Telecom
GSM operators’ End of Year Promos and Quality of Service Issues
One of the different ways that businesses woo customers to patronize their products or services is sales promotions. Succinctly put; a sales promotion is an activity designed to boost the sales of a product or service. It may include an advertising campaign, increased public relation activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, among others.
This is not different in telecommunications business where operators render services to subscribers on their network, they often times embark on one form of promo or the other, all in the name of increasing the number of subscribers as well as reward loyal subscribers for retaining the network. Telecommunications business is a business of numbers where the large number of subscribers on the network, the more profitable the business. Against this backdrop, that Global System for Mobile communications GSM) operators in their usual style have rolled out mouth watering end of year promos in order to reward as well as woo more subscribers to their networks.
The four GSM operators in the country have each designed promos in such a way that subscribers are rewarded through bonus airtime, cash gift, household property and free intra network calls.
MTN Y’ello Bounty Promo
MTN in its "Y’ello Bounty Promo" is wooing subscribers this festive season with different prizes. The promo which commenced on 1st December 2009 through January 08, 2010 consists of two simultaneous activations: National draws where prizes shall be won on a weekly basis and daily regional draws where instant prizes will be won on the streets.
In essence, the promo will reward MTN customers for either buying a new SIM and/or loading a minimum of N200 airtime within a week. The following rewards will be on offer during the promo:
Customers who buy new SIM cards will be credited back with the recommended retail price of the SIM (N150) if they load a minimum of N200 airtime within 7 days of activation. The N150 will be credited as N50 airtime bonuses over a 3 month period. They also automatically qualify for the weekly or regional draws where they stand a chance to win exciting prizes. More so, if a subscriber loads a minimum of N400 airtime denomination, he gets 10 per cent instant airtime bonus, which can be used for on-net calls. The customer will continue to receive 10 per cent airtime bonus on each N400 recharge card denomination loaded during the promo duration. They also automatically qualify for the weekly or regional draws where they stand a chance to win exciting prizes.
Glo Biig Dash Promo
Mobile arm of telecommunications giant, Globacom, GloMobile in line with its desire to reward its subscribers this season launched “Glo Biig Dash Promo.” The promo which has been suspended to enable the network effective take care of its impact on the network as well as re-package it for effective service delivery, allows their subscribers to make free on-net calls for a daily rental of N40.00 only. Basically, Glo subscribers can call other Glo lines as long as they want for just N40 daily. GloMobile claims to be revolutionalising the telecoms sector with this promo.
In order to activate ones Glo line for the Biiig Dash promo, all that the Glo subscriber needs to do is just dial *100*1*1# from his phone. The rental of N40 will be deducted from the subscriber’s airtime daily and he can call all his or her contacts on Glo network for as long as he want without attracting any further charges.
Zain Naira rain promo
The third GSM operator, Zain is not left out as the network has also embarked on its own promo to ensure that it retains its subscribers as well as attract new customers to the network. In the Zain Naira rain promo, a Zain subscriber can become a millionaire this Christmas season with just N50, which is the promise Zain is making to its loyal subscribers this Christmas through its Zain Naira Rain promo. Subscribers qualify for daily draws by using credit worth at least N50 in any given day. N1m will be won each day till the end of the Christmas promo. One lucky Zain subscriber will win N10 million at the end of the promo. The Zain Naira Rain promo ends on 7th January.
The Zain Naira Rain gives one a chance of being rewarded for using his Zain line this Christmas. Whether it is an SMS, voice call, or other data service once they use up to N50. For each N50 a subscriber used in a day he gets an entry. For example if he uses N150 on a particular day, he will have 3 entries in the draw.
Zain in addition to Naira rain is simultaneously running its Loyalty/ Rewardz Scheme.
The scheme, the company said would give its customers an opportunity to earn points, collect prizes and enjoy discount when they would have accumulated enough points, adding that various prizes can be won depending on the number of points earned by the customer.
Shamel Hanafi, chief Commercial Officer, Zain Nigeria, said the programme is open to both pre-paid and post customers. He said the scheme is both a loyalty plan and reward programme and that it is specially packaged by the company to offer its customers special privileges and rewards for their loyalty to the brand.
However, fourth largest telecommunications company, Visafone is also seeking enlarged market share in the CDMA arena with ‘The Zero Advantage’ package.
The company said the N0.00 Handset Advantage was designed to give back to new subscribers the full value of the cost of purchasing any of the two handsets: Haier C5000 FM phone, and Huawei C2802 in 3 months.
Etisalat
Etisalat having concluded ‘Najillion’ promo has began its brand of end of the year promo to ensure that its subscribers are taken away by other operators it tag ‘9ja talk 4 free’ this allows Etisalat subscribers get 1 minute free for every minute call on the Etisalat Network this Christmas season. The ‘9ja talk 4 free’ promo is Etisalat’s offer to you this Christmas. Simply pickup your Etisalat phone, make a call to any Etisalat number and you will be given 1 extra minute free for every minute you spend. This is a Christmas gift from Etisalat. The free minutes can only be used to call Etisalat numbers. This Christmas offer from Etisalat ends on December 31, 2009.
In all of these the bottom line is that all the networks running promos will witness large volume of calls on their network as well as new subscribers. Then the question that arises is how prepared are these operators to absorb the increase in traffic to ensure that quality of service is not affected. Ordinarily, before such promos are unveiled network operators are expected to carry out network audit, which analyses the impact of the expected influx of new subscribers as well increase traffic on the network capacity. Experience has shown that although these audits are carried out but severally it has not been effective resulting in networks experiencing congestions. This is the case in almost all the networks running end of year promo presently, subscribers are now faced with difficulties in either making calls or recharging their phones orchestrated by congestion on the network.
Previous experience
The situation subscribers are currently faced is close to what happened in December 2007 when operators started similar promos which eventually resulted to congestion on the networks. The height of the problem was on the eve of Christmas and New Year when most short message service subscribers sent to their loved ones were not delivered but charged. This prompted Nigerian Communications Commission (NCC) to carry out audit on all the GSM networks and found MTN and Zain most culpable and thereafter directed that they compensate their active subscribers with N175 worth of airtime.
NCC also placed ban on promos by GSM operators, which was subsequently lifted on the grounds that they restrict their promos to the use SMS avoiding promos that will give subscribers opportunity to make free calls or airtime reward which often times result in congestion.
Nigeria CommunicationsWeek investigations reveal that since then, this season is the only period that operators have come out the same time with promo campaign that includes free calls, airtime bonus, cash reward as well as material gift. It was also gathered that quality of service on almost all the networks has been affected. This prompted Glo Mobile to suspend its promo to enable the telecommunications giant repackage the promo in away that it will not congest its network. Industry watchers that spoke to Nigeria CommunicationsWeek hail the move by GloMobile and urged other operators to think in that direction. They advised operators that are running promos which are expected to woo subscribers to the network that such promo may be counter productive if such when it affects capability of the network to process calls and thereby make it difficult for existing subscribers to complete calls. This they said could result in existing subscribers leaving the network for other network; they urged NCC not to relent in its promise to introduce Number portability by next year which they believe will make operators more conscious of quality of service when rolling out promos.
Telecom
Clydestone Ghana Sues MTN Over Mobile Money

