Telecom
Here’s Why Plaqad’s New Report Is The Guide Book Every Influencer Needs

The term ‘influencer’ has become quite common among today’s social media users. It is a tag that many people are happy to attach to themselves because of the returns that come with it. When people think about influencers, they think of popular social media users who get famous and earn from creating witty or funny content which generates endless likes and translates into a large number of followers. Unfortunately, this isn’t always the case, and knowing these things, even applying them to the latter doesn’t guarantee to reach influencer status.
Countless times, the Nigerian online community has witnessed people on the strict mission of becoming influencers doing all they can to gather a following, only to get some semblance of popularity without the influence bit coming through.
The first thing a lot of social media users need to understand is that while a large following is a key part of the influencer marketing business, it isn’t the only part, definitely not the most important and targeting it alone might do more harm than good.
Although Nigerian brands seem to be focusing more of their influencer spending on getting awareness and visibility, more of them are switching to focus more on engagement, and people in the space know that large follower numbers don’t immediately translate to high engagement. This is why marketing professionals and brand managers have started to pay closer attention to events within the growing influencer marketing space in Nigeria to ensure it doesn’t remain business as usual.
Before now, the perception people had about the influencer marketing space in Nigeria was that it was a goldmine for anyone who could get their foot through the door, but Plaqad’s recent Influencer Compensation Report shows things as they really are and provides a blueprint for anyone who wants to win in the Nigerian influencer space.
The first thing the report does is to solidify the claim that influencer marketing is growing in Nigeria, by showing that more brands now trust social media influencers over traditional celebrities. The fact that 60% of Nigerian brands now want something to do with influencers proves that there is a viable market for people who become influencers. Unfortunately, not everyone will benefit from this, which makes the report’s breakdown of remuneration structure a key guide to success.
As with many creative industries, pricing is a headache in the influencer marketing space. Many people come into the field with the expectation that they will immediately start earning top dollar, but this is not the case, as the report shows that 80% of influencers in Nigeria earned less than $2000 in 2019. This figure is despite almost 67% of brands spending between 10 – 50 million naira and above on influencer marketing.
A closer look at this shows that not all remuneration is cash-based, which means that new influencers can expect to be paid in products or trips sometimes. Currently, 18% of existing influencers prefer products to cash rewards, a 5% rise from what the number was when Plaqad first did their remuneration survey in 2019. Many of the influencers who pick product rewards do so because they would either naturally patronize the brand or are getting a product that is exclusive or equal in value to what they would have charged. Working with brands they have relationships with is also a point where this comes in, as that relationship makes it possible for products to fill in for cash.
Another interesting angle to influencer earnings is in the timelines. Given the way space is portrayed, people reckon that influencers receive credit alerts every day, or at least every time they make a post. Yes, a good number of influencers still charge per post, but the higher percentage, 59% to be precise, either charge a flat fee or are paid depending on the campaign duration.
Speaking about duration, most current influencers actually want to earn monthly and prefer a 7 – 30-day campaign window, as this creates some form of stable or structured payment plan monthly. This in turn also affects how brands plan their payment schedules to be able to meet their needs, and understanding this will definitely help new influencers manage expectations.
The most revealing thing about the influencer marketing space is that most of the deals still happen through agencies. Only 30% of brands contact and manage influencers in-house, the rest do so through agencies, which implies that aligning with an agency might be a good move for influencers, as these agencies would definitely have a say in fixing earnings as well.
Coming into the influencer marketing space armed with these insights will definitely ensure that an influencer makes fewer mistakes, and is able to build the right systems from the start. While they might not earn big from the get-go, having the right structure most definitely means a greater chance at long-term success.
Telecom
Mobile Money Transactions Accounted for $2 trillion in 2025

More than $2 trillion flowed through mobile money wallets globally in 2025, found the State of the Industry Report on Mobile Money 2026, prepared by the GSMA Mobile Money programme.

