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Telecom

LiveSpot360 to Use New Groundbreaking Digital Initiatives to Transform Customer Experiences

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Livespot360, renowned creative collective, has announced a slew of new cutting-edge formats set to transform digital experiences forever.

 

These innovations will cut across entertainment and experiential marketing, as LiveSpot360 seeks to use innovation to transcend these trying times.

 

These unique platforms will feature state-of-the-art technology, as Livespot360 will be exploring the application of virtual and augmented reality in providing stellar experiences through their virtual hub.

 

Founded in Lagos, Nigeria, Livespot360 boasts an enviable reputation for creating some of the most memorable concert experiences in Nigerian history.

 

From pulling off the renowned concert series, Love Like A Movie featuring Kelly Rowland, Ciara and Kim Kardashian, to the highly acclaimed The Falz Experience and Cardi B’s historic showpiece at Livespot X Festival in Lagos and Accra, LiveSpot360 has been at the heart of specially curated unforgettable experiences. 

 

The company’s full 360 creative expertise has been evident across marketing communications i.e.  Advertising, Digital, Tech, Production, Experiential and Entertainment.

 

These wins have seen LiveSpot360 quickly become one of the most respected companies in the industry.

 

With the launch of these new platforms, LiveSpot360 is looking to revolutionize the way consumers interact with different forms of leisure and entertainment activities.

 

These initiatives also have the potential to help salvage the entertainment industry which has been heavily affected by the COVID-19 pandemic.

 

Since February 2020, some of the world’s biggest musicians have had to cancel planned gigs and performances, and this has led to a gross loss of over $200 million for the music industry alone.

 

Livespot360’s new property, Virtuopia – a virtual reality platform powered by LiveSpot360, is offering an exciting alternative that will allow creatives to engage fans in cutting-edge and fascinating ways.

 

Virtuopia will take audiences on an immersive journey to concerts, games, festivals, fantasy-themed adventures and more, through Augmented Reality (AR) and Virtual Reality (VR).

 

Other experiences include Virtual Cinema, 3D product launches/showcase, Live streams of events, conferences amongst others. 

 

The location-based virtual reality entertainment industry is about to grow up to $825 million by 2021 according to Greenlight Insights’ forecasts.

 

The cinema experience can become a leader in this emerging market, and LiveSpot360 appears to be getting ahead of the curve with these new innovations.

 

Speaking on the new offerings, Deola Art Alade, ceo, Livespot360 said, “In the wake of the new reality, amidst the COVID-19 pandemic, we at Livespot360 are aiming to stay ahead of the curve, dictating the pace and seeking endless possibilities.

 

“We have always defined and grown exceptional brands and these platforms will not be an exemption.

 

“We will continue to do this through a carefully refined system of ideation and creative development, leveraging our extensive resource network to communicate across multi-platforms.

 

It doesn’t end there, however, as another announced platform, Lutopia, is aimed at engaging consumers with state-of-the-art experiences through Drive-In Discos/Parties/Clubs/Concerts/Cinemas, Drive-Thru Fast Food & Grill and other experiences. Lutopia seeks to offer an alternate, yet equally enjoyable alternative to physical events.

 

In addition to these, Livespot360 will be unveiling the hybrid events – a series of specially curated live and archived experiences hosted on the company’s lifestyle and entertainment platform, Livespot Nation.

 

Commenting on this, Dare Art Alade, chief creative director, Livespot360 noted, “The creative revolution Livespot360 brings to the marketing industry is based on years of commendable work and a track record of excellence.

 

“We thrive in applying our creativity to providing real, exciting marketing solutions for all our clients and audiences.

 

“We are a 360° creative collective of the digital era, unified by a passion for developing disruptive ideas that convert consumers into fans.”

 

Livespot360’s latest bouquet of offerings gives existing clients, partner brands, artists, creatives and many others, a renewed opportunity to engage audiences through innovative platforms and unique experiences.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Airtel Recommits to Fraud Prevention after NCC’s N104m Fine for SIM Registration Breaches

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Airtel Nigeria has restated its commitment to transparency, customer safety, and regulatory collaboration following recent regulatory enforcement by the Nigerian Communications Commission (NCC).

Airtel Recommits to Fraud Prevention after NCC’s N104m Fine for SIM Registration Breaches

The NCC had served Airtel Nigeria a notice of sanction over some alleged SIM infractions in Kano State and consequently slammed a fine of N104 million on the telecommunications firm.

NCC had in  a letter, addressed to Airtel Nigeria Chief Executive Officer, dated May 26, 2025, signed by Chizua Whyte, head, Legal and Regulatory Services, and Mohammed Dari, acting head, Compliance Monitoring and Enforcement,  on behalf of Dr Aminu Maida, executive vice chairman, NCC,  titled: ‘Notice of Sanction: Non-Compliance with SIM Registration Directive in Kano,’ where the infractions were spelt out.

According to NCC, Airtel infractions include unauthorised SIM registrations using 198 unapproved devices, resulting in 8,275 registrations outside the 281 verified Airtel shops; premature activation of 63 MSISDNs prior to proper SIM registration, contrary to the provisions of the Registration of Communications Subscribers Regulations 2022; failure to conduct effective eyeballing, leading to 407 fraudulent SIM registrations with multiple NINs, contrary to the provision of the Registration of Communications Subscribers Regulations 2022 and failure to provide satisfactory explanation for SIM registrations conducted between 12.00 a.m and 6.00 a.m.

On the matter, the letter revealed that there were some letter exchanges and subsequent meetings on the infractions between the telecom regulator and Airtel, starting from January 12, 2025, March 19, 2025, March 24, 2025, and March 27, 2025, respectively.

