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Industry and Thought Leaders Unite for World PR Day to Advocate for The Future of PR Practice

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For the fourth year in a row, public relations practitioners, students, and industry thought leaders will gather on July 16, 2024, to celebrate, share knowledge and address critical issues facing the PR and communication landscape for the highly acclaimed global event, World PR Day (WPRD).

WPRD, an annual event, was instituted in 2020 for practitioners to celebrate and take pride in the role they play in shaping and building brands through strategic communications. For its past three editions, it has also provided a platform for professionals to set standards for the practice, create a unified agenda, and continue to help brands, companies, and governments understand the crucial role the industry plays in shaping businesses.

Speaking about this year’s edition, themed “The Future Of Public Relations In A Changing World,” Ayeni Adekunle, Convener of World PR Day, said that activities will be held across the globe with the aim of furthering the message of not only what PR practitioners do, their contributions to the growth and success of businesses, and also help professionals understand the trajectory the industry is taking a rapidly changing world.

“In line with our commitment to celebrating the pivotal role of PR practitioners, this year’s edition promises a global showcase of our industry’s invaluable contributions to business, institutions, and international growth and success,” he said.

“World PR Day 2024 will offer practitioners the opportunity to have the much-needed conversation regarding the future of our industry – asking and answering questions like: what needs to be done to stay abreast of the dynamic changes the world is witnessing? What role can practitioners, as communicators, play in a world faced with multiple wars and where brands indulge in unhealthy competitions?”

There has been, for years, a misconception by the general public regarding what PR professionals do. While some view their role as ambiguous, others do not trust public relations practitioners as a report by PR Week showed. Even more extreme are public views that see the industry as one contracted by brands to ‘deceive.’ Another study by PR Week reviewed that 92 percent of surveyed 1,500 Britons believe that brands and organisations use PR to “hide the truth and cover up mistakes.”

Within the industry, maintaining ethical and professional practices remains the major concern of practitioners. As a 2022-2023 Africa PR & Communications Report review found, 20.1 percent of the over 3,000 participants surveyed expressed this concern. Talent drought remains another major problem that needs to be addressed. A staggering 74.8 percent of practitioners living across 29 African countries say there is a drastic drop in talent in their countries. This, understandably, has resulted in over 80 percent of professionals admitting to being overworked.

Addressing these challenges, from public perception of the industry to earning trust – emphasising that transparency and integrity are hallmarks of public relations – tackling industry issues (underpayment, talent drought, and overwork), remains the core objectives and driving force of WPRD.

Since its debut in 2021, WPRD has witnessed commendable growth as professionals continue to queue into this initiative of building an inclusive and trusted industry where practitioners take absolute pride in the work they do. While 3,500 practitioners participated in the first edition of WPRD, the second edition in 2022, themed ‘Trust, Truth, and Transparency’, saw participation grow to 10,000. Stakeholders like GLG Communications, Global Media Alliance Forum, and the Public Relations Council of India held conferences, fireside chats, virtual and physical events, summits, and festivals to amplify the need for gaining trust, standing for the truth, and maintaining transparency in the practice.

Enitan Kehinde, Lead Coordinator, World PR Day, described the annual event as crucial, particularly in a world where there’s not only a growing need for well-tailored brand messages to stand out among competitors but also a need to show what PR professionals do.

“Against the backdrop of an increasingly competitive landscape, the significance of this annual event cannot be overstated. It serves as a vital platform to showcase the indispensable role of PR professionals in crafting distinct brand narratives that resonate amidst fierce market dynamics,” she said.

The 2023 edition of WPRD, with its global reach of 60 million across 20 physical and 25 virtual events in over 60 countries, garnered recognition at the 2023 PRovoke EMEA SABRE awards. This achievement underscores WPRD’s ongoing success in promoting the public relations industry.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NITDA Unveils Ambitious Strategy to Turn Southwest into Nigeria’s Next Innovation Powerhouse

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National Information Technology Development Agency (NITDA) has entered into a strategic partnership with the Development Agenda for Western Nigeria (DAWN) Commission through the signing of a Memorandum of Understanding (MoU) aimed at accelerating digital literacy, innovation development, and economic growth across Southwest Nigeria.

NITDA, DAWN Commission Launch Bold Plan to Digitally Empower Millions in Southwest Nigeria

Director General NITDA, Kashifu Inuwa CCIE, Director General DAWN Commission Dr Seye Oyeleye alongside representatives of both organisations, display signed copies of the Memorandum of Understanding (MoU) upon its signing at NITDA Headquarters, Abuja.

Speaking at the signing ceremony in Abuja, NITDA Director General, Kashifu Inuwa, described the agreement as a significant step toward leveraging human capital and fostering regional collaboration to drive sustainable national development.

