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Jiji Africa Unveils New Exciting Rebranding Initiative

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Jiji Africa has unveiled a new vision, mission, and brand style in an extensive rebranding initiative.

Jiji, the largest online marketplace in Africa, has completed an extensive rebranding effort to align with accelerated company growth, development, and vision for the future. They aim to strengthen its young, friendly, and extraordinary corporate image.

At the heart of this rebranding is a change of the company’s vision, mission, and position. And that’s what they wanted to reflect in the new tagline and design approach.

A unique design feature — named Ji-spots — has been designed to represent Jiji’s diversity in its service offerings. They also mention that such elements and the new palette best describe the main difference of their classifieds platform from online shops or marketplaces.

The refreshed Jiji brand includes a new tagline, “Because Deals Can Be Easy.” It should represent the ease of using the Jiji platform in whatever service one chooses, whether it’s buying, selling, hiring, renting, swapping, etc.

“We are not a shop, so we don’t sell any products. Instead, we improve making deals to help people find each other and get what they want. We want things to become easier with the Jiji platform,” Valeriia Kupreichuk, Jiji Africa’s Brand Manager.

“The new brand reflects Jiji’s focus on customer satisfaction and ease of online shopping. Our dream is to live in a world where people can afford everything they need. To fulfill this, we created a platform where people can find other people with the right solutions, be it a product, a job, or a service.

“With us, anyone can exchange, sell and buy anything based on their needs, budget, and circumstances. We are for satisfying needs and against frustration,” said Vitalii Sharovarov, Jiji Africa’s CMO.

With a network of five markets across Africa, including Nigeria, Uganda, Tanzania, Kenya, and Ghana, Jiji gets approximately 1.6 Million+ active ads and 2.5 Million buyers monthly. By significantly rebranding, Jiji is looking forward to opening up new levels of making deals between people and building an even stronger community where anyone can feel satisfied and safe.

Anton Volyanski, Jiji Africa’s Founder, says: “We have been planning the rebrand for some time. It coincides with a period of strong growth in our company and a period of unprecedented change in the way e-commerce is marketed, especially with the Post Covid wave.

“We have always tried to be innovative with marketing, and the evolution of our brand underpins this. We wanted a modern and adaptable style but with links to our African heritage. This is important for our clients, and so it is crucial for us.”

“This rebrand represents a significant step in the company’s evolution. We are redefining who we are, driving change, and shaping the future of the e-commerce industry,” said Yuliy Shenfeld, Jiji Nigeria’s Country Manager.

“Our brand ethos has always been built on trust, credibility, and customer-centricity. That’s what’s kept our business running seamlessly for the past year. In addition, we pride ourselves on our ability to connect buyers and sellers in a free classifieds site.”

Since it penetrated the Nigerian Market in 2014, and bought off OLX assets in 2019, Jiji has been raising the bar in the e-commerce industry. It has led the way in innovation, customer-centric features that have increased their site’s traffic and sales.


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E-Business

Paradigm Initiative Flags Rampant Data Leaks, Seeks Stronger Digital Rights Protection in Nigeria

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Paradigm Initiative has released a report highlighting the state of digital rights and inclusion in Nigeria, raising serious concerns about the citizens’ data online.

In a media briefing held in Abuja, Nigeria, the organisation called for seriousness from the government in handling the matter, saying there has been a consistent data leak online for three years now, where data is available for sale cheaply.

In his address, ‘Gbenga Sesan, the organisation’s executive director,  said: “The data security problem is serious. Data belonging to the President, Vice President, National Security Adviser, top military officials, ministers and other senior government officials are also available online to anyone who knows their full name and date of birth.”

He pointed out that as much as the country has made advancements in tech, digital rights such privacy, online protection, freedom of expression and access to information, are increasingly under threat in Nigeria, with the threats manifesting as arbitrary internet disruptions, weak enforcement of data protection, surveillance, and inconsistent digital policies, which continue to weaken citizens’ trust and hinder the country’s digital growth and potential.

‘Gbenga expressed gratitude to the Embassy of the Kingdom of the Netherlands in Nigeria, Ford Foundation, Luminate, Wellspring Philanthropic Fund, Mott Foundation, Open Society Foundations (OSF), International Development Research Centre (IDRC), Internet Society Foundation, for supporting the organisation’s cause at a time when non-profit organisations were facing challenges.

He highlighted Stemming the Tide of Abuse in Nigeria’s Digital Space (STANDS) Project as having been instrumental in delivering immense transformative change, positively influencing Nigeria’s digital rights landscape. The project has combined litigation, advocacy, evidence-building, and capacity strengthening to protect citizens, influence policy, and build durable systems.

One of the major outputs of the STANDS project is the Ikot Ekpene Declaration, a commitment document that provides guidance for judicial officers on integrating digital rights into their rulings and judicial practice. PIN has also trained law enforcement officers on digital security.

On her part Nnenna Paul-Ugochukwu, the organisation’s Chief Operating Officer, highlighted the organisation’s impact, and how it has transformed the lives of young Africans on the continent, developed reports, digital toolkits and produced award-winning short films. PIN, she added, also provides scholarships for students from Ajegunle, where the organisation started its operations from in Lagos, Nigeria.

