Connect with us

Telecom

Here’s Why Plaqad’s New Report Is The Guide Book Every Influencer Needs

Published

on

Kindly share this post

The term ‘influencer’ has become quite common among today’s social media users. It is a tag that many people are happy to attach to themselves because of the returns that come with it. When people think about influencers, they think of popular social media users who get famous and earn from creating witty or funny content which generates endless likes and translates into a large number of followers. Unfortunately, this isn’t always the case, and knowing these things, even applying them to the latter doesn’t guarantee to reach influencer status.

 

Countless times, the Nigerian online community has witnessed people on the strict mission of becoming influencers doing all they can to gather a following, only to get some semblance of popularity without the influence bit coming through.

 

The first thing a lot of social media users need to understand is that while a large following is a key part of the influencer marketing business, it isn’t the only part, definitely not the most important and targeting it alone might do more harm than good.

 

Although Nigerian brands seem to be focusing more of their influencer spending on getting awareness and visibility, more of them are switching to focus more on engagement, and people in the space know that large follower numbers don’t immediately translate to high engagement. This is why marketing professionals and brand managers have started to pay closer attention to events within the growing influencer marketing space in Nigeria to ensure it doesn’t remain business as usual.

 

Before now, the perception people had about the influencer marketing space in Nigeria was that it was a goldmine for anyone who could get their foot through the door, but Plaqad’s recent Influencer Compensation Report shows things as they really are and provides a blueprint for anyone who wants to win in the Nigerian influencer space.

 

The first thing the report does is to solidify the claim that influencer marketing is growing in Nigeria, by showing that more brands now trust social media influencers over traditional celebrities. The fact that 60% of Nigerian brands now want something to do with influencers proves that there is a viable market for people who become influencers. Unfortunately, not everyone will benefit from this, which makes the report’s breakdown of remuneration structure a key guide to success.

 

As with many creative industries, pricing is a headache in the influencer marketing space. Many people come into the field with the expectation that they will immediately start earning top dollar, but this is not the case, as the report shows that 80% of influencers in Nigeria earned less than $2000 in 2019. This figure is despite almost 67% of brands spending between 10 – 50 million naira and above on influencer marketing.

 

A closer look at this shows that not all remuneration is cash-based, which means that new influencers can expect to be paid in products or trips sometimes. Currently, 18% of existing influencers prefer products to cash rewards, a 5% rise from what the number was when Plaqad first did their remuneration survey in 2019. Many of the influencers who pick product rewards do so because they would either naturally patronize the brand or are getting a product that is exclusive or equal in value to what they would have charged. Working with brands they have relationships with is also a point where this comes in, as that relationship makes it possible for products to fill in for cash.

 

Another interesting angle to influencer earnings is in the timelines. Given the way space is portrayed, people reckon that influencers receive credit alerts every day, or at least every time they make a post. Yes, a good number of influencers still charge per post, but the higher percentage, 59% to be precise, either charge a flat fee or are paid depending on the campaign duration.

 

Speaking about duration, most current influencers actually want to earn monthly and prefer a 7 – 30-day campaign window, as this creates some form of stable or structured payment plan monthly. This in turn also affects how brands plan their payment schedules to be able to meet their needs, and understanding this will definitely help new influencers manage expectations.

 

The most revealing thing about the influencer marketing space is that most of the deals still happen through agencies. Only 30% of brands contact and manage influencers in-house, the rest do so through agencies, which implies that aligning with an agency might be a good move for influencers, as these agencies would definitely have a say in fixing earnings as well.

 

Coming into the influencer marketing space armed with these insights will definitely ensure that an influencer makes fewer mistakes, and is able to build the right systems from the start. While they might not earn big from the get-go, having the right structure most definitely means a greater chance at long-term success.

 


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Chamber Raises Alarm over Increasing Telecoms Infrastructure Vandalism

Published

on

Kindly share this post

Lagos Chamber of Commerce and Industry (LCCI) has raised an alarm that members of the business community have drawn it’s attention to the rising incidents of vandalism of telecommunications infrastructure across Nigeria.

Chamber Raises Alarm over Increasing Telecoms Infrastructure Vandalism

Dr. Chinyere Almona, director general of LCCI,

Dr. Chinyere Almona, director general of LCCI, who stated this in Lagos recently, said that the increasing infrastructure vandalism was posing a serious threat to economic productivity, national security, digital inclusion, and investor confidence.

