Commission (NCC) has said that more than 5,000 fibre-optic cable cuts linked to road construction, excavation and related civil works were recorded in the first six months of 2026.
The commission said that the damage is disrupting telecommunications services, increasing operators’ costs and exposing businesses and essential public services to avoidable interruptions.
Aminu Maida, executive vice chairman, NCC, disclosed the figure at a stakeholders’ workshop on the protection of fibre-optic infrastructure during road construction and rehabilitation.
He said the scale of the incidents showed the need to prevent damage rather than wait to repair networks after they had been cut
Maida said fibre networks support banking, healthcare, education, government services, commerce, security and emergency communications.
He recalled the widespread telecommunications disruption in February 2024, when fibre cuts affected millions of Nigerians and caused congestion on alternative networks as subscribers switched providers.
He said a Standing Committee on the Protection of Fibre Optic Cables had been established by the Federal Ministries of Works and Communications, Innovation and Digital Economy to improve coordination before, during and after road construction.
The committee was later expanded to include the Office of the National Security Adviser and the Nigeria Security and Civil Defence Corps because of the critical nature of telecommunications infrastructure.
Raphael Adelador, permanent secretary of the Federal Ministry of Works, said road construction and telecommunications infrastructure often occupy the same physical space, making coordination essential.
Adelador called for better mapping of fibre routes and improved information sharing so contractors and consultants know where telecommunications infrastructure is located before excavation begins.
He said damage to fibre networks could lead to service disruptions, lost productivity, financial losses and inconvenience to citizens.
Representing Nadungu Gagare, permanent secretary, Federal Ministry of Communications, Innovation and Digital Economy, Stanley Musa, director of Telecoms and Postal Services, said the protection of telecommunications infrastructure was a shared national responsibility.
The Permanent Secretary said that the government was working with relevant stakeholders to strengthen compliance with technical standards and right-of-way requirements, improve information sharing and develop clearer procedures for infrastructure protection.
Air Vice Marshal Effiom Ewa, director of Critical National Standards and Infrastructure Protection at the Office of the National Security Adviser, said fibre-optic infrastructure had been designated as critical national information infrastructure and warned that damage caused by negligence, interference or actions that expose the infrastructure to damage could attract legal consequences.
Air Vice Marshal Ewa called for strict compliance with established procedures during construction and maintenance activities.
The two-day workshop brought together representatives of government ministries and agencies, security organisations, telecommunications operators, contractors and other stakeholders to develop practical measures for reducing fibre damage during construction projects.
The stakeholders are expected to strengthen coordination, information sharing and accountability so that road development does not undermine the digital infrastructure supporting Nigeria’s economy.
Telecom
ipNX Joins Calls for Innovation-Friendly Ecosystem and Stronger Local Opportunities at Regenesys AI Summit
ipNX Nigeria has joined stakeholders at the Regenesys AI Summit to call for innovation-friendly regulations and stronger local opportunities. Chief Technology Architect, ipNX Nigeria, Oluwaseun Oluboyo, made the call for a collaborative approach to advancing Artificial Intelligence (AI) in Nigeria, and emphasized the need to foster innovation while developing enabling frameworks that support responsible adoption and sustainable growth.
Speaking during a panel session at the summit themed “The Future of Nigeria in the Age of AI,” Oluboyo encouraged business leaders, policymakers and technology stakeholders to create an environment where innovation can flourish through experimentation, collaboration and continuous learning.
“If you don’t try new things, if you only stick to what is familiar, we are not going to go progress as a society or an ecosystem,” he said. “Innovation requires the confidence to explore new ideas, while ensuring that customers remain protected.”
Reflecting on the rapid evolution of AI technologies, Oluboyo noted that governance frameworks should remain adaptable to accommodate emerging innovations and evolving industry needs.
“As technology continues to evolve, it is important that we focus on the outcomes we want to achieve while creating room for innovation. Organisations naturally build on what works, but continuous improvement is essential to unlocking new possibilities.”
He observed that creating a supportive innovation ecosystem will enable organisations to deploy AI responsibly while accelerating digital transformation across industries.
Oluboyo also highlighted the importance of strengthening Nigeria’s technology ecosystem by creating more opportunities for local talent to innovate, build and thrive within the country.
“We should continue creating the environment that makes Nigeria an attractive destination for innovation and enables our brightest talents to contribute meaningfully to national development.”
He noted that sustained investment in digital infrastructure, skills development and innovation ecosystems will be instrumental in positioning Nigeria to maximise the economic and societal benefits of Artificial Intelligence.
Held recently in Victoria Island, Lagos, the Regenesys AI Summit convened technology leaders, policymakers, entrepreneurs and industry experts to examine how Artificial Intelligence is transforming industries, reshaping business models and redefining leadership priorities.
