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Google Search Trends Reveal Nigerians More Interested in Artificial Intelligence than Ever Before

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Nigerians interest in Artificial Intelligence, (AI) have increased by 5,000% more in 2022 than 2021, according to Google search trends released on Friday.

According to the report, search interest in “artificial intelligence” reached a record high in 2022 in Nigeria and across the world.

Top trending questions in Nigeria include “what is AI art”, “what is deep learning in artificial intelligence”, “how to become an AI engineer” and “when was artificial intelligence invented” – all of which have been searched 5,000% more in 2022 than 2021.

Other searches included “what is artificial intelligence all about” (+370%), “is artificial intelligence a course” (+260%) and “what is artificial intelligence” (+130%).

Google, who views AI as a solution for addressing significant societal challenges, like climate change, recently shared their approach to pursuing AI responsibly, which includes the need to prioritise building and testing for safety, and prioritising its purpose for public good.

Matt Brittin, President of Google Europe, the Middle East and Africa said: “It’s great to see people in Nigeria showing more of an interest in the transformational technology that is AI.

“AI is already a key part of many of our lives – in fact, if you use Google tools regularly, you’re probably using AI without even realising:

“it’s what helps Maps give you the fastest or most fuel-efficient route, or Search to find what you’re looking for. We’re continuing to pursue AI boldly and responsibly – creating tools that improve the lives of as many people as possible.”

The trends, released today, also show that people in Nigeria are increasingly interested in protecting their cybersecurity and online privacy.

In 2022, searches for “computer security” were the top form of security searched worldwide and in Nigeria, while “cybercrime” was searched at record levels globally. Nigerians frequently searched for cyber security – with “what is ethical hacking” increasing by over 5,000%, while searches for “what is cybersecurity” and “what is a virus in a computer” increased by 200% and 80% respectively.

Google is using AI to address security challenges – including on Gmail, which automatically blocks more than 99.9% of malware, phishing and spam and protects more than 1.5 billion inboxes using AI.

With more people using the internet than ever before, to manage every aspect of their daily lives, people in Nigeria are also interested in increasing their privacy online. Searches for “private browsing” surged in 2022, increasing by 70% – while Nigerians searched for “one time password” more than any other country worldwide. Searches for “password manager”- a Google tool that makes it easy to use a strong, unique password for all of your online accounts – also reached a 10 year high in Nigeria.

People in Nigeria also turned to Google to help them better understand the economy, learn new skills and build their careers.

2022 was an uncertain year economically, reflected in the search trends.

Searches for inflation hit an all-time high worldwide, and a 10-year high in Nigeria. Searches for “causes of cost push inflation”, “creeping inflation” and “what is recession” increased by over 5,000%. People also took to Google to understand the causes of rising prices and how to reduce them – with searches for “how to save heat”, “how to save water” and “how to save money” increasing by 370%, 80% and 22% respectively.

People in Nigeria aren’t just turning to Google to understand these issues – they’re also looking for resources to navigate these challenges and build their careers. Searches for “how to learn coding” doubled, while searches for “how to learn video editing” (+450%), “how to learn web development” (+350%) and “how to learn photoshop” (+130%) also increased.

People also turned to Google to prepare for job interviews and find new opportunities: with search interest for the topic “job” increasing by 50%. Google itself continues to offer training and advice to those who need it most, having provided digital skills training to 22 million people across Europe, the Middle East and Africa since 2015 through their ‘Grow with Google’ programme.

People in Nigeria care about building a more sustainable future – and are using Google to understand how to do that.

The trends released today also show that people in Nigeria value environmentalism and sustainability. Across the world, searches for “climate change”, “climate crisis” and “sustainability” reached record highs – while in Nigeria, searches for “eco anxiety”, “greenwashing”, and “veganism” are at an all-time high.

Nigerians are also increasingly searching for “green energy”, “sustainable art” and “low emission vehicle” – all rising over 5,000% – as well as “renewable fuels” (+330%), “green growth” (+330%) and “solar fuel” (+240%).

