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Google Unveils Shopping ads in Nigeria

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Google has launched Shopping ads on Google Search to enhance consumers’ experience of online transactions.

 

This is in line with its commitment to support the growth of businesses in Nigeria.

 

Google Shopping ads will make it easier and quicker for online shoppers to find and purchase products.

Google has launched Shopping ads on Google

Shopping ads on Google

Online shoppers will now be presented with a range of product alternatives, giving them the opportunity to make informed decisions, via Shopping ads.

 

Consumers will be able to see more than just text ads as they search for products that they are interested in buying. Shopping ads show photos of the product, the title, price, the store name, reviews and more. These ads give shoppers a strong sense of the product they are buying before they click the ad.

 

The fast growing youth population, expanding consumer power and increased smartphone penetration have strengthened online commerce in Nigeria.

 

Mobile plays a vital role in the Nigerian online advertising market with about 81% of internet traffic originating from mobile devices.

 

Advertisers are constantly searching for suitable ad solutions to project brands and dominate the mobile market.

 

Google is continually developing new ways to help shoppers find the products that they want, find out where and how to purchase them and connect advertisers to shoppers at moments of shopping intent.

 

Online shopping has enabled a world of convenience. Whether consumers are looking for a new pair of shoes or accessories for their car, there are numerous online destinations where they can find and browse product options.

 

“We are excited to be launching Shopping ads in Nigeria over the next few weeks. Shopping ads include photos and prices to help consumers find the products they are looking for and enable advertisers to reach consumers who are looking to buy,” says Adim Isiakpona. Industry Manager, Google West Africa.

 

Nnamdi Ekeh, ceo, Konga group, said “We adopted Google Shopping ads because we understand that in today’s world, images resonate more strongly with people than text.

 

“Adding images to ads means people can quickly see if the product is what they are searching for and shorten the time they need to make a purchase decision.

 

“Since we’ve started using Shopping Ads we’ve seen solid and consistent results that show it’s working for our consumers and helping them get what they need rapidly and easily.

 

“We see Shopping ads as a key part of achieving our goal of reinventing the way people access products in this part of the world.”

 

Shopping ads are now available in 94 countries and merchants can work with Comparison Shopping Services to advertise their products.

 

One of the hardest challenges advertisers face when expanding internationally is preparing their Shopping ads for a new language.

 

There is support available for advertisers to list in multiple languages and for those who sell and ship products to multiple countries, Google will automatically display product prices in the local currency.

 

The goal is to enable a thriving retail ecosystem and Google believes that success should be mutual through partnerships.

 

To that end, Google continues to partner with advertisers of all sizes, providing them with the tools, technology and scale they need to thrive in today’s digital shopping world.

 

 

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Angst as OTTS Bite N370Bn off Telcos Revenue

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Over-the-top (OTT) services are now comfortably eating lunch of the telecommunications industry by de-layering that space and at last count have bitten off about N370 billion from the revenue of telecommunications operators in the country.

Angst as OTTS Bite N370Bn off Telcos Revenue

YouTube, Facebook, Twitter, WhatsApp, Blackberry Messenger and many others are the so-called over-the-top services.

They carry services over the networks, delivering value to customers, but without any carrier service provider being involved in planning, selling, provisioning, or servicing them must be checked.

According to a recent investigation by the Guardian, the activities of OTTs led to revenue losses put at N370 billion in 2019 as MTN, Globacom, Airtel, 9Mobile earned about ₦2.78tr from airtime sales and others.

The figure compared to N3.15tr in the corresponding period of 2018.

Also Average Revenue Per User (ArPU) fell by 20 per cent from $4.87 (N1,490) to $3.85 (N1,182) going by the official exchange rate of N305 to N306 per dollar in the period under review.

ArPU is used primarily by consumer communications, digital media and networking companies and is defined as the total revenue divided by the number of subscribers.

Association of Telecommunications Operators of Nigeria (ALTON), the umbrella body of telecom operators in the country, has consistently insisted that it is not right that a company providing traditional telecommunications services has to meet certain regulatory requirements, like those concerning data protection, while a company providing comparable services over the web does not.

Gbenga Adebayo, chairman, ALTON, recently said that “We are beginning to see the need for regulators to look at regulating technology instead of services.

“For example, the likes of YouTube, Facebook, Twitter, WhatsApp, Blackberry Messenger and many others are called over-the-top services that are not part of the core services for which operators are licensed.

“These over-the-top services have social, economic and security implications. If they are not licensed, it means they are not regulated, and in that case, there is no limit to the scope of what they can do. There is also no control over services and content they may provide,” he said.

But Nigerian Communications Commission (NCC) said that it has no plans to regulate OTT services.

