News
GSMA Intelligence Reveals Telcos Eye on $400Bn Enterprise Opportunity

A new report from GSMA Intelligence launched ahead of MWC Las Vegas shows Telcos sizing prospects for growth in financial services, manufacturing, automotive and aviation – highlighting an addressable market of more than $400bn, looking to grow revenues in the enterprise space. This equates to approximately 35% of the existing mobile operator revenue base worldwide.

The report also shows that telcos need to look beyond connectivity driven solutions and services and take a broader view of the opportunity. Core telecom solution and service areas, such as SD-WAN, unified communications and mobile voice and data, currently contribute around 70% of B2B revenues or $250bn for operators in 2023, although they offer little headroom for growth with just 3% compound annual growth rate (CAGR) expected out to 2030.
Conversely, enterprise spending on tech services beyond those core services – including cloud and datacentre, cybersecurity, IoT, analytics, AI, blockchain and network APIs – is around five times the spend on traditional communications at $1.16tn in 2023, with a CAGR of 14% to 2030, growing to become a market worth $2.91tn.
Tim Hatt, Head of Research, GSMA Intelligence, said: “Telcos looking to monetise their investments in 5G need to look beyond consumer centric and basic connectivity driven use cases. Greater focus is needed on offering advanced network solutions such as network slicing and private networks in the short term and developing end-to-end solutions to support a variety of enterprise use cases combined with integration capabilities in the longer term.
“Enterprises are increasingly looking for service providers to integrate a blend of technologies that fit their specific technology environments and business needs. Though the competition is fierce, telcos have assets and capabilities they can leverage to play in over one-third of this trillion-dollar market.”
Manufacturing and financial services offer biggest opportunities
The report highlights characteristics of four key verticals: financial services, manufacturing, automotive and aviation.
In 2023, these sectors presented significant addressable opportunities for telcos, valued at $59 billion, $61 billion, $22 billion and $16 billion respectively. Collectively, they accounted for 37% of the total addressable market opportunity, amounting to $159 billion. Projections indicate robust growth for these markets, with expected CAGR of 10.9%, 12.1%, 12.0%, and 8.4% from 2023 to 2030.
Other markets comprised 63% of the telcos’ growing addressable enterprise tech services beyond core opportunity. This growth is driven by diverse verticals, including healthcare, public sector, retail, media, smart cities, energy and utilities, agriculture, oil & gas, transportation & logistics, professional services, personal & consumer services, mining and ports.
Jo Gilbert, Technical Director and GSMA Connected Manufacturing and Production lead, said: “To bolster operational efficiency, resilience, agility, and flexibility, manufacturing companies are investing in advanced connectivity, IoT, edge, and AI technologies.
“These innovations are generating massive data volumes across factories, requiring stronger data management capabilities to unlock business value. Furthermore, the growing convergence of IT and OT systems has expanded cyberattack surfaces, making cybersecurity a key priority for manufacturers.”
Telcos must be prepared to compete with a diverse array of players
To meet the demands of the market, operators face significant competition not only from their peers and equipment vendors, but also from a broad array of players, including hyperscalers and security vendors. In fact, 24% of operators view hyperscalers as formidable competitors in edge networking and cloud, while 41% view security vendors as key competitors in security.
Operators must invest in building new capabilities, enhancing their existing offerings in key areas like security and exploring partnerships in others such as cloud. By balancing internal investments with external partnerships, operators can remain competitive, optimize resources, and meet the evolving demands of the market.
Hatt continues: “Winning in market needs a new mindset and operational changes. To succeed operators must look to collaborative approaches and new partnerships as well as adopting an enterprise-centric solution-oriented approach; being more like IT consultants than connectivity sellers. Telcos need to consolidate and simplify enterprise portfolios, adapt sales and marketing, and acquire new technical and commercial skills to effectively serve ever-evolving needs of enterprise customers.”
Services beyond connectivity are gaining ground
The latest research tracks with earlier findings from GSMA Intelligence’s “Enterprise Opportunity 2024” survey, published in March 2024, where 36% of the operators said market leadership in enterprise connectivity and services is the primary goal of their B2B strategy; with leadership in enterprise connectivity second.
Historically, connectivity has received the highest share in previous editions of this survey. This is the first time operators have identified connectivity and services as their primary goal.
Furthermore, a majority (64%) of participants said they have already launched 5G services beyond connectivity for enterprises such as 5G IoT, private networks and Mobile Edge Compute. This signals a shift in focus towards services and the need to be good at bundling connectivity with services fit for enterprise needs.
New enterprise survey to be previewed at MWC Las Vegas 2024
As part of our participation at MWC Las Vegas 2024, GSMA Intelligence will be offering an exclusive preview of the forthcoming GSMA Intelligence Digital Transformation Survey 2024 results at the GSMA Pavilion in the exhibition hall, booth 557 — one month prior to the official launch. The survey, conducted with over 4,200 enterprises across 10 vertical sectors and 21 countries, provides a deep dive into digital transformation trends across key sectors such as manufacturing and financial services.
News
NITDA Partners OGP to Drive Presidential Digital Goals

