E-Business
Lessons from Oga At the Top
The government should have capitalised on a recent embarrassing incident in which an official was exposed as incompetent to mount a major PR coup against its critics.
But it is too optimistic to expect state bureaucrats in Nigeria to see rare opportunities thrust right under their noses
Nigeria has persisted through fourteen continuous years of a tumultuous democratic experiment, and to date that is what it continues to do: persist.
Through the apparent corruption and graft, through the wasteful spending and government extravagance, and through the failing infrastructure and security, Nigeria persists.
Despite constant reports of impending doom and collapse, Nigerians find levity in most things; it is perhaps an escape from reality and a skill that was necessitated after the failure of many administrations.
Perhaps it is also the reason the entertainment and leisure industries have thrived in the country during recent years.
One such moment is the ogaatthetop internet phenomenon that has swept the country in recent weeks. The story’s background follows as such: a state commandant of a paramilitary organisation called the NSCDC (Nigerian Security and Civil Defence Corps) appeared on a popular local morning talk show to address allegations of fraudulent recruitment practices within the corps and to shed light on some of the activities of the corps.
During a segment of the show he was asked to provide website details for the corps; he could not. In spite of this, he did put up a brave face and excused his momentary lapse by stating that such details could only be provided by his Oga (a Nigerian colloquialism for Boss) at the top.
Hence, he birthed an internet phenomenon and inadvertently provided several comical clips and various spinoffs.
There are many ways to look at this, and arguments have been made all around. There are those gloating about government incompetence and inability; they have certainly made their point.
There are also those who have drawn attention to the fact that most government functionaries are computer illiterate, arguing that the commandant should be given the benefit of the doubt. I agree with the latter group: while I find the commandant’s mannerism and gesticulations quite comical, I know that the civil service is largely inefficient and unwilling to change.
It is nothing short of a behemoth that refuses to adapt, yet it will not go extinct. This observation can be applied universally to the Civil Service Institution.
But that is not what this entry is about; I see in this a sorely missed opportunity and the continuation of a deliberate or assumed policy to ignore a problem while treating its symptoms.
What only savvy internet entrepreneurs and marketers realized from the situation and its subsequent reactions was that it was seizable.
A good percentage of Nigerians were for a moment less worried about the threat and reality of domestic terrorism; less concerned about dilapidated or non-existence infrastructure; less moved by corruption or mismanagement; and for a brief moment, we were all concentrating on this one addictive human folly, and it was a teachable moment. In the moment, the government could relearn something about itself and its functions, and re-educate its citizens and followers.
No one is more remiss than the NSCDC itself. The truth the commandant slipped while answering a question about the website of the NSCDC is instructive: there are still many who do not know what the NSCDC is about, why they were created and what their functions are.
In a country with so many armed paramilitary organisations and a bad record of human rights and extra-judicial killings, many are suspicious and wary about the introduction of yet another armed organisation.
This was a golden moment to educate the general public . The media budget for the NSCDC for the financial year 2012 was N105 million. (approximately $665,946); Such an amount allocated in two places would still not have generated the amount of interest generated by the viral video, and this publicity was absolutely free.
With a little self-deprecating humour the NSCDC could absolutely have turned the moment to their favour; their internal discipline and reprimand structure aside, this is not about debating whether the commandant should have been suspended or not.
The ogaatthetop phenomenon gave them an enviable marketing and public relations platform to use.
Billboards turning the joke on itself, asking ‘What is the website for the NSCDC?’ with a link to the actual website, should have gone up within the week of the incident.
I can wager that they would have enjoyed the most hits they have had since the inception of the site. The ogaatthetop domain should have been registered immediately by the NSCDC with an automatic link to the actual site.
Campaigns on the radio, on electronic media, and on website banners should have begun in earnest introducing the NSCDC as the ogasatthetop.
They could have gone a step further and introduced merchandising, T-shirts, mugs, bags, notepads and the rest. Governing can be that simple sometimes.
Governments everywhere are finding ways in this digital age to connect with people, to get them or keep them interested, to keep them for being apathetic.
The amount of campaigning done via social media during the last two American presidential elections is a testament to this. In a country like Nigeria, and in fact most African countries, where the citizens are naturally distrusting of government, moments like this do not come often. Governments are going to have to find better ways to connect with their audience, to meet them, whether it is online, through the social media or perhaps even through the home videos that have become so ubiquitous.
