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Looking in to 2014: Need for Speed in e-Commerce World

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Sven Hammar is founder and CEO of Apica
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As we are leaving 2013, heading for 2014, e-commerce is under heavy expansion in Nigeria and the rest of Africa.

A growing number of online consumers will put pressure on e-commerce sites’ functionality. Web performance expert Sven Hammar, CEO of Apica, gives his best advice on how to avoid being the e-retailer who throws the customers out on the street in 2014.

New technology has put e-commerce in a constant growth. Feeling more secure and accustomed to shopping online, more consumers are turning online for their essential shopping. Increased creativity and the rapid development among e-commerce retailers with expanding loyalty programs and promotions also play an important role in this process.

Forrester predicts that the average shopper will spend $1,738 annually by 2016, compared with $1,207 in 2011.

The same institute also claims that the estimated increased figures in sales will largely be contributed from existing online shoppers.

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Increased promotional sales and the fact that each consumer makes more transactions will not reduce the pressure on the e-commerce sites.

On the contrary. This leads to increased pressure on e-commerce sites. E-commerce companies really need to take in to consideration what impact on the web sites’ performance and functionality a sudden growth of visitors and transactions may result in.  An ill-prepared e-shopping site could lose customers very quickly.

 

Picture yourself doing a supposedly quick online shopping errand during lunch. When something that should take a few minutes ends up taking your entire lunch hour because of a slow website, you lose patience quickly. You would probably regard it as unacceptable, as probably most of your customers. But that situation can easily be avoided. Here are six ideas on how ro to optimize desktop and mobile website performance:

1.    Minimize or remove Flash. Flash is bulky and is often not worth the added limited benefits. Flash is also incompatible with most mobile devices so a big chunk of your visitors may be unable to view the content anyway. If you cannot eliminate it completely, minimize it.

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2.    Optimize images. Keeping images in their full size consumes a lot of bandwidth as they load so resize them whenever possible.
Also, change the format and optimize them for the web. Sometimes there is extra space or padding around graphics to separate it from text or other elements, but consider cropping that out and using CSS to create the padding.
Fine-tune image settings in programs with that option because reducing the colour palette from 256 to 32 greatly reduces file size. And finally, decrease the quality setting, since reducing them to 80 or 90 percent will not show any significant difference from the original.

3.    Do not embed external media. Eliminate links to videos hosted on other sites because your pages will only run as fast as theirs.
 If it is really good and beneficial to reference, host it on your own site whenever possible so you are not relying on another website’s performance.

4.    Consider utilizing a content delivery network. A CDN is a system of servers networked across the Internet and designed to serve up content closer to end users, shortening the delivery cycle and decreasing page load times.

This improves scalability and efficiency but more importantly, it provides a better user experience for your site visitors. When users abandon sites after waiting a mere two seconds or less, it is an option worth considering.

 5.    Choose the best web host for your business. Do not stick with a host provider overloaded with thousands of other sites, slowing yours down, just because you have been with them for a long time.
Your host needs to understand your organization and its requirements, including performance, availability, security and more, so in order to keep up with business demands and continually evolve, make sure they are continually delivering on their promises.

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 6.    Conduct load testing and monitor your site regularly for performance dips and spikes. Address the dips with code and content changes.
If you have a proactive load testing and monitoring plan in place, you have a better chance of avoiding the site abandonment issue described earlier.

 by Sven Hammar, CEO, Apica

 Sven Hammar is founder and CEO of Apica, a provider of load testing and performance monitoring for cloud and mobile applications and one of Europe’s fastest growing technology companies (Deloitte’s ”Fast 500” list). Mr. Hammar is a serial entrepreneur who has founded several successful IT companies. See http://www.apicasystem.com/

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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Anambra Govt Bans Graduation Ceremonies in Anambra Schools

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Prof. Chukwuma Soludo, governor, Anambra State, has approved an indefinite ban on graduation ceremonies in kindergarten, primary and secondary schools across the state as part of efforts to reduce the financial burden on parents.

