E-Business
Jiji Records Unprecedented Success in 2021, Plans to Accelerate Growth in 2022

Jiji, an online marketplace and Nigeria’s largest marketplace for classifieds, has recorded unprecedented growth in 2021. The year 2021 highlighted significant achievements for the brand and saw an increase in seller and buyer statistics while extending the Jiji business to acquire Cars45.

The Jiji platform, which commands over 10 million unique monthly visits, has over 3 million active listings, holds leading positions across markets, and has become a classifieds leader in the region.
Jiji is estimated to be the largest e-commerce company in Africa based on the total value of merchandise sold through customer interactions and exchanges.
Jiji Maintains Leadership via Category Expansion
The recent acquisition of Cars45 is a testament to Jiji’s intent to build a future beyond classifieds. This move is based on the statistics of vehicle listing as the second-most popular category on Jiji, second only to real estate.
With the vehicle category worth over $3 billion, Jiji has become a recognized online platform for listing and selling cars in the Nigerian market. In this way, Jiji has expanded its market category to maintain its leading position in the Nigerian e-commerce space.
Sellers on Jiji Tell their Success Stories
Sellers on the Jiji platform were not left out of the brand’s unprecedented growth in 2021.
Speaking on their experience in the past year, the marketing manager of Meshack Laptops, John Meshack attested to the efficiency and transparency of dealings on the Jiji platform during the five years he has sold on the platform.
“Though we sell our products on other e-commerce sites like Konga and Jumia, transactions are better controlled with Jiji as we, the sellers, interact directly with potential buyers, which has made closing deals seamless for us. Also, Jiji flags perceived fraudsters’ contacts through their AI-driven security system, which has helped us immensely by significantly reducing our exposure to scam buyers.
“As a result, we at Meshack laptops have subscribed to adverts for the whole of 2022 to help grow our business because Jiji has helped us boost sales and increased our ROI through exposure to millions of ready buyers on the platform,” John Meshack.
Another merchant Bonec Medicals International Ltd, who has been selling on Jiji for over a year, speaks on the positive impact Jiji has on his business. According to the Managing Director, Jiji has added tremendous value to their business. “My experience with Jiji has been good as the platform attracts a lot of traffic for me, which translates to sales.
“I have built solid relationships with customers in Nigeria, and I grew significantly in 2021, leveraging the advert packages. I explored two different packages last year and got a lot of exposure, even to clients outside of Nigeria. Jiji has had a positive impact on my business since I joined the platform,” he said.
Buyers are not left out
The buyers are not left out from this success story as they have confirmed the ease of doing business with sellers on the Jiji platform.
An ardent buyer on the Jiji platform, Uzodike Anyawu posits that she enjoys good customer relations, quality products, and quick deliveries from sellers on Jiji.
“I love buying from Jiji because their sellers are efficient with their service delivery. I particularly love the customer review section because I feel this is an intelligent way to ensure that sellers are on top of their game.
“It has also helped put sellers in check as they need positive reviews to increase patronage and improve their vendor relations with Jiji. For this reason, i have made lots of repeat purchases and referrals because for me, Jiji remains the platform of choice both locally and internationally,” Uzodike Anyawu
Jiji Reiterates Commitment to Accelerate Growth in 2022
Speaking on the plan for 2022, Yuliy Shenfeld, Jiji’s Director of African Operations, reiterated that the platform would continue to be seller and buyer-friendly.
“Ecommerce has become a part of our lifestyle as a people and the services we offer at Jiji enhance this lifestyle by bringing convenience, variety and affordability to us.
“At Jiji, we add value to lives and businesses to enable them to grow and thrive by creating a platform for smart and fast exchange of goods and services, with access to millions of buyers, thousands of sellers and wide product categories.
“For this reason, I and my team are committed to providing a customer-centric platform that is value-driven and quintessential in the Nigerian eCommerce space and internationally,” Yuliy Shenfeld
E-Business
Identy.io, US Firm Eyes 1Bn Biometric Verification Transactions in Nigeria

Identy.io, a United States-based cybersecurity and mobile biometric authentication company, has announced plans to process one billion biometric identity verification transactions in Nigeria within the next few years as digital banking adoption continues to expand across the country.

The company said increasing demand for secure digital identity systems within the banking, telecommunications, and public sectors is creating fresh opportunities for biometric authentication solutions, especially as financial institutions strengthen compliance and anti-fraud measures.
Speaking at an executive roundtable on mobile biometric innovation in Lagos, Jesus Aragon, chief executive officer, Identy.io, said Nigeria’s fast-growing digital financial services sector requires more reliable and scalable identity verification technology to support customer onboarding and transaction security.
He explained that the company’s mobile biometric solution enables users to verify their identities directly from their smartphones without depending on physical scanners, external devices, or centralized processing infrastructure.
The technology supports fingerprint and facial verification while functioning effectively in areas with limited internet connectivity.
According to Aragon, the platform is designed to integrate with Nigeria’s Bank Verification Number (BVN) system and the Nigeria Inter-Bank Settlement System (NIBSS), allowing financial institutions to carry out secure remote identity authentication.
He stated that the company’s technology includes liveness detection and deepfake identification features capable of detecting fake fingerprints, manipulated images, masks, and other fraudulent identity attempts during digital onboarding processes.
The Identy.io boss added that the company’s offline verification capability distinguishes it from several existing solutions in the market, noting that biometric authentication can be completed entirely on users’ mobile devices without constant internet access.
He further disclosed that biometric information captured during authentication remains on the user’s device instead of being transferred to external servers or centralized databases, reducing exposure to data breaches and cyberattacks.
Industry stakeholders at the roundtable also discussed the increasing pressure on Nigerian banks to improve customer verification processes following stricter regulatory directives by the Central Bank of Nigeria on Know Your Customer (KYC) compliance and fraud prevention.
Participants noted that agency banking operations in rural and low-connectivity locations continue to face security and onboarding challenges, creating demand for stronger and more flexible authentication systems.
Aragon maintained that biometric authentication could significantly reduce fraud associated with passwords and one-time passwords (OTPs), stressing that biometrics provide stronger identity assurance for financial transactions.
The company also confirmed that it has expanded its footprint across Africa, Latin America, and the United States, with operational presence already established in Nigeria and Kenya.
Aragon expressed confidence that Nigeria’s banking and telecom industries would generate massive biometric verification volumes in the coming years as financial inclusion and digital payment systems continue to deepen nationwide.
E-Business
TD Africa, HPE Drive Conversations on the Future of Intelligent Networking

