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How “33” Export Is Deepening Friendship through Consumer Engagement

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‘33’ Export Lager Beer, a premium quality lager beer that was launched into the Nigerian market in 1979 and has since evolved beyond being a brand with the normal customer- brand exchanges into a brand that truly cares about deepening the bonds of friendship between its consumers, thereby creating opportunities for them and changing their lives.

 

The importance of having friends and spending quality time with them cannot be over-emphasized as research has shown that people with a wide network of friends have less tension, suffer from less stress, and live longer.

 

With this knowledge, “33” Export lager beer initiated the Friendship Experience party and ‘City of Friends’ events in an effort to provide unique friendship experiences while also creating opportunities for consumers to bond, party and create memorable moments.

 

The Friendship experience party which has been on for a couple of years at various cities within the country has served as an avenue for friends and lovers of the brand to come together to have fun as consumers were treated to music, rib-cracking jokes by top comedians and various fun engaging games including Jenga and Connect Four in which consumers get a chance to win exciting prizes.

 

The exciting positive atmosphere created during the Friendship experience parties leaves an enjoyable memory on the mind of everyone who attends which further strengthens the friendship tie between them.

 

“33” Export lager beer recognizes the importance of friendship in the lives of its consumers which in turn stimulated the Friendship experience party initiative.

 

This is used to reaffirm the brand’s commitment to providing excellent and memorable experiences that allows friends and communities from all over the country to connect, build stronger bonds and share memorable moments. “33” Export is a beer which prides itself in celebrating real friendship with the yearly celebration which takes place in different cities across the Nigeria

 

The other signature event created by the brand, “City of Friends”, was conceived to commemorate the United Nations’ World Friendship Day which is aligned with the brand’s theme of strengthening friendship bonds.

 

The “City of Friends” parties also served as a platform for the brand to help promote love and friendship within Nigeria while also creating beautiful memories in the process.

 

The event also featured top entertainers in the country including the likes of Kiss Daniel, Simi, Small Doctor, Phyno, Harrysong, Mc Gordons, and Mc Shakara among others.

 

The brand decided to add a new concept to celebrate creative writers in the latest edition of its “City of Friends” event by organizing a writing competition tagged #Pendownforfriednship which resulted in being a wonderful combination of music, entertainment and creative writing that had its own unique experience.

 

The fact that “33” Export is doing so much on promoting and strengthening friendship bonds shows that the brand clearly understands and appreciates the role friendship plays in promoting peace, prosperity, and progress among individuals and societies.

 

It is therefore no surprise that “33” Export Lager Beer Brand has endeared itself to the hearts of beer lovers all over the country as its friendship themed initiatives has allowed the brand to reach out and connect better with its consumers while also deepening the friendship bond between them and judging by how committed the brand has been to values of friendship, one can only look forward to more achievements from the brand as it truly proves itself to be Nigeria’s No 1 Friendship Beer.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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TeamApt, Awabah Partner to Boost Pension Drive for Nigerians

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TeamApt Ltd., a subsidiary of Moniepoint Inc. and a leading financial infrastructure provider, has partnered with Awabah, the National Pension Commission’s first licensed Accredited Pension Agent, to expand pension access for millions of Nigerians in the informal economy.

The partnership was unveiled in Abuja at the launch of Awabah’s agent licence, themed “Building Financial Resilience: Securing the Future with Personal Pensions.”

At the event, PenCom Director-General Omolola Oloworaran underscored a major imbalance in Nigeria’s pension system, noting that while pension assets have grown to over ₦27 trillion, the benefits remain largely concentrated among formal-sector workers. She observed that most informal-sector workers—who make up the majority of Nigeria’s workforce—still retire without any form of savings.

This challenge is further highlighted in Moniepoint’s 2025 Informal Economy Report, which reveals that although 65 per cent of informal businesses recorded revenue growth, most lack the structural resilience required for long-term sustainability and succession.

Through the partnership, TeamApt—a Central Bank of Nigeria–licensed switching and processing company—will enable seamless pension registration and contributions for Awabah users via its Direct Debit service on Point of Sale (POS) terminals nationwide. Informal workers can enrol for personal pensions, tokenize their cards, and automate periodic contributions in just a few steps.

The initiative simplifies pension savings by turning what was once a complex, bureaucratic process into a routine transaction, enabling business owners and workers to build financial security beyond their productive years.

“When we started Awabah, we were driven by one core belief—that no African worker should be one accident or crisis away from poverty,” said Tunji Andrews, Chief Executive Officer of Awabah.

“This partnership with TeamApt allows us to scale that vision. By leveraging their Direct Debit service and extensive POS network, we are meeting informal workers where they already operate—markets, workshops, kiosks, and roadside businesses. With small, regular contributions, workers can now access personal pensions bundled with health, accident, and life insurance,” he added.

TeamApt CEO Dennis Ajalie said the collaboration aligns with the company’s long-standing mission to power Nigeria’s informal economy.

“At TeamApt and Moniepoint Inc., our focus has always been on enabling the informal sector,” Ajalie said. “Today, working within our licence framework and alongside our co-subsidiary, Moniepoint Microfinance Bank, we operate across all 774 local government areas, serving millions of Nigerians who drive economic activity.”

He described the partnership as a critical step toward pension inclusion, adding that it demonstrates how financial infrastructure can deliver real, long-term value to everyday Nigerians.

Ajalie also praised PenCom’s leadership for creating an enabling environment for innovation, noting that Oloworaran’s reforms have opened the door for partnerships capable of delivering sustainable pension coverage for informal workers.

