Broadcasting
Here’s How We Need to Think About Digital Skills in 2024
By Zuko Mdwaba, Salesforce Area VP / Africa Executive
It’s no secret that, in addition to a persistent youth unemployment crisis, Nigeria has an acute skills shortage. Some might view those two things as a paradox. In reality, however, they feed into each other. Without the requisite skills, many companies struggle to scale and grow, which would ease the unemployment crisis.
Photography for SAS in April 2017 by Jeremy Glyn.
There are few sectors where this skills shortage is felt more acutely than in the digital arena. In fact, a report released earlier this year found that more than 100 million young Nigerians lack the digital skills needed to take up good job opportunities
A good example of how big the shortage is can be seen in the software development space. At present, Nigeria is home to just 83 000 software developers. By contrast, the US state of California is home to more than 630 000 developers. Its population is just 18% as big as Nigeria’s. Of course, developers are just one slice of the digital skills pie. Other in-demand digital skills in Nigeria include cybersecurity, data analysis, and digital marketing.
But how can the country ensure that it builds those much-needed skills in a way that’s impactful and sustainable in the long term? One important step is to reframe how we think about digital skills development. It’s an approach which, among other things, means that the country will be better prepared for new technologies rather than reacting to them and which centres the whole person rather than focusing solely on a specific hard skill.
Embracing new tech
When it comes to embracing new technologies rather than fearing them, it’s hard to think of a more powerful example than artificial intelligence (AI). At the extreme ends of AI discourse, there are accelerationists, who believe that the rapid development of technologies in the field will benefit humanity and doomers, who take a far more pessimistic view on the future of AI and its implications for humanity.
In truth, much probably depends on how we choose to use the technology. For now, however, it’s important to remember that AI can be a significant enabler for digital workers and even create jobs. We know this because it’s already happening. In the programming space, for example, AI tools have helped developers program faster, be more productive, and even enjoy enhanced job satisfaction.
The same will likely be true across a broad spectrum of industries but only if people have the necessary skills to utilise AI effectively. As such, workers and businesses alike need to stop viewing AI as a threat, start thinking about how to use it to their advantage and build up their skills accordingly.
Focusing on the whole person
Getting people to the point where they can take this forward-looking approach to skills development is, however, not as simple as telling them to do so. And even if someone already has this attitude, you can’t just provide them with that specific skill. You also have to develop the whole person.
That means ensuring that skills development always happens within a relevant context. Within this context, people are equipped with more than technical capability but also given the support and resources to flourish in the environment where the acquired skills will be applied. Among the many benefits of this approach is that it means people will likely pick up future skills faster than they otherwise would have.
An important whole-person approach is the promotion of life-long learning. Here again, organisations cannot simply say they support life-long learning. They have to demonstrate that they do too. That means creating a supportive environment that encourages lifelong learning and learning agility as the foundation on which effective skills training and talent development can happen.
Understanding that skills development is a collective effort
Finally, it’s important to remember that skills development cannot be truly effective if it happens in isolation. Instead, organisations across all sectors must remember that they exist in an ecosystem and that real, transformative skills development can only happen when all the players in that ecosystem are pulling in the same direction.
It’s an approach which we’re confident will create tens of thousands of new jobs and generate billions of new dollars in business revenue. And the more players from across the industry who get involved the bigger the impact will be.
Act now or fall behind
Given the incredible need for skills development in Nigeria, along with the rapid pace of technological advancement, it’s clear that urgent action is needed. And if it’s not taken, the country risks falling behind and becoming uncompetitive. But it should also be clear that we need to be very careful about how we think about skills development in 2024. Ultimately, the idea isn’t to patch holes but to build a cohort of workers ready to face the future with full confidence.
Nigerian Civil Aviation Authority (NCAA) has directed Overland Airways to refund Value Added Tax (VAT) wrongly charged to passengers on flight tickets purchased in 2025.
NCAA
The directive follows a social media complaint that highlighted the airline’s application of new tax policies to older bookings, prompting NCAA intervention.
Michael Achimugu, NCAA Director of Public Affairs and Consumer Protection, confirmed Friday that Overland Airways agreed to process refunds after receiving clarification from the Nigeria Revenue Service (NRS).
The issue emerged in late January 2026 when a passenger alleged on X (formerly Twitter) that her grandmother faced an extra N11,286 VAT charge at the airport for a 2025 ticket. On January 28, NCAA summoned the airline to justify the additional payments for pre-2026 tickets.
The regulator sought NRS guidance on retroactive VAT application. NRS ruled that updated VAT rules, effective January 1, 2026, exclude tickets issued before that date.
Achimugu updated on X: “This means passengers who paid VAT at check-in in 2026 for 2025 tickets were not supposed to be charged.”
Overland Airways accepted the clarification and pledged refunds, earning NCAA commendation for cooperation. Achimugu noted the airline initially viewed charges as valid under the new framework, but NRS interpretation prevailed.