He commended the Southwest region for its longstanding culture of cooperation, noting that collective action remains essential for national progress.

“The Southwest continues to inspire when it comes to collaboration because no one succeeds in isolation. Other regions can learn from this model of cooperation.

“For Nigeria to grow, we must understand our strengths at both the state and regional levels and build on them,” he said.

Inuwa emphasised that Nigeria’s greatest resource is its people, stressing that investments in digital skills, innovation, and technology are critical to creating prosperity and expanding economic opportunities.

According to him, the partnership will facilitate knowledge exchange, capacity building, and innovation-driven initiatives capable of empowering citizens to develop local solutions with national and global impact.

Highlighting NITDA’s ongoing efforts to deepen digital transformation nationwide, he said the Agency is scaling digital literacy programmes, supporting innovation hubs, and promoting technology development across the country.

He noted that innovation flourishes where talent, infrastructure, and supportive policies intersect, making it important for every region to identify and strengthen its comparative advantages.

“Lagos has already established itself as a fintech hub and the commercial centre of the country. Abuja is emerging as a GovTech cluster, while other regions can develop specialised ecosystems around manufacturing, commerce, and other sectors.

“Every region possesses unique strengths that can be transformed into thriving innovation clusters,” he stated.

The NITDA boss expressed optimism that the collaboration would accelerate the implementation of the Agency’s strategic initiatives throughout the Southwest.

He added that both organisations had already begun working together prior to the formalisation of the agreement and called for swift action following the signing.

“We are excited about this partnership and look forward to translating our shared vision into tangible outcomes. While engagements have already commenced, I would like to see even greater momentum after the signing of this MoU,” he added.

In his remarks, the Director General of the DAWN Commission, Seye Oyeleye, highlighted the importance of digital literacy in preparing citizens for future opportunities and ensuring meaningful participation in the digital economy.

He noted that the Commission, which coordinates development initiatives across Ekiti, Lagos, Ogun, Ondo, Osun, and Oyo States, views the partnership as a strategic vehicle for advancing Nigeria’s digital transformation agenda.

Oyeleye highlighted Nigeria’s target of equipping 100 million citizens with digital skills by 2030 through the Digital Literacy for All Initiative, stressing that the Southwest has a pivotal role to play in achieving the national objective.

“Nigeria has committed to equipping 100 million citizens with digital skills by 2030. Southwest Nigeria is not merely a contributor to that vision; it is central to its success,” he said.

He explained that the MoU formalises a shared commitment to ensuring the effective implementation of NITDA’s programmes, particularly the National Digital Literacy Framework, across the region.

He added that the Commission would leverage its extensive network and partnerships across the six Southwest states to bridge federal digital initiatives with local communities, institutions, and young people.

“We will work to ensure that NITDA’s frameworks are not only implemented but strengthened. Our reach across the Southwest positions us to connect federal digital infrastructure and programmes with communities and young people who require the skills needed to thrive in the digital economy,” he stated.

Oyeleye further assured NITDA of the Commission’s commitment to delivering measurable results throughout the five-year duration of the agreement, noting that the true value of development institutions lies in the impact they create rather than the agreements they sign.

The MoU reflects the shared determination of both organisations to advance digital literacy, strengthen innovation ecosystems, and create sustainable economic opportunities for citizens across Southwest Nigeria, further supporting the country’s journey toward a robust and inclusive digital economy.

This version improves readability, strengthens attribution, and adopts a more polished newspaper-style structure suitable for publication.


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Airtel Africa Foundation Publishes Inaugural Annual Report

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Airtel Africa Foundation, the philanthropic arm of Airtel Africa plc, has released its inaugural annual report, marking its first full year of delivery and impacting millions of learners and communities across Africa.

During the reporting period, the Foundation committed $6.2 million to interventions across its four strategic pillars; Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion (FEED), with education receiving the largest share of investment.

Key achievements include connecting 1,028 schools to the internet through its partnership with UNICEF, bringing the total to 3,296 schools connected across 13 countries, reaching over 2 million learners and nearly 39,000 teachers. In addition, 64 zero-rated digital platforms enabled over 11 million learners to access free educational content.

The Foundation also improved the condition of public schools, with seven fully renovated and 43 undergoing upgrades under the School Adoption Programme that integrates infrastructure improvements with digital access and holistic student development.

Through the Airtel Africa Tech Fellowship, 257 full university scholarships were awarded in Malawi, Nigeria, Tanzania, the Democratic Republic of Congo, and Uganda, expanding access to STEM (Science, Technology, Engineering and Mathematics) education and building a pipeline of high-potential African technology leaders.

