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Industry and Thought Leaders Unite for World PR Day to Advocate for The Future of PR Practice

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For the fourth year in a row, public relations practitioners, students, and industry thought leaders will gather on July 16, 2024, to celebrate, share knowledge and address critical issues facing the PR and communication landscape for the highly acclaimed global event, World PR Day (WPRD).

WPRD, an annual event, was instituted in 2020 for practitioners to celebrate and take pride in the role they play in shaping and building brands through strategic communications. For its past three editions, it has also provided a platform for professionals to set standards for the practice, create a unified agenda, and continue to help brands, companies, and governments understand the crucial role the industry plays in shaping businesses.

Speaking about this year’s edition, themed “The Future Of Public Relations In A Changing World,” Ayeni Adekunle, Convener of World PR Day, said that activities will be held across the globe with the aim of furthering the message of not only what PR practitioners do, their contributions to the growth and success of businesses, and also help professionals understand the trajectory the industry is taking a rapidly changing world.

“In line with our commitment to celebrating the pivotal role of PR practitioners, this year’s edition promises a global showcase of our industry’s invaluable contributions to business, institutions, and international growth and success,” he said.

“World PR Day 2024 will offer practitioners the opportunity to have the much-needed conversation regarding the future of our industry – asking and answering questions like: what needs to be done to stay abreast of the dynamic changes the world is witnessing? What role can practitioners, as communicators, play in a world faced with multiple wars and where brands indulge in unhealthy competitions?”

There has been, for years, a misconception by the general public regarding what PR professionals do. While some view their role as ambiguous, others do not trust public relations practitioners as a report by PR Week showed. Even more extreme are public views that see the industry as one contracted by brands to ‘deceive.’ Another study by PR Week reviewed that 92 percent of surveyed 1,500 Britons believe that brands and organisations use PR to “hide the truth and cover up mistakes.”

Within the industry, maintaining ethical and professional practices remains the major concern of practitioners. As a 2022-2023 Africa PR & Communications Report review found, 20.1 percent of the over 3,000 participants surveyed expressed this concern. Talent drought remains another major problem that needs to be addressed. A staggering 74.8 percent of practitioners living across 29 African countries say there is a drastic drop in talent in their countries. This, understandably, has resulted in over 80 percent of professionals admitting to being overworked.

Addressing these challenges, from public perception of the industry to earning trust – emphasising that transparency and integrity are hallmarks of public relations – tackling industry issues (underpayment, talent drought, and overwork), remains the core objectives and driving force of WPRD.

Since its debut in 2021, WPRD has witnessed commendable growth as professionals continue to queue into this initiative of building an inclusive and trusted industry where practitioners take absolute pride in the work they do. While 3,500 practitioners participated in the first edition of WPRD, the second edition in 2022, themed ‘Trust, Truth, and Transparency’, saw participation grow to 10,000. Stakeholders like GLG Communications, Global Media Alliance Forum, and the Public Relations Council of India held conferences, fireside chats, virtual and physical events, summits, and festivals to amplify the need for gaining trust, standing for the truth, and maintaining transparency in the practice.

Enitan Kehinde, Lead Coordinator, World PR Day, described the annual event as crucial, particularly in a world where there’s not only a growing need for well-tailored brand messages to stand out among competitors but also a need to show what PR professionals do.

“Against the backdrop of an increasingly competitive landscape, the significance of this annual event cannot be overstated. It serves as a vital platform to showcase the indispensable role of PR professionals in crafting distinct brand narratives that resonate amidst fierce market dynamics,” she said.

The 2023 edition of WPRD, with its global reach of 60 million across 20 physical and 25 virtual events in over 60 countries, garnered recognition at the 2023 PRovoke EMEA SABRE awards. This achievement underscores WPRD’s ongoing success in promoting the public relations industry.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Bharti Airtel Crosses 650m Users

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Sunil Mittal led Bharti Airtel has crossed the 650-million customer mark globally, fortifying its position as the world’s second-largest telecom operator by mobile subscriber base, as per a regulatory filing by the telecom operator.

Bharti Airtel Crosses 650m Users

“According to GSMA Intelligence, Bharti Airtel is ranked second globally by mobile customer base, with operations spread across India and Africa,” the filing said.

