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Guinness Nigeria Signs MOU with NYSC on Innovative DRINKiQ Campaign
Guinness Nigeria Plc, has revved up its commitment to driving responsible drinking behaviour among Nigerian consumers by partnering with the National Youth Service Corps (NYSC), to deliver its innovative and trailblazing DRINKiQ training sessions to officials and corps members in a bid to take the responsible drinking message to every nook and cranny of the country.
At the signing of the Memorandum of Understanding between Guinness Nigeria and the NYSC which took place at the Gowon House, National Directorate Headquarters, NYSC in Abuja, Brigadier General Sule Kazaure, director general, NYSC, who was represented by Director, Community Development Service and Special Projects, Mrs. Rhoda Kaka Kwaki, appreciated the laudable hand of fellowship extended by Guinness Nigeria to help create a society where responsible drinking becomes engrained in the consciousness of many young adults and society at large.
Commending Guinness Nigeria for the intervention, she described the partnership as a clear demonstration of the company’s positive disposition towards the welfare and development of Nigerians, particularly the youth.
“This DRINKiQ campaign, a form of giving back to the society to be implemented by the Community Development Service and Special Projects is bound to impact positively on the entire society and it is my sincere hope that what we have sown today will blossom into enduring and sustainable entity for the benefit of our communities and environs,” Kwaki said.
Mr. Peter Ndegwa, managing director, Guinness Nigeria Plc, who was represented by Mr. Sesan Sobowale, company’s Corporate Relations Director, described the occasion as historic one and a momentous stride in the right direction with a view to curbing the irresponsible use of alcohol in society.
“We are committed to creating awareness about responsible drinking and promoting the enjoyment of alcohol and our brands as part of a healthy balanced lifestyle. We also believe that efforts to reduce the misuse of alcohol are most effective when governments, society, individuals, families as well as industry work together. Therefore, our approach is built around providing consumers with information promoting rigorous company and industry standards for responsible marketing, supporting effective programmes and partnerships as the one that we are signing today to promote alcohol education and to tackle misuse and advocating effective evidence-based policy,” Sobowale enthused.
Other dignitaries present at the occasion include Sustainable Development/ Alcohol in Society, AiS Manager, Guinness Nigeria, Osita Abana; Director, Legal Service, NYSC Directorate NHQ, Barrister Tijani Ibrahim; Director, Planning, Research and Statistics, Chief Anthony Ani;, Director, Press and Public Relations, Mrs Bose Aderibigbe; Director, Corp Welfare and Inspectorate, Mrs Victoria Obi Okaku; Director, Certfication, Alh Udu Taura; and Director, Corps Mobilization Chief Frank Ekpenobi.
On the scope of the partnership, Sobowale explained that the DRINKiQ programme is one of the training platforms that Guinness Nigeria, has used to leverage its responsible drinking agenda. The training aims to raise the public’s awareness about alcohol so that people can have a better understanding of the drinking choices that they make, including the decision not to drink, when to drink and how much to drink.
In view of this, the programme would start with Train-the-Trainers, ToT programme, that will equip NYSC officials (drawn from the 36 states of the federation) with information and knowledge about responsible drinking. These officials will then provide trainee corps members with practical tips, strategies and confidence they need to become champions for responsible drinking in their communities.
It would be recalled that last year, Guinness pioneered the use of breathalyzers by the Federal Road Safety Commission via its donation of breathalyzers to the safety agency to enable it check the incidence of drunk-driving on Nigerian roads during the ember months. Other initiatives include the Age Verification Programme, sponsorship of a radio programme, DRINK DIARIES, on Lagos Traffic radio 96.1 FM as well as advertorials and out-of-home messaging aimed at educating the general public on the dangers of drink-driving.
CWG Plc has announced a significant milestone in its commitment to delivering value to shareholders. Following a thorough review of the company’s financial performance and outlook, the Board of Directors has approved a substantial increase of 400per cent in dividend payout to shareholders.
This decision reflects CWG’s confidence in its financial stability, growth trajectory, and ability to generate sustainable returns. By enhancing the dividend payout, CWG aims to reward shareholders for their continued trust and support while reaffirming its commitment to creating long-term value.
Mr. Philip Obioha, Chairman of the Board of Directors at CWG Plc, said, “The decision to approve a 400% increase in dividend payout underscores our confidence in CWG’s performance and outlook. We are dedicated to delivering value to our shareholders and believe that this significant dividend increase is a testament to our commitment to shareholder value creation.”
This increase in dividend payout aligns with CWG’s strategic objectives to prioritize shareholder interests and maintain strong financial discipline. The Board remains committed to prudent financial management and sustainable growth, ensuring that CWG continues to be a reliable investment for shareholders.
