General News
Half-baked Reality TV, Count me Out – Murray Bruce
Guy Murray-Bruce, president of Silverbird Entertainment, a novel and stylish multi-functional unit, exudes passion for broadcasting
His exposure to radio management has exposed him to the challenges of a competitive growth in an emerging market, and he knows more than most that competition is a healthy part of business.
Silverbird Expansion Programme
Yes it is. We’ve been given licenses to operate in four cities: Awka, Benin, Jos and Yenogoa; both radio and television and we are in the process of setting up these stations in these regions before the end of the year.
Cost of Expansion
I can’t discuss facts and figures with you but it’s a lot of money and we are spending prudently.
Differentiation
Well, some of the programmes will be on re-transmission. Some would be daily broadcasts; some would have its own local content depending on the region where they are.
Establishing Own Pay TV Platform
No, we’re just focusing on terrestrial for now. Pay TV is a different ball game entirely.
And we just want to expand our terrestrial across the nation first before we go into any other side of business.
Silverbird TV Stands Out From Other Channels
It depends on who’s watching. I think good quality programming be it foreign or local, gets the eyeballs, gets the viewers attached to their TV sets and that’s critical. As a result, gets a fair market share. That’s what’s paramount in the business. If you establish a station just specifically for glamour and no financial rewards, you’re just there for entertainment only, nothing else and that’s a different story. But we’re here for both reasons: for entertainment and also to get a huge market share; which I’ve explained, of course.
Major Challenges
The big challenge we have, I think would be power supply. I think that affects everybody in the whole nation, in all walks and parts of life. Power is critical in one’s existence and certainly affects our business. Right now you hear the hum in the background. It’s the generator. As a result, we are polluting air and I don’t like it but we have no choice. When you the pollute air, it affects the lives of younger and older people who have respiratory problems and could easily die from it. You see, when there’s no power we’re indirectly killing people without even knowing it; the elderly, the young who have respiratory problems. You have pollution in the air. What for? Because, there’s no power. Look at the long term result of this problem; it’s a serious hazard to our health. It’s not just a financial drain; it’s a health drain too. So, that’s a huge challenge for us.
Other Challenges
I think human resource too is a challenge and that’s a challenge in any industry. You want to get the best professionals in the broadcasting industry, you have to train and groom them. There’s a dearth in resources and where you want to get the talents from. I think we need to train our people to be the best in the industry. It is a problem, a challenge; every country has been through this and Nigeria should not be any exception. We are going through a phase. America went through this after the great recession, I would imagine, in the 30s. So we’re coming out of that here too. But all the same, Nigeria is a very strong country. People here have the zeal and enthusiasm. They make sure they go the extra mile to get the job done. That’s what’s lovely about Nigeria, its fantastic!
Raising the Workforce
Well, first of all, don’t forget we’re just one TV station here in Lagos, Silverbird TV. The next step for us now is to embark on heavy training of staff for our expansion. That’s the only way we can go forward; that’s where we’re going now, we’re going to commence heavy training; we’re going to get the best consultants in the world to train our guys so we can move forward and set the standards for the industry.
Editorial Control
Well, we have an editorial board here in the station and I think our guys are diligent and careful in what they put out there for people to hear. The editorial challenges are no different from power challenges in the country; to me they’re all the same. They’re all of different levels of whatever you think of it. But we have great broadcasters here who are decent and understand the industry and they make sure they take good care; whatever they put out to the people is what’s best for the people. They have to sift through a lot of things before they put out.
Really
Yes, they have to because if you’re not careful, your jaws will kill you too
Boosting Productions
