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Guinness Nigeria Signs MOU with NYSC on Innovative DRINKiQ Campaign

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(L-r): Sesan Sobowale, director, Corporate Relations, Guinness Nigeria Plc; Ahmed Tijani Ibrahim, director, Legal Services National Youth Service Corp, and Rhoda Kaka Kwaki, director, Community Development Services, NYSC,  during the signing of Memorandum of Understanding between Guinness and NYSC on Responsible Drinking Campaign Initiative held in Abuja, recently.
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Guinness Nigeria Plc, has revved up its commitment to driving responsible drinking behaviour among Nigerian consumers by partnering with the National Youth Service Corps (NYSC), to deliver its innovative and trailblazing DRINKiQ training sessions to officials and corps members in a bid to take the responsible drinking message to every nook and cranny of the country.

At the signing of the Memorandum of Understanding between Guinness Nigeria and the NYSC which took place at the Gowon House, National Directorate Headquarters, NYSC in Abuja, Brigadier General Sule Kazaure, director general, NYSC, who was represented by Director, Community Development Service and Special Projects, Mrs. Rhoda Kaka Kwaki, appreciated the laudable hand of fellowship extended by Guinness Nigeria to help create a society where responsible drinking becomes engrained in the consciousness of many young adults and society at large.

Commending Guinness Nigeria for the intervention, she described the partnership as a clear demonstration of the company’s positive disposition towards the welfare and development of Nigerians, particularly the youth.

“This DRINKiQ campaign, a form of giving back to the society to be implemented by the Community Development Service and Special Projects is bound to impact positively on the entire society and it is my sincere hope that what we have sown today will blossom into enduring and sustainable entity for the benefit of our communities and environs,” Kwaki said.

Mr. Peter Ndegwa, managing director, Guinness Nigeria Plc, who was represented by Mr. Sesan Sobowale, company’s Corporate Relations Director, described the occasion as historic one and a momentous stride in the right direction with a view to curbing the irresponsible use of alcohol in society.

“We are committed to creating awareness about responsible drinking and promoting the enjoyment of alcohol and our brands as part of a healthy balanced lifestyle. We also believe that efforts to reduce the misuse of alcohol are most effective when governments, society, individuals, families as well as industry work together. Therefore, our approach is built around providing consumers with information promoting rigorous company and industry standards for responsible marketing, supporting effective programmes and partnerships as the one that we are signing today to promote alcohol education and to tackle misuse and advocating effective evidence-based policy,” Sobowale enthused.

Other dignitaries present at the occasion include Sustainable Development/ Alcohol in Society, AiS Manager, Guinness Nigeria, Osita Abana; Director, Legal Service, NYSC Directorate NHQ, Barrister Tijani Ibrahim; Director, Planning, Research and Statistics, Chief Anthony Ani;, Director, Press and Public Relations, Mrs Bose Aderibigbe; Director, Corp Welfare and Inspectorate, Mrs Victoria Obi Okaku; Director, Certfication, Alh Udu Taura; and Director, Corps Mobilization Chief Frank Ekpenobi.

On the scope of the partnership, Sobowale explained that the DRINKiQ programme is one of the training platforms that Guinness Nigeria, has used to leverage its responsible drinking agenda. The training aims to raise the public’s awareness about alcohol so that people can have a better understanding of the drinking choices that they make, including the decision not to drink, when to drink and how much to drink.

In view of this, the programme would start with Train-the-Trainers, ToT programme, that will equip NYSC officials (drawn from the 36 states of the federation) with information and knowledge about responsible drinking. These officials will then provide trainee corps members with practical tips, strategies and confidence they need to become champions for responsible drinking in their communities.

It would be recalled that last year, Guinness pioneered the use of breathalyzers by the Federal Road Safety Commission via its donation of breathalyzers to the safety agency to enable it check the incidence of drunk-driving on Nigerian roads during the ember months. Other initiatives include the Age Verification Programme, sponsorship of a radio programme, DRINK DIARIES, on Lagos Traffic radio 96.1 FM as well as advertorials and out-of-home messaging aimed at educating the general public on the dangers of drink-driving.

