E-Business
LG Launches Women Friendly Customer Service Programme
LG Electronics, a global leader in consumer electronics has launched a unique women-friendly customer service programme known as the ‘LG Pink Service’ in Nigeria.
This new customer service initiative is aimed at providing technical assistance across LG products to female customers at their homes.
The Pink Service, a programme which is an extension to the LG’s Care and Delight campaign, will allow female customers to be served by women technicians at their homes, as an alternative to a male specialist visiting customer homes to advice on products and future care.
Deog Jun Kim, managing director, LG Electronics West Africa operations, said: “as a leading global brand, we strongly believe we have a role in solving customer service issues as well as forging new trajectories that will lead¬ the LG brand to newer frontiers. In the light of this, we have adopted this new programme, the LG Pink service, a new approach to customer service that optimizes both people and processes, creating long-term cultural change and measurable results”.
To ensure that a high level of customer-service is maintained, LG have selected the technicians with the highest skill-set to operate in the Pink Service programme.
As with the policy of LG service practices, all LG technicians will continuously be reviewed to safeguard and ensure that a high-level of customer-service is maintained across all markets.
In the same vein, Mohammed Fouani , managing director, Fouani Nigeria Limited, said: “at LG Electronics, we understand our primal objective and what the consumers expect from us. Through the forward-thinking initiatives we have consistently adopted we have been able to create a vision and strategy that differentiates us from the competition. The posture we have adopted allows us to meet customers’ expectations as we deliver on our brand promise.
“LG has always put the needs of its customers at the forefront, from producing the latest innovative technology to customer service; and this was the motivation behind developing our Care & Delight services as an extension to the differentiated customer-oriented services LG provides. We introduced The Pink Service which is tailored to the special needs of our Nigerian consumers.”
To request the LG Pink Service, customers are required to call 080098115454 – the dedicated toll free number for the initiative.
The female-friendly in home after service programme involves the dispatching of highly-qualified female technician and consultant as female customer request repairs for their electronics and home appliances; with this the customer can experience not only professional technical support but also differentiated customer care with peace of mind and comfort by communicating with female technician easily.
Weolwoo Choi, general manager, LG Service Centre, LG Electronics West Africa Operations, said: “the Pink Service is the most recent innovative service to be introduced in Nigeria by LG Electronics. On the other hand, LG Care & Delight Moving Service Centre was unveiled last year allowing customers to effortlessly benefit from LG customer care service.”
Owing to the fact that a critical component of improving the customer experience is the availability of experienced and well trained customer-facing personnel, the LG Pink Service lady technician service is made of experienced and well trained female technicians adequately equipped to speedily provide needed customer support to female patrons .
Freebies for female customers who use the LG Pink service include Purse hangers and fridge buttons.
In recent times, LG Customer Service initiatives have received rave reviews and nods of approvals from customers the world over.
The Care and Delight Bus Initiative, a recent introduction by LG, has been a unique platform that has brought about a radical change in the concept of customer service by reducing customers’ efforts and time in maintaining their products.
The bus which is equipped with all spare parts and tools necessary to conduct maintenance rapidly and efficiently has enabled the brand achieve the highest levels of customer satisfaction as it tours the streets of major Nigerian cities.
E-Business
Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.
When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.
At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.
“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
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