In addition to this, 30,530 youth and women were trained through digital skills initiatives delivered with national, multilateral, and private-sector partners.

Segun Ogunsanya, Chair, Airtel Africa Foundation said: “The Airtel Africa Foundation was established to help dismantle barriers caused by unequal access to opportunity. While talent and ambition are abundant, access to education, digital tools and economic participation remains uneven. Through partnerships and our continental reach, we are committed to investing in communities furthest from opportunity.”

The report also underscores the Foundation’s growing focus on measurable outcomes and long-term systems change.

The Foundation aims to scale proven interventions in the year ahead, including expanding its School Adoption Programme to over 80 schools, increasing scholarships to more than 600 youth, providing free internet connectivity to an additional 2000 schools, and extending digital skills and financial inclusion initiatives to underserved communities.

“As a Foundation, we are positioned to deliver skills development and lasting change at the individual and household level, while partnering with governments to unlock Africa’s economic transformation”, Mr Ogunsanya added.


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Zoho Unveils Homegrown Server, Takes Bold Step Toward Tech Independence

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Zoho Corporation, a global technology company and parent company of Zoho and ManageEngine, announced the launch of Nathu La, a designed-in-house server and a pivotal step in the company’s journey towards building its full technology stack, from the hardware layer to software applications.

Zoho Unveils Homegrown Server, Takes Bold Step Toward Tech Independence

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With Nathu La, Zoho has achieved equivalent performance with 12-18% lower power consumption and 20-30% lower total cost of ownership (TCO), thereby reducing inference costs. The Nathu La server, comprising Intel® Xeon® 6 processors, was developed collaboratively with Intel, leveraging their enablement capabilities and technical expertise.

“Zoho Corporation has invested in building its own technology stack from the ground up over the last three decades. The Nathu La server launch is in line with that goal,” said Kehinde Ogundare, Country Head, Zoho Nigeria.

“With our strategy of using contextual, right-sized models, running on our own platform, on our own servers, in our own data centres, we are compounding the benefits accrued from owning and operating our entire technology stack.

“This ensures that our solutions are more sustainable and accessible for businesses. These long-term R&D investments we are making at every layer of the stack are aimed at delivering customer value.”

Building the Full Technology Stack

The design philosophy behind Nathu La is rooted in the Open Compute Project (OCP), emphasising modularity, thermal efficiency, and ease of maintenance. This enables Zoho’s data centres to significantly reduce total cost of ownership and power consumption.

Zoho plans to host its applications on the Nathu La server platform, enabling the company to optimise the full software-hardware stack for its specific workloads, reduce costs, improve performance, and strengthen data governance for its global customers. This will also help bring down inference costs for Zoho’s AI usage.

Developed Hardware Engineering Talent

In 2020, Zoho established a small R&D team in Nagpur, a Tier 2 town in India, focused on projects such as server design and systems engineering. Members of the Nathu La R&D team include hires from SETU – short for Student’s Engagement for Transformative Upskilling – an initiative designed to build a pipeline of industry-ready engineers, with a focus on advanced learning in Electronics System Design and Manufacturing (ESDM).

The initiative directly addresses the growing need for stronger foundational engineering skills in an era increasingly influenced by AI-assisted development. By prioritising hands-on innovation and first-principles problem-solving, SETU helps cultivate deeper research capabilities, creativity, and applied engineering expertise. To date, over 300 students have been trained through the programme, some of whom have joined Zoho.

What’s Inside

The Nathu La server motherboard and chassis platform is the result of five years of R&D across hardware, firmware, and systems management. Based on Intel® Xeon® 6 Processors, the server is designed to optimise performance for virtualisation (VM), High Performance Computing (HPC), AI inference, and storage applications. This results in improved performance of Zoho applications for end users.

The server features customised power delivery subsystems, an in-house DC-SCM (Data Centre Secure Control Module) design, and modular chassis options compatible with diverse end-user environments, offering flexibility across deployment types.

All modular components – including the DC-SCM and NIC (Network Interface Card) – were designed in-house by Zoho’s hardware engineering team and assembled through electronics manufacturing partners, enabling tighter integration and quality control across the platform. Over five patents have been filed covering advanced thermal management and cost-optimised server architecture designs.

Moving Towards Technological Sovereignty

Nathu La is engineered with hardware-rooted security at every layer of the stack. The platform’s indigenous IP-driven approach reduces dependency on external entities for security audits, firmware updates, and licensing continuity.

The solution aligns with open-source software principles and reflects Zoho’s broader commitment to building sustainable, secure, and scalable digital infrastructure. It also supports the growing global focus on digital sovereignty, local innovation ecosystems, and high-performance computing capabilities.


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