Clydestone Ghana Plc has filed a writ of summons and statement of claim against MTN Ghana, MTN Group Limited and Mobile Money Fintech Limited, alleging unauthorized use of its intellectual property.

The company announced the court action at the Ghana Stock Exchange, confirming proceedings in the Commercial Division of the High Court of Ghana.
The case relates to work commissioned in 2007 that Clydestone alleges was later used without authorisation or compensation.
Clydestone said the claim involves proprietary intellectual property, confidential commercial information and operational methodology developed during the engagement. The company is seeking declarations, damages and equitable remedies.
In a statement, Clydestone said MTN Ghana engaged it in 2007 to develop a commercial and operational framework for a mobile money business.
“The work was developed and delivered by the company’s founder and Group CEO, Paul Jacquaye, and included a full mobile money ecosystem covering the commercial model, operational architecture, implementation methodology and business case.”
Clydestone said the work was commissioned on the understanding that a non-disclosure agreement and memorandum of understanding would be signed.
It alleges these agreements were not finalised despite repeated requests.
The company further alleges MTN Ghana later used its proprietary work and methodology without authorisation or compensation, including in MTN Mobile Money Ghana and other markets.
Clydestone said the alleged use has continued since the launch of MTN Mobile Money Ghana in 2009.
“The wrongful use of that work has been ongoing since 2009. What has changed is the availability of independently verifiable information that documents its scale and commercial significance,” the company said.
It cited the GSMA State of the Industry Report on Mobile Money 2026 and MTN Ghana’s 2025 annual report as evidence of the platform’s scale.
According to Clydestone, the reports show approximately 19.3 million active users and annual revenue of about GHS 6.0 billion ($516m).
The company said it reviewed its records following these publications and concluded there were sufficient grounds to initiate legal proceedings.
It added that it has received no payment or acknowledgement for the work since December 2007, and that pre-action correspondence in 2026 received no substantive response.
“The Board of Directors has unanimously authorised the commencement of these proceedings,” the company said.
Jacquaye said: “This case is about accountability for commissioned intellectual property.
“When independent publications in 2025 and 2026 revealed the scale of the mobile money business, we reviewed all documentation relating to the original engagement and concluded these proceedings were necessary.”
MTN Group Limited, named as a defendant, had not commented at the time of publication.
Telecom
NITDA Deepens Digital Inclusion Partnership with Cal-Maji Foundation

National Information Technology Development Agency (NITDA) has reaffirmed its commitment to expanding digital inclusion through strategic partnerships aimed at equipping underserved communities with digital skills and access to technology.