First of all, we’re coming up with independent programmes like the one you’re watching right now; it began on STV six months ago. Believe it or not, it has staff strength of about 60 people; all the way from the guy at the top to the guy at the bottom. It’s very costly to produce a programme; it doesn’t look like it’s costly but it is. Cost of production is very high in Nigeria and when you look at it; it doesn’t tally with what you get in return. You just ask yourself is it worth it? And that’s what independent producers go through and I feel for them. If you’re to run the studio every single day and have no returns back, you go bankrupt and that’s what the average independent producer goes through. We’re fortunate, it’s ours. Imagine if you have to rent it everyday; you pay for everything everyday and no revenue coming in. Those are one of the challenges in the industry that we’re faced with. Luckily, that’s not our only business; we have a radio station, so that’s part of our business but production in Nigeria’s getting very expensive and it’s going to get more expensive-the quality of our presenters, the quality of our actors are getting better. They’re getting paid more a lot more as a result; cost of production is a lot higher. Unfortunately, the revenue is not coming up high as the production is coming up high . So, when you have that scenario you ask yourself, what do I do next? But you’re there for the long call; you’re not there for the short run. If you’re a long distance runner, you’ll achieve it.
Local Content
It’s come a long way from what they were 10 years ago; still not where it’s supposed to be; it can get a lot better. Nigerians produce a lot of content for television and radio and movie industry. Look at Nollywood, that’s an example of how it is. How do you make a movie in one week; you get all the actors and everybody and in one week done? But the point is, you have to start from somewhere. They’re doing it the way they can, eventually they’ll get there; they’ll be as big as Hollywood and Bollywood. Bollywood wasn’t that great some years back but now they’re better than most countries. Bollywood has come a long way from what it was 20 years ago; it was probably like Nigeria’s Nollywood or worse. Now, it’s (Bollywood) second best. So there’s still an opportunity here for the broadcasting or entertainment industry in Nigeria to get a lot better like their foreign counterparts. I don’t think we’re far apart now; we just need to pull our resources together to make that happen.
Too Many Reality Shows on TV
Well, that’s a different story entirely. The reality shows here; some of them are okay and some of them are crap, that’s the bottom-line. I’m not going to be specific. Everything’s called reality and then, nothing’s real. I don’t know, I guess I’m not much of a reality TV fan except its well produced. If it’s half-baked, I’m not interested. But I see the enthusiasm for it. I guess it’s like anything else; it’s got to be nurtured. We’re trying to be like Hollywood, at the same time we’re not there. So, it is an imitation of something that’s not quite what it’s supposed to be. Most reality shows I see on TV are half-baked but as a matter of fact, in time they’ll get better. It’s a waiting game.
What Do You Enjoy Watching?
I like watching STV, I won’t lie to you. That’s the honest truth. I’m not trying to be biased because I run the station but I just find the programmes, especially prime time, very interesting. I like it because it fits my profile; I guess that’s what it is. People like different things, that is why they tune to other stations. It’s a choice you make in life. I just love my STV; it’s comfortable. I feel comfortable watching STV, I feel relaxed, I feel in tune, I feel entertained. It rejuvenates me, it gives me hope. I look forward to the next day when I watch STV funny enough, because I’m looking forward to the next day’s show. You know, feel like you’re in a comma and it wakes you up.
Broadcasting and Promoting Peace in the Niger Delta
I think, first of all there must be unity in the country. There’s a marked disparity between the rich and the poor. Once the people start having an income, all these problems would stop. The reason why I believe, there’s so much problem in the Niger Delta is the haves and the have-nots. The have-nots are complaining basically because they don’t have. They are being deprived of what’s rightfully theirs and when this happens, they take extreme measures because they don’t have anything at all. And this problem’s as a result of lack of education and I won’t say laziness but they just think it’s theirs just for the asking. It’s wrong but I think with education, all these things will come to an end. With education and good employment, we shouldn’t have these problems. When you start educating the people, give them the right infrastructure to live in, supply them with water, electricity, good roads, educate the people and create employment for them; why would anybody else go out and look for havoc? It’s a simple solution. If you’re educated and have a good job, you won’t be looking for mischief. I think the people there have been deprived for so long; they really need to be rescued. It’s not their fault because they’ve been neglected for so long; they really need to be looked after. The only way you look after them is not by giving them hand-outs; by educating them and teaching them how to make money.