This is an important threshold and exemplifies the exponential growth in transaction values the industry has experienced in recent years. It took 20 years to pass $1 trillion in annual transaction values, but just four years for this figure to double.
From its inception, only 25 years ago, mobile money has now become a mainstream financial service for underserved populations around the world, empowering those without access to traditional banking services and contributing to economic growth in countries where mobile money is present. The report also found that mobile money reached 2.3 billion registered accounts in 2025, growing by 268 million.
Vivek Badrinath, GSMA Director General, comments: “Mobile money has become one of the world’s most impactful financial services. What began as a simple way to move money has evolved into a global financial ecosystem, reshaping how hundreds of millions of people manage their financial lives. The market is reaching new heights and greater maturity. Adoption and regular use are surging, and value is scaling even faster than volume, with more than $2 trillion flowing through mobile money in 2025 – doubling from the first trillion in just four years.
“Looking ahead, the industry’s growing scale and sophistication will bring new opportunities, and new responsibilities. By prioritising interoperability and cross‑border harmonisation; engaging in digital public infrastructure; strengthening consumer protection and fraud controls; and accelerating women’s inclusion and financial health outcomes, we can ensure mobile money continues to provide safe, inclusive and sustainable digital financial services.”
Regular mobile money usage is growing, supporting financial health
Regular mobile money usage has increased worldwide over the past year, with active 30-day accounts rising by 15% to 593 million. Most new registered and active accounts came from Sub-Saharan Africa, although almost every region where mobile money is offered experienced a rise.
This has led to monthly usage of mobile money accounts growing by half a percentage point to 25.7%, the highest it has been since 2021. However, this still leaves almost 75% of accounts inactive monthly, with fraud remaining widespread and transaction taxes often encouraging users to revert to cash in the countries where they’re in effect, negatively impacting financial inclusion.
Through more frequent usage, mobile money users can improve their financial health – the capacity to manage day-to-day financial needs, withstand shocks and invest in the future – by benefiting from the increasing provision of adjacent services like credit, savings and insurance.
The report found that the number of mobile money providers offering insurance increased by one-third in 2025. Mobile-money enabled credit remains the most widely offered adjacent financial service, and this is nearly matched by those offering saving options.
Regulation is supporting mobile money in improving financial inclusion
Regulation is playing a key role in expanding the reach of mobile money, the GSMA reports. Over 60% of mobile money providers believe that interoperability, know-your-customer and consumer protection regulations have supported their operations.
Although more must be done to support the industry, significant regulatory issues remain – particularly cross-border data transfer regulations, which 24% of mobile money providers report have hindered their operations.
With a supportive regulatory environment, the mobile money industry will be able to continue growing and, in turn, advance financial inclusion, especially among groups that have traditionally lacked access to banking services.
This is vital as a wide gender gap persists in mobile money account ownership across seven out of 10 countries surveyed in the report. Aside from in Ghana, Kenya and Nigeria, women who own a mobile money account are still less likely than men to have used it within the past month.
Mobile money fosters innovation for good
In addition to accelerating financial inclusion and supporting improved financial health, mobile money usage is enabling wider social and humanitarian benefits by enabling rapid payouts during crises, particularly in remote regions. However, for these and other use cases to succeed, mobile money needs to be complemented by digital financial literacy initiatives to continue responsible growth across regions and demographics.
Telecom
US Jury Finds Meta, Google Liable in Landmark Social Media Addiction Case

A Los Angeles jury has found Alphabet’s Google and Meta Platforms liable for $3 million in damages in a groundbreaking social media addiction lawsuit, a verdict expected to reverberate across thousands of similar cases against major tech firms and intensify scrutiny over addictive app designs targeting young users.