I will concede a few things. Firstly, the people who watched the video only did so because they wanted to watch a train wreck, to witness the schadenfreude because they wanted to laugh at government; this may be true, but it is human nature and not peculiar to Nigeria and if they are going to be laughing anyway, why not laugh with them and inform them of something at the same time.
Secondly, only governments that have something to say would think of seizing the moment; while I will admit that by nature every government has something to say, they may just not be saying what anyone wants to hear.
This is evident in Nigeria by the amount of time Press Secretaries spend reiterating, clarifying or defending. Perhaps the time has come for government to play offence. Thirdly, this cannot work for every situation, such as when people lose their lives needlessly to sectarian violence, or when people who have been trusted with public office mismanage funds and the privileges of their offices.
This time around, the gaffe not being one of those usual instances made the ogaatthetop phenom so rare, so special. It was not violent. It was not scandalous. It was simple human frailty and it was a very good opportunity.
Marketers are forever trying to figure out likes and dislikes, interests and potential areas of engagement with consumers in this fast changing digital world, and while there are no sure-fire formulas as of yet, one thing remains true: people are communicating, sharing and engaging via different platforms like never before.
Governments in the developed world have realised they are behind the curve and have begun to catch up; as the digital divide in Africa is gradually closing, it is time that African governments begin to think of creative ways to engage as well.
The NSCDC should have completely owned the ogaatthetop incident. For better or worse they already do. That is all.
Culled from Pambazuka (London)
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria
In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
Many businesses are overestimating their defence against cyber attacks, which creates a significant human risk blind spot. A new KnowBe4 report exposes a worrying disconnect between what leaders think about their cyber security readiness and what employees experience.
According to the KnowBe4 Africa Human Risk Management Report 2025, based on insights from cyber security decision-makers across 30 African countries, despite high awareness, a critical gap exists in turning that awareness into actual readiness and resilient behaviour.
Key findings from the KnowBe4 Africa Human Risk Management Report 2025:
Confidence vs awareness: While cyber security awareness is high, leaders express uncertainty about their workforce’s ability to act on that awareness. Many feel employees may overestimate their capabilities in recognising, reporting and mitigating threats.
The need for adaptive and personalised security awareness training: Many companies fail to personalise security awareness training to specific roles or risk exposures.
Widespread BYOD usage: A large percentage of employees (between 41% and 80%) use their personal devices for work.
AI policy development is lagging: Many companies (46%) are still in the process of developing policies for using AI tools in the workplace.
Regional variation: Southern Africa trains more, East Africa governs AI better and West/Central Africa sees the most human-related security incidents.
This gap is significant because Africa has become an attractive target to cyber criminals, especially those that launch AI-powered attacks. A LexisNexis Risk Solutions study found 60% of South African organisations have seen an increase in AI-facilitated financial crime – above the 56% global average.
Kehinde Popoola, regional manager and key representative for West and East Africa at Rubrik, said digital transformation is gaining momentum in Africa and companies are more exposed to cyber risk. The Rubrik executive adds that amid an increase in threats, it is crucial that organisations adopt an assumed breach mindset.
The KnowBe4 research shows that cyber security preparedness and the actual structures required to support secure behaviour seem misaligned.
The report highlights that just 10% of cyber security leaders are fully confident that staff would report a phishing attack or other cyber threat, despite rating employee security awareness of cyber threats at four out of five or higher.
There is also a significant perception gap between decision-makers and general employees in Africa regarding security awareness training, with 68% of leaders believing that training is tailored to roles, compared to only a third of employees feeling adequately trained.
KnowBe4 asserts that many organisations only conduct annual or biannual training that is too generic to effectively change behaviour, contributing to uncertainty about its effectiveness.
According to another report, the KnowBe4 African Cybersecurity and Awareness Report 2025, which focuses on end-user based responses, only 43% of African respondents felt confident in their ability to recognise a cyber threat, and just one in three believed their security awareness training was adequately tailored to their role. This comparison suggests the development of a dangerous perception gap in many organisations.
“There’s a disconnect here – between what leaders think is happening and what employees are actually experiencing,” says Anna Collard, SVP content strategy and evangelist at KnowBe4 Africa. “The data shows that without procedural and cultural follow-through, awareness simply doesn’t translate into readiness.”
“The continent’s cyber security posture may be more confident than it is truly resilient,” Collard adds.
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