According to her, “our members have drawn our attention to the rising incidents of vandalism of telecommunications infrastructure across Nigeria. This trend is a serious threat to economic productivity, national security, digital inclusion, and investor confidence.

“Telecommunications infrastructure remains critical to modern economic activity, supporting banking services, e-commerce, education, healthcare, logistics, public administration, and millions of small businesses.

Persistent attacks on fiber-optic cables, base stations, power systems, and related assets disrupt essential services, increase service providers’ operating costs, and reduce service quality for consumers and businesses.”

Speaking further, Dr. Almona explained that “to address this challenge, the chamber urges governments at all levels to treat telecommunications infrastructure as critical national assets that require stronger protection.

“This should include enhanced security surveillance, stricter enforcement of laws against vandalism, faster prosecution of offenders, and closer collaboration between security agencies, regulators, communities, and network operators.”

She added: “The Chamber also calls for improved rightof-way management, better coordination during road construction and urban works, and stronger public awareness campaigns on the economic damage caused by vandalism.”


Kindly share this post
Continue Reading

Telecom

Firm Shares 5-step Safety Action Plan on What to Do When You Discover Your Phone is Missing

Published

on

Kindly share this post

Misplacing a device, or having one stolen, is a stressful occurrence. Along with the inconvenience of no longer having a smartphone or tablet, comes the risk of unauthorised access to banking accounts and the potential for identity theft. With this in mind, Kaspersky experts have released a practical, minute-by-minute action plan for the moment you realise your phone is missing.

Step 1: Try to locate it via another device

The first step that could help to find your phone is to activate the Find My Device feature for Android or Find My for iOS to locate it. You can enter your Google or Apple ID account from the other device and see the list of devices linked to the account. Kaspersky for Android users can locate their device using the “Where Is My Device” feature via the My Kaspersky web portal. It is important that in order to use any functionality related to the device location, all those features must be activated in advance.

Step 2: Block your phone and watch for scammers

After logging into the account and finding the missing device in the device list, set it to “Lost” mode. After that click the “Вlock” button. You can set a new password, as well as add a message or a contact number that the person who found the phone will see. If the device is not connected to the Internet, the lock will take effect as soon as it connects.

Along with locating the device, Kaspersky for Android users can go beyond simple locking:

  • Turn on a loud alarm, even if the phone is on silent. Perfect for finding it under a couch or forcing a thief to abandon it.
  • Take a Mugshot. On devices with a front camera, Kaspersky captures a photo of the person currently using your phone. This evidence can be shared with authorities. Kaspersky’s Mugshot feature works even if the thief ignores native lock commands.

Stay cautious, if the phone falls into the hands of intruders, they may try to contact you and extort personal data to access the phone. It’s highly recommended to warn your friends and relatives about the device loss whilst your mobile phone can be used for calls or messages from your number with requests for money or questions, all of which should be ignored.

Step 3: Block access – SIM, bank cards, passwords

Promptly contact the mobile operator and block your SIM card, so you will eliminate the risk of using it for unscrupulous purposes. Also contact your bank to block any cards linked to the device or unlink those accounts.

After that, think about resetting passwords for all important services and log out of your accounts wherever possible. If you use a password manager, change its master password to protect all saved credentials.

If you’ve enabled SIM Watch in Kaspersky’s app in advance, the solution automatically blocks the device the moment someone inserts a new SIM card. This stops thieves from using their own SIM to bypass your locks.

Additionally, it’s recommended to protect the Kaspersky app itself from being uninstalled. Thieves often try to remove security apps first. Kaspersky’s anti-uninstall protection (one of the features of Where Is My Device) prevents the app from being removed and blocks changes to system settings – without your screen lock password.

Step 4: Check for the backups

As for other data such as photos, notes or messages stored on the phone, unfortunately, it will be only possible to restore it if you have backups or syncing with the cloud configured. If you had enabled device backups before the loss, you can restore almost everything, from contacts and photos to text messages.

