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Google Unveils Shopping ads in Nigeria

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Google has launched Shopping ads on Google Search to enhance consumers’ experience of online transactions.

 

This is in line with its commitment to support the growth of businesses in Nigeria.

 

Google Shopping ads will make it easier and quicker for online shoppers to find and purchase products.

Google has launched Shopping ads on Google

Shopping ads on Google

Online shoppers will now be presented with a range of product alternatives, giving them the opportunity to make informed decisions, via Shopping ads.

 

Consumers will be able to see more than just text ads as they search for products that they are interested in buying. Shopping ads show photos of the product, the title, price, the store name, reviews and more. These ads give shoppers a strong sense of the product they are buying before they click the ad.

 

The fast growing youth population, expanding consumer power and increased smartphone penetration have strengthened online commerce in Nigeria.

 

Mobile plays a vital role in the Nigerian online advertising market with about 81% of internet traffic originating from mobile devices.

 

Advertisers are constantly searching for suitable ad solutions to project brands and dominate the mobile market.

 

Google is continually developing new ways to help shoppers find the products that they want, find out where and how to purchase them and connect advertisers to shoppers at moments of shopping intent.

 

Online shopping has enabled a world of convenience. Whether consumers are looking for a new pair of shoes or accessories for their car, there are numerous online destinations where they can find and browse product options.

 

“We are excited to be launching Shopping ads in Nigeria over the next few weeks. Shopping ads include photos and prices to help consumers find the products they are looking for and enable advertisers to reach consumers who are looking to buy,” says Adim Isiakpona. Industry Manager, Google West Africa.

 

Nnamdi Ekeh, ceo, Konga group, said “We adopted Google Shopping ads because we understand that in today’s world, images resonate more strongly with people than text.

 

“Adding images to ads means people can quickly see if the product is what they are searching for and shorten the time they need to make a purchase decision.

 

“Since we’ve started using Shopping Ads we’ve seen solid and consistent results that show it’s working for our consumers and helping them get what they need rapidly and easily.

 

“We see Shopping ads as a key part of achieving our goal of reinventing the way people access products in this part of the world.”

 

Shopping ads are now available in 94 countries and merchants can work with Comparison Shopping Services to advertise their products.

 

One of the hardest challenges advertisers face when expanding internationally is preparing their Shopping ads for a new language.

 

There is support available for advertisers to list in multiple languages and for those who sell and ship products to multiple countries, Google will automatically display product prices in the local currency.

 

The goal is to enable a thriving retail ecosystem and Google believes that success should be mutual through partnerships.

 

To that end, Google continues to partner with advertisers of all sizes, providing them with the tools, technology and scale they need to thrive in today’s digital shopping world.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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NCC @ ICTEL EXPO, Pledges Robust ICT Infrastructure for Economic Growth

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Prof. Umar Garba Danbatta, executive vice chairman, Nigerian Communications Commission (NCC), has said that the Commission will continue to promote and facilitate expansion of robust broadband/Information and Communication Technology (ICT) infrastructure across the country for the rapid development of the nation’s digital economy.

NCC @ ICTEL EXPO,  Pledges Robust ICT Infrastructure for Economic Growth

Prof Umar Danbatta, EVC, NCC

Danbatta gave the assurance in a presentation titled “Communication Technology for Service Delivery in Health, Education, Tourism, the Creative Industry and Agriculture” delivered during the first virtual and sixth edition of Information Communications Technology and Telecommunications Conference and Exhibition (ICTEL) EXPO 2020.

He said the Commission, not only successfully achieved but surpassed the 30 per cent broadband penetration target in 2018.

Danabatta observed that through various policy initiatives, broadband penetration has further increased to 42.02 per cent as of July, 2020, noting that this has laid a solid foundation to drive the national efforts at achieving the new 70 per cent broadband penetration target set in the Nigeria National Broadband Plan (NNBP) 2020-2025.

Represented by Efosa Idehen, director, Consumer Affairs Bureau, NCC, Danbatta said in line with this commitment, the Commission has commenced the review of the framework for engaging infrastructure companies to cascade fibre optic deployment to the hinterlands of Nigeria to ensure pervasive access to broadband services in the country.

He stated that with the support of the Federal Government, through the Federal Ministry of Communications and Digital Economy, NCC is resolving the perennial problem of high cost of Right of Way (RoW) with the support of the Nigerian Governors Forum (NGF) to hasten ICT infrastructure that will enable socio-economic activities across various sectors.

According to him, as the world is becoming increasingly digitised; there will be no sector or facet of human life where ICT will not be required for optimal service delivery and improved conditions of living for the citizens.

With regard to the health sector, Danbatta said ICT is playing a very important role in the manner health services are now delivered, adding that the new Internet speed and low latency of 5G technology are expected to further enhance the possibilities of telemedicine and remote surgery.

Similarly, the EVC said the educational sector has also greatly soared on the wings of ICT, as there has been a surge in online learning in many institutions around the globe due to the raging COVID-19 pandemic, while illustrating the symbiotic relationship between ICT and educational sectors.

Danbatta said “the relationship between ICT and the educational sector has been mutually beneficial. He assured the stakeholders that the advent of Artificial Intelligence (AI) is expected to enhance the capabilities of the educational sector even further.”

