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Konga Hits 1440% YoY, 500% Increase in Online Revenue

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Sim Shagaya, founder of a leading online retail chain in Nigeria- Konga
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Konga.com further cemented its position as Nigeria’s largest online mall as it successfully delivered Nigeria’s biggest online shopping day with its version of the Global Black Friday sales tagged ‘Yakata’, 1440% increase in revenue.

Yakata, a Nigerian colloquial term meaning “final” or “completely.” Konga’s Yakata sales started on Thursday and ended by midnight on Black Friday giving shoppers more time to shop.

Konga’s Yakata sales pioneered and localized the concept of Black Friday in the Nigerian ecommerce industry.

The first edition held in 2013 and was a big success.  However, the 2014 sales delivered even more outstanding results.

On Friday, Konga said it saw a record breaking 1440% year on year increase in online revenue.

Mr. Sim Shgaya, CEO and founder of Konga.com, disclosed that at its peak, Konga was processing N50 million worth of orders every hour and that Konga sold 500% more items in the two days of Yakata than it did in all of 2012.

The successes for Yakata came behind a lot of hard work on the part of Konga.com.

Over the last 1 year, the company made the strategic decision to invest heavily in technology and other operational infrastructure.

A very different strategy from that of other Nigerian ecommerce companies who have focused more on advertising.

The company focused on enhancing its website and other operating systems.

Another key move by the company was the creation of its own logistics and delivery arm called KExpress which now ensures that the company can continue to efficiently deliver the growing number of orders it receives every day.

Konga.com also opened up its marketplace to small and medium business owners in the course of the year.

Today, Konga’s marketplace platform boasts of thousands of SME owners who have stores and are actively trading on the site.

Konga’s Seller HQ currently has more than double the number of products available on the site of its closest competitor, a statement from the Online Retailer read.

The choices Konga.com has made in the past one year have clearly been the right ones.

Unlike its closest online retailer competitor, the Konga.com website experienced no down-time during the Yakata sales, despite the incredible number of concurrent visits to the site during that period.

The 2014 sales was record breaking for Konga across different metrics.

According to Shagaya, “We received thousands of orders within the first few hours of launching Yakata. The orders poured in from virtually every state in Nigeria and interestingly from several other countries as well”.

Following the Yakata sale, almost 100,000 items are now being shipped all over Nigeria.

Further remarking on the growth of Ecommerce in Nigeria, Shagaya said, “Over 40% of the people who shopped had never bought online before. With a significant part of Konga’s orders generated from mobile devices it shows that Ecommerce is really growing fast in Nigeria and it is a clear pointer that mobile is the way Nigerians will shop online in the future.

Shagaya expressed deep gratitude to all customers that took part in the Yakata Sales saying, “Because of our customers, Konga and many small and medium size retailers that sell on our platform witnessed sales volumes that were simply staggering. We, as a people, have made a great leap forward towards the development of e-commerce in Nigeria and larger Africa”.

Some of the hottest deals recorded during the period were Haier Thermocool 3KVA remote control generator which sold at a remarkable N53, 750 at a discount of almost 60 percent; and the Lenovo A3300 Tablet which sold at N18, 000 instead of N30, 000.


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E-Business

Study Reveals Majority of IT Professionals Show Openness to Cyber Immunity

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The cybersecurity landscape is evolving rapidly, with organisations seeking more robust ways to protect their digital assets. A recent global study conducted by Kaspersky reveals a growing shift toward proactive security strategies, particularly the adoption of Secure by Design development and Cyber Immunity – an innovative approach that embeds resilience directly into system architecture.

The study highlights that 90% of cybersecurity professionals surveyed in the Middle East, Turkiye and Africa (META) region are familiar with Secure by Design development. This methodology integrates security into the very fabric of a system from its inception, rather than treating it as an afterthought.

Such an approach is already employed in high-stakes industries like aerospace, where security cannot be bolted on later – it must be intrinsic. Despite its advantages, however, adoption has been slow due to challenges related to standardisation and cost.

Cyber Immunity is the next frontier in cybersecurity

Building on Secure by Design principles, Cyber Immunity takes cybersecurity a step further by creating systems that inherently resist attacks without the need for constant patching or additional security layers. The study reveals that most experts are familiar with Cyber Immunity but interpret it differently.