TD Africa, in collaboration with Hewlett Packard Enterprise (HPE) Operated by Selectium, hosted a high-level partner engagement event on May 14, 2026, focused on emerging trends shaping the future of enterprise networking and infrastructure transformation.

TD Africa
The engagement brought together key partners to explore how organisations can build smarter, faster, and more secure network infrastructures capable of supporting today’s rapidly evolving digital economy. Central to the discussions was the growing relevance of WiFi 7 and the shift from traditional networking models to intelligent, AI-driven infrastructure ecosystems.
As businesses continue to accelerate digital transformation, conversations at the event centred on a critical question: Is your infrastructure ready for the speed of transformation? From edge-to-cloud connectivity and IoT integration to AI-enabled networking and advanced security frameworks, the session highlighted the increasing demand for agile, scalable, and resilient enterprise solutions.
Speaking at the event, Dr. Ifee Kojo, Country Manager, HPE Operated by Selectium, highlighted HPE’s commitment to helping organisations modernise their infrastructure and navigate the future of connectivity. “HPE is driving transformation across the entire technology ecosystem, from the data centre to the edge, from IoT to AI-powered connectivity.
“Our focus is on helping businesses strengthen security, improve scalability, and build intelligent infrastructures that support innovation and growth.
“Through our strong partner TD Africa, we can extend these solutions more effectively into the market, ensuring organisations have access to the right technologies needed to compete and thrive in a rapidly evolving digital world,” she said.
Also speaking, Chioma Chimere, Coordinating Managing Director at TD Africa, emphasised the importance of future-ready networking in enabling business resilience and long-term digital growth. “Networking today is no longer just about connectivity; it has become the backbone of enterprise transformation.
“As organisations embrace AI, cloud environments, remote operations, and data-driven systems, the need for secure, intelligent, and scalable infrastructure becomes even more critical.
“TD Africa is committed to ensuring our partners are equipped with the right technologies, insights, and support needed to navigate this shift successfully.
“Our collaboration with HPE reflects our shared commitment to helping businesses modernise confidently and prepare for the future of digital innovation,” she stated.
Through strategic collaborations with global Original Equipment Manufacturers (OEMs) like HPE, TD Africa continues to strengthen its position as a key distributor of enterprise and networking solutions across Africa, enabling partners and organisations to access cutting-edge technologies backed by technical expertise, market reach, and ecosystem support.
E-Business
Jumia Nigeria Records Strong Q1 2026 Growth as Technology-Led Strategy Drives Market Expansion

Jumia has announced strong first-quarter 2026 performance results, with Nigeria emerging as one of the company’s standout growth markets across Africa, reinforcing the country’s position as a critical driver of the company’s long-term expansion strategy.

According to the company’s Q1 2026 financial results released May 7th, 2026, Nigeria recorded a 42% year-on-year increase in physical goods Gross Merchandise Value (GMV), making it one of Jumia’s strongest-performing markets during the period.
Commenting on the performance, Temidayo Ojo, CEO of Jumia Nigeria, said, “Nigeria continues to demonstrate the strength and resilience of its digital commerce ecosystem. The growth we recorded in Q1 reflects increasing consumer confidence, stronger engagement across our platform, and our continued investment in technology, logistics, and customer experience.”
“We are seeing more Nigerians embrace e-commerce not just for convenience, but as a trusted part of everyday life. Our focus remains on building a platform that is more accessible, more reliable, and more relevant to the evolving needs of Nigerian consumers and sellers,” Ojo further mentioned.
The company attributed its broader growth trajectory to disciplined execution, operational efficiency, and increased deployment of technology and AI-driven systems across its operations.
According to the report, Jumia leveraged artificial intelligence and automation across operations, finance, customer support, cybersecurity, seller management, logistics, and technology teams to improve service quality while reducing operational costs company-wide.
The company also noted that technology and content expenses declined year-on-year due to ongoing headcount optimisation and savings from renegotiated technology contracts, while operational leverage continued to improve. They further highlighted increased use of AI tools among its technology teams, alongside automation in call centres and operational systems, as part of efforts to scale sustainably while improving efficiency across African markets.
Across the platform, Jumia reported significant gains in customer retention and marketplace engagement. Quarterly Active Customers reached 2.5 million, while physical goods orders climbed to 5.9 million in Q1 2026.
The company also expanded usage beyond major urban centres, with 62% of total orders now coming from secondary cities and upcountry regions, emphasising the growing reach of digital commerce across Africa.
Despite global economic pressures, including rising memory chip and CPU prices and supply chain disruptions linked to ongoing Middle East conflicts, the company reaffirmed its path toward profitability. Jumia stated that it remains on track to achieve Adjusted EBITDA breakeven and positive cash flow in Q4 2026, with full-year profitability targeted for 2027.
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