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HiTV Explains Loss of EPL Rights, Slashes Bouquet Subscription

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 Toyin Subair, managing director/CEO of Hi Media, owners of HiTV has finally cleared the air on the controversy surrounding the EPL rights, after weeks of speculations in the media on issues that led to the loss of the English Premier League rights by the proudly Nigerian Pay TV
Subair explained that contrary to the information that made the rounds in the newspapers and other electronic medium that HiTV could not afford the right’s fee, the opposite was the case.
“We actually paid for the right to broadcast the 2010-2011 English Premier League matches; we had won the rights 100 per cent to air the matches from now till 2013.
When the English Premier League Board demanded for a guarantee to cover the two seasons, our bankers had to move fast and assured the owners that they would provide it, but due to the new CBN regulations, they had to follow due process which took some time. However, they were in communication with the owners of the rights and one of the bank’s managing director actually called the rights owners to explain the delay. This was on a Monday, the rights were withdrawn from us the next day, Tuesday.”
He debunked the rumour that HiTV blamed the loss of the rights on the new Central Bank of Nigeria (CBN) regulation. “We are aware of the ongoing reforms in the banking sector and there was no time that HiTV blamed the CBN for the loss of the EPL rights, the reforms will be of benefit to all of us and our children in the future, so that is clear.”
Subair described the development as a “rude shock and disappointing,” even as he assured that everything is on track in HiTV because HiTV has over the past couple of years moved away from building its business model around the Barclays Premier League.
 “I want to correct the impression that HiTV is all about the English Premier League. While we pride ourselves as number one in the area of sports content especially football, HiTV is purely an entertainment Pay TV company with lots of other entertainment content for the viewing delight of its numerous subscribers. However, at HiTV, we have identified live sports as a key component of Pay-TV model. A live sport is the battering ram for pay-television.”
Meanwhile, the Pay TV in a couple of weeks will add additional 10 channels to its existing number of channels. “We now have a new Channels manager who is doing the best she can to make this dream a reality. So in the next couple of weeks, it is a new Hi Nolly that you will be seeing. For viewers of religious programmes, God TV, Dove Vision etc are just there to take care of their needs. We just launched a new world class music channel, One Music; there is Wedding TV to cater for the needs of potential couples, what else would one want in a Pay TV?”
Subair added that: “There is more than enough reason to stay hooked to HiTV and people have stayed hooked to HiTV all seasons. We will continue to grow our business model and invest in all opportunities local and foreign which bring entertainment and information to Nigerians, we will remain focused in our goal of being the preferred highway of delivering the very best of informative and entertaining channels into every home in Nigeria and then the world.”
“From today, the monthly subscription for Premium bouquet of HiTV that went for N6, 000 has been slashed to N3, 500 but the Correct Bouquet still goes for N1, 900. The price reduction plan according to Subair has been in the pipeline since early this year and was scheduled to start this August. “We are going ahead with the plan, so now our valued subscribers can watch premium sport, movies and enjoy music at a far reduced price. Nigerians deserve to enjoy quality programmes at a price that won’t kill them, we would have reduced the price before even if we had the Premiership right because the plan has been hatched for some months now,” he submitted. 
 


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Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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