Commenting on this milestone, Gopal Vittal, executive vice chairman, Bharti Airtel, said: “Achieving the milestone of 650 million customers to be the second largest operator globally is a great responsibility for us to serve our customers better every day,”

He added that the telco strives to raise the bar on innovation, reliability, and experience so that every customer interaction is an opportunity to earn trust and deliver value connection.

Currently, Airtel India serves around 368 million mobile customers, meanwhile over 179 million users have been plugged into its subsidiary Airtel Africa spread across 14 countries.

Its mobile money platform, Airtel Money reached more than 52 million customers.

Additionally, the telco serves around 13 million homes with high-speed internet services and over 15 million through its Digital TV offering.

With operations spanning 15 countries and network coverage reaching over two billion people, analysts say that the latest milestone is a testimony to the natural curve of evolving from a telecom operator into a broader digital services provider.


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NCC Insists Telcos Must Compensate Subscribers for Poor Quality of Service

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Dr. Aminu Maida, executive vice chairman, Nigerian Communications Commission  (NCC), has insisted that telecommunications operators must compensate subscriber for poor quality of service after a facility tour of major telecommunications operators in Lagos yesterday.

NCC Insists Telcos Must Compensate Subscribers for Poor Quality of Service

The team comprises of Chief Idris Olorunnimbe the Chairman of the Governing Board of the Nigerian Communications Commission (NCC), EVC, Engr. Gbenga Adebayo, chairman, Association of Licensed Telecommunications Operators of Nigeria (ALTON) and other stakeholders visited MTN Nigeria, Globacom and Airtel Nigeria.

Earlier this week, the commission directed Mobile Network Operators (MNOs) to provide compensation to subscribers whose network quality of service experience is below specified targets within certain locations.

In a statement signed by Nnenna Ukoha, head, Public Affairs Department, NCC, the commission noted that its position is that subscribers should not be made to bear the full burden of service disruptions where operators fail to meet prescribed standards of service delivery.

Speaking after the facility tour the EVC, said: “We are in a situation where Nigerians are yearning for better service, but better service requires infrastructure. We are not where we want to be or where we need to be, but from what I’ve seen today, I am reassured that the operators are continuing to invest. I urge Nigerians to be a little bit patient while these investments are made, so that we can address the infrastructure deficit that is required to improve service for Nigerians.

“I wasn’t expecting that a tour like this would change that directive. We looked at it and we said the fairest thing to do was for subscribers to be compensated. This is not to say that the operators have not tried. Service has improved. The data shows that our demand is also increasing at a rate faster than the infrastructure is being built. So Nigerians have to be a little bit patient. From what I’ve seen today and all the work that has been done, I’m confident that gap will be close shortly”.

Chief Idris Olorunnimbe, chairman of the Governing Board of the Nigerian Communications Commission (NCC), added: “From what we have seen, and what has been done. We have been told in detail what is to come. And I mean, just like the EVC said, all we need is a bit more patience, better service, deeper penetration is assured based on everything that we’ve seen, and everything we have heard.

“It’s also important to commend our operators. The infrastructure that we’ve seen is comparable with any infrastructure from any telecom operator anywhere in the world, and Nigeria is not behind, and based on what we’ve also seen in terms of their plans for expansion, Nigeria will always be able to compete with any other country in the world.

” More so, drop calls are not deliberate. They are caused by a few things. One of it is fiber cut and attacks or vandalization of towers and other infrastructure. But now, it has reduced. We have seen they’ve shown us data today that shows a significant reduction. It will continue to reduce. As the critical national infrastructure program deepens and we’re also about to introduce an accountability framework of “when fiber is damaged, you must fix it”. That way we think that people will be more responsible with their constructions that breach telecom infrastructure. Then we can keep those incidents to the barest minimum, drop calls would also reduce.

“However, when calls drop, the networks also lose so it’s not in their interest for your calls to drop or for you to experience frustration when you use the service, because the more reliable it is, the longer you spend on it, the longer you spend on it, the more money they’re able to make. So, they are also doing their best in terms of ensuring that these incidents are reduced to the barest minimum”.


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NITDA Urges Joint Action to Drive Nigeria’s Digital Innovation

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Kashifu Inuwa, the Director General of the National Information Technology Development Agency (NITDA), has underscored the importance of collaboration between government institutions and emerging startups as a catalyst for Nigeria’s digital transformation and national development.

Speaking at the Nigerian Satellite Week 2026 in Abuja, themed “Harnessing Space Technology for an Extraordinary Nigeria,” Inuwa urged stakeholders to embrace partnerships as a pathway to innovation and impact.

“Take a good step, and you can make a difference,” he said, emphasizing the need to translate ideas into tangible outcomes through collective effort.

The NITDA boss, represented by the Director of Stakeholder Management and Partnerships, Aristotle Onumo, during his presentation on “Enhancing collaboration between government agencies and emerging start-ups”, outlined four guiding principles for driving transformation: enabling the ecosystem rather than controlling it; prioritising networks over institutions; developing talent while supporting innovation and adopting practical solutions; and focusing on platforms rather than isolated projects.

To illustrate the power of digital innovation, Inuwa shared the story of a rural farmer whose productivity challenges ranging from unstable rents to failed loans were overcome through access to digital tools and networks. He explained that such incremental interventions can scale into broader economic gains, ultimately contributing to national infrastructure like satellite systems.

“This is the power of space technology, and it shows why events like this are so important,” he noted.

Highlighting the evolving role of space technology, Inuwa observed that startups are increasingly driving innovation across telecommunications, navigation, security, and cloud services. Once dominated by global superpowers, the sector is now emerging as a key economic driver, with Nigeria’s “Sunrise Packet” projected to contribute over $1.5 billion to the economy by 2030.

“Innovation without adoption is wasted,” he added, stressing the critical role of government in enabling start-ups to scale through supportive policies, infrastructure, and incentives.

According to him, developmental regulation should focus on creating markets, orchestrating ecosystems, and delivering public value rather than stifling innovation. He pointed to several initiatives supporting the growth of Nigeria’s innovation ecosystem, including the Digital Start-Up Act, Idea Hatch, and the National Digital Leadership Programme, all designed to empower young innovators and connect them to global opportunities.

He further highlighted platforms such as GITEX Africa, GITEX Nigeria, and Digital Nigeria, which provide visibility for start-ups and attract investment, partnerships, and mentorship.

Inuwa concluded with a strong call for collaboration among government, start-ups, non-governmental organisations, and investors, describing Nigeria’s youth as the country’s greatest asset.

“If we are going to create a digital Nigeria, we must collaborate,” he said.

Also speaking at the event, the Minister of Communications, Innovation and Digital Economy,  Tijani, described Nigeria’s satellite infrastructure as central to the nation’s digital future.

“Nigeria is the only West African country with its own satellite. NigComSat provides critical connectivity and resilience, benefiting not just Nigeria but the entire region,” he said.

Tijani disclosed that President Bola Ahmed Tinubu has approved the acquisition of NigComSat-2A and NigComSat-2B, a move expected to significantly enhance the country’s space capabilities.

He stressed, however, that infrastructure alone is not sufficient.

“What truly matters is how we leverage this technology to improve agriculture, education, security, and business operations,” he said.

The Minister also highlighted key government investments, including a ₦12 billion digital economy research cluster fund under Project Bridge, which will support academics and researchers nationwide. He added that Nigeria is expanding its digital backbone through 90,000 kilometres of fibre optic cables, nearly 4,000 telecom towers in underserved communities, and new satellite deployments to strengthen regional connectivity across countries such as Cameroon, Niger, Chad, Burkina Faso, and the Republic of Benin.

“The talent, ideas, and energy are all here in Nigeria. It is up to us to turn them into real outcomes for our people and the economy,” Tijani added.

The Nigerian Satellite Week continues to provide a strategic platform for collaboration among government, start-ups, academia, and the private sector, fostering innovation and reinforcing Nigeria’s leadership in Africa’s digital and space economy.

Welcoming participants, the Managing Director of Nigerian Communications Satellite Limited (NIGCOMSAT), Jane Nkechi Egerton-Ideyen, said Nigeria’s space programme is entering a new phase marked by deliberate and focused growth.

She pointed to strengthened institutional capacity, expanding partnerships, and clear economic gains, noting that the agency’s revenue grew from less than $650 million in 2023 to over $2 billion in 2025. She attributed this surge to key reforms, new commercial deals, and increasing demand for satellite broadband services across the African continent.

Egerton-Ideyen also disclosed that Nigeria has launched seven space assets in just over two decades, adding that the country is shifting its focus from prestige-driven initiatives to practical outcomes—enhancing connectivity, improving livelihoods, and promoting inclusive development.

She further revealed that more than 500 young Nigerians received training in satellite technology within the past year, while over 50 startups have benefited from NIGCOMSAT’s accelerator programme.


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