The initiative is powered by TeamApt’s robust financial technology ecosystem, which has supported banks, fintechs, and financial institutions for more than a decade. Its omni-channel Direct Debit service allows automated recurring collections—such as pension contributions, subscriptions, and repayments—directly from customers’ bank accounts with their consent.

Beyond pensions, the platform enables informal workers to automate investments in the capital market, access healthcare through HMOs, and secure insurance coverage for themselves and their families—extending financial security far beyond retirement.


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FlashChange CEO, Bidemi Oke, Urges Startups to Build Strong Governance Structures Early

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FlashChange, Africa’s fast-rising digital asset management and cross-border payment platform, had its Chief Executive Officer, Bidemi Oke, featured as a speaker at the latest edition of Startup Grind Lagos, one of the largest global communities for entrepreneurs and innovators.

Held on Saturday, February 28, 2026 in Lagos, the event convened founders, investors, developers, and ecosystem builders for a candid conversation on innovation, resilience, and scaling technology ventures in emerging markets. Oke shared insights from FlashChange’s journey building a trusted digital finance brand in Nigeria’s evolving fintech and crypto landscape.

During the fireside chat, Oke shared practical lessons from scaling FlashChange in a highly regulated and fast-changing environment. He emphasized the need for startups to build strong governance structures early, maintain open communication with regulators, and design solutions that solve real economic pain points, particularly around remittances, foreign exchange access, and digital asset utility.

“In markets like Nigeria, trust is not a marketing slogan, it is the product,” Oke said: “For us at FlashChange, growth has always been tied to transparency, compliance, and delivering consistent value to users navigating cross-border payments and digital assets.”

He also addressed the broader opportunity within Africa’s fintech ecosystem, noting that innovation on the continent must balance speed with responsibility.

“The next phase of African fintech will be defined not just by who grows fastest, but by who earns and keeps user confidence. Founders must think beyond valuation headlines and focus on building institutions, he added”

“Innovation is important, but sustainability is critical. At FlashChange, we are building for the long term” Oke noted.”

The session featured an interactive Q&A session where participants engaged him on several topical issues. He underscored the importance of proactive communication, especially in industries where misinformation and volatility can quickly erode public confidence.

Startup Grind Lagos Director, Mayokun Adeoti while commending Oke for offering practical, founder-focused insights, he said, “His experience provides valuable lessons for startups building in complex regulatory environments.”

FlashChange has continued to position itself as a reputable voice within Nigeria’s fintech and digital asset ecosystem, advocating for regulatory clarity, financial literacy, and secure transaction infrastructure. The company’s participation in Startup Grind Lagos reflects its commitment to contributing meaningfully to conversations shaping the future of innovation in Nigeria.

The Startup Grind Lagos appearance marks another milestone in FlashChange’s thought leadership journey and reinforces its growing role in Nigeria’s digital finance ecosystem.


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Galaxy Backbone Confirms Over 150,000 Active Official Government Email Accounts, Clarifies Status of GOVMAIL

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Galaxy Backbone Limited (GBB), Nigeria’s foremost ICT infrastructure and shared services provider to the Federal Government, wishes to reiterate and clarify the availability, maturity, and ongoing expansion of the Federal Government’s official email infrastructure, widely known as GOVMAIL.

GOVMAIL is a secure and centralized official email platform established for use by Ministries, Departments, and Agencies (MDAs) to facilitate professional, auditable, and efficient communication across all arms of government.

The platform was launched by the Office of the Head of the Civil Service of the Federation, Mrs, Didi Esther Walson-Jack as part of a broader digital transformation agenda aimed at modernizing public service workflows and reducing reliance on paper-based correspondence and fragmented, external email services.

Recent statements by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, underscore the strategic importance of GOVMAIL in the wider push towards a paperless civil service.

In late 2025, she announced that over 100,000 official GOVMAIL accounts had been created for civil servants across federal MDAs under an expanding paperless policy and that the transformation reflects a clear shift away from traditional paper correspondence to secure digital communication at scale. Today, that number has grown to over 150,000 Official government email accounts, current in use by government workers across MDAs.

Galaxy Backbone also affirms that these email accounts operate within a protected sovereign government domain environment hosted on secure local infrastructure, supported by enterprise-grade cybersecurity architecture.

The platform underpins centralized identity management and ensures compliance with national data protection standards, reinforcing accountability, audit-trail visibility, and overall digital governance efficiency.

In addition to GOVMAIL, Galaxy Backbone operates secure national Tier III and Tier IV Data Centres, a robust National Fibre Backbone, a Security Operations Centre (SOC), and a Network Operations Centre (NOC) that jointly power mission-critical government digital services. This infrastructure is closely aligned with the Federal Government’s digital economy strategy and its efforts to deepen digital service delivery, transparency, and efficiency across MDAs.

To accelerate adoption and ensure that every government worker who is expected to have an official email has one, GBB is working collaboratively with MDAs to close existing gaps and onboard remaining staff within the shortest possible time. These coordinated efforts reflect the shared objective of equipping public servants with the digital tools necessary for responsive, efficient, and secure inter-agency communication.

Galaxy Backbone remains committed to working with stakeholders across the different arms of government to sustain and build on this progress. The company appreciates the emphasis placed on strengthening digital governance and remains ready to provide technical clarifications and support collaborative engagements that further advance Nigeria’s digital public service ecosystem.


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