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IDC Predictions 2014 as 3rd Platform Battle for Dominance Heats Up

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International Data Corporation (IDC) has announced a series of complimentary Web conferences to present IDC’s Top 10 Predictions for 2014.

Beginning December 3, 2013 and continuing through February 2014, thought leaders from IDC and IDC’s Insights business units will join forces to highlight the most dynamic issues and trends across industries and technologies.

The goal of the Predictions Web conferences is to arm IT decision makers, across industries, with unparalleled insight into the industry drivers, challenges, and solutions that will help them capitalize on new opportunities and make the most informed business decisions in the year ahead.

The series will kick off with IDC’s annual Worldwide ICT Industry Predictions, featuring Frank Gens, Senior Vice President & Chief Analyst at IDC. For the past several years, IDC has predicted and chronicled the IT industry’s massive and disruptive shift to the 3rd Platform for innovation and growth, built on the four technology “pillars” of cloud, mobile, big data and analytics, and social technologies.

The IT industry’s major players are battling ever more intensely for leadership – or in some cases, just for survival – in this new IT marketplace. IDC’s worldwide team of analysts will highlight the trends and events that will define these leadership battles in the coming year and shape the future of the global IT market for the next two decades.

This Web conference – “Battles for Dominance – and Survival – on the 3rd Platform” – will be held on Tuesday, December 3rd at 12:00 pm U.S. Eastern time.

The IDC Insights Web conference series will continue on Wednesday, December 4th at 11:00 am U.S. Eastern time with an IDC CIO Agenda Web conference where IDC analysts will explore high-level issues affecting CIOs and IT executives.

Later that day, IDC will host a cross-industry discussion led by Meredith Whalen, Senior Vice President, IDC Insights and Vertical Markets Research.

The presentation will feature a panel of research vice presidents from the six industries that comprise IDC Insights (energy, financial, government, health, manufacturing and retail). The IDC Insights Web conferences will continue into January, focusing on specific technology and industry-related issues covering worldwide and regional markets.


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Tech Giants Strike Deal with Advertisers over Hate Speech

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Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.

Tech Giants Strike Deal with Advertisers over Hate Speech

The agreement — which also included Twitter and YouTube — laid out for the first time a common set of definitions for hateful statements online.

In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.

And earlier this month a group of celebrities — including Kim Kardashian, Leonardo DiCaprio and Katy Perry — stopped using Facebook and Instagram for 24 hours, to push a similar message.

The World Federation of Advertisers (WFA) said in a statement Wednesday: “Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.”

The alliance was founded by the WFA and includes other major trade bodies.

According to the WFA, key areas of agreement included applying the alliance’s common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.

The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.

“As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” said Stephan Loerke, chief executive of the WFA.

Luis Di Como, executive vice-president of global media at Unilever, a major advertiser, sounded a note of cautious optimism.

He said: “The issues within the online ecosystem are complicated, and whilst change doesn’t happen overnight, today marks an important step in the right direction.”

Speaking in July, Facebook’s founder and chief executive Mark Zuckerberg said he remained adamant that the company did not want hate speech on the social network.

On Wednesday, the company’s vice-president for global marketing solutions, Carolyn Everson, said the agreement gave all parties “a unified language to move forward on the fight against hate online.”

 


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Nigeria, Others Facing ‘Millions of Cyber Attacks’ in 2020

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Nigeria, Kenya and South Africa, continues to fall victim to millions of malware attacks and Potentially Unwanted Applications (PUAs), according to the latest research from Kaspersky.

The IT security firm says its security solutions have reported on 28 million malware attacks in 2020 and 102 million detections of PUA (including pornware, adware) accounted for by the beginning of August 2020.

PUAs are programs that are usually not considered to be malicious by themselves, Kaspersky explains. However, they are generally influencing user experience in a negative way.

For instance, adware fills user device with ads; aggressive monetizing software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware, according to Kaspersky.

“Evaluating results over the same seven-month period in Nigeria, there were 3,8 million malware attacks and 16,8 million PUA detections – which is four times as much. Kenyan and South African threat landscapes have been more intense.

In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections. Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances,” the company adds.

These numbers show that it’s not only the malware that attacks users but also the ‘grey zone’ programs that grow in popularity and disturb their experiences, while users might not even know it is there.

While calculating interim results of threat landscape activity in African countries, the researchers noticed that PUAs attack users almost four times more often than traditional malware. They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in seven months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the program is detected, its creators won’t be considered to be cybercriminals.

“The problem with them is that users are not always aware they consented to the installation of such programs on their device and that in some cases, such programs are exploited or used as a disguise for malware downloads. This is why many security solutions, including ours, flags such programs to make sure users are aware of its presence, influence on their device and activity,” says Denis Parinov, a security researcher at Kaspersky.


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Jumia Partners Reckitt Benkiser, Nokia, Others to Enable Consumers Access Quality Products

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Jumia has launched a Brand Festival campaign in partnership with top global brands such as Reckitt Benkiser, Unilever, Nokia, Intel, HP, Nexus, Hisense, Sharp, Samsung, Binatone, XIAOMI, ABSOLUT, Dettol, and Logitech.

The campaign which is scheduled to run from September 21st to 27th, will provide consumers access to top quality products directly from the manufacturers, eliminating all third parties, thereby reducing the cost of the products, which will enable consumers to save money.

Jumia Nigeria CEO, Massimiliano Spalazzi, said: “The aim of the campaign is to enable our consumers to save more money while getting the best quality products directly from the brand manufacturers. Consumers today are more conscious of the quality of the product they buy on Jumia, and at the same time want to save money while shopping.

In the wake of COVID-19, we have continued to strive to operate so that consumers can continue to stay at home, use e-commerce to shop, and stay safe in this trying time. We are proud to partner with Unilever, Nokia and other top brands as part of our commitment to provide customers easy access to quality products directly from the manufacturers at best prices.

Head of Key Accounts and e-Commerce at Reckitt Benckiser Nigeria Ltd, Afam Onwordi, stated that: “We have enjoyed a good and healthy relationship with Jumia in the last couple of years.

“As our fight in RB is making access to the highest quality hygiene, wellness and nourishment a right and NOT a privilege, we would therefore always seize the opportunity of every major event like this (Brand Festival) to reward our consumers with interesting offers and deals across our wide range of products.”

Senior Business Manager at HMD Global, Emmanuel Ossai, said: “For us at HMD Global, the home of Nokia phones, we are very excited to be supporting Jumia on this festival for authentic brands in Nigeria.

“We have a commitment to continuously deliver value and believe that this partnership will afford Nigerians more opportunities to enjoy the beauty of quality hardware and the secure Android experience that we offer across our range of Nokia smartphones.

“Interestingly, we have new exciting devices that will be unveiled to our Nigerian customers in the coming weeks and we cannot wait for you to have a feel of hardware magic carefully combined with software excellence. So, keep watching this space.”


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