The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, CCIE, has reaffirmed Nigeria’s commitment to open governance, transparency and inclusive digital development as the Open Government Partnership (OGP) team formally presented the award and certificate received at the OGP Global Summit Spain 2025 to the Agency’s leadership.

Nigeria emerged as the overall global winner in the Digital Governance category in recognition of the country’s excellence in deploying digital tools and policies to strengthen government transparency, accountability, and citizen engagement. In addition, Nigeria received the Regional Award for advancing Open Digital Governance across Africa and the Middle East, reaffirming its leadership role in promoting open government principles and driving digital transformation across the region.
These recognitions were largely attributed to initiatives led by NITDA in collaboration with civil society partners, such as Dataphyte, which showcased innovative and inclusive approaches to digital governance at the summit.
The summit, which was organised in Vitoria-Gasteiz, Spain, brought together more than 1,500 high-level representatives of governments, civil society leaders, and policymakers from around the world to exchange experiences, best practices, and progress on open government initiatives and implementation on key issues.
Receiving the OGP delegation at NITDA, Inuwa described the recognition as a national honour rather than an institutional one, stressing that the award reflects Nigeria’s collective efforts across government, civil society and the private sector in advancing open governance principles through the digital space.
According to him, such global recognition comes with heightened responsibility to deliver on commitments made under the OGP framework.
“This is not just about NITDA. It is a national recognition, and every recognition comes with responsibility,” the DG said.
“If we fail to execute the commitments we have made, it will not only affect our image locally but also at the international stage. This is also not something NITDA can do in isolation,” he added.
Inuwa linked the achievement directly to the Renewed Hope Agenda of President Bola Ahmed Tinubu, noting that digital transformation, transparency, economic diversification, job creation and efficient public service delivery remain central presidential priority areas.
He emphasised that leveraging digital technologies to deepen openness and accountability aligns with national objectives of strengthening institutions, improving governance outcomes and building trust between government and citizens.
Highlighting the importance of collaboration, the NITDA boss underscored the role of the OGP platform as a catalyst for a strong multi-stakeholder approach in Nigeria’s digital ecosystem.
He called on civil society organisations, development partners, the private sector and other government institutions to provide technical expertise, guidance and sustained engagement to ensure effective implementation of agreed commitments.
“We need to leverage the OGP platform. We need your expertise, your guidance, your support and your commitment to hand-hold us in delivering on these commitments,” he said.
He further noted that “a multi-stakeholder approach in the digital space is critical to fostering a resilient ecosystem that delivers real value to citizens.”
Inuwa disclosed that NITDA has already begun internal reviews of its OGP commitments and has tasked its representatives, including Dr Rousseau, to work with colleagues to develop a clear execution strategy.
He proposed the creation of joint work streams with OGP stakeholders to support implementation, ensure accountability and keep all parties on track.
“We are humans. Oversight and collaboration help us stay focused. With commitment, nothing is impossible, and I believe these goals are achievable,” he added, assuring the delegation of NITDA’s readiness and political will to deliver on all agreed commitments.
Inuwa also welcomed the idea of engaging the political leadership of OGP, including the Honourable Minister of Budget and Economic Planning, with a view to briefing President Tinubu on the achievement. He noted that celebrating milestones is important, as it reinforces morale and demonstrates that Nigeria’s efforts in digital governance are gaining global recognition.
“It’s also good when there are wins, we should celebrate, because we too never knew that the little things we are doing are noticed not just within Nigeria, but globally, to the extent of earning us this award,” he asserted.
He concluded by expressing gratitude to the Nigerian National OGP Secretariat and the global OGP leadership, reaffirming NITDA’s commitment to strengthening collaboration and building a more productive working relationship that will translate open governance principles into measurable national impact.
Earlier in his remark, Mr Olusoji Apampa, who led the OGP deelegation, said the honours were earned through a strong partnership between government and civil society, with NITDA playing a critical role, particularly in commitments focused on improving digital governance in Nigeria.
Apampa expressed hope that the awards would serve as added momentum to deepen ongoing commitments under NITDA’s leadership and accelerate the practical implementation of reforms aimed at strengthening digital governance across the country.
News
PalmPay Launches N400 Million World Travel Carnival, Rewarding Users with Free Global Trips

PalmPay, Nigeria’s leading digital banking platform, has announced the launch of its ₦400 million festive rewards campaign, designed to reward users with cash prizes and fully sponsored international travel experiences for everyday transactions on the PalmPay app.