Across the world, searches for environmental disasters were searched more than ever – including “drought”, “flood” and “landslides”, while in Nigeria “heat wave” has reached an all-time search high.

Google is no stranger to increased interest in sustainability – and, as well as working to achieve net zero emissions across all of its operations and value chain by 2030, is committed to enabling everyone to make more sustainable choices.

Over the last few years, Google has made changes to its core products, which reach billions of people each day, to help users make more sustainable choices. Last year, Google released eco-friendly routing in Europe , which uses artificial intelligence to help show Google Maps users the most fuel and eco-efficient route, as well as the fastest.

The tool is already estimated to have saved more than half a million metric tons of carbon emissions – equivalent to taking 100,000 fuel-based cars off the road. Google also made changes to its Hotel, Flight and Shopping tools to help users see which options are most sustainable.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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9PSB Empowering Women Entrepreneurs, SMEs Owners With Agent Banking Opportunities

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9 Payment Service Bank (9PSB), Nigeria’s digital payment service bank, focused on financial inclusion has reiterated its support to Nigerian women entrepreneurs and Small and Medium Scale Enterprises through its agent banking business opportunities that will scale up their revenue base and improve their standard of living at the 2024 South-West Women Chamber of Commerce and Industry, Emerging Market Emerging Market Summit and Expo.

 

The event themed: Women Entrepreneur as Catalyst for Sustainable Development and Economic Growth held at Lagos State Co-operative Federation (LASCOFED) aimed at training and empowering over 500 women participants on entrepreneurship skills and fostering market link and economic growth, had in attendance women entrepreneurs and SMEs owners across South-West region who have been using their skills and resources to make purpose driven contributions to the society.

Speaking at the event, the Chief Executive Officer, and Managing Director, 9 Payment Service Bank, Branka Mracajac, represented by the Head of Sales Distribution and Strategic Partners, 9 Payment Service Bank (9PSB), Kunle Isiaka commended the women for their resilience and viable contributions to their communities through the various initiatives and businesses.

‘’I am indeed very thrilled to see these amazons who have been breaking all barriers without limitation in all strata of the society, women are truly the bedrock of the society, when a woman is trained, a nation is of course trained, we cannot over emphasize the need for the women the be financially included, empowered, and given the required support to thrive.

It is understood that a reasonable number of the women folks lack the basic financial knowledge, and many are financially excluded from the formal financial system, this has impacted to an extend their means of doing business.

A report by EFInA states that at least thirty-eight million (that is, 36%) Nigerian adults still do not have a bank account but majority of them have phones, it also shows that four out of every 10 Nigerians are financially excluded, and they are mostly females.

In Lagos State, there are at least eight million adults between the 18 years and above who live in Lagos and more influents daily. Out of this number, 54% of adults are business owners or traders and 28% of them receive payment digitally. With this statistics, 9 Payment Service Bank is working and consolidating on these areas.

“In addition, 91% of Lagos adult females are currently financially served, 6% of women in Lagos have access to credit facility, while we focus on the 8% excluded Lagosian, although our license does not permit us yet to give out loans, but we are doing everything possible to ensure we support the women through our agent banking training geared towards women empowerment,” Kunle added.

“As a bank providing services to the banked and underbanked, we dwell on strategic partnership with other players in the industry because we cannot do it all alone, we have the mandate to drive financial inclusion and ensure that every household is financially included. Also, a robust agent network spreading across the country to facilitate financial transactions have been of tremendous progress.

“We have empowered over 18,000 agents out of which over 45 per cent of them are women. As we make progress in this journey, our Service Location Partners will continue to engage you at your various locations with necessary support to thrive as a merchant in the payment services industry,” he remarked.

 


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Google Calls for Applications for Startups AI Accelerator Africa

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Google on Monday announced the opening of applications for the 8th cohort of its Google for Startups Accelerator Africa program. This cohort will have a strong focus on startups leveraging artificial intelligence (AI) and machine learning (ML) to address critical challenges and unlock new opportunities across the continent.

