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Gulder Ultimate Search Returns to Television Screens After 7 Years Hiatus

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After 11 successful seasons and in response to popular demand by millions of fans, Nigeria’s first reality TV series, the Gulder Ultimate Search is back and set to return to television screens in October 2021.

Proudly sponsored by Nigerian Breweries Plc, the reality show was first aired in 2004, and went on to become the most-watched reality TV series in Nigeria before it ended in 2014.

Now back by popular demand, the Gulder Ultimate Search promises to take its viewers on a Timeless Journey of Self Discovery. The TV premiere of ‘Gulder Ultimate Search: The Age of Craftsmanship’ is set for October 16, 2021, and will run till December 19, 2021 when the grand finale will hold.

The ultimate man/woman who finds the treasure will be rewarded with over N50 million worth of prizes in cash, a brand new SUV and other mouth-watering prizes.

Prospective applicants who wish to take part in this year’s show should visit the portal – www.gulderultimatesearch.ng from September 1 – 8, 2021.  To qualify, applicants must upload their details and photographs on the portal and follow the steps.

Entry is Free and participants must be between 21-35 years.

Shortlisted applicants will undergo a regional selection process in Abuja and Enugu on the 13th and 14th of September while the selection process for Lagos will take place on the 16th and 17th of September 2021.

According to Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc., the company is really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show. “The planning team have put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store.”

Also speaking about the show, Emmanuel Oriakhi, Marketing Director, Nigerian Breweries Plc., said – “The brand is pleased with the direction for the new season, and happy to be sharing this with GUS loyalists over the years at this critical time.”

Following its debut in 2004, The Gulder Ultimate Search rose quickly to become the most talked-about show, dominating conversation on television, radio and social media. The programme provided a platform for the emergence of many stars in the entertainment industry including former winners, Dominic Mudabai and Kunle Remi, and a host of other stars.

The show also became a platform to promote Nigeria’s tourist attractions.  It was first held on Snake Island, Lagos in 2004 and moved to Obudu Cattle Ranch in Cross River State. Other editions were held in NIFOR, Edo State, Awgu Hills in Enugu State, Shere Hills in Jos, and other locations in Osun, Anambra and Akwa Ibom States. The last season, which was held in 2014 in Aguleri forest in Anambra state, saw the contestants search for the treasure, which was ultimately found by Chinedu Ubachukwu. He was rewarded with ₦10 million and a brand new Ford Explorer SUV.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

NIPR Postpones Maiden PRICE Awards to January 25, 2026

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Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.

NIPR Postpones Maiden PRICE Awards to January 25, 2026

NIPR

The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.

Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.

He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.

Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.

The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.


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Netflix Seals $82.7bn Deal to Acquire Warner Bros., HBO Max

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Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.

Netflix Seals $82.7bn Deal to Acquire Warner Bros., HBO Max

Netflix

The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.

Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.

“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.

The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.

Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.

Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”

Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.


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It is Official, DStv Confirms Termination of 16 Major Channels

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A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.

It is Official, DStv Confirms Termination of 16 Major Channels

The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.

As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.

Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.

This is the most significant content cutback the service has seen in years.

The affected channels are:

Discovery Channel

TLC

Cartoonito

Cartoon Network

CNN International

Food Network

The Travel Channel

TNT

Investigation Discovery

Real Time

HGTV

Discovery Family


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