E-Business
LG Signs Rita Dominic as Brand Ambassador of its Home Appliance Products

LG Electronics has unveiled the multi award-winning Nollywood actress, Rita Dominic as brand ambassador in Nigeria for all home appliances products, due to her inspiring adventures and expeditions in the Nollywood industry.

In the sign on, Rita shared with the audience her thoughts on how to lead a stylish, smart life, what motivates her to be the best in her field, and how LG HOME APPLIANCES personify her lifestyle. With an eye for detail and design, Rita is an epitome of skill, class, style, sophistication, smart, excellence and precision.
Rita Dominic, an actress, producer and Co-Founder of The Audrey Silva Company got her first starring role in the Nollywood hit movie ”A time to Kill’’. She has starred in over 100 Nollywood movies.
Rita is best known for her roles in the ground-breaking films “76”, “The Meeting” and “Shattered’’ for which she won several prestigious Awards. She is the only actress to have won the AMVCAs Best Actress award in both the Drama and Comedy categories.
She is also the only West African actress to have won Kenya’s Kalasha Awards. Undisputedly one of Africa’s biggest movie stars, CNN describes her as a ‘Silver screen icon’, “embodying a range of colourful characters”.

LG HOME APPLIANCE products such as InstaView Refrigerator, Vivace WM, Gas cooker and NeoChef Microwave appeal to me because they are products that augment smart living, said Rita, “the brands state-of-the-art living solutions seamlessly combine the newest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best particularly at a time like this when majority of the people all over the world work from home”
Speaking at the sign-on event at the Lekki Brand Shop, Managing Director, LG West Africa, Mr. Dong Youn Kim, said Rita Dominic’s choice emerge from her popularity as viewer’s choice, her poise and brand identity.
“We are very optimistic that Rita Dominic will represent our brand well because of her antecedent within her choice of career. She has lived an enviable exemplary lifestyle that makes her standout amongst the pack. She represents our brand value in terms of sophistication, flexibility, style and innovation”
“LG is deeply committed to its customers’ desire for beautiful products and will continue to pursue innovative design that delivers new value and exceptional user experiences,” he said.
In the same vein, Mr. Mohamed Fouani, Managing Director, Fouani Nigeria Limited, said LG has continued to establish a strong foothold in the electronics market with impressive sales and their choice of who represents the brand across board has been in no doubt the best within the space. We are very positive that Rita will do justice to all brands to be represented because of her proven track record in the Nollywood industry and beyond.
To advance the functionality of today’s home appliances to a whole new level with unparalleled performance and convenience, LG has flooded the market with its newly designed products that will allow home appliances to better understand their users by gathering and studying customers’ lifestyle patterns over time.
According to Fouani, LG’s home appliance products are manufactured with advanced resource-saving technology, superior performance, smart thinking, eco-friendly, and aesthetics which has continuously kept the brand as market leader in all home appliances categories within the global space.
LG Electronics Home Appliance is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances and vacuum cleaners. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
E-Business
Galaxy Backbone Tops FG’s Website Performance Ranking

Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

This is a landmark achievement for Nigeria’s digital economy.
The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).
Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.
He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.
This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.
GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.
The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”
As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.
With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.
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