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Jumia Nigeria Unveils ‘By Naija’ Proudly Nigerian Fashion
Jumia, Nigeria’s biggest fashion store opens up a new subcategory especially for proudly Nigerian fashion.
The Nigerian Fashion industry has grown so big it is being recognized on the runways across the world and we have some of the most talented fashion designers in Nigeria making everything from clothing and accessories to shoes and beauty products from scratch.
This is not a new discovery but recognition for local designers, Jumia said.
Everything the western world has to offer can be found and made in Nigeria, and the birth of the Jumia’s ‘By Naija Store’ brings this premium offering to the customer.
Prior to the latest announcement Jumia’s fashion store continues to grow with the latest addition of over 50 New Nigerian brands.
From the onset of the largest online fashion store, Jumia has been working with some of the biggest fashion designers who have since seen success with selling their products online especially on Jumia.com.
Temitayo Eyitayo, chief executive officer of 24 Apparel said, “It has been a great Journey for 24 Apparel being on Jumia. Ever since we launched our clothing on Jumia it has helped increase sales by a great volume and also recognition for the 24 brands in terms of marketing and visibility. It has also helped customer confidence in the 24 brands, as it is associated with the good quality of Jumia. Selling on Jumia has since made the 24 brand grow faster with fast logistics option”.
In a statement from Wej Adedayo Eweje, the man behind the premium brand David, “For a premium brand we had our doubts about how Nigerians online will accept our product but so far, selling on jumia has been a great source to our premium Brand. We not only able to sell a lot but we are able to showcase the fabulous collections we have and we are able to reach a larger audience from Jumia”.
Funmi Daniel, head of Fashion at Jumia Nigeria added that, “Jumia Fashion is still growing and with this great step of creating the “By Naija” store we are recognizing local talents. Also we are welcoming as many Nigeria brands as possible to reach their target audience online at ease and get the maximum exposure for their brand. Our aim is to make Jumia the largest and fastest growing fashion store in Nigeria”.
More success stories from Nigerian designers currently selling on Jumia; Scuup Woman one of the biggest female retailers on Jumia tripled her sales in a month.
CEO Amaka Kentebe stated “we are really happy Jumia has helped our brand. We have been able to expand massively since we started selling on Jumia. Hitting 1 million naira sales from women’s clothing selling on Jumia is just the beginning for Scuup Woman, we intend to continue working with Jumia and maybe soon take us international”
With the launch of the Jumia’s ‘By Naija Store’ the spotlight has been on the talented Nigerian designers who have been part of the Jumia Fashion story.
The fans were not left out as these top designers had the platform to engage fans about their journey so far and future of Nigerian fashion. Look out for more on the Jumia Blog.
Jumia is Africa’s leading online shopping destination. Customers across the continent can shop among the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products.

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E-Financial
FCCPC Dismisses Report Claiming Approval of 48 New Loan Apps

Federal Competition and Consumer Protection Commission (FCCPC) has dismissed as false a report claiming it approved 48 additional digital loan applications, raising the number of licensed digital lenders in Nigeria to 505.

In a statement posted on its official X handle on Sunday, the commission described the publication, titled “FCCPC Approves 48 More Loan Apps, Raises Licensed Digital Lenders in Nigeria to 505,” as “false, misleading and” not reflective of its actions.
The commission said it had not granted any new approvals or licences for digital lenders, stressing that it was complying with an ex parte order of the Federal High Court restraining the implementation of the Digital, Electronic, Online and Non-Traditional Consumer Lending Regulations, 2025, pending further proceedings.
The statement read, “The attention of the Federal Competition and Consumer Protection Commission has been drawn to a publication titled ‘FCCPC Approves 48 More Loan Apps, Raises Licensed Digital Lenders in Nigeria to 505.’ The publication is false, misleading and does not represent the position or actions of the Commission.
“The FCCPC is a law-abiding institution and is fully complying with the ex parte Order of the Federal High Court restraining the implementation of the Digital, Electronic, Online and Non-Traditional Consumer Lending Regulations, 2025 pending further proceedings.
“Consequently, the Commission has not granted any new approvals or licences pursuant to those Regulations. Any publication suggesting that the Commission recently approved additional digital lenders under the Regulations is entirely false.”
The commission urged members of the public, industry stakeholders and media organisations to disregard the publication and rely only on information released through its official communication channels.
It reiterated its commitment to complying with court orders and providing accurate information on its regulatory activities.
Telecom
ALTON Backs NCC’s Local Smartphone Manufacturing Drive to Widen Digital Access

