News
How OEMs Can Benefit from Mobile Research in Africa

African mobile market has always had a huge purchasing potential and can build a strong affinity for value-driven products, particularly for the Original (mobile) Equipment Manufacturers (OEMs), according to Kanu Iroegbu, digital media consultant at Netmediareach.
Also, a survey conducted by Ericsson supported this submission adding that “total mobile subscriptions in sub-Saharan Africa stood at about 70% at the end of 2013, compared to about 92% globally, and digital technology is “fast becoming a part of everyday life” in the region.
Iroegbu said the combination of an ‘Africa Rising’ and one that still has to overcome challenges represents a significant opportunity for mobile research in African.
For OEMs to benefit from the trend while speaking at the inaugural mobile research marketing world conference (MRMW) 2014 held in South Africa, they must understand the peculiar needs of the African market space hence their products must be tailored to meet the Continent’s unique infrastructural challenges and consumer behaviours.
The Digital Media Consultant referred to mobile subscriptions in sub-Saharan Africa, alone, are forecasted to exceed 635 million by the end of this year (2014) and predicted to rise to around 930 million by the end of 2019.
Similarly, a survey conducted by Ericsson reported that in the first quarter of 2014, for instance, Nigeria and South Africa were still the leading sub-Saharan countries in terms of mobile subscription numbers, followed by Kenya, the Democratic Republic of Congo and Ghana.
The survey said, “In terms of net additions per country, Nigeria leads, followed by the Democratic Republic of Congo, Uganda and Ghana.”
Iroegbu added that, “Lower Priced Devices, in particular smartphones and tablets less than $100, increase investment in network infrastructure, and increase availability of spectrum for mobile broadband, are among the factors that will drive this growth”.
Ericsson Mobile Subscription statistics also shows that in 2013, 99% of subscriptions in Nigeria were prepaid, as were 98% in Kenya and 83% in South Africa, which the survey said are amongst the “top mobile markets in the region in terms of mobile subscriptions.
News
Beware!, Fraudsters Using our Name to Defraud Investors- NNPCL

Nigerian National Petroleum Company Limited (NNPC) has warned local investors and foreign businesses about the activities of fraudsters falsely claiming to represent the company.
The state-owned company said the impostors are reportedly soliciting illegal fees under the guise of arranging meetings with the new NNPC board members, executives, and management.
The disclaimer comes following the change of the NNPCL board.
On April 2, 2025, President Bola Tinubu appointed a new 11-member board with Engineer Bashir Bayo Ojulari as the Group Chief Executive Officer (GCEO) and Ahmadu Musa Kidano as executive chairman.
In a statement signed on Monday by Olufemi Soneye, chief corporate communications officer, NNPC, t said the practice of soliciting fees is completely unauthorised and unlawful.
NNPCL said, “The general public is advised to beware of individuals and companies falsely claiming to represent NNPC Limited.
” Their tactics include soliciting fees for meetings with the NNPC board of directors, executives, and management staff. These actions are unauthorised and illegal.
“Foreign investors and international business entities are especially urged to remain cautious. If approached, report the incident to the appropriate authorities immediately.”
The company clarified that engagements with its boards or executives must follow official channels in line with company policy.
The oil giant said, “All legitimate engagements with NNPC Limited occur strictly through official channels or business units only.
“For further enquiries, please contact us at contactus@nnpcgroup.com.
“NNPC Limited remains committed to transparency, integrity, and the protection of our stakeholders in all interactions.”
The company called for public cooperation to prevent scammers from defrauding investors.
News
FG Plans AgriConnect Initiative Pilot

Nigeria’s Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE) has announced that plans to support the country’s farmers with its AgriConnect initiative have kicked off with a pilot scheme launched in Ogun State in southwestern Nigeria.