The campaign will run from December 17, 2025, to January 8, 2026. The campaign is designed to reward everyday transactions with extraordinary experiences. It runs alongside PalmPay’s Purple December brand campaign, which focuses on wrapping up the company’s key brand and community initiatives for the year.
At the centre of the rewards campaign is the PalmPay World Travel Carnival, an interactive card collection experience that allows users to earn city cards by completing transactions on the app. Users are required to collect five city cards – London, New York, Dubai, Sydney, and Cape Town and combine them into a World Card, which unlocks a share of the prize pool.
The more World Cards a user creates, the larger their share of the cash rewards. Any extra uncombined cards can be swapped with friends and other PalmPay users to help complete additional World Cards.
Beyond cash rewards, the Carnival also offers Free Global Trips. In each round, the top two users with the highest number of eligible transactions (₦100 and above) and at least one World Card will win an all-expense-paid international trip.
The travel grand prize covers:
- Visa fees
- Round-trip international airfare
- 5-day, 4-night hotel accommodation
- Side attraction
- Meal expenses
- Airport pick-up and drop-off
- All transportation for scheduled tour activities during the trip
Winners will be determined through a transparent leaderboard system, with prizes credited automatically at the end of each round on December 25, December 31, and January 8.
Participation is simple:
- Complete tasks on the PalmPay app, such as Airtime, Data, Transfers, and other specific transactions listed in the app, to earn cards.
- Collect all five city cards.
- Swap cards with friends to complete your collection.
- Combine cards to form a World Card and earn cash rewards.
- Perform more transactions to climb the leaderboard for a chance at the global trip prize.
To ensure fairness, PalmPay has instituted strict rules: no cheating, bots, fake accounts, or manipulation. Any violations may lead to disqualification or account bans. Additionally, the Free Travel Prize is limited to one per user throughout the campaign.
Speaking on the launch, Femi Hanson, Head of Marketing & Communication, “This festive rewards campaign is about turning everyday banking into meaningful value for our users. With the World Travel Carnival as the headline activation, we are reinforcing PalmPay’s promise of being the smarter way to bank—where smart financial decisions unlock bigger opportunities.”
News
REA, NBS Partner to Deliver Comprehensive Energy Data for Nigeria

The Rural Electrification Agency (REA) and the National Bureau of Statistics (NBS) have signed a Memorandum of Understanding (MoU) to conduct a nationwide energy survey aimed at closing long-standing data gaps in Nigeria’s power sector. The initiative is expected to guide policy, attract investment, and accelerate universal electricity access.

Signed in Abuja, the agreement establishes a National Energy Survey based on the Multi-Tier Tracking Framework (MTF), a globally recognized methodology that measures electricity access not only by grid connection but also by quality, affordability, reliability, and usage of electricity and clean cooking solutions.
The survey will be implemented under the Energy Sector Management Assistance Program (ESMAP) of the World Bank. Dr. Abba Aliyu, REA Managing Director/CEO, said the partnership underscores REA’s commitment to evidence-based rural electrification planning and will generate detailed insights on electricity access and off-grid solutions nationwide.
Prince Adeyemi Adeniran, Statistician-General of the Federation/CEO of NBS, emphasized that reliable statistics are essential for effective policymaking, assuring that NBS will provide technical oversight, sampling expertise, and quality assurance to meet global standards.
The survey will assess energy access, household affordability, expenditure patterns, and the adoption of off-grid technologies such as solar home systems, mini-grids, and clean cooking solutions. REA will provide sector expertise and policy alignment, while NBS manages regulatory approvals, methodology, and technical supervision.
Funded and technically overseen by the World Bank, the exercise will run for 18 months, with the resulting data expected to improve national energy planning, programme targeting, and private sector investment, particularly in underserved and rural communities.
Officials said the collaboration reflects the Federal Government’s commitment to strengthening inter-agency coordination, enhancing energy data availability, and advancing Nigeria’s goal of universal electricity and clean cooking access.
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