Anambra Govt Bans Graduation Ceremonies in Anambra Schools

Prof. Chukwuma Soludo, governor, Anambra State,

The directive was confirmed by Dr. Law Mefor, commissioner for Information and Value Reformation, in a statement issued on Friday.

According to the commissioner, the government deemed it necessary to clarify the policy following public inquiries and concerns over the scope of the ban.

Mefor explained that the directive applies to all graduation-related ceremonies in both public and private schools across the state.

He said the ban covers events described as graduation, passing-out, crossover or any other ceremony organised to mark the completion of kindergarten, primary or secondary school levels.

The government said the decision was taken to discourage unnecessary financial obligations often imposed on parents through elaborate school celebrations.

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The commissioner clarified that students completing Senior Secondary School (SS3) are exempt from the directive.

However, he stressed that graduation ceremonies for SS3 students are not compulsory and may only be held without imposing any financial burden on students or their parents.

According to him, schools choosing to organise such ceremonies must ensure that no levies, compulsory contributions or hidden charges are demanded from parents.

Mefor warned that the state government would not hesitate to sanction any school that violates the directive.

He said schools found organising prohibited graduation ceremonies or imposing illegal charges on parents risk severe penalties, including possible closure.

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The commissioner urged school proprietors and administrators to comply fully with the directive in the interest of parents and the education sector.

The state government said the policy is part of broader efforts to make education more affordable and eliminate unnecessary expenses associated with school activities.

Many parents have previously complained about the increasing costs of graduation ceremonies, including compulsory levies for gowns, entertainment, souvenirs and other related expenses.

The government expressed optimism that the directive would ease the financial pressure on families while encouraging schools to focus more on academic excellence than ceremonial activities.

 

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Universities, Polytechnics Submit 169 Entries for NASENI Research Commercialisation Grants

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About 169 proposals from Nigerian institutions including universities, polytechnics, and research institutes spread across Nigeria’s six geopolitical zones have entered for the NASENI Research Commercialization Grant Programme (NRCGP).

Universities, Polytechnics Submit 169 Entries for NASENI Research Commercialisation Grants

NASENI

The programme, an initiative of the National Agency for Science and Engineering Infrastructure (NASENI), aimed at bridging the gap between research and industry, is designed to identify innovative research with strong commercial potential and support its transition from laboratories to the marketplace.

Speaking on the latest episode of the NASENI Window Podcast, recorded on yesterday at NASENI Studio, NASENI headquarters, Abuja, the Team Lead of the NRCGP and Deputy Director, Monitoring and Evaluation, Ms. Joy Elugbe, said the team received 169 proposals from eligible institutions across the country, including Universities, polytechnics and other research institutions.

Following the close of applications, and to ensure transparency and a rigorous selection process, NASENI engaged 21 professors with expertise across the Agency’s approved thematic areas to evaluate the originality and technical quality of the shortlisted proposals.

According to her, a rigorous preliminary screening reduced the number to 49 proposals after removing duplicate entries and submissions that failed to meet eligibility requirements while the Agency’s Innovation Hub assessed their commercial viability to determine their potential for market adoption.

“12 proposals, two from each geopolitical zone, have progressed to the due diligence stage before the final selection of six grant beneficiaries will be done. The objective is not simply to fund research but to invest in innovations that can successfully reach the market and deliver real impact,” Elugbe explained.

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The NRCGP was conceived to address one of Nigeria’s longstanding innovation challenges which is the research breakthroughs that remain on the shelves due to inadequate funding.

She said the initiative, championed by the Executive Vice Chairman/Chief Executive Officer of NASENI, Mr. Khalil Suleiman Halilu, targets promising research proposals with the capacity to generate economic value, create jobs and contribute to Nigeria’s industrial development.

“The idea behind the programme is to identify innovative and commercially viable research outputs that have remained on the shelves because of lack of funding, and provide the support needed to transform them into products that can impact the economy,” she said.

Explaining the concept of commercialization, Elugbe described it as the process of transforming an invention, research outcome or service into a profitable product that meets market needs. The NRCGP aligns with NASENI’s strategic focus on Collaboration, Creation and Commercialization (3Cs), stressing that innovation only achieