Telecom
Industry and Thought Leaders Unite for World PR Day to Advocate for The Future of PR Practice

For the fourth year in a row, public relations practitioners, students, and industry thought leaders will gather on July 16, 2024, to celebrate, share knowledge and address critical issues facing the PR and communication landscape for the highly acclaimed global event, World PR Day (WPRD).

WPRD, an annual event, was instituted in 2020 for practitioners to celebrate and take pride in the role they play in shaping and building brands through strategic communications. For its past three editions, it has also provided a platform for professionals to set standards for the practice, create a unified agenda, and continue to help brands, companies, and governments understand the crucial role the industry plays in shaping businesses.
Speaking about this year’s edition, themed “The Future Of Public Relations In A Changing World,” Ayeni Adekunle, Convener of World PR Day, said that activities will be held across the globe with the aim of furthering the message of not only what PR practitioners do, their contributions to the growth and success of businesses, and also help professionals understand the trajectory the industry is taking a rapidly changing world.
“In line with our commitment to celebrating the pivotal role of PR practitioners, this year’s edition promises a global showcase of our industry’s invaluable contributions to business, institutions, and international growth and success,” he said.
“World PR Day 2024 will offer practitioners the opportunity to have the much-needed conversation regarding the future of our industry – asking and answering questions like: what needs to be done to stay abreast of the dynamic changes the world is witnessing? What role can practitioners, as communicators, play in a world faced with multiple wars and where brands indulge in unhealthy competitions?”
There has been, for years, a misconception by the general public regarding what PR professionals do. While some view their role as ambiguous, others do not trust public relations practitioners as a report by PR Week showed. Even more extreme are public views that see the industry as one contracted by brands to ‘deceive.’ Another study by PR Week reviewed that 92 percent of surveyed 1,500 Britons believe that brands and organisations use PR to “hide the truth and cover up mistakes.”
Within the industry, maintaining ethical and professional practices remains the major concern of practitioners. As a 2022-2023 Africa PR & Communications Report review found, 20.1 percent of the over 3,000 participants surveyed expressed this concern. Talent drought remains another major problem that needs to be addressed. A staggering 74.8 percent of practitioners living across 29 African countries say there is a drastic drop in talent in their countries. This, understandably, has resulted in over 80 percent of professionals admitting to being overworked.
Addressing these challenges, from public perception of the industry to earning trust – emphasising that transparency and integrity are hallmarks of public relations – tackling industry issues (underpayment, talent drought, and overwork), remains the core objectives and driving force of WPRD.
Since its debut in 2021, WPRD has witnessed commendable growth as professionals continue to queue into this initiative of building an inclusive and trusted industry where practitioners take absolute pride in the work they do. While 3,500 practitioners participated in the first edition of WPRD, the second edition in 2022, themed ‘Trust, Truth, and Transparency’, saw participation grow to 10,000. Stakeholders like GLG Communications, Global Media Alliance Forum, and the Public Relations Council of India held conferences, fireside chats, virtual and physical events, summits, and festivals to amplify the need for gaining trust, standing for the truth, and maintaining transparency in the practice.
Enitan Kehinde, Lead Coordinator, World PR Day, described the annual event as crucial, particularly in a world where there’s not only a growing need for well-tailored brand messages to stand out among competitors but also a need to show what PR professionals do.
“Against the backdrop of an increasingly competitive landscape, the significance of this annual event cannot be overstated. It serves as a vital platform to showcase the indispensable role of PR professionals in crafting distinct brand narratives that resonate amidst fierce market dynamics,” she said.
The 2023 edition of WPRD, with its global reach of 60 million across 20 physical and 25 virtual events in over 60 countries, garnered recognition at the 2023 PRovoke EMEA SABRE awards. This achievement underscores WPRD’s ongoing success in promoting the public relations industry.
Telecom
NCC Asks Telcos to Make Budgetary Provisions for Cybersecurity

Nigerian Communications Commission (NCC) has directed telecommunications operators to make dedicated budgetary provisions for cybersecurity as part of efforts to strengthen the resilience of Nigeria’s communications infrastructure against the growing wave of cyber threats.

