E-Business
How Virtualization Can Help You Grow Your Business

If you hang around IT circles a lot, you must have heard the words virtualization and virtual machines thrown around in conversations. You’ve probably even heard that these things can save costs and capacity for organizations, and help them grow.
Perhaps you’re already wondering how your business can enjoy these benefits.
This article explains what virtualization is, and takes you through some of the concepts involved with it. It also shows how your company can gain on multiple fronts from adopting virtualization technology.
What is Virtualization?
Virtualization is the process of creating virtual versions of operating systems, servers, and networks.
To understand this, let’s remind ourselves what a ‘virtual’ thing is. That word refers to a non-real representation of something real. For instance, there’s Virtual Reality (VR) which is supposed to mirror reality in some way but isn’t real.
So in virtualization, we create virtual copies of operating systems, servers, networks, and other resources. Instead of these items existing within single sets of hardware, we could have multiple virtual resources existing on a single set of hardware.
For instance, you could have two operating systems— Microsoft Windows and a Linux –running on the same computer. Or you could have several applications on just one server.
But how is this possible?
How Virtualization Works
Today, we operate our computers with very fast CPUs and servers. Typically, we would host a single operating system on one computer, or one application on a server. This often leaves these resources with plenty of unused capacity.
With virtualization, you can make the most of that capacity by running several virtual systems on each of them.
Virtualization happens when a virtualization layer is created to separate the hardware component of a system from the user. This separation allows for the creation of several ‘virtual machines’, or virtual computers each with its operating system and applications. These virtual machines and OS exist on a single physical machine or computer.
Types of Virtualization
There are various types of virtualization, involving different kinds of resources.
- OS Virtualization: The creation of one or more virtual operating systems or machines.
- Server virtualization: This divides a single server into multiple virtual servers.
- Application virtualization: Here you can run applications that aren’t installed on your computer as though they were. This is possible because you separate them from the hardware on which they are supposed to be running.
- Network virtualization: In this situation, you reproduce whole network infrastructure— hardware and software –as a software entity, a virtual network.
- Storage virtualization: Here, you group multiple network storage devices into one large storage unit. You can do this by separating the storage-management software from the supporting hardware component and uniting them virtually.
The Benefits of Virtualization for Your Business
Here’s how virtualization can help your business.
- Reduced Costs
With virtualization, you can handle workloads on a single system that would have taken you two or three such systems to get done. Each system can take multiple operating systems, which means you can deal with different tasks on each OS.
If you don’t have to acquire new infrastructure for every new hire or branch that you open, you’ll save a lot of costs. That’s what virtualization helps you achieve. You only use a fraction of your usual expenses, because you’re making the most of existing resources.
- Manageability
You will need fewer people and tools to manage your resources. That’s because there’s a lot more you can track and take care of from fewer devices.
- Less Energy Use
One problem with running single operating systems and applications on computers and servers is that it consumes a lot of energy. If you had several virtual machines on a single system (with each one running an OS) you would only need to power a single physical system instead of many.
This means your energy bills will be smaller. But it also contributes to environmental sustainability.
- Disaster Recovery and Business Continuity
Virtualization plays a big role in Disaster Recovery.
When there’s a network outage, you risk losing important files. Even if you have them backed up in hardware on site it may take days to retrieve.
With Disaster Recovery, you can have virtual versions of your operating systems, servers, and networks come on within minutes of an outage. This saves your files and allows you to carry on with work in a very short while. Ultimately, it reduces or eliminates downtimes, allowing you to deliver uninterrupted service to your customers.
Some IT service companies like Layer3 provide Disaster Recovery as a Service (DRaaS) to their clients. It’s an important part of the business continuity strategy for many of these organizations.
- Smaller Data Centers
As your resource optimization improves, you’ll find that you don’t need a lot of physical space to host your resources. If you’re able to partition hardware and use virtual servers, you’ll only need a fraction of the data center space you would require if you were going on without deliberate virtualization.
- Increased Productivity
Your team will get more work done when they can use multiple resources. They can turn to the ones that work best for each situation, and call on a wider range of applications whenever they need to get things done.
With increased productivity, there’s the prospect of higher revenues. And because you’re also spending less on fewer physical resources, your margins will likely be higher, and your profits could expand (other things held constant).
Where Can You Get the Best Virtualization Service?
Many firms offer virtualization services. They do so directly, or through partner companies that are closer to client businesses. If you’re in Nigeria and you would like to save costs and grow your business with virtualization, you can do this with Layer3.