 


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AI-Driven Memory Chip Fuels Global Phone Price Surge

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Global technology markets are entering a new phase of strain as surging memory chip prices intensify the ongoing semiconductor shortage. For Nigeria, the ripple effects could translate into a 15 – 20 per cent increase in phone price levels if supply pressures persist into the next quarter.

While attention has largely focused on advanced AI processors, the sharpest escalation is occurring in memory chips, specifically DRAM (Dynamic Random Access Memory) and NAND (Flash Memory), which are essential to smartphones, PCs, and vehicles.

According to Bloomberg data, spot prices for DRAM have surged more than 600 percent in recent months. NAND prices have also climbed as artificial intelligence infrastructure expands global storage demand.

This shift reflects a structural realignment rather than a short-term disruption.

Massive AI infrastructure investments led by hyperscalers such as Amazon have redirected fabrication capacity toward high-bandwidth memory (HBM), a critical component for AI accelerators. This shift has tightened supply for conventional memory used in consumer devices.

Market analysts now describe the situation as a memory “supercycle,” breaking the industry’s traditional boom-and-bust pattern. Historically, memory cycles lasted three to four years. According to Jian Shi Cortesi of GAM Investment Management, the current cycle has already exceeded previous ones “both in length and magnitude,” with little evidence of demand momentum softening.

Financial markets reflect the divide. A Bloomberg gauge of global consumer electronics makers has fallen roughly 10 per cent since late September, while a basket of memory manufacturers has surged about 160 per cent over the same period. Shares of SK Hynix, a key high-bandwidth memory supplier to Nvidia, have climbed more than 150 per cent.

By contrast, downstream manufacturers reliant on affordable memory supplies are under pressure. Nintendo has warned of margin compression linked to shortages. Qualcomm shares declined after signaling memory constraints that could limit phone production. PC makers such as Lenovo and Dell have also retreated from recent peaks amid concerns that rising chip costs could dampen demand.

The divergence underscores a widening gap between component producers and device assemblers.

Memory is central to modern smartphone performance. Higher DRAM and NAND capacities power AI-enabled features, high-resolution imaging, and multitasking capabilities. Rising memory costs, therefore, feed directly into the bill of materials.

Even in a moderate demand environment, a constrained memory supply can limit production volumes. Qualcomm’s recent indication that memory shortages may restrict handset output highlights the risk of scarcity extending beyond price increases into availability challenges.

Compounding the issue, a foundry such as TSMC is prioritising higher-margin AI-related contracts at advanced nodes. Combined with the reallocation of capacity toward high-bandwidth memory, this limits flexibility in supplying traditional mobile processors and storage components.

For Nigeria, the likely outcome is not immediate widespread stockouts, but gradual upward revisions in retail pricing.

Nigeria’s electronics market remains heavily import-dependent, with minimal semiconductor manufacturing capacity. Retailers are therefore exposed to global cost shifts and supply volatility.

Distributors in major commercial hubs such as Lagos’ Computer Village are closely monitoring global trends. Some are securing inventory ahead of anticipated adjustments, while others are maintaining leaner procurement cycles to manage uncertainty.

Duration risk remains a key concern. Fidelity International’s Vivian Pai recently observed that while markets may be pricing in normalization within one to two quarters, industry tightness could persist through the rest of the year. If that proves accurate, manufacturers will have limited room to absorb higher component costs without passing them through to consumers.

Mid-tier smartphones, especially those balancing affordability with competitive performance, are likely to face the greatest pressure. Manufacturers may respond by offering lower base storage variants, delaying feature upgrades, or raising prices incrementally across product lines.

Parallel imports could increase if global scarcity intensifies, potentially raising concerns about warranty coverage and after-sales support.

Globally, firms are attempting to mitigate exposure by locking in long-term supply contracts, raising product prices, or redesigning devices to use less memory. However, semiconductor fabrication is capital-intensive and slow to scale. New fabrication plants require years to build, and expanding high-bandwidth memory output involves complex processes that cannot be rapidly accelerated.

For Nigeria, the episode underscores the importance of strengthening digital resilience. While domestic chip fabrication remains unlikely in the near term, expanding local device assembly, promoting repair ecosystems, and supporting component recycling could help cushion future supply shocks.