According to him, the agricultural sector has also benefitted from ICT, as several agro-based apps have been designed to ensure that stakeholders in the sector are able to provide and improve on essential agro-services.

These developments have helped to boost food production and security, just as a lot of digitisation is also holding sway in the creative industry, enhancing its growth thereby enabling job creation and greater contribution to the Gross Domestic product (GDP).

 


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NDPR to Safeguard Personal Data of Nigerians -DG NITDA

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Mallam Kashifu Inuwa Abdullahi, director general, National Information Technology Development Agency (NITDA), has disclosed that the motive behind the issuance of Nigerian Data Protection Regulations, (NDPR) by the Agency was to safeguard the right of natural persons to data privacy, fostering safe conduct for transactions involving the exchange of personal data, enablement of Nigerian businesses to be globally compliant and competitive and to create jobs for Nigerians.

 

Mallam Abdullahi revealed this Friday while delivering the keynote address  at the 6th annual conference of Institute Internal Auditors of Nigeria, (IIAN) with the theme:, “Agility and Resilience” which was held on zoom conference platform.

 

The Conference aimed at preparing participants across Internal Audits, Internal Controls, risk management, revenue and Government assurance and other business professionals to learn how to leverage on new technologies and procedures towards actualisation of the organisation’s goals and objectives.

 

The NITDA DG who was represented Director e-Government Development and Regulations, Dr Vincent Olatunji stated that since inception of the Agency in 2001, it has been playing a catalytic roles to spur the infusion of technology into nation’s work processes reiterating that the Agency plays “critical roles in capacity development, provision of working tools for Ministries, Departments and Agencies (MDAs).

 

“NITDA also has an existing arrangement with the office of the Auditor General of the Federation to aid the office in the discharge of its activities.”

 

Mallam Abdullahi said, “The Nigeria Data Protection Regulation (NDPR) was issued on 25th January, 2020 by my predecessor, DrIsa Ali Ibrahim Pantami, the Honourable Minister of Communications and Digital Economy.

 

“As part of his think-tank then, our thinking was that Nigeria needed to quickly provide a regulatory framework for the processing of personal data.

 

“This was even more pertinent in consideration of the global implications of non-performance.

 

“Businesses where losing bids because investors felt there was no data privacy regime in Nigeria.

 

“The Agency’s implementation of the NDPR has been innovative and impact oriented. For the first time in data protection implementation, auditors became recognised as Data Protection Compliance Organisations (DPCO)”.

 

He maintained that NITDA has 72 licensed DPCOs among which are members of this “august body,” adding that “this posture is not as a result of lack of professionals in the IT industry, rather, we have made conscious efforts to carry every relevant stakeholder along in our developmental regulatory strategy.

 

“ I hope this noble institute would repay NITDA’s generosity by imbibing ethical and professional principles on your members for better implementation of the Regulation.”

 

Earlier in his remarks, the Managing Director and Chief Executive Officer, New Capital Cooperatives Society Mr. Benedict Anyalenka while commending the organisers of the conference affirmed that data privacy and protection should be a requisite skill needed for development of the Information Technology Sector as it would create platform for protection of information against unauthorized usage.

 

Anyalenka, however, called for proper awareness on the importance of data privacy among organisations and stakeholders across the country to safeguard citizens’ data.


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FG Reveals Plans to Deploy Technology in the Health Sector

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As part of its response to the COVID-19 pandemic, the federal government of Nigeria has announced plans to deploy information and communications technology (ICT) in the country’s health sector.

This is part of the plans to achieve transparency and accountability in health care delivery across the country.

Dr. Ngozi R. C. Azodoh, director, Special Projects, Federal Ministry of Health, who represented Osagie Emmanuel Ehanire, Honourable Minister of Health, revealed this while speaking at MTN Nigeria’s Revv Programme masterclass on Thursday, September 17, 2020 .

The virtual session themed ‘Bridging the healthcare divide through technology and partnerships’ had in attendance health sector experts including Chief Executive Officer, Hygeia HMO Limited, Obinnia Abajue; Chief Operations Officer and Co-Founder, Afya Care, Kola Oni; Managing Director, Ingress Health Partners, Dr. Orode Doherty and Chief Executive Officer, Tremendoc Limited, Ugochukwu Chikezie. The session was moderated by the General Manager, Business Development, MTN Nigeria, Omotayo Ojulatayo.

According to Azodoh, the federal government has put structures in place to utilise ICT as part of efforts to standardise the healthcare system.

“The government is working hand in hand with state governments across the country to maintain transparency and accountability, adding that ICT and other forms of electronic platforms are currently being improved and expanded following the federal government’s COVID intervention”.

She also shared that the ministry is willing to support small businesses in the sector imploring the participating SMEs to seize the opportunities provided by The Revv Programme.

“I want to ask everyone who is listening to write to the MTN Revv team and say this is one thing I want the Federal Ministry of Health to do to help my business then we can engage on how to proceed,” she enthused.

In her parting remarks, she also commended MTN Nigeria for providing a platform for SMEs to expand their capacity. “I must commend MTN for this excellent initiative. It has been very productive for me and an opportunity to transfer knowledge.”

The Revv Programme is an initiative from MTN Nigeria to help small businesses rethink and retool their operations in order to withstand the effect of the COVID-19 pandemic using a four-pronged approach that includes masterclasses, access to market, productivity tools support and advisory initiatives.


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