The directive forms part of the Commission’s Cyber Resilience Framework for the Nigerian Communications Sector (CRF-NCS), which introduces new governance, risk management and operational requirements aimed at safeguarding the country’s critical telecommunications infrastructure from increasingly sophisticated cyberattacks.
Under the framework, all licensed telecom operators are expected to establish formal cybersecurity governance structures, dedicate adequate financial resources to cyber resilience programmes, and integrate cybersecurity into their enterprise-wide risk management processes.
The Commission said operators must ensure cybersecurity investments are no longer treated as optional operational expenses but as strategic business priorities necessary to protect network infrastructure, customer information and the country’s digital economy.
According to the NCC, licensees are expected to allocate sufficient budgets to support cyber risk assessments, security technologies, staff training, incident response capabilities, continuous monitoring and compliance with regulatory requirements.
The framework also requires operators to designate senior executives responsible for cybersecurity oversight.
At the same time, boards of directors are expected to provide strategic direction and ensure adequate funding for cyber resilience initiatives.
Speaking on the need for a stronger cybersecurity regime during the unveiling of the framework, Abraham Oshadami, executive commissioner, Technical Services, NCC, said, “Given the increasing digitalisation of services, the rapid growth of data exchange, and the sophisticated nature of modern cyber threats, the need for a robust, adaptive and inclusive cybersecurity framework has become more urgent.”
He added, “Both state and non-state actors are targeting essential sectors—including ours—through coordinated cyber and physical attacks. These attacks frequently target control systems and data integrity, underscoring the critical risks posed to operational technology (OT), especially in our sector.”
“As cyber threats evolve, they endanger not only system performance but also human safety, amplifying the severity and consequences of disruptions to vital communications infrastructure. Cybersecurity now encompasses human safety and must address the real risk to people’s lives when a system is attacked or compromised.”
The Commission further stated that operators are required to develop comprehensive cybersecurity implementation plans, conduct periodic risk assessments, establish business continuity and disaster recovery procedures, and regularly test their cyber defence capabilities.
In addition, the framework makes cyber incident reporting compulsory. Licensees must inform the NCC’s CSIRT of any major cybersecurity breach within four hours of discovery, and provide a thorough post-incident analysis after mitigation is complete.
Telecom
Glo Leads Internet Growth Figures in Nigeria for May

Digital solution provider, Globacom has recorded the highest Internet subscriber growth among Nigeria’s major telecom companies for the month of May.

Data from the Nigerian Communications Commission, NCC, Nigeria’s total Internet users increased to 157 million in May, up from 154.3 million in April. That is a growth of 2.67 million users in one month.
Globacom led the market by adding about 1.2 million new Internet subscribers. This means Glo was responsible for almost half of all new Internet users in May.
The company’s subscriber base grew from 15.5 million in April to 16.8 million in May. Airtel came second with 1.07 million new users, moving from 54.8 million to 55.8 million. MTN added 382,894 users to reach 83.5 million.
T2 Mobile, formerly 9mobile, recorded no growth for the second month in a row. Its subscriber base remained at 802,534. This is despite its roaming agreement with MTN, which was approved almost a year ago to help T2 customers use MTN’s network in areas with poor coverage.
Industry experts say Glo’s strong growth is due to its ongoing network upgrade. Since last year, the company has been building new base stations, expanding its fibre network, and adding thousands of new 4G sites across cities and rural areas.
The upgrades have improved voice and data quality for customers, while Globacom remain committed to providing better network experience and affordable Internet services to more Nigerians.
Telecom
MTN Paid 600Bn in Taxes in H1 2026 – Kadri, MTN CFO

MTN Nigeria’s half-year 2026 performance reflects more than revenue growth, highlighting the wider economic activity generated through tax payments, infrastructure investment and shareholder returns.

Kadri, MTN CFO
Beyond its financial results, the telecommunications operator said it continues to channel substantial resources into expanding network infrastructure, meeting statutory obligations and delivering value across its stakeholder ecosystem.
The company disclosed that it paid more than ₦600 billion in taxes, customs duties, regulatory levies and other statutory obligations over the past year.
It also invested over ₦1.6 trillion in capital expenditure since January 2025 to expand network capacity and improve service quality, while declaring an interim dividend of ₦26 per share for shareholders.
Speaking on Arise News’ Global Business Report, MTN Nigeria’s Chief Financial Officer, Modupe Kadri, explained that the company’s earnings are shared across several stakeholders before returns reach investors. “For every one naira of revenue, about 24 kobo becomes profit.
“The government receives over ₦600 billion through taxes and levies, operating costs account for a significant portion of our revenue, and every participant within the ecosystem benefits from the value we create,” he said.
According to the Nigerian Communications Commission (NCC), telecommunications remains one of the largest contributors to Nigeria’s Gross Domestic Product, supporting digital financial services, education, healthcare, commerce and public services. Continued investment by operators has also been identified as critical to expanding broadband access and improving digital inclusion across the country.
Kadri noted that shareholder returns remain an important part of MTN’s capital allocation strategy, but stressed that they represent only one aspect of the company’s broader economic contribution.
“Even when we declare dividends, the government still receives withholding tax, while we continue investing heavily in our network because sustaining quality service requires ongoing capital commitment,” he said.
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