Startups are the lifeblood of innovation, driving economic growth, creating jobs, and solving some of society’s most pressing challenges. In Africa, digital transformation is accelerating rapidly and startups play a vital role in shaping the continent’s future from fintech and agritech to healthcare and education.

The Google for Startups Accelerator Africa is a three-month, equity-free virtual program that provides African startups with mentorship, technical resources, and access to a global network of experts and investors. Since its inception in 2018, the program has supported 106 startups from 17 African countries, and have collectively raised over $263 million and created more than 2,800 direct jobs.

“We’re excited to support the next generation of African AI pioneers through the Google for Startups Accelerator, providing them with the resources and mentorship they need to build successful, impactful businesses” said Folarin Aiyegbusi, Head of Startups Ecosystem, Africa at Google. “Africa’s tech ecosystem is a hotbed of innovation, and AI has the potential to be a transformative force across various sectors.”

The Class 8 program will run from June to September 2024 and will include:

  • Equity-free support: Up to $350,000 in Google Cloud credits.

  • Mentorship: Personalised guidance from Google AI experts, seasoned entrepreneurs, and industry leaders.

  • Technical workshops: In-depth training on AI/ML development, product strategy, and scaling.

  • Global network: Connections to potential investors, partners, and customers.

  • Community: A supportive network of fellow founders facing similar challenges and opportunities.

Applications are open from April 29 to May 20, 2024, and can be submitted online at g.co/AcceleratorAfrica.  Eligible startups must be based in Africa or building Africa-centric solutions and should be utilising AI/ML in a transformative way.


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MTN Holds Graduation Ceremony for MIP Cohort 2 Fellows

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MTN Nigeria in collaboration with Pan-Atlantic University (PAU) held a graduation ceremony for the graduands of the second edition of its Media Innovation Programme (MIP) at the Lagos Business School, Lekki, Lagos on Friday, 26th April 2024.

Launched in 2022 in partnership with the School of Media and Communication, Pan Atlantic University, MIP is a six-month fully funded certificate fellowship set up to empower media practitioners and content creators to gain deeper insight into the ever-evolving media landscape.

Speaking about the benefits of the programme, Odunayo Sanya, Executive Director, MTN Foundation, said, “As fellows of the MTN MIP, we expect to hear of you, we expect to see you, visibly breaking new grounds, pushing the frontiers, and indeed setting very good standards.

“At MTN, this is our DNA, we do not leave people the way met them and when you look at our story, even as a commercial business, that’s the way it’s been.

“MTN has made a commitment to be a part of the sustainable development of Nigeria. We know we can’t do it alone, and that’s why we look for avenues like this and join hands to deliver transformation.”

The Dean of the School of Media and Communication, Pan-Atlantic University, Dr. Ikechukwu Obiaya, expressed his delight at the completion of the second edition of MIP. Sharing his congratulatory messages, he said, “Knowledge is power, but I’d ask this question, now that you have this knowledge, what are you going to do with it? You have all successfully completed the certificate programme which have consisted in a transmission of knowledge and knowledge as we know is empowering.

“But then knowledge could be useless if we do not apply it. So, I ask again, now that you have this knowledge what are you going to do with? I’d like to make a suggestion and that is to use knowledge to work towards change.

“We all complain a lot about the way things are and we could limit ourselves to those complaints, but the challenge is for us to actually make a difference in striving to improve the space in which we find ourselves. I don’t think any of us here will be able to change the world, but we can change the square-meter within which we find ourselves. Use knowledge to enrich the community.

“So while congratulating you, I also charge you in the goal of wanting to improve self, society and the particular space that you find yourself, I do hope that you will take up this charge to work with us in achieving these goals.”

Among the congratulations, the event’s highlight is inarguably the presentation of the award of excellence to two fellows, Chinenye Anuforo for Innovative Reportage on MTN Foundation and Abdulrasheed Hussain, Chairman’s Prize for innovation, who demonstrated diligence and hard work during their studies. The awards were presented.

Over the last two years, the MIP programme has proven to be one of the pioneers in training fellows in media and innovation in Nigeria. Through its capacity building, the MIP programme is posed to innovate the Nigerian media landscape.


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