If projections hold, Nigerian buyers may begin seeing incremental price adjustments within weeks. Mid-range Android devices are likely to record the most noticeable changes, while premium models, already positioned at higher price points, may see more measured increases.

As it stands, AI’s explosive growth is reshaping semiconductor allocation patterns, and memory, once viewed as a product with prices that rise and fall in cycles, is behaving like a sustained constraint.

The widening gap between stock market winners and losers reflects the magnitude of this transition. As AI infrastructure spending accelerates globally, consumer electronics markets, including Nigeria’s, must adjust to a new cost environment.

Whether the squeeze proves temporary or evolves into a prolonged recalibration will depend on how quickly semiconductor capacity expands. For now, the trajectory suggests continued upward pressure on global electronics pricing, and Nigeria’s phone price expectations may have to adjust accordingly.


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INTERPOL Arrests 651, Recovers $4.3m from Cybercrime in Nigeria, Others

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African law enforcement agencies arrested 651 suspects and recovered over $4.3 million in a joint operation targeting investment fraud, mobile money scams, and fake loan applications.

INTERPOL Arrests 651, Recovers $4.3m from Cybercrime in Nigeria, Others

As INTERPOL revealed on Wednesday, Operation Red Card 2.0 identified 1,247 victims between December 8 and January 30 while targeting cybercrime operations linked to over $45 million in financial losses.

Authorities across 16 countries also seized 2,341 devices and took down 1,442 malicious websites, domains, and servers during this joint action coordinated by the African Joint Operation against Cybercrime (AFJOC).

In Nigeria, police officers dismantled an investment fraud ring that was recruiting young people to run phishing, identity theft, and fake investment schemes, taking down over 1,000 fraudulent social media accounts in the process.

They also arrested six members of a Nigerian cybercrime gang that used stolen employee credentials to breach a major telecom provider.

Kenyan investigators also apprehended 27 suspects while investigating fraud networks that used social media and messaging platforms to lure victims into fake investment schemes.

In Côte d’Ivoire, 58 suspects were arrested as part of a crackdown on predatory mobile loan apps that targeted victims with hidden fees and abusive debt-collection practices.

“These organized cybercriminal syndicates inflict devastating financial and psychological harm on individuals, businesses and entire communities with their false promises,” said Neal Jetton, the head of INTERPOL’s Cybercrime Directorate.

“Operation Red Card highlights the importance of collaboration when combatting transnational cybercrime. I encourage all victims of cybercrime to reach out to law enforcement for help.”

One year ago, African law enforcement arrested another 306 suspects in the first stage of this INTERPOL-led operation targeting cross-border cybercriminal networks.

This is the latest INTERPOL operation targeting African cybercrime, with thousands of arrests and multiple multimillion-dollar operations disrupted or dismantled in recent years, following Operation Serengeti and Operation Africa Cyber Surge.


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Lagos Begins 5 Percent Withholding Tax on Gaming Winnings

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Lagos State Government has commenced the implementation of a 5% Withholding Tax (WHT) deduction on gaming winnings, in line with applicable Nigerian tax laws and regulatory directives governing the gaming industry.

Lagos Begins 5 Percent Withholding Tax on Gaming Winnings

The deduction applies to net winnings from licensed gaming platforms operating within Lagos State and is deducted at the point of payout. All licensed gaming operators in Lagos have been directed to comply immediately with the framework.

Under the new arrangement, 5% of qualifying gaming winnings will be automatically deducted before payment is made to players and remitted to the Lagos State Internal Revenue Service (LIRS) as the statutory tax authority.

According to the State Government, the measure forms part of Lagos’ broader drive to strengthen tax compliance, transparency, and accountability in the rapidly expanding gaming sector.

Players are required to provide their National Identification Number (NIN) in compliance with KYC (know your customer) rules, while all deductions and remittances will be handled by licensed operators in line with regulatory requirements.

Players will receive their winnings net of the statutory deduction, with proper records maintained for transparency. The WHT deducted also serves as a tax credit to the player.

All licensed gaming operators in Lagos State have now been formally directed to commence the deductions with immediate effect.


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