Apparently, after investigations and responses from Airtel, the NCC was not satisfied and this led to the fine of N104 million, which was to be paid within seven days from the date the letter was issued.

Specifically, NCC fined Airtel N5 million, N12 million, N81.4 million and N5 million for the infractions respectively.

Reacting, Airtel, expressed appreciation to the NCC for uncovering the infractions, describing the development as a critical opportunity to strengthen internal processes and further align with national security and regulatory expectations

“We thank the NCC for its vigilance and continued support in protecting the integrity of the telecoms ecosystem. Airtel takes these findings seriously and is already implementing corrective measures,” a spokesperson for the company said.

Only recently, Airtel Nigeria’s CEO recently announced that the company is doubling its investment in the country, focusing on network expansion, fiber-to-the-street rollout, 4G/5G deployment, customer care upgrades, and digital infrastructure security.

These investments reinforce Airtel’s long-term vision of building a resilient and forward-looking telecom network that meets the evolving needs of Nigerians.

“Our systems are constantly evolving to stay ahead of scammers and malicious actors,” the spokesperson added. “This is not just about compliance; it’s about our responsibility to the millions of Nigerians who rely on Airtel daily.”

Airtel Nigeria says it will continue to work closely with the NCC and other arms of government to ensure high standards of service and safety for all telecom users nationwide.

 

 

 

 


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Kenya Beats Nigeria As the Most Progressive ICT Regulation in Africa

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Kenya is celebrating its regulatory ecosystem being ranked as the most progressive in Africa. The International Telecommunications Union (ITU) has ranked the East African country first in its most recent ICT Regulatory Tracker.

ITU’s ICT Regulatory Tracker is an evidence-gathering tool for decision-makers and regulators. It demonstrates the effectiveness of regulatory systems in the age of technology.

The ITU evaluates the design of the national regulatory authority, the scope of the regulatory mandate, the obtaining regulatory environment, and the robustness of the competition framework in member countries.

Kenya received 93 points, up from 92 in 2023, and now leads the continent in best practices for ICT regulations.

Nigeria and South Africa finished second and third, with 92 and 88 points respectively. Malawi, Egypt, Rwanda, Morocco, Uganda, Burkina Faso, and Senegal complete the top 10 list.

Globally, Kenya was ranked 20th out of 194 countries covered.Italy led the rankings, with 100 points.

The regulator, Communications Authority (CA) of Kenya, said the achievement underscored Kenya’s commitment to creating a robust, technology-neutral regulatory environment that supports innovation, affordability and access.

Steve Isaboke, permanent secretary for broadcasting and telecommunications, visited CA Centre in Nairobi following the announcement on Thursday.

“The ranking is a clear testament of the excellent work that CA has done in spearheading Kenya’s digital transformation and driving digital access for all,” he said.

“After 25 years, CA’s regulatory regime has attained maturity, and gained global recognition. This ranking shows that the CA staff and leadership are executing their work diligently.”


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MTN’s Female Leadership Surges to 41.4%, Doubles Industry Average

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MTN Nigeria Communications PLC has announced a significant increase in female representation within its leadership, with women now making up 41.4% of its workforce, a notable rise from 38.7% in 2023.

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This figure reportedly doubles the industry average, positioning MTN Nigeria as a frontrunner in gender diversity within Nigeria’s ICT sector.

The company’s recently released 2024 Annual Report highlights its sustained commitment to workplace inclusion and gender equality, aligning with its “Ambition 2025” strategy. Female representation within the executive management team has reached approximately 46.7%.

MTN Nigeria attributes this progress to dedicated initiatives aimed at empowering women professionally. These include the “Women in Tech” programme, which provides targeted upskilling in high-demand fields such as Cloud Computing, Software Engineering, AI/ML, Data Science, and Cyber Security.

The “MTN Y’ello Mums Internship Programme” also supports young mothers in their transition back into the corporate world after career breaks.

Odunayo Sanya, executive director of the MTN Foundation, was recognised as the CSI Personality of the Year at the Nigeria Tech Innovation & Telecoms Awards (NTITA), further underscoring the company’s impactful social initiatives.

Additionally, Uto Ukpanah, the company secretary, received the inaugural Global Corporate Secretary of the Year Award from the Corporate Secretaries International Association (CSIA).

Speaking at a recent conference, Odunayo Sanya, emphasised the importance of balancing profitability and sustainability equation, saying, “Businesses today need to be purpose-driven. While the soul of business is profitability, it is not profitability alone that should matter to stakeholders.”

Uto Ukpanah, added, “Showcasing our corporate values and ethos to the world opens the door for greater collaboration with other organisations, as we believe there’s a lot to learn when we all come together. Governance continues to evolve. The challenges today are not the same as they were 10 years ago. Greater accountability is expected, and companies can only continue to do better.”

The company’s broader efforts in diversity and inclusion have been acknowledged with multiple accolades, including the Corporate Responsibility Award. MTN Nigeria also received the “Employer of the Year” award at the 4th Edition of the Nigeria Employers’ Consultative Association (NECA) Employers’ Excellence Awards.

Karl Toriola, CEO of MTN Nigeria, in the report, reiterated the company’s commitment to building a purpose-driven organisation, emphasising that its success is intrinsically linked to its people and their dedication to a shared vision.

“Since we initiated our culture transformation journey in 2021, our culture transformation has significantly enhanced employee engagement and organisational cohesion. It’s directly strengthened our ability to deliver outstanding business performance and drive sustainable long-term value for all our stakeholders.”


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