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Gulder Takes The “Own Your Journey” Campaign to Social Media Week 2019
Gulder, one of Nigeria’s most revered beer brands has announced its sponsorship for the 2019 edition of the social media week.
The week-long event which kicked off on Monday, 4th of February 2019 is an annual affair in which top personalities in the new media industry come together to share insights on various topics patterning to media and entertainment.
Gulder, which recently unveiled its new campaign of “Own Your Journey” is keen to inspire young adults on their journey to success via numerous means hence its decision to be part of Social Media Week 2019.
The “Own Your Journey” campaign is a strong statement from Gulder, as the brand seeks to urge Nigerians to not only be successful but to also revel in the path towards achieving their goals and aspirations.
Some of the faces at the Gulder booth
Gulder is now seeking to celebrate both the man who has achieved, as well as the man who is diligent on his journey to success.
With a plethora of young people using social media to carve a niche for themselves and become successful individuals, Gulder’s brand message is right on the nose, as it speaks to a myriad of budding creative individuals who are passionately owning their journeys to success through social media.
As part of its sponsorship of Social Media Week, Gulder hosted attendees to an opening night party, bringing on a DJ to provide the music and treating all in attendance to the refreshing taste of Gulder as well as other beverages on the Nigerian Breweries portfolio.
Speaking at the opening party, Sarah Agha, Portfolio manager, Mainstream Lager, said “We want young Nigerians to know that Gulder recognizes their hard work and effort.
“We see the passion in these young Nigerians whose aspiration and ambitions are beyond imagination.
“The rise of new media has offered individuals the platform to springboard them to their goals and dreams, and we are behind them all the way.
“We are here today to say we support you and we urge you all to own your journeys towards success.”
This riveting statement was echoed by one of the attendees (who chose to remain anonymous) at the Gulder booth who remarked on the initiative by Gulder saying, ”Some of us have made a living out of social media, while a lot of us have made a life out of it.
“Thanks to Twitter, Instagram, and the likes, we’ve been able to dream bigger and these platforms have allowed us to inch even closer to our dreams.
“It’s the reason we are here today at Social Media Week and it’s impressive to see a beer brand here, spurring us on.”
Gulder will also be hosting its own panel on Thursday, 7th of February. Themed “Building And Owning Your Unique Journey in the Ever Evolving Age of Social Media and the Rise of Insta-celebrities”, the session will feature actor and media personality, Uti Nwachukwu, model and actor, Nonso Bassey, Media Personality, Oreka Godis and Brand Manager, Gulder, Kolawole Akintimehin.
Upon closing of the event on Friday, Gulder has promised to deliver a night to remember with a 5-star party slated to close the curtains on the 2019 edition of the social media week.
Gulder beer is renowned for being a staple for the young, bold and courageous Nigerian. Celebrating the daring and brave spirit of modern Nigerians, whilst cheering them on as they go on their quests towards success.
DataPro Rating Agency has upgraded the long-term credit rating of Dangote Cement Plc to AA+ from AA, citing the company’s strong financial performance, market leadership and ability to meet its financial obligations despite Nigeria’s challenging economic environment.
In its latest rating report, the technology-driven credit rating agency also affirmed Dangote Cement’s short-term rating at A1, with a Stable Outlook. The ratings are valid until June 16, 2027.
DataPro said the upgrade reflects the cement maker’s sustained financial strength, resilient operating performance and dominant position in Nigeria and across Africa.
According to the agency, the assessment followed a comprehensive review of the company’s capital base, earnings, liquidity, corporate governance, regulatory compliance and the sustainability of its financial performance over the medium to long term.
It noted that Dangote Cement’s strong brand, leading market share, solid earnings, robust asset base and experienced management continue to strengthen its ability to meet financial commitments on time.
The agency also highlighted the company’s outstanding financial performance in 2025.
According to the report, Dangote Cement posted N4.31 trillion in revenue during the year, representing a 20 per cent increase from the previous year. Profit before tax more than doubled, rising 109 per cent to N1.53 trillion, driven by higher sales, improved operating efficiency, lower finance costs and a stronger capital structure.
DataPro said the AA+ long-term rating indicates low credit risk and reflects excellent financial strength, business profile and operating performance relative to its rating benchmarks.
It added that the A1 short-term rating signifies good credit quality and shows that the company has a strong capacity to meet its short-term financial obligations as they fall due.