Step 5: Remotely erase your device, if there is no hope of finding it

In parallel with how you perform all the actions described above, it is highly recommended to report the loss to local authorities and follow their guidance. However, if you are certain that the phone cannot be recovered, the final recourse is to completely erase all data from the device. This can be performed via Find My Device feature for Android, Find My for iOS or from the My Kaspersky web portal (for Android).

“In the routine of daily operations, it is easy to overlook how many critical aspects of our digital lives are tied to our mobile devices, and how seldom we consider that losing a phone may lead not only to inconvenience, but also to data loss, compromised access to essential accounts, or even identity theft.

At Kaspersky, we think in advance for your safety, going beyond just an antivirus solution. We fully understand the risks and disruptions that a lost or stolen phone can cause. That is why our solutions are designed to mitigate those risks,” comments Dmitry Kalinin, Senior Malware Analyst at Kaspersky.

Step 0: Protect yourself in advance

Here are some additional steps that, if taken in advance, may significantly reduce the negative effects of losing the phone:

  • Enable location tracking. Both Android and iOS have special functionality to track a phone’s location and remotely erase data from it. Kaspersky for Android provides this functionality with the Where Is My Device feature activated.
  • Allow automatic backups. Due to the regular backups all photos, videos, documents, contacts, and other important data can be recovered if the phone goes missing.
  • Store all sensitive data in the protected format. Use a dedicated security solution like Kaspersky password manager, which apart from securely keeping passwords, logins and bank cards, has a special secret vault functionality aimed at storing important documents, for example, scanned Passports/IDs and PDF files, addresses and notes.
  • Set immediate auto-locks. This ensures the phone is always locked when not actively being used, helping to prevent thieves or cybercriminals from accessing stored information.
  • Keep the phone physically secure. While being in a public place, avoid leaving a device unattended or easily accessible such as on tables or in back pockets.

 


Kindly share this post
Continue Reading

Telecom

MTN Foundation Expands Digital Access as Iwerekun Junior High School Records Stronger Academic Results

Published

on

Kindly share this post

The recent access to digital tools and facilities in Lakowe’s Iwerekun Junior Secondary School has become a thing of pride. The school is one of the beneficiaries of the MTN Foundation’s What Can We Do Together (WCWDT) initiative. With a student population of over 2,000 (including more than 400 in technical classes), the school needed a suitable ICT Lab last year. A call that WCWDT answered, renovating the ICT laboratory into a world class facility to support the students.

MTN Foundation Expands Digital Access as Iwerekun Junior High School Records Stronger Academic Results

MTN Foundation

According to the Universal Basic Education Commission (UBEC), over 8 million students are enrolled in junior secondary schools across Nigeria, yet only 416,291 teachers. This creates a rising need for better facilities and tools that would support and amplify teaching efforts. With efforts from initiatives like WCWDT communities across the country are getting access to the facilities that will drive educational efforts.

Today, the ICT laboratory has changed the learning experience for many students in the school. What used to be limited access to digital learning tools has gradually become a more engaging and practical learning environment, giving students room to learn, explore and build confidence with technology.

For the school’s Principal, Mr. Azeez Olatunji Fatai, the difference became noticeable almost immediately. “Since the installation of the ICT lab, we have seen significant improvements amongst students,” he said. “Our students now have access to digital tools and learning resources that were previously unavailable, and their confidence in using technology has improved greatly.”

That renewed confidence is beginning to reflect in how students engage both inside and outside the classroom. Recently, the school emerged first in an inter-school competition, a milestone many within the school community see as evidence of the growing exposure and encouragement students now receive. Teachers say students are showing greater enthusiasm during lessons and are becoming more willing to participate in practical and extracurricular activities.

The ICT lab has also strengthened the school’s focus on practical learning. Since November, students have participated in more structured digital learning sessions, while some have also gained additional exposure through extracurricular and skill-based programmes designed to strengthen their digital and technical capabilities.

For the MTN Foundation, this outcome reflects the broader goal of the What Can We Do Together initiative, which continues to address critical gaps in education and community infrastructure.

As nominations open for Phase 6 of the initiative, the Foundation is calling on Nigerians to nominate deserving schools and communities for the opportunity to benefit from upgraded science laboratories and primary healthcare centres, helping to create more success stories like Iwerekun Junior Secondary School and expand access to quality learning and development opportunities across the country.


Kindly share this post
Continue Reading

Trending