General News
NICA Confers Professional Fellowship on Uche Uzoebo

The National Institute of Credit Administration (NICA) has conferred its Professional Fellowship on Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF).

The recognition was announced in Lagos during the investiture of Dr. (Mrs.) Markie Idowu as the Institute’s new President.
In his welcome address, Prof. Chris Onalo, Registrar/CEO of NICA, noted that the National Institute of Credit Administration distinguishes itself from other professional bodies through its unwavering commitment to advancing credit management, promoting professionalism, and empowering Nigerians with credit literacy.
“Unlike many other institutes, NICA recognizes that credit management is a lifeline of commerce, influencing every aspect of business, social, and economic life. Through this commitment, the Institute continues to shape Nigeria’s economic future towards sustainable growth,” he stated.
The Fellowship represents the Institute’s highest professional distinction and is conferred on individuals whose leadership has significantly strengthened Nigeria’s credit environment, institutional governance frameworks, and the integrity of the financial system.
This recognition also comes at a significant moment globally as the world commemorates International Women’s Day, underscoring the growing recognition of women’s leadership and contributions across industries, particularly in finance, governance, and economic development.
The ceremony brought together senior financial sector executives, policymakers, regulators, and distinguished guests to celebrate excellence in credit administration and professional practice.
The Institute described Mrs. Uche Uzoebo as a seasoned business executive and financial services leader with over two decades of professional experience spanning banking, digital payments, and financial services.
A proven change agent, she brings deep expertise across digital payments, financial inclusion, agency banking, product and business development, merchant acquiring, as well as corporate, commercial, and retail banking.
Her leadership has been instrumental in advancing secure and inclusive digital financial services, strengthening payment systems, and expanding last-mile access to financial services across underserved communities in Nigeria.
Through SANEF and related initiatives, she has supported economic empowerment and financial inclusion by expanding agent networks, promoting financial literacy, and championing innovative technology-enabled solutions.
Passionate about gender inclusion and women’s economic empowerment, Uzoebo is also a gender specialist and advocate with a strong focus on supporting women entrepreneurs and breaking structural economic barriers.
As a certified trainer, she designs and delivers high-impact capacity-building programmes for individuals, youth, women, and organizations, enabling sustainable growth and improved performance.
General News
Zedvance Hits ₦96bn Lending Milestone, Eyes ₦250bn Target in 2026

Zedvance Finance Limited, a leading provider of consumer and business financing solutions in Nigeria, has disbursed over ₦96 billion in funding to support commercial businesses across the country, establishing its strong positioning beyond retail lending and reinforcing its commitment to bridging the gap between enterprise growth and access to timely financing solutions.

Zedvance
Leveraging its 11-year legacy, Zedvance’s Commercial Solutions business, launched in 2025, has in just one year become a major driver of credit expansion, achieving one of the highest loan disbursement rates among financial institutions, empowering thousands of local enterprises and boosting economic growth.
The business has consistently supported enterprises across key sectors of the economy, including oil & gas, automotive, logistics, renewable energy, fintech, e-commerce, trade distribution value chains, agri-businesses and others.
Through offerings such as working capital, invoice/PO financing, equipment and trade finance, and ecosystem-based solutions, Zedvance enables access to liquidity for buy-now-pay-later providers, asset acquisition, and cross-border credit lines for imports & exports, aiding business expansion and strengthening operational resilience in a dynamic economic environment.
Speaking on the importance of flexible and tailored financing, Group Managing Director of Zedcrest Group, Adedayo Amzat, CFA, noted that Zedvance Finance, operates a model that is specifically purpose-built to bridge financing gaps and support business growth.
“We are proud of our accomplishments so far, especially the impact we’ve made in sectors that are critical to economic development. For instance, through solar and asset on-lending, we have helped to expand energy access and improve income opportunities for gig workers by financing mobility asset platforms across Nigeria.
“Because our customers are at the heart of our business, we were intentional about designing our flagship product, ‘Liquidity Solutions’ to allow businesses unlock faster credit delivery across all high-growth sectors. This has proven impactful as we continue to witness our clients record great successes,” Amzat said.
Highlighting the unique value of the offering, Amzat added that Liquidity Solutions provides tailored financing structures such as inventory purchase, invoice financing, and import financing, which empower businesses to optimise cash flow, accelerate turnover, and scale with confidence.
Commenting, Ayooluwa Oladimeji, Ag. Executive Director, Commercial Solutions, explained that Zedvance leverages technology, product innovation, deep sector expertise and risk-moderated structures to deploy diverse funding solutions, including multi-currency credit lines, BNPL facilities, and equipment financing across automotive, renewable energy, manufacturing, fintech, and trade distribution sectors.
“In 2025 alone, Zedvance Commercial Solution business recorded tremendous growth, driven by strong partnerships and a rapidly expanding portfolio.
“We are proud to have supported a range of businesses including; Shekel Mobility, Tradegrid, Sapphire, CredPal and other ecosystem partners.
“Beyond these successes, our focus remains on strengthening credit access across Africa’s commercial ecosystems to enable businesses scale with confidence and resilience”, he said
Building on its strong momentum, Zedvance is poised to expand its reach further in 2026, targeting over ₦250 billion in funding across key economic sectors including off-grid power, smart devices and home equipment, vehicle dealerships and mobility platforms, agribusiness and manufacturing, consumer and industrial goods distribution and hospitality.
This expansion reinforces its mission to accelerate enterprise growth by providing faster and broader access to credit across Africa.
General News
Mojisola Sayo-Kazeem Reflects on Leadership, Opportunity, Women in Tech @ IWD

