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Konga.com Online Powered by the Nigerian Dream and Spirit

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Nigeria, home to over 160 million people is the most populous country in Africa and the seventh most populous country in the world.

Blessed with oil, mineral and human resources, the road to growth and development has been met with several obstacles, however, where there is a large population, there is a large market.

There are over 160 million potential buyers and sellers of different items, on every street, a seller and a potential buyer. The facts show, Nigerians love to shop, but with the absence of well-structured retail, few shopping malls and poor transport facilities, it is often difficult to access products.

The 1980s and 1990s was a period where Nigeria experienced steady growth in national income and a gradual change in economic structure that saw the first attempt to structure retail.

Retail chains and outlets began to arise but due to the problems they experienced, they never met the expectations that came with economic growth.

Then the eventual arrival of information technology, although slow in Nigeria, began to take shape and many saw online retail as the answer to all the problems Nigerians had faced, however the first attempt at online retail by Nigerians faced the same challenges that the retail stores faced.

The average Nigerian startup is like a farmer that has to “Grow the land, find the cow, grow the grass to feed the cow, feed the cow, make the burger and sell the burger”.

The Startup is faced with the need to survive without any existing financial or infrastructural support. For one Nigerian startup, the journey to change the face and perception of the World about Nigeria started exactly one year ago; seven idealistic individuals came together in the belief that the Internet will be the framework for Nigerian commerce going forward, and they were not afraid to empty their bank accounts, get loans from friends and push themselves to the limit in pursuing this dream.

This Nigerian startup and e-retailer, Konga.com and Sim Shagaya, its CEO, fully aware of the challenges of doing business in Nigeria such as absence of proper logistics system, lack of trust in online transactions, absence of formal retail and a poor road network, set out to revolutionize the way Nigerians buy and sell, by applying technology.

Konga in the last one year has laid the solid foundations of a technology and logistics company, building a system by which buyers and sellers find each other and interchange goods and money, providing unprecedented levels of retail convenience, choice and customer satisfaction.

The company’s vision and early success saw the startup receive investment from Kinnevik of Sweden and Naspers/ MIH of South Africa; two companies passionate about helping businesses grow. In less than one year of operations, the company’s workforce has grown from that daring team of seven to a bigger team of over 200 committed and patriotic individuals who see the company as a service to Nigeria and Africa.

A key strength of Konga’s operations lies in its understanding of the Nigerian people and its focus on customer centricity, understanding that Nigerians have a voice, and want to be heard.

The company has opened up diverse channels of communication utilizing modern technology, its over 350,000 Facebook fans, Google plus and Twitter pages serve as a meeting point for Nigerians not only to experience the companies services but to interact and share their views on different matters.

Konga’s other key strengths lie in logistics systems efficiency and secure payment platforms, ensuring that orders are delivered on time, as promised, and making sure the customer is always confident in receiving the right items, or returning and receiving a full refund when not satisfied with their purchase or experience; all services which have helped the retailer gain strong customer loyalty and brand equity. The company currently delivers Nationwide, collects cash on delivery in major cities and has recently deployed strategic pick up points in the Nation’s business capital, Lagos; all benefits Nigerians enjoy from choosing Konga.com as their shopping destination.

Not stopping there, the e-retailer only in its first year has just transformed its business model to empower even more Nigerians, recently restructuring their business model to that of a marketplace where Nigerian businesses and merchants can sell their goods and services online via the Konga platform, giving them access to over 50 million potential Nigerian shoppers currently online.

This platform known as Konga Mall is already putting smiles on the faces of both customers and business owners who now have unlimited access to goods and customers respectively, from all over the country.

As a part of its marketplace platform, it has just launched a new buyer protection policy, a similar policy to an existing one on ebay which ensures that the buyers are fully protected and that they receive their items as promised.

To celebrate the company’s one-year anniversary, the entire management of the company and the brand ambassador, Nigerian award-winning musician, Omawumi Megbele, surprised Konga’s very first customer with a visit to her office, bearing gifts.

A chat with the lady, Kehinde Laleye, gives us a glance into the mind of Nigerians, talking about how interaction with Konga on social media and other channels has given voice to herself and several other Nigerians.Citing convenience and choice as what convinced her to try Konga,an online shop in Nigeria, one year ago, she says “…all her friends now shop online.”

In an anniversary message to all their customers, friends and investors, CEO of Konga.com, Sim Shagaya says:

“As Konga turns one, we wish to take a moment to say to our community of buyers and sellers alike, thank you!

Together, with you, in the fullness of time, we will show that just as plain soil sprouts the most fragrant colorful flowers, from this our beloved country, with its many challenges, we will spring hope, creativity and innovation.

Today, the Konga team recommits itself to this future and to serving you.


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E-Business

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

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Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.

He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.

As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”

He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.

Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.

“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.


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Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

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As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.

“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.

“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”

Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.

Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.

Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.

To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.

Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.

As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.


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FG Determined to Protect Rights, Privacy Online- NITDA

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Federal government is determined to protect Nigerians’ rights and privacy in the digital space, according to Dr Ayodele Bakare, assistant director, Cybersecurity Department, National Information Technology Development Agency (NITDA),

FG Determined to Protect Rights, Privacy Online- NITDA

To achieve that, Bakare, said that the government has developed several policy and regulatory frameworks to strengthen cybersecurity.

Bakare, stated all these during an interview with the News Agency of Nigeria (NAN) in Abuja on Monday.

He said that cybersecurity governance in Nigeria was implemented through a collaborative approach involving multiple government institutions with different responsibilities.

According to him, the Office of the National Security Adviser (ONSA) provides overall coordination of national cybersecurity efforts through the National Cybersecurity Coordination Centre, which serves as its operational arm.

“At the national level, cybersecurity implementation is done collectively, and different government organisations are responsible for implementing different aspects of the national cybersecurity framework.

“At the top, however, the Office of the National Security Adviser coordinates these efforts through the National Cybersecurity Coordination Centre,” he said.

Bakare said that one of the key policy instruments guiding the country’s cybersecurity efforts was the National Cybersecurity Policy and Strategy Framework.

He also highlighted the legal framework provided by the Cybercrimes Prohibition and Prevention Act 2015, which was recently amended in 2024 to strengthen Nigeria’s response to cyber threats and digital crimes.

According to him, NITDA has also introduced sector-specific regulations to enhance cybersecurity in the country.

“One such regulation is the National Public Key Infrastructure Regulation, which is one of the core infrastructures required to ensure trust and security in digital communications and transactions,” he said.

Bakare said that NITDA played a pioneering role in Nigeria’s data protection landscape through the Nigeria Data Protection Regulation 2019, which laid the foundation for the current data protection framework.

He said the regulation had since evolved into a full legal framework implemented by the Nigeria Data Protection Commission.

Bakare disclosed that the agency was also finalising an Information Security Regulation that would soon be made available to the public.

He further explained that the regulation would provide organisations and individuals with clear guidelines on their responsibilities in safeguarding information and digital assets.

“Nigeria has continued to strengthen its legal and policy environment for cybersecurity, a development reflected in the country’s performance in the Global Cybersecurity Index.

“One of the pillars of the index focuses on legal measures and assesses the availability of national cybersecurity laws and regulations.

“Nigeria recorded a strong performance under the legal measures pillar, reflecting the country’s efforts to establish the necessary frameworks to support cybersecurity governance,” he told NAN.

He said that sustained collaboration among government agencies and stakeholders remained essential to effectively implement the existing policies and strengthen Nigeria’s digital security architecture.


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