Layer3 has partnered with VMWare, the world’s leading provider of virtualization services, to deliver the world-class virtual capabilities your business needs. From digital workspaces to virtual cloud networks, our range of solutions will enable you to maximize your resources, and reap more from your IT investments.
Would you like to find out how virtualization can help you improve your business processes? We can help you. Get in touch with us HERE, and we’ll take things up from there.Layer
E-Business
NITDA Reaffirms Commitment to 95% Digital Literacy by 2030, as UBEC Pledges Collaboration

Kashifu Inuwa CCIE, the Director General of the National Information Technology Development Agency (NITDA), has reaffirmed the Federal Government’s unwavering commitment to achieving 95% digital literacy across Nigeria by the year 2030, with an ambitious milestone of 70% by 2027.
This disclosure was made in total alignment with the present administration’s priority areas of reforming the economy for sustained inclusive growth and accelerating diversification through industrialisation, digitisation, creative arts, manufacturing, and innovation.
Making this known during a collaborative meeting hosted by the Universal Basic Education Commission (UBEC), Inuwa highlighted the government’s strategic prioritisation of human capital development as central to its national transformation agenda.
“We started this journey in 2023 when President Bola Ahmed Tinubu came on board and he made it clear that economic diversification and inclusivity are part of the administration’s agenda,” he noted.
“And the president outlined this in 8 priority areas to achieve the vision, with priority number 7 specifically focused on accelerating industrialisation, digitisation, creative arts, manufacturing, and innovation,” he added.
Recognising the importance of digital fluency in achieving this agenda, he stated that NITDA is committed to investing in the digital empowerment of citizens through the development of the National Digital Literacy Framework (NDLF), a strategic blueprint aligned with international best practices.
He added that to tailor the framework to Nigeria’s specific needs, 6 core competency areas were incorporated to include device and software operations, information and data literacy, communication and collaboration, content creation, safety, and problem solving.
He explained that the framework would address all levels of digital fluency, from basic, intermediate to advanced levels, to make digital skills accessible to every Nigerian, from primary school pupils to working professionals.
According to Inuwa, despite data limitations, NITDA estimates that Nigeria’s digital literacy rate currently stands at 50%, up from 44% in 2021, based on extrapolations from the World Bank’s Better Life Report.
The NITDA DG disclosed that the agency has been working closely with the Nigerian Educational Research and Development Council (NERDC) in developing a curriculum for digital literacy, which can be infused into formal education. Stating that the visit is a continuation of NITDA’s ongoing engagements with key education stakeholders, including the Federal Ministry of Education, the National Universities Commission (NUC), and the Nigerian Educational Research and Development Council (NERDC), all aimed at advancing digital literacy across all levels of learning.
Inuwa also revealed ongoing collaborations with global platforms such as Coursera to train teachers using AI-powered lesson generation tools and provide scalable online training.
It is worth recalling that late last year, NITDA partnered with the Nasarawa State University in collaboration with CISCO in launching the Digital Learning for NSUK (DL4NSUK) initiative to enhance digital literacy in tertiary institutions, and equipping graduates with the skills needed to be digitally proficient and globally competitive.
While stressing that the entire process, from curriculum development to classroom delivery, would require a whole-of-government and whole-of-society approach, Inuwa said, “This is not a journey we can walk alone; we must bring everyone on board, education stakeholders, technology providers, state governments, and international partners.”
In response to the DG’s remarks, UBEC Executive Secretary, Hajiya Aisha Garba, confirmed that the Commission has officially received the digital literacy curriculum developed by NITDA and NERDC and has commenced internal review processes.
She acknowledged the curriculum as robust and forward-looking but stressed the need for simplification to suit early learners and teachers, citing challenges such as curriculum overload, limited teacher capacity, and inadequate infrastructure as key barriers to effective implementation.
She pledged that UBEC, in partnership with the State Universal Basic Education Board (SUBEB), will lead efforts to equip schools with computers and solar-powered infrastructure to support real learning.
“We’re committed to working with NITDA and NERDC to refine the curriculum, train teachers, and ensure effective delivery. Let us align the technical vision with grassroots realities to make a lasting impact,” she concluded.
To formalise the implementation of the meeting’s resolutions, a joint inter-agency committee was established to develop strategic plans that will ensure the effective rollout of the digital literacy initiative, to equip young Nigerians with the essential digital skills required to thrive in an increasingly dynamic and technology-driven global landscape.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
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