“The issue has reached a satisfactory conclusion,” he stated, reaffirming NCAA’s commitment to passenger rights and fair policy enforcement.
Affected passengers who paid extra VAT on 2025-issued Overland tickets qualify for full refunds.
MultiChoice has said that it will not implement its customary yearly price increase on DStv and GOtv subscriptions.
This is the first time the Pay-TV company will not be adjusting its price in April, as it has in previous years, signalling a clear shift in direction under its new owner, Canal+.
The decision, confirmed by David Mignot, group chief executive,MultiChoice in an interview with TechCentral, comes as the pay television operator grapples with steep subscriber losses across its markets.
For many households accustomed to annual April tariff adjustments, the announcement will be a welcome break.
Responding to questions about whether DStv prices would rise in April as they have in previous years, Mignot gave a firm response: there will be no increase.
He explained that the company’s immediate focus is on rebuilding its subscriber base, making this an unsuitable period to adjust prices upward.
He added that while there are no current plans for a price hike, the company has not completely ruled out adjustments later in the year, especially if economic conditions demand it, such as significant currency movements.
MultiChoice has historically reviewed and raised DStv subscription fees in April, often citing inflationary pressures and rising content costs. As recently as April 2025, bouquet prices were adjusted upwards by between 2.1 per cent and 7.9 per cent.
The DStv Premium package rose from R929 to R979 per month, while DStv Access, the entry-level satellite package, recorded one of the steepest increases.
This year’s pause represents a break from that pattern and forms part of a broader reset following Canal+’s acquisition of MultiChoice in September 2025.
Mignot, who brings three decades of experience in the pay television industry, summed up his mission in simple terms: halt subscriber losses and return the business to growth.
The urgency behind the move is evident in MultiChoice’s recent performance.
The group has lost 2.8 million linear broadcasting subscribers in the two years ended 31 March 2025, with roughly half of those losses occurring in South Africa.
In the financial year to end-March 2025 alone, MultiChoice shed 1.2 million subscribers, representing an eight per cent year-on-year decline and leaving the group with 14.5 million active customers.
The previous year saw an even steeper drop of 1.6 million subscribers. By June 2025, Canal+ indicated that the pace of decline had intensified further.
The financial impact has been significant. Revenue for the year ended 31 March 2025 declined by R4 billion to R52 billion, while trading profit fell sharply by 49 per cent to R4 billion.
According to Mignot, the company’s difficulties stem less from its programming slate and more from weaknesses in its commercial execution.
He argued that in subscription businesses, a churn rate of between 12 and 15 per cent annually is inevitable as customers relocate, experience job losses, adjust household budgets, or change priorities. Without attracting a comparable number of new subscribers each year, losses accumulate.
Mignot maintained that the content offering remains strong, particularly in sport and general entertainment. He cited flagship brands such as SuperSport, M-Net and Africa Magic as evidence of sustained investment in programming. However, he stressed that content strength alone cannot offset a weakening subscriber acquisition engine.
He noted that MultiChoice’s commercial machinery had performed robustly across Africa until around 2022, describing the current challenges as relatively recent.
Drawing on Canal+’s experience in French-speaking African markets, Mignot pointed out that pricing there has remained largely unchanged for close to 14 years, supported by a volume-driven approach. He described his strategy as one focused on growing subscriber numbers while maintaining profitability.
While he did not dismiss the possibility of reviewing prices downward in future, he indicated that no such decision has been taken.
Spotify marked five years in Nigeria since its February 2021 launch with dramatic year-on-year listening growth averaging 163.5% through 2025, featuring triple-digit surges early on and sustained momentum, propelled by Afrobeats streams rocketing +5,022% alongside booming genres like Amapiano (+10,330%), Gospel/Praise (+5,499%), Hip-hop/Rap (+3,020%), and R&B (+2,602%).
Spotify
Indigenous language music listening surged +554% in Nigeria in 2024 and +87% in 2025, with global growth at +141% and +41% respectively, underscoring rising demand for local storytelling sounds.
The platform’s Nigerian artist roster expanded +158%, fueling a discovery boom where average listeners (aged 26) streamed 150 different artists recently; users created over 25 million playlists, logged 1.4 million play hours in 2025 alone, and streamed 59 billion podcast hours total.
Top Artists (2021-2025): Asake, Wizkid, Seyi Vibez, Burna Boy, Davido.
Top Songs: “Remember” (Asake), “Dealer” (Ayo Maff & Fireboy DML), “Awolowo” (Fido), “Kese (Dance)” (Wizkid), “Lonely At The Top” (Asake), “Joy is Coming” (Fido), “With You” (Davido feat. Omah Lay), “Terminator” (Asake), “MMS” (Asake feat. Wizkid), “Doha” (Seyi Vibez).
Nigeria’s debut stream was Shiga Lin’s Cantopop epitomizing borderless discovery from day one.
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