General News
How COVID-19 Awareness Campaign Earned ID Africa Global SABRE Recognition

ID Africa, a pan-African communications advisory firm, has made its debut on the global public relations and communications awards table, with a prestigious nomination at the forthcoming SABRE Awards EMEA as well as a certificate of recognition at the SABRE Awards Africa.

Femi Falodun, CEO, ID Africa,
The acknowledgements were earned for the firm’s work on the 2021 CSR campaign, Project SafeUp, executed for My World of Bags (MWOB) in partnership with the Mastercard Foundation.
ID Africa was awarded a Certificate of Excellence in the ‘Not for Profit/Charities’ category alongside four other nominees from Kenya, South Africa and Uganda at the SABRE Awards Africa.
It also received its first SABRE Awards EMEA nomination in the category ‘Africa’ in the company’s first-ever EMEA SABRE entry.
Project SafeUp, an initiative of luxury design and manufacturing company, My World of Bags (MWOB) in partnership with the Mastercard Foundation, provided 1.5 million PPE materials across South-West Nigeria between 2020 and 2021. ID Africa provided communications strategy, and execution support building awareness and interest through creative storytelling at community level, as well as using local advocates and electronic mass media.
Femi Falodun, CEO, ID Africa, said, “The SABRE Awards puts a spotlight on the industry’s most compelling work, especially communication programmes that drive real social and business impact. So, it is an honour to be recognised for the work we do at ID Africa.

“We have spent the past seven years developing a unique approach to communications, and we are truly delighted to be taking this model to new markets as we expand across Africa. Our mission remains to help individuals, brands, businesses, and governments understand and connect better with the people they care about.”
The campaign achieved over 300 mentions in 60 days on print, online, social media and radio platforms across the country. And had a staggering online readership of over 100 million users, with 26 indigenous radio content and presenter sessions reaching an estimated 2 million in Lagos and Osun state over the course of a month.
The SABRE Awards Africa, which recognises Superior Achievement in Branding, Reputation, and Engagement, will be announced at the Africa SABRE award ceremony on May 25, as part of the 2022 African Public Relations Conference.
While the 2022 SABRE Awards EMEA shortlist includes over 400 campaigns, selected from among more than 2,000 entries in this year’s competition and are evaluated by a jury of industry leaders. The 18th edition of the SABRE Awards EMEA will take place at The Guildhall in London on May 27th.
General News
Top Nigerian Startups Secure Funding Boost @ iHatch Demo Day Awards

Nigeria’s startup ecosystem received a fresh injection of momentum as top emerging ventures secured funding and investor attention at the iHatch National Demo Day, where Interface Africa clinched the highest prize of $15,000.

The 4th cohort of the NITDA–JICA-backed accelerator brought together founders, policymakers, and venture stakeholders in Abuja, showcasing innovations ranging from clean-energy financing and digital food marketplaces to next-gen fintech tools.
The startups went rounds of running through state-level selections and regional competition. iHatch was established in 2021 as a strategic partnership to create an enabling environment for young Nigerians to develop and scale their innovative solutions.
The iHatch National Demo Day (4th Cohort), is an initiative by NITDA and JICA which provides a clear pathway for homegrown talent to contribute significantly to economic diversification and digital transformation.
After rigorous selection processes, the top founders converged to pitch their innovations, recognised the standout performers, which are:
Interface Africa with $15,000, the firm is driving Nigeria’s clean energy transition by enabling structured and affordable solar financing.
Ahioma with $12,000, the firm enhances food accessibility with a digital marketplace connecting consumers directly to trusted vendors.
Linia Finance with $10,000, the firm is helping Nigerians take control of their finances with tools for budgeting, tracking, and smart money planning.
Chapta got a laptop reward. They delivering an offline-capable school application ensuring consistent, accessible learning for students everywhere.
Softdrop also got a laptop reward, they solve logistics challenges through a modern delivery platform designed for speed, convenience, and efficiency.
General News
Fidelity Bank to Host Virtual Masterclass on New Tax Law

Fidelity Bank Plc, a leading financial institution, will host a free virtual training on the Nigeria Tax Act 2025 (NTA) as part of its commitment to helping small businesses prepare for the upcoming legislation.

Fidelity Bank
The masterclass is scheduled for 10:00 AM (Nigerian time) on Friday, 12 December 2025. It will provide participants with clear insights into changes in the tax framework, the impact on income and business operations, and practical steps to avoid penalties in 2026.
Attendees will also learn strategies to stay ahead in an evolving regulatory environment.
The Nigerian government enacted major tax reforms on 26 June 2025 when President Bola Ahmed Tinubu signed four tax bills into law.
These Acts will take effect on 1 January 2026 and represent a significant overhaul of the country’s tax system.
The reforms aim to modernize and harmonize Nigeria’s tax framework, improve revenue generation, broaden the tax base, and create clearer rules for individuals, businesses, and government agencies.
“Our decision to host this masterclass reflects our commitment to empowering businesses with the right information ahead of the commencement of the new tax regime.
“Information is money and a well-informed business owner is already steps ahead in the race to success.
“This is why we are bringing experts to provide accurate details and demystify the tax act,” said Osita Ede, Divisional Head, Product Development, Fidelity Bank Plc.
Interested participants can register via https://bit.ly/2026TaxLawMasterclass .
General News
PalmPay MD Seeks Deeper Financial Inclusion @ CeBIH Annual Conference 2025

PalmPay, Nigeria’s leading digital banking platform, has renewed its commitment to deepening financial inclusion across the country. At the CeBIH Annual Conference 2025, themed “Reimagining Financial Inclusion through Cultural Shifts in Consumer Credit,” PalmPay’s Managing Director, Chika Nwosu, urged industry players to deepen financial inclusion by embracing community-aligned solutions and customer-centric innovations that can better serve Nigeria’s underserved and unbanked populations.

Speaking during a panel session titled “Social Inclusion, A Veritable Tool for Financial Inclusion,” Chika Nwosu joined other industry leaders to share insights on strengthening participation among women, rural dwellers, low-income earners, and other financially excluded groups.
Chika Nwosu highlighted PalmPay’s commitment to inclusive finance through its 500,000-strong agent network, which enables seamless cash-in/cash-out services for unbanked users across Nigeria. He also emphasised the importance of PalmPay’s USSD platform, 861#, which allows users with basic phones or limited internet access to perform essential financial transactions.
“Financial inclusion goes beyond access; it must be equitable and tailored to real-life needs,” Chika Nwosu said. He shared how PalmPay leverages behavioural insights to design impactful services, including affordable health insurance, reliable bill payments, merchant solutions, and automated savings features that support financial discipline among users.
The session further examined the role of grassroots agents and community touchpoints in driving last-mile adoption. Chika Nwosu noted that PalmPay’s widespread community presence continues to build trust and encourage excluded populations to embrace digital financial tools.
The session was moderated by Ronke Kuye of the CeBIH Advisory Council and featured representatives from E-Doc Online, SmartCash Payment Service Bank, SANEF, and EFINA.
PalmPay reaffirmed its commitment to driving accessible, secure, and inclusive financial services for all Nigerians. PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets. Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.
PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.
Since launching in Nigeria in 2019 under a Mobile Money Operator license, the platform has grown to over 35 million app users. PalmPay has operations in Nigeria, Ghana, Tanzania, and Bangladesh.
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