The case centres on a 20-year-old woman who alleged that Google’s YouTube and Meta’s Instagram hooked her at a young age through deliberate attention-grabbing features, with the jury ruling that both companies were negligent in their platform designs and failed to warn about inherent risks.
Judge Carolyn Kuhl noted that punitive damages remain pending, with jurors set to weigh whether the apps caused physical harm or if the firms disregarded broader user health impacts.
The plaintiffs’ lead counsel hailed the decision as a “referendum from a jury to an entire industry” signalling that accountability has arrived for tech giants long criticised for prioritising engagement metrics over youth wellbeing.
While Meta shares rose 1 per cent and Alphabet’s climbed 0.2 per cent post-verdict, both companies pushed back—Meta calling the outcome disagreeable and evaluating appeals, while Google spokesperson José Castañeda confirmed plans to challenge the ruling.
Notably, the trial sidestepped content moderation disputes by zeroing in on platform mechanics, a strategy that complicated defences; co-defendants Snap and TikTok settled pre-trial on undisclosed terms.
The ruling amplifies a decade of escalating backlash against U.S. tech behemoths over child and teen safety, shifting the battleground to courts and statehouses after federal lawmakers stalled on comprehensive regulation.
At least 20 states passed child-focused social media laws last year, including cellphone bans in schools and mandatory age verification for accounts, measures now under legal fire from NetChoice—a tech-backed group including Meta and Google—challenging verification mandates as unconstitutional.
Looking ahead, a multi-state and school district addiction suit heads to federal trial in Oakland, California this summer, while another Los Angeles state case involving Instagram, YouTube, TikTok, and Snapchat kicks off in July, per plaintiffs’ attorney Matthew Bergman.
This verdict underscores mounting parental and regulatory alarm over algorithms that keep minors scrolling for hours, fueling mental health crises from anxiety to sleep disruption, even as platforms tout safety tools like parental controls and time limits.
For Nigeria and Africa—where youth form the bulk of 300 million-plus social media users—the outcome spotlights urgent needs for homegrown safeguards amid rising app penetration and similar addiction concerns in emerging markets.
Tech accountability campaigners see the case as a potential tipping point, pressuring firms to redesign feeds, enforce age gates, and fund independent research, lest a cascade of global litigation erodes their trillion-dollar valuations.
Telecom
Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

PricewaterhouseCoopers (PwC), global professional services network, has reported that Nigerians lost about N12.5 billion from 2019 to 2023, through escalating digital fraud schemes.

AI-driven scams leverage artificial intelligence to create highly personalized and convincing fraudulent schemes, such as deepfake audio/video impersonations, automated phishing, and fake investment bots.
Globally, telecom fraud losses reached more than $38.95 billion during the same period, PwC said in its report titled “AI’s Dual Role in Telecom Fraud.”
The firm highlighted the dual nature of Artificial Intelligence (AI) in the telecom sector, warning that the technology is changing how fraud operates.
“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” PwC said in the report.
The report shows that telecom operators are no longer just communication providers but also critical infrastructure supporting digital banking and payments.
This shift has increased exposure to fraud. PwC noted that in Nigeria, 59 percent of e-banking customers have experienced scams, suggesting that telecom networks, which support mobile banking alerts, authentication messages, and digital payment links, are becoming attractive targets for criminals.
As telecom networks connect more closely with banks and fintech companies, fraud incidents in one sector can quickly spread to another, leading to regulatory scrutiny and loss of customer trust.
This growing overlap is creating a new risk layer in Africa’s digital economy, where mobile devices are often the main gateway to financial services.
PwC identified several common telecom fraud methods affecting operators and users, including SIM box fraud, SMS phishing, SIM swap fraud, subscription fraud, scam calls, and international revenue share fraud.
The report noted that AI could make these attacks even more sophisticated.
Criminal groups can now use AI tools to automate scam campaigns, generate convincing messages, and even create deepfake voices or identity impersonations to trick victims.
The firm warned that these capabilities could allow fraud schemes to spread across networks quickly, increasing financial losses if telecom companies fail to strengthen defenses.
Globally, the telecom, media, and technology sector already experiences the highest level of fraud, according to PwC’s 2022 Global Crime Survey. N
early two-thirds of companies in the sector reported fraud incidents, with about half involving cybercrime.
Despite the risks, PwC said telecom operators have a strong advantage in combating fraud because of the large amount of network and customer data they control.
By using AI and machine learning tools, companies can analyse network behaviour in real time and detect suspicious patterns early.
AI systems, for example, can identify unusual call patterns, abnormal message traffic, or activities occurring at odd hours that may signal fraudulent activity.
Some telecom operators have already introduced AI-powered spam detection tools that analyse hundreds of behavioural indicators before determining whether a message or call is likely to be fraudulent. According to PwC, real-time analysis could allow telecom companies to block scams before they cause significant financial losses.
However, PwC stressed that technology alone is not enough to tackle the problem.
The firm called for stronger collaboration between telecom operators, banks, and regulators to address fraud risks across the digital ecosystem.
“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” the report reiterated.
With millions of Nigerians relying on mobile networks for banking, payments, and identity verification, telecom companies are becoming frontline defenders against digital fraud.
PwC said a deeper understanding of how technology is changing fraud risks will be crucial for telecom operators seeking to protect customers and maintain trust in the country’s digital infrastructure.
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