As the world marks International Women’s Day, Mojisola Sayo-Kazeem, Head of Finance, Jumia Nigeria & Ghana, reflects on how giving opportunity, mentorship, and support helps women thrive and strengthens organisations.

The future of work is digital, and for women it presents immense opportunities to innovate, lead, and shape the global economy. Yet thriving in a fast-paced, data-driven environment requires more than ambition or technical expertise. It requires opportunity and leadership that intentionally creates space for people to grow.
Reflecting on my own journey, I am reminded of how powerful those opportunities can be. I joined Jumia in 2012 as an accountant and, over time, grew into my current role as Head of Finance for Nigeria and Ghana.
Each stage of that journey came with new responsibilities and lessons that shaped my leadership perspective. One thing has become clear: growth rarely happens in isolation. It flourishes in environments where people are trusted, challenged, and supported to reach their full potential.
One of the most defining pillars of my career has been working within an organisation that invests in talent and encourages merit-based growth. At Jumia, a guiding principle is simple: let the best people and ideas grow. When organisations prioritise capability and innovation rather than bias, they create environments where individuals can thrive, and leadership potential can emerge naturally.
Leadership plays a crucial role in making this possible. Good leadership sharpens growth and experience, not only for the leader but for the teams they support. I have benefitted from leaders who shared knowledge, offered guidance, and entrusted me with meaningful responsibilities. Those opportunities challenged me to expand my skills, strengthen my judgement, and grow into larger leadership roles.
One experience that stands out was leading my team through the launch of a new business line under the guidance of our CFO. It demanded greater accountability, transparency, and strategic thinking. Looking back, it was more than a professional milestone, it was an opportunity to deepen my expertise and strengthen my leadership capacity.
Moments like these remind me that opportunity is one of the most powerful investments leaders can make in people. I also recognise and commend the many leaders who are already creating pathways for women to grow, lead, and contribute meaningfully. Their commitment to fairness, mentorship, and inclusion continues to open doors for others.
But there is still more to be done. As we mark International Women’s Day, this year’s theme, “Give to Gain,” invites leaders to reflect and to act. It challenges us to go beyond good intentions and intentionally create opportunities for women to grow and thrive based on merit, not favouritism or bias. This means sharing knowledge, investing in development, offering mentorship, and trusting capable women with meaningful responsibilities.
When we do this, we strengthen the people and institutions around us. Teams become more confident and capable, organisations become more resilient, and leadership pipelines become stronger and more diverse.
This year’s International Women’s Day theme, Give to Gain, reminds us that generosity is not subtraction, it is multiplication. When people, organisations, and communities give time, knowledge, visibility, advocacy, and support, opportunities for women expand. And when women thrive, industries, economies, and societies thrive with them.
When we give, we gain. The question for all of us is simple: What will you give to gain gender equality?
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