Mr. Oladejo Olawunmi, Director, Digital Development Services representing the Director General of NITDA, and the Executive Director of Cal-Maji Foundation, alongside members of their respective delegations, pose for a group photograph following a strategic engagement on advancing digital literacy, capacity building, and digital inclusion for women, youth, and underserved communities.
Director-General of NITDA, Kashifu Inuwa, made the commitment during a courtesy visit by the Executive Director of Cal-Maji Foundation, Mrs Faith Ayuba, to the agency’s headquarters in Abuja.
Represented by the Director of Digital Development Services, Mr Oluwunmi Oladejo, Inuwa said collaboration with community-based organisations remained central to NITDA’s vision of ensuring that no Nigerian was left behind in the country’s digital transformation journey.
He noted that feedback from beneficiary communities demonstrated the long-term impact of the agency’s interventions across the country.
“It is always gratifying to receive feedback from communities that have benefited from our interventions.
“Many of these projects were implemented years ago, and it is rewarding to know they are still creating opportunities,” he said.
The NITDA boss explained that the agency continued to monitor the performance of its intervention centres nationwide while leveraging emerging technologies to enhance digital learning and virtual capacity-building.
According to him, the National Digital Literacy Framework remains the foundation of NITDA’s efforts to equip children, students, artisans, farmers, professionals and other groups with digital competencies needed in a technology-driven economy.
Responding to requests for additional support, Inuwa disclosed that the agency would consider training community-based instructors to sustain digital literacy initiatives at the grassroots.
He encouraged the foundation to submit a formal request, accompanied by evidence of activities at its digital centre, to facilitate further intervention.
The director-general, however, acknowledged that maintaining internet connectivity across numerous intervention centres nationwide remained a major funding challenge.
He stressed the need for innovative financing models and stronger collaboration to ensure the sustainability of digital inclusion projects.
Earlier, Ayuba commended NITDA for its openness to partnerships and its commitment to supporting initiatives that deliver measurable impact in underserved communities.
She described the agency as one of the few government institutions that prioritised impactful programmes over personal connections.
According to her, the Cal-Maji Foundation focuses on improving access to education, strengthening food systems, enhancing food security and providing social protection for women and young people, particularly in remote communities.
Ayuba said NITDA’s Knowledge Access Centre, established at the foundation’s community school in a border community in Kogi State, had significantly transformed learning by providing students and residents with access to computers, internet services and digital education.
“The ICT centre became an equaliser.
“Young people who ordinarily would never have had access to computers or the internet suddenly had the opportunity to acquire digital knowledge.
“We came back simply to say thank you because this partnership has changed lives,” she said.
She disclosed that more than 1,000 children had benefited from the foundation’s educational programmes.
Ayuba also presented a former student who progressed from the community school to a Nigerian university after utilising the digital resources available at the centre.
She described the student’s achievement as evidence of the enduring impact of the collaboration.
The foundation’s executive director appealed for deeper collaboration through the training of community instructors, upgrading of computer systems and expanded access to NITDA’s digital capacity-building programmes.
She stressed that rural communities must not be left behind as Nigeria advances in emerging technologies such as artificial intelligence, cybersecurity and digital innovation.
The meeting ended with both organisations reaffirming their commitment to strengthening collaboration to expand digital opportunities, promote inclusive technology adoption and support Nigeria’s digital economy agenda.
Telecom
Operators Divert Rollout Equipment to Fix Sabotaged Delta Assets Amid Spares Shortage

In a development that underscores the fragile state of Nigeria’s telecommunications grid, an incident of infrastructure vandalism in Delta State has severely disrupted network connectivity, leaving thousands of subscribers stranded.

The breach, where a robber attacked the sites, occurred at an IHS-managed telecom node in the ASB region on July 8, 2026, immediately knocking 33 base stations offline across 2G, 3G, and 4G spectrums.
The situation in the region escalated drastically by morning when a separate fibre-optic cable cut severed primary transmission lines. Because the compromised node serves as a critical fibre convergence point, the secondary fibre cut triggered a cascading failure.
This secondary disruption ballooned the number of dark sites from 33 to 103, temporarily paralysing digital communications, banking, and commerce in the affected communities.
Industry sources reveal that the financial and logistical toll of such incidents is becoming unsustainable for Mobile Network Operators (MNOs).
Currently, network providers are utilising 20 per cent more spare parts than initially budgeted for the fiscal year.
This unpredictable depletion of technical reserves has stripped operators of their supply buffers, making inventory management and financial forecasting increasingly difficult for telecom executives.
Consequently, engineering teams have been forced to cannibalise materials originally designated for network expansion and new site rollouts just to perform emergency restorations on the damaged sites.
This diversion of resources significantly delays the rollout of new infrastructure, stifling the nation’s broader broadband penetration targets and stalling anticipated revenue generation for the telecom companies.
The Nigerian Communications Commission (NCC) recently noted an average of 1,744 weekly attacks on telecom infrastructure nationwide, including over 1,100 fibre cuts.
As operators endure protracted back-and-forth negotiations with insurance firms to cover these sudden hardware losses, stakeholders are intensifying calls for the strict enforcement of the Federal Government’s recent designation of telecom assets as Critical National Information Infrastructure (CNII) to safeguard Quality of Service (QoS).
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