Other speakers on the panel were Ugo Umeseaka, COO, Redtech Limited; Oladele Adedoyin, Partnership Development Manager, Liquid Intelligent Technologies, and Dr Oluwatomi Kogo, Managing Director, Iwosan Lagoon Hospitals.
The summit, themed “The Future of Nigeria in the Age of AI,” provided a platform for meaningful dialogue, knowledge sharing and practical insights into the opportunities AI presents for economic growth, business innovation and national development.
As AI adoption continues to accelerate across Nigeria, conversations such as these remain essential in fostering collaboration among industry, academia and policymakers to ensure Artificial Intelligence is deployed responsibly, inclusively and for the benefit of society.
Google News Initiative (GNI) has selected six Nigerian independent news creators to participate in its Emerging News Voices Growth Lab for Sub-Saharan Africa.
The selected Nigerian creators are Onlinebanker, Adetunji Films, More Branches TV, Wearegst, Iswellthecapitalist and The Republic.
They are part of a cohort of about 20 emerging news creators from across Sub-Saharan Africa participating in the multi-month virtual programme, which runs through September 2026.
The initiative is designed to strengthen the capacity of creator-led and digital-native newsrooms through practical training in artificial intelligence, video production, audience development, direct reader engagement and sustainable revenue strategies.
The GNI said the programme was developed in response to the changing way Nigerians, particularly younger audiences, discover and consume news through social-first channels and digital platforms.
According to the initiative, while creator-led journalism is expanding rapidly, many independent newsrooms operate with limited resources and do not have the same access to technology, training and revenue expertise available to established media organisations.
Participants in the Growth Lab will work with Google trainers and product experts across four key areas.
The first is AI in the newsroom, where participants will receive hands-on guidance on integrating tools such as Gemini, NotebookLM, Google Trends and SynthID into newsroom workflows for research, transcription, translation and verification.
The programme will also focus on video and audience growth, providing practical strategies for building YouTube channels and using both Shorts and long-form video to reach new audiences.
Another area is direct reader relationships, with participants expected to strengthen their open-web presence and newsletters in order to develop first-party audiences that newsrooms can directly engage.
The fourth area is sustainable revenue, with sessions covering monetisation strategies, product differentiation and audience growth models.
Marianne Erasmus, News Partnerships Lead, Middle East and Africa at Google, said independent news creators and digital-native newsrooms were increasingly shaping how Africans, particularly Nigerians, find and understand news.
“Independent news creators and digital-native newsrooms are shaping how Africans, and Nigerians in particular, find and understand the news,” Erasmus said.
She said the Growth Lab would equip emerging newsrooms with practical AI skills, video and audience strategies, direct relationships with readers and approaches to sustainable revenue.
Erasmus added that strengthening the capabilities and financial independence of emerging news voices would contribute to a more resilient, diverse and sustainable news ecosystem.
Wale Lawal, Founder and Editor-in-Chief of The Republic, said the programme was providing practical ways for the publication to combine audience insights, product thinking and responsible AI use.
“Google’s Emerging News Voices Growth Lab is giving us practical ways to combine audience insight, product thinking and the responsible use of AI as we build a more sustainable future for The Republic’s journalism,” Lawal said.
Similarly, Nasir Achile Ahmed, Editor-in-Chief and Co-founder of MoreBranches, said the programme had provided practical resources, new tools and opportunities to connect with experts and fellow journalists.
Ahmed said the initiative had also provided information that validated some of the newsroom’s previous observations while equipping its team with knowledge on how to use new tools effectively.
He said the engagement with experts and fellow journalists had created a supportive environment for strengthening storytelling.
The Growth Lab emerged from the Global News Gap Project, a continent-wide mapping initiative conducted with Project Oasis and Code for Africa to identify independent African news creators and areas where emerging newsrooms require additional support.
The programme is part of Google’s broader support for the Nigerian media industry.
Since 2018, Google has supported newsroom transformation projects through the Google News Initiative and provided publishers with opportunities to strengthen their advertising revenue capabilities through the Ad Manager Academy.
Google said that since 2024, it had trained more than 1,500 Nigerian journalists and editors in areas including online safety, advanced Search, digital verification and audience analytics.
It also supports media skills development through its collaboration with the MTN Media Innovation Programme, where fellows receive practical training on AI as a productivity partner and newsroom technologies, including News Consumer Insights and Gemini.
The latest initiative reflects the growing importance of digital-native journalism as news consumption continues to shift towards social media, video platforms and other online channels.
Through the Growth Lab, GNI is seeking to help emerging news creators build stronger digital operations, expand their audiences and develop sustainable business models while responsibly adopting emerging technologies.
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