When asked what they associate with the term, 64% of respondents in the META region linked it to Secure by Design systems that remain resilient under attack, while 56% viewed it as a combination of technology and policy measures that block cybercriminal access. Another 48% connected it to highly skilled cybersecurity teams, indicating that while awareness is high, a unified understanding is still developing.

The growing demand for proactive security

One of the most striking findings is the optimism surrounding inherently secure systems. Over half of respondents in the META region (63%) believe it is already possible or definitely achievable to design systems capable of withstanding cyberattacks without relying on additional security solutions.

Another 32% think it might be possible, reflecting openness to this idea despite some uncertainty. This shift in mindset aligns with a broader industry trend: traditional reactive security measures are no longer sufficient.

With AI-powered threats and increasingly sophisticated attacks, organisations need solutions that do more than just detect breaches—they must prevent them by design.

Integrating Cyber Immunity into security strategies

The study emphasises that resilience, expertise, and flexibility will define the next generation of cybersecurity. While Secure by Design provides the methodology, Cyber Immunity represents the ultimate goal—systems so robust that they minimise reliance on external defences.

“For companies looking ahead, Cyber Immunity offers more than just protection — it brings clear business benefits. When systems are built to be secure from the ground up, there’s less need for constant updates, patches, and extra security tools. That means fewer costs, less strain on IT teams, and stronger, more reliable protection over time,” said Dmitry Lukiyan, Head of KasperskyOS Business Unit.

Most importantly in today’s threat landscape, Cyber Immunity offers robust protection against next-generation challenges — including AI-driven attacks capable of outmaneuvering traditional security measures.

When security becomes an intrinsic property of system architecture rather than an external addition, businesses gain more than just protection—they secure a competitive market advantage.

This proactive approach future-proofs critical infrastructure, enabling organisations to operate confidently even as threats evolve. It transforms cybersecurity from a defensive necessity into a strategic differentiator that accelerates digital transformation while mitigating risk.

As the cybersecurity environment becomes more complex, Cyber Immunity is emerging as a vital strategy. Organisations that adopt it now will not only enhance their protection but also position themselves ahead of the curve in an increasingly volatile digital world.

 


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Konga launches Jara sales with 25% discount on Starlink kits, free delivery

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Konga, Nigeria’s leading composite e-commerce platform, has launched its inaugural 2026 shopping campaign, Konga Jara, offering 25 per cent discount on Starlink internet kits alongside free nationwide delivery.

Konga launches Jara sales with 25% discount on Starlink kits, free delivery

Konga

The campaign, drawing from the Nigerian concept of “jara” — the extra value traders add to purchases — aims to deliver exceptional deals across categories, helping shoppers turn new year aspirations into reality through affordable technology and value-driven shopping.

To qualify for the Starlink discount, customers must purchase kits on Konga.com, activate them at starlink.com/activate, and email activation details to [email protected] for verification against Starlink’s records. Discounts are subject to terms and conditions.

Konga said spotlighting Starlink underscores reliable internet’s role in Nigeria’s digital economy, supporting work, learning, entrepreneurship and communication for households and businesses.

Mr Onochie Melvin, Head of Commercial Planning at Konga, said: “We listened carefully to what Nigerians said they needed to truly kickstart 2026 on the right footing. Reliable internet connectivity emerged as the foundation upon which other aspirations depend.”

He added: “Students need it for online learning, entrepreneurs need it to scale digital businesses, and professionals rely on it for remote work. This Starlink offer is not just about selling products; it is about removing barriers that prevent Nigerians from fully participating in the digital economy.”

Beyond connectivity, Konga Jara provides genuine products from original equipment manufacturers (OEMs) with transparent pricing, warranties and authenticity guarantees.

As a composite e-commerce ecosystem, Konga integrates shopping, payments and logistics for seamless nationwide access, with exclusive deals shared via its social media channels throughout the campaign.

Shoppers can explore offers at www.konga.com and follow Konga’s official pages for updates across the Konga Group.


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Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

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The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.

When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.

At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.

“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.

 


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