E-Business
IT to LoB: CMOs Will Spend 10% Overall Technology Budget in 2015- IDC

With the rise in spending shifts from IT to Line of Business (LoB) executives, the Chief Marketing Officer (CMO) will hold 10% of the overall technology budget by the end of 2015, International Data Corporation (IDC) reveals in Social Business Predictions for 2015.
IDC said hosted the IDC FutureScape: Worldwide Social Business 2015 Predictions Web conference, which highlighted the predictions based on a new IDC FutureScape report.
The Predictions Web conference series and accompanying IDC FutureScape reports are designed to help company leaders capitalize on emerging market opportunities and plan for future growth. An audio replay of today’s Web conference will be available this afternoon.
To access the replay, visit: http://bit.ly/IDCSocialFutureScape2015.
The predictions from the IDC FutureScape for Social Business are:
• Online Communities will continue to grow in support of business innovation across all enterprise functions, increasing by $200 million in 2015, a 30% increase over 2014.
• Organizations will increase their internal product and service innovation efforts by 15% over the next 18 months.
• Integration, consolidation, and rationalization in Marketing Technology will make up an average of 35% of total Marketing Technology budgets by 2015.
• With the rise in spending shifts from IT to Line of Business (LoB) executives, the Chief Marketing Officer (CMO) will hold 10% of the overall technology budget by the end of 2015.
• By the end of 2015, only one in ten organizations will have structured and goal-oriented Customer Experience strategies in place.
• Beyond employee engagement, one in five organizations in 2015 will aim to measure employee experience as a direct impact on customer experience.
• Due to the rise in wearable technology, one in five of all workers will be involved in company-sponsored wellness programs or wellness specific gamification by the end of 2015.
• Due to negative customer feedback and bad press, at least one major ISV will change their policy around tracking of consumer transaction and mobile user activity in 2015.
• By 2017, partner organizations will have consolidated 30% of their online interaction interfaces to provide a more proactive and individualized offering.
• The number of marketplaces that support business networks by connecting suppliers, partners and customers in a single entity will increase by 100% through 2017.
“The basic building blocks of social business, content, and community are still creating opportunity for change and disruption, but the picture of how and in what business areas is much clearer today,” said Michael Fauscette, Group Vice President of IDC’s Software Business Solutions. “The other thing that is clear, although certainly a point of contention for many, is the business value of these new solutions and the general shift to digital.”
The IDC FutureScape report that this Web conference is based on will be published and available within the next 24 hours.
A hallmark of IDC’s offering for three decades, the annual Top 10 Predictions reports provide our outlook on the IT market, across industries, in the coming year.
During the next 90 days, IDC will publish Top 10 Predictions documents for 2015.
IDC FutureScape reports are used to shape IT strategy and planning for the enterprise by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future.
IDC’s FutureScapes are comprised of a set of decision imperatives designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle.
E-Business
Nigeria Needs Some 480,000 Local DPOs for Data Protection

Nigeria needs some 480,000 data protection officers (DPOs), to develop, implement, and oversee organizations’ data privacy strategy to ensure compliance with laws like the GDPR and the Nigeria Data Protection Act (NDPA).

Currently only about 10,000 individuals possess the necessary certification highlighting a major skills gap, according Vincent Olatunji, national commissioner, Nigeria Data Protection Commission (NDPC).
Olatunji spoke on Monday at the second edition of its Data Protection Officers training and certification programme in Abuja and Lagos.
He said that the NDPC has domesticated the certification of data protection officers (DPOs) to address the widening gap in certified DPOs, despite steady growth in the number of trained professionals over the past three years.
“At the moment, we have about 10,000 certified DPOs to work in that space. The gap of about 480,000 still exists,” he said.
The shortfall reflects rising demand for data privacy skills as more businesses, government agencies and digital platforms process personal data under the Nigeria Data Protection Act.
Olatunji said the number of certified DPOs has grown from fewer than 1,000 three years ago to over 10,000, while more than 27,000 professionals now operate within Nigeria’s wider data protection ecosystem.
He said the commission is scaling up training and certification efforts to close the gap and position Nigeria as a leading source of data protection talent in Africa.
“Our goal is to make Nigeria the go-to country when it comes to sourcing qualified data protection officers in Africa,” he said, adding that the certification meets global standards.
The NDPC said expanding the talent pool could also support job creation and strengthen trust in Nigeria’s digital economy.
Tolu Fadipe, head of research and development at the commission, said data protection is becoming critical as the country moves deeper into digital systems and emerging technologies.
“As we move towards a digital economy, data becomes central and protecting that data is essential,” she said.
Adeola Sopade, lead trainer, said participants in the programme would be trained on global best practices, including data protection principles, compliance requirements and handling user data requests.
The training also includes practical exposure and internships with organisations to improve job readiness.
Participants said the programme offers opportunities for young Nigerians to build careers in technology and prepare for emerging fields such as artificial intelligence.
E-Business
FG Unveils ePharmacy Platform to Regulate Digital Pharmaceutical Services