Khadijah El-Usman, the Senior Officer Programmes, Anglophone West Africa shared highlights of the 2024 Nigeria Londa Report which evaluates the state of digital rights and inclusion while benchmarking them against the African Commission on Human and People’s Rights (ACHPR) Declaration of Principles on Freedom of Expression and Access to Information.

The Score Index measures the country’s performance against major human rights issues including Internet access and affordability, freedom of expression and protection against arbitrary arrests, data protection and privacy, content moderation, transparency and access to information, artificial intelligence and emerging technologies and inclusion of vulnerable groups including children and persons with disabilities.

“For Nigeria in 2024, this assessment is not just a research exercise. It directly reflects how over 200 million citizens experience their right to connect, speak, to be protected online and to participate in the digital economy,” Khadijah added.

Nigeria’s total score for 2024 was 36 out of 60, placing it at a moderately compliant level, reflecting both progress and setbacks.

Paradigm Initiative further stated that a considerable number of Nigerians are still battling internet affordability, connectivity, and skills barriers that limit meaningful online participation. As much as there have been advancements, much more needs to be done as the most affected are individuals in rural areas, women, and persons with disabilities, who often face issues related to affordability, access, and digital literacy.


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FG Plans to Make 95 Percent of Nigerians Digitally Literate by 2030

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Federal government has announced its plans to achieve 95 per cent digital literacy among Nigerians by 2030, with a specific target of training and empowering at least 30 million citizens by 2027.

FG Plans to Make 95 Percent of Nigerians Digitally Literate by 2030

The announcement was made on Thursday at the grand finale of the Digital for All Challenge 2.0, an initiative of Tech4Dev funded by the UK Government’s Digital Access Programme and implemented in partnership with the National Information Technology Development Agency (NITDA).

Kashifu Abdullahi, director-general, NITDA, represented by Aristotle Onumo, director of Stakeholder Management at the agency, said that over 30 million Nigerians, particularly in rural areas, are being targeted for training, with digital champions deployed nationwide to facilitate the programme.

“We are integrating digital literacy into school curricula nationwide, from primary to university level, and partnering with the Head of Civil Service to make digital skills a requirement for civil service progression,” Onumo said.

He added that NITDA aims to achieve 70 percent digital literacy by 2027 as a foundation for reaching 95 percent by 2030.

Onumo called on stakeholders to work together, stressing that digital literacy is for everyone — the young, the old, the employed, job seekers, traders, civil servants, and others.

In her welcome remarks, Mrs. Oladiwura Oladepo, Co-Founder of Tech4Dev, described the initiative as a national movement to deepen digital knowledge and inclusion across all levels of society.

She noted that the programme has already impacted over one million Nigerians drawn from all six geopolitical zones.

Oladepo said the Digital for All Challenge 2.0 is not just a competition but a movement to unlock opportunities and close the digital divide for individuals, families, and the nation.

Representing the British High Commission, Mr. Idongesit Udo, Digital Access Programme Adviser, praised the initiative for creating opportunities for young Nigerians to compete globally, enabling civil servants to deliver better services, and helping children begin their digital journey early.

He highlighted the UK’s broader partnership with Nigeria, which includes initiatives in cybersecurity (Africa Cyber Programme), standardization (British Standards Institute), and entrepreneurship (UK-Nigeria Tech Hub), all aimed at fostering a thriving digital economy.

At the event, participants from all six geopolitical zones competed in various categories.

The first prize winner, Miracle Michael, received N15 million. The second prize went to Chinedu Arisa, who received N12.5 million, while Ismail Adam and Uluchi Chibueze received N10 million and N7.5 million respectively.

Nkeiruka Onyejeocha, minister of State for Labour and Employment, who presented the awards, commended the initiative for equipping Nigerian youth with future-ready skills.

She emphasised that digital literacy is vital not only for job creation but also for national development, and encouraged more young people to take part in programmes of this nature.

 

 

 

 


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NDPC Raises Alarm on Chrome Vulnerabilities, Urges Nigerians to Secure Devices

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Nigeria Data Protection Commission (NDPC) has issued an urgent security advisory, warning Nigerians of critical vulnerabilities in Google Chrome that could expose users to severe cyber threats.

NDPC Raises Alarm on Chrome Vulnerabilities, Urges Nigerians to Secure Devices

The alert, posted on the Commission’s official X handle, underscores the risks of these flaws and calls for immediate action to safeguard personal devices and data.

According to the NDPC, the vulnerabilities could allow attackers to execute arbitrary code on a user’s system, potentially granting unauthorised access to computers.

This could enable cybercriminals to install malicious programs, view, alter, or delete sensitive data, and even create new user accounts with full administrative rights.

Such breaches could disrupt device functionality, compromise personal information, and lead to significant loss of control over affected systems.

“Multiple vulnerabilities have been discovered in Google Chrome. The most severe of these could allow an attacker to take over a user’s system,” the NDPC stated, emphasising the urgency of addressing the issue.

To mitigate these risks, the Commission has advised Chrome users to apply the latest browser updates immediately.

It also recommends operating devices with standard user rights instead of administrative privileges to limit potential damage. Additionally, the NDPC urged Nigerians to exercise caution by avoiding suspicious links, unsolicited attachments, and untrusted websites.

The advisory comes as part of Nigeria’s broader efforts to strengthen data protection.

 


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