Association of Licensed Telecommunications Operators of Nigeria (ALTON) has declared support for the Nigerian Communications Commission (NCC’s) push to promote local smartphone manufacturing in the country.

Gbenga Adebayo, chairman, ALTON,
The News Agency of Nigeria reported that ALTON described the move as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.
Gbenga Adebayo, chairman, ALTON, made the remarks to newsmen on Saturday while reacting to comments by Idris Olorunnimbe, chairman, NCC Board, who had earlier called for local smartphone production and innovative financing models to address Nigeria’s digital inclusion gap.
Adebayo said Nigeria must intentionally transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies, pointing to the country’s large telecommunications market and youthful population as the scale and human capital needed to support world-class manufacturing.
He said Nigeria’s ambition in local manufacturing should extend well beyond simply assembling imported components into finished devices.
“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he said, adding that the goal should be producing devices and digital technologies for Nigeria, Africa and the global market.
Adebayo explained that the emergence of artificial intelligence has further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub, noting that AI is transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.
He said investing in AI-enabled manufacturing would improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.
On tackling counterfeit and non-type-approved devices, Adebayo described the grey market as a major challenge affecting consumers, original equipment manufacturers and the wider telecommunications ecosystem.
He said robust local manufacturing backed by strong quality standards would provide credible alternatives to grey-market imports.
“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said, while also endorsing innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks to help more Nigerians afford quality smartphones.
Adebayo said telecom operators remain ready to partner with government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing capacity in Nigeria.
General News
LASTMA Launches 3367 Toll-Free Hotline for Emergency Response, Traffic Management

(LASTMA) has launched a new toll-free short-code hotline, 3367, to improve emergency response, enhance traffic managemestrengthen accountability across Lagos State.

The new platform replaces the agency’s previous long-service code and provides a simpler and more accessible channel for residents to report traffic-related incidents. The service is available at no cost to subscribers on MTN, Glo and Etisalat (T2) networks.
Motorists and other road users can use the hotline to report vehicle breakdowns, road crashes, disabled trucks, stranded tankers, traffic obstructions and other emergencies requiring immediate intervention.
The platform also allows members of the public to report the conduct and professionalism of LASTMA personnel, a move aimed at promoting transparency and accountability within the agency.
To ensure wider accessibility, callers can communicate with hotline operators in English, Yoruba or Pidgin English, helping to eliminate language barriers and encourage greater public participation.
Speaking on the initiative, Mr. Olalekan Bakare-Oki, general manager, LASTMA, described the launch as a major milestone in the agency’s efforts to build a safer, more efficient and technology-driven traffic management system.
He said the hotline reflects LASTMA’s commitment to leveraging digital solutions to tackle transportation challenges while strengthening collaboration with residents.
According to Bakare-Oki, the 3367 hotline provides Lagos residents with a direct, convenient and free channel to report incidents requiring urgent attention, noting that the growing complexity of Lagos as a major African megacity demands a proactive and technology-enabled approach to traffic management.
He assured residents that all reports received through the platform would be handled professionally and confidentially before being forwarded to the appropriate operational units for prompt action
Bakare-Oki urged the public to make effective use of the hotline to support road safety, improve accountability and contribute to a more efficient and sustainable transportation system across the state.
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