Dr ‘Bosun Tijani, minister, communications, Innovation and Digital Economy,
Dr ‘Bosun Tijani, minister, communications, Innovation and Digital Economy, last week launched the initiative at the Ogum State Cultural Centre Complex. AgriConnect is described as a transformative programme designed to digitally empower Nigerian farmers through real-time access to agronomic services, weather insights, financial tools and market intelligence.
The pilot scheme is being implemented in partnership with technology vendor Huawei Technologies and operator MTN Nigeria.
AgriConnect will initially benefit over 1,000 farmers, selected from the Ogun State Farmers Information Management System (OGFIMS), with over 160,000 registered farmers.
Each beneficiary will receive mobile-data-enabled smart devices, embedded with Huawei’s AI-powered tools and MTN-supported connectivity to enable smarter planting, better risk mitigation and streamlined communication with government data centres.
Speaking at the launch, Dr Tijani noted that AgriConnect highlighted the importance of food security. Referring to a target of cultivating 500,000 hectares of land, he pointed out that innovation would be an important part of the effort.
As the government builds out the framework from this pilot in Ogun State (a leader in cassava production), he said, it aims to scale the AgriConnect model across other states – “ensuring that every farmer, regardless of geography, has the opportunity to benefit from the digital economy”, as he put it.
The AgriConnect initiative reflects an FMCIDE commitment under the government’s Renewed Hope Agenda to promote rural inclusion and leverage Nigeria’s comparative advantage in agriculture.
By fusing AI, connectivity, and human-centred design, the ministry says that AgriConnect stands as a scalable model for advancing food security, driving innovation, and improving livelihoods for smallholder farmers across the country.
News
AAAN Congratulates Steve Babaeko, X3M Ideas on Financial Times Recognition

Association of Advertising Agencies of Nigeria (AAAN) has extended its heartfelt congratulations to Steve Babaeko and the entire X3M Ideas team following their remarkable achievement of being ranked 31st on the Financial Times’ prestigious 2025 list of Africa’s Fastest-Growing Companies.
This recognition by the Financial Times, in collaboration with global research firm Statista, highlights X3M Ideas’ outstanding performance and resilience in a highly competitive and challenging business landscape.
The agency’s ranking was determined based on its compound annual growth rate (CAGR) between 2020 and 2023, verified through independently certified financial data, underscoring the credibility and transparency of the accolade.
Founded by renowned advertising executive Steve Babaeko, X3M Ideas has consistently demonstrated innovation, operational excellence, and creative leadership. The agency’s bold campaigns and commitment to impactful storytelling have not only elevated its profile in Nigeria but have also established its presence across several African markets.
This milestone marks a significant moment for Nigeria’s creative sector, traditionally overshadowed by industries such as fintech and energy in continental rankings.
AAAN President, Lanre Adisa, in a statement, congratulated Babaeko and X3M Ideas on the remarkable recognition. He said: “Steve’s tenure as AAAN President was quite revolutionary. He raised the bar for our association and industry at large. His leadership brought bold ideas to life, executed with brilliance and a deep sense of purpose for the creative community.
“This global acknowledgment is a testament to his enduring impact, not just as a creative force but as a trailblazer on the African continent.”
The Financial Times’ 2025 list features 130 top-performing companies from across Africa, with Nigeria and South Africa accounting for a significant share, reflecting the economic strength and entrepreneurial spirit of the continent’s largest economies.
X3M Ideas’ recognition not only celebrates its own growth but also signals the rising influence of the creative economy in shaping Africa’s future.
This latest accolade adds to a string of recent achievements for X3M Ideas, including being named Independent Network of the Year at the 2025 Pitcher Awards, further cementing the agency’s status as a leader in African creativity and innovation.
AAAN commends Steve Babaeko and the entire X3M Ideas team for their outstanding contribution to the industry and for flying the flag of Nigerian creativity high on the global stage.
- E-Financial2 days ago
Cyber Crime: Hackers to Hold Secret Conference 3.0 July 25
- General News2 days ago
Wema Bank Workers, Others Arraigned over Alleged N8.9Bn Cybercrime
- Telecom2 days ago
Gaps on Phone Number Recycling Fuel Identity Theft, Data Breaches- ICIR
- General News2 days ago
Music Stars, Comedians Light Up “Evening with Glo” in Ijebu Ode
- E-Business2 days ago
FG Enrolls 59,786 Inmates on NIN Platform
- E-Financial2 days ago
SEC Flags ‘Punisher Coin’ As High-Risk Scheme
- Telecom19 hours ago
Telcos Hit by Major Outages across Lagos, Enugu, Others
- E-Financial20 hours ago
Confidence in Nigerian Economy Grows as Forex Inflows Reach $5.96Bn