As CWG continues to execute its growth strategy and expand its presence in the market, the Board anticipates that the increased dividend payout will further strengthen investor confidence and support CWG’s vision for the future.
CommunicationsWeek Media Limited, a certified global ICT company with over two million online subscribers, is delighted and proud to announce Prof. Yakub Aliyu, as the keynote speaker at Africa’s Beacon of ICT Merit and Leadership Distinguished Lecture series 2024.
Aliyu, will be speaking on the theme: Artificial Intelligence (AI): The Good, The Complex and The Anticipated”, this leans heavily on the fact that AI changing our lives– we just need to know where to look today.
This year’s rebranded Africa’s Beacon of ICT Merit and Leadership Distinguished Lecture/Awards Series is slated for Saturday, May 25, 2024 at the Four Points by Sheraton, Lagos.
The event is the most prestigious annual event that brings together captains of industry in both technology and financial worlds.
According to Ken Nwogbo, CEO, Communication Week Media Ltd, organisers of the ABoICT Distinguished Lecture/Awards Series, “the choice of Prof. Yakub Aliyu is deliberate because of his exceptional career in Artificial Intelligence (AI)”.
He added that, AI is considered to have the potential to instigate a fourth industrial revolution,1 and is dramatically changing people’s patterns of interaction and economic activities.
“The traditional factors of production and physical capital and labour may no longer promote substantial economic growth. It is generally believed that AI will be one of the most important factors determining future economic growth,” he said.
A professor of microelectronics and a scholar-practitioner in artificial intelligence and deep machine learning for industrial applications and high-speed application processors. His research interests include Multimodal AI models for high-efficiency industrial robot applications and Human AI interactions.
He also has adjunct academic professorships at five African, USA, and UK universities. Holds a BS in Applied Physics Electronics from Karlsruhe and A Bello Universities in Germany and Nigeria, an MBA in International Business Management from the University of London, an MSEE (Master of Engineering, Electronics), and a Ph.D. in Electronics Engineering from the University of Wales.
Prof. Aliyu is the global quality director for Bourns Inc., Riverside, California, USA, an electronics system, and components manufacturer. I oversee quality functions in 21 factories worldwide.
He has also held quality and operational management leadership positions at National Semiconductors, Bell Labs-Lucent Technology, Texas Instrument, Global Foundries, and Roper Technologies USA.
Authored and coauthored over 30 Advanced Technology United States-issued patents in High-Speed Application Processors and Contributed to over 40 international impact Journals, chapters, and conferences; FASI, SMIEEE USA, MIEE UK, M. Inst pf Physics Chartered Phys and C Eng UK.
Past lecturers included Dr. Ernest Ndukwe, then executive vice chairman, Nigeria Communications Commission (NCC); Engr. Yomi Bolarinwa, former Director-General of National Broadcasting Commission (NBC); Dr. Jean Luc Fort, CEO at OR System France and a specialist in Counterparty Risk; and Professor Chris Nwagboso, Chairman, Knowledge Factory International, United Kingdom.
Others are: Uche Orji, managing director/chief executive officer, Nigeria Sovereign Investment Authority (NSIA); Biodu Omoniyi, Managing Director/CEO, VDT Communications; Ayotunde Coker, Managing Director, Rack Centre Limited; Peter Adedayo Arogundade, managing director and chief executive officer, Sidmach Technologies Nigeria Limited; Dr. Adewale Obadare, chief visionary officer, Digital Encode and John Obaro, CEO and founder of Systemspecs; Prof. Isa Pantanmi, minister of Communications and Digital Economy; Dr. Seyi Akindeind, co-founder, Digital Encode; Dr Krishnan Ranganath, Regional Director, Africa Data Centres.
Legit.ng recently joined forces with the Shade of Life Foundation to become a voice of autism, and drive advocacy for improved media support during Autism Awareness Month.
Participants at the event
Conversations around media support exploration was led by Joseph Omotayo, head of Department for Human Interest Stories at Legit.ng, and Dr. Eziafakaku Nwokolo, founder and CEO of the Shade of Life Foundation,
This partnership is a response to the concerns raised by organizations like the Shade of Life Foundation about the level of support received from the media in discussing autism as a disability.
While other disabilities may receive attention, autism, with its critical developmental implications often lacks adequate representation in mainstream media.
Recognizing the importance of addressing these concerns, Legit.ng took proactive steps by integrating itself into the essence of autism awareness.
It facilitated a one-hour workshop with Dr. Nwokolo, the founder of the foundation, to deepen our understanding of autism, its various spectrums, and the language boundaries associated with it.
Other steps we took in advocating autism awareness in the media, can be seen in our attached press release.
Legit.ng believes that by amplifying the voices of autism and advocating for better media representation, we can contribute to creating a more inclusive and accepting society for all.
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