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Improving Efficiency of Telecom Contact Centres

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Fifth Global System for Mobile communication operator  in Nigeria, Etisalat, has continued to innovate with different features on its pre-paid product, the Easy Starter. Missed Calls Notification is yet another revolutionary feature on its Easy Starter platform. Missed Calls Notification works by allowing subscribers on the network to know who tried to reach them even when they were not immediately available or while their phones were switched off.
  The Missed Calls Notification feature is available to all subscribers on the Etisalat network at no cost. By allowing subscribers to be notified of any and all attempts made to reach them even when their phones were unreachable, Etisalat Nigeria is helping to promote better business and personal relationships. For any reason a subscriber is out of coverage area or switches off his phone, he would still be able to know who tried to reach him when he turns on his phone or gets back to an area where there is network coverage. This implies that all attempts to reach a subscriber on the Etisalat network are registered as appropriate and the subscriber is notified whenever he is back on the network. The information is sent as SMS and it includes the number(s) that tried to reach him, the date that the attempts were made, the time the number(s) called him and the number of times the number(s) tried to reach him. This is a first in Nigeria’s telecommunications market and is a default service on the Etisalat network that does not require the subscriber to take any action to activate it.
Speaking about the feature, Wael Ammar, Vice President Marketing, Etisalat Nigeria said that the feature is unique to the Nigerian market and is in line with Etisalat’s sincere desire to get Nigerians talking a lot more. ‘We are interested in getting people talking a lot more. That is why we have loaded our 128k SIM card with a lot of powerful features to help our subscribers stay connected at all times. The Missed Calls Notification feature will ensure that whether  a subscriber is  available or not at any particular time,  he will still be able to know who tried to reach him and when. He can call the person(s) back. That way, you don’t miss important business or family calls again. This would have a huge impact on your business and personal relationships which would certainly grow exponentially as you are able to talk to keep them going smoothly’, Wael enthused even as he also informed that there is no additional charge attached to the service.
  The Missed Calls Notification according to Etisalat is another in the list of impressive free features that come with 128k Etisalat SIM card. Other features include the Homezone, Recharge Others and Receiver Pays. All of these features are value added services that Etisalat has introduced into the market in order to make life simpler for its subscribers.
 


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Telecom

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

NITDA

Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.​

He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.

Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.

The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.

Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.

Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.


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Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

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Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.

The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.

Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.

It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.

AI Race

Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.

In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.

Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.


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MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

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MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG

As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.

Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.

Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.

“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”

The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.

MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.

For enquiries: +234 814 090 2614; www.menxtt.cm.ng[email protected].


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