Federal government has inaugurated the Electronic Pharmacy Regulation Platform (E-Pharmacy) to enhance the safety of online healthcare services.

Pic credit….healthreporters.info
The platform, championed by the Pharmacy Council of Nigeria (PCN), is designed to regulate digital pharmaceutical services and improve public health outcomes.
Inaugurating the platform, Prof. Ali Pate, coordinating minister of Health and Social Welfare, said the initiative signified Nigeria’s commitment to building a world-class regulatory environment.
Pate noted that pharmacy regulation had faced significant challenges for over three decades but expressed optimism that the new platform would strengthen oversight and accountability.
He said the initiative would enable evidence-based monitoring of pharmaceutical practices while supporting innovation and investment in the health sector.
“This launch is a testament to our collective commitment to advancing technology in the service of health, safety and human dignity.
“It is a decisive step to ensure that pharmaceutical practice in Nigeria aligns with national and global health priorities, reflecting the realities of the 21st century.
“It enables the country to adopt evidence-based approaches to monitoring and protecting public health while supporting innovation and investment,” he said.
The minister added that the platform would help establish a safe, accessible and well-regulated national e-pharmacy ecosystem driven by digital technology.
Earlier, Alhaji Ibrahim Ahmed, registrar/chief executive officer of PCN, said the need to regulate online pharmacy operations became more urgent during the COVID-19 pandemic.
Ahmed said the pandemic accelerated the adoption of digital tools and e-commerce in healthcare, exposing longstanding inefficiencies in pharmaceutical supply chains, particularly in Africa and Nigeria.
“This has led to the increasing adoption of digitised distribution of essential medicines through cost-effective and technology-enabled models.
“For decades, PCN has regulated pharmacy education, training, practice and business in Nigeria. However, as the world shifts towards digital solutions, access to medicines has evolved.
“The Electronic Pharmacy Regulations 2026 provide a comprehensive legal and technical framework for the registration, licensing, operation and oversight of digital pharmaceutical services,” he said.
He added that the framework would ensure that ethical standards and patient safety are not compromised in the delivery of online pharmaceutical services.
E-Business
Flutterwave Targets Anambra as South-East Tech Hub

Olugbenga Agboola, CEO, Flutterwave, has announced plans to establish Anambra State as the company’s hub for Nigeria’s South East, leveraging a fresh banking license from the Central Bank of Nigeria (CBN) to boost local fintech and businesses.

Flutterwave
Agboola made the disclosure yesterday in Awka during a meeting with Anambra tech community leaders, hosted alongside Dr. Stanley Uzochukwu, CEO, Stanel Group and proprietor, Delborough Hotel.
He highlighted Flutterwave’s status as Africa’s leading payment system, born in Nigeria, with infrastructure powering companies nationwide.
“We want Anambra to be our hub for the entire South East,” Agboola said. “We’ll deploy our systems, fees, infrastructure, and POS terminals to every small business and large firm here, making our services the top consumer choice.”
Agboola pledged a massive impact program for Anambra entrepreneurs to foster global platforms from the state, enabled by the new license for faster growth.
For a decade, Flutterwave has facilitated payments, but now aims to empower South East businesses through partnerships, POS access, loans, and value for SMEs.
“We’re partnering on a huge impact program launching soon—impacting the tech community with technology, financing, and lending to create more millionaires from this city,” he added.
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