Professor Garba Danbatta, executive vice chairman, NCC, last year, while acknowledging the impact of disruptive technology in the sector and the challenges it poses to telcos in terms of competition for market share, encouraged network providers in Nigeria to innovate.

Human rights activists however, said that though regulation can be necessary to protect users’ rights – like it is to ensure data protection – some regulatory proposals risk our right to freedom of expression and can also thwart economic, social, and cultural rights.

Nelson Ceasar Obidile urged that regulator to be mindful of right-harming policy if it decides to regulate OTT.

 

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Afriblue unveils Brunch & Brands to assist entrepreneurs upskill

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Technology keeps changing the way organisations introduce, integrate and upskill new employees to their systems.

There’s no doubt with the acceleration of automation, artificial intelligence (AI), and other cognitive technologies, digital transformation is taking hold across all aspects of HR and People Development.

Of course, digitisation brings with it benefits for organisations and the people who work for them. Just think back 15 years to the time-consuming, disjointed, often paper-based activities that have been replaced with intelligent, agile, data-driven systems.

However, digital doesn’t mean excluding the human focus; the best digital onboarding enhances the human elements and brings people together. After all, people aren’t robots, and introducing them to your organisation requires much more than simply information transfer.

For this reason, Brunch & Brands was launched with the mission to develop professionals to become exceptional and selfless human beings in who they truly are and how they show up in the world.

Brunch & Brands, a brainchild of Afriblue, stands out as a personal brand and leadership development programme for intrapreneurs with the potential to lead authentically and productively while helping them transform the fortunes of their organisations in the digital economy.

Brunch & Brands is inspiring, learning and moving platform designed to help growing leaders impact, influence and lead their organisations to reach their fullest potential for the benefit of the whole of humanity.

Mr. Chidi Okpala, Founder, said that Brunch & Brands’ approach will include depending human potentials and values in a digital decade through training sessions that will last not more than an hour, thirty minutes (1hour:30minutes).

“It will have a maximum of fourteen people per time and a minimum of eight persons with consideration to other flexible situations. It is either be 11:30am to 1pm or 12:30pm to 2pm as will be agreed.

“Each session is developed to address and give focus to key areas of the employee’s personal and professional development that would eventually yield great results for the organization and for their careers”.

Mr. Okpala explained that the programme is divided into two specific areas: “True Leadership that tends to address concerns around entrenching selflessness, gratitude and responsibility for greater productivity. This is further divided into four unique sessions.

“The second leg is Personal Branding Development Programme for Daring Professionals in the Digital Economy. This is also divided into seven unique sessions with three integral parts that helps a professional build a brand as an intrapreneur or entrepreneur”.

The Founder of Brunch & Brands also said there will be provision for one-on-one coaching on 360 Personal branding development survey for 1hr.30minutes and continuous coaching for one month after the programme.

 

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NCC Boss Says Professionalism is Key to Quality Service Delivery

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Nigerian Communications Commission (NCC) is paying special attention to professionalism because of its strategic role in quality service delivery, according to Prof. Umar Danbatta, executive vice chairman of the commission.

NCC Boss Says Professionalism is Key to Quality Service Delivery

Prof. Umar Danbatta

Danbatta spoke at the weekend in Abuja at the investiture of Mr Kings Adeyemi as the 19th National chairman of the Nigerian Institute of Electrical and Electronic Engineers (NIEEE).

He was represented at the occasion by Mr Bako Wakil, Director, Technical Standards and Network Integrity, in the NCC.

According to him, such professionalism has been responsible for the successes recorded by the commission over the years.

“It is against this backdrop that the commission is encouraging and supporting its staff members to join professional bodies of their choice,” he said.

The executive vice chairman called on industry stakeholders to strive toward making meaningful contributions to the progress of the industry.

“As a stakeholder in the telecommunication industry, I enjoin you to continue to make meaningful contributions to the progress of this industry, especially at our stakeholder’s engagement programmes.

“Electrical and electronic engineers play significant roles across all segments in the delivery of our regulatory mandates,” he said.

The NCC boss listed part of the commission’s mandate to include frequency spectrum administration as well as the management and setting of technical standards.

“We also carry out devices type approvals, create technical frameworks for the telecommunication industry, take cognisance of evolving technologies and operational models, among other roles,” he said.

Danbatta said that records had shown that NIEEE was a “highly regarded division in Nigerian Society of Engineers (NSE)”.

“This can be seen from the fact that it has won NSE’s Group Dynamic competition more than any other division,” he said.

In his remarks, Adeyemi described the electrical engineering profession as the most dynamic, “due to volatile technological trends”.

He called on other engineers to keep upgrading their knowledge so as to be resourceful and remain relevant in the digital age.

“In order to be relevant in the affairs of the electrical engineering world, all electrical engineers must strive toward professional development.

“As we aspire to leadership positions along the professional ladder, steady professional development is key,” he said.

 

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