The rating agency, however, noted that the credit rating has a maximum shelf life of 12 calendar months in line with international best practice and should be used only as a reference, not as an offer to trade in securities or as a substitute for investors’ independent judgement.
Xora Finance has announced it will no longer consider job applicants from Nigeria.
Xora Finance is a digital bank founded by Joren Lundgren, in February 2026 and allows users to deposit and earn interest on their XRP cryptocurrency.
Lundgren, founder, in an announcement on X (formerly Twitter), cited an ongoing pattern of misconduct, such as dishonesty and theft, from previous Nigerian hires as the reason for the decision.
This sudden blanket ban came just days after the company’s official career page was aggressively recruiting remote workers for marketing and content roles.
The announcement generated heavy backlash online, with many people upset that a blanket rule punishes honest job seekers.
Some lawyers have said that victims of Ponzi schemes have legal remedies, although recovering lost funds and prosecuting perpetrators remain major challenges.
A Ponzi scheme is an investment fraud that pays existing investors with funds collected from new participants rather than from actual profits.
Operators lure victims by promising high returns with little to no risk.
The scheme inevitably collapses when the flow of new investors slows down.
Some lawyers who spoke to News Agency of Nigeria (NAN) separate interviews with on Sunday, said that victims could pursue civil actions to recover their money.
Mr Chibuikem Opara, a lawyer at Justification Chambers, Ikeja,said many Nigerians continued to fall victim to Ponzi schemes in spite of repeated warnings.
Opara said it was wrong to attribute participation in Ponzi schemes to a lack of investment opportunities, noting that promoters often exploit investors’ greed through promises of unrealistic returns.
“What you cannot take away is the fact that many Nigerians have fallen and continue to fall victim to these schemes every time,” he said.
According to him, victims may individually or collectively institute civil actions against the beneficiary company for breach of contract or refund arising from failure of consideration.
Opara said victims could also unite to seek an order from the Federal High Court to wind up the beneficiary company.
He, however, noted that such efforts might yield little benefit if perpetrators had already siphoned the funds and left behind an empty shell.
The lawyer said available remedies largely depended on the actions of relevant authorities, adding that recipient accounts could be frozen to facilitate fund recovery and support winding-up proceedings.
Opara said regulators and law enforcement agencies often became aware of Ponzi schemes only after substantial losses had occurred.
According to him, victims frequently failed to report suspicious schemes early enough to enable timely intervention.
He added that funds are sometimes moved outside the country before authorities become aware of the fraud.
Opara also cited inadequate information and the deceptive nature of the schemes as major obstacles to investigation and prosecution.
“Most times, everything about the schemes is made to appear elusive, just like the profits promised to victims,” he said.
Also speaking, Mr Vincent Aminu of A.F. Aminu and Co. advised that victims of investment scams should report such cases to appropriate law enforcement agencies on time.
Aminu said victims could petition the Economic and Financial Crimes Commission (EFCC) or file reports with the police.
He said that after investigation, prosecutors could bring charges against suspects under relevant fraud-related laws, including provisions of the Criminal Code and the Advance Fee Fraud and Other Fraud Related Offences Act.
Beyond criminal prosecution, Aminu said .victims could pursue civil actions to recover their money
According to him, such actions may be based on breach of contract, unjust enrichment, or fraudulent misrepresentation, depending on the circumstances.
He added that victims could petition the Securities and Exchange Commission (SEC), which could investigate illegal operators, shut down unauthorised platforms, and freeze assets.
He identified the anonymity of online fraudsters as one of the biggest challenges confronting investigators.
According to him, many operators concealed their identities through fake digital profiles and technologies that made tracking them difficult.
Aminu also noted that victims who delayed taking legal action risked losing opportunities for redress.
He added that prolonged court proceedings often delayed justice for victims.
“Many fraud-related cases take years before the court reaches a verdict, thereby delaying justice for victims,” he said.
Also, Mr Chris Ayiyi of Ayiyi Chambers, Apapa, described Ponzi schemes as a gamble that benefited early participants at the expense of later investors.
Ayiyi said some early entrants received returns on their investments, thereby encouraging others to join the schemes.
He said the schemes eventually collapsed, leaving late investors to bear the losses
The lawyer called for a complete ban on Ponzi schemes or sustained public enlightenment campaigns against them.
He urged the National Assembly to enact laws that would strengthen regulation and provide greater protection for investors.
According to him, stronger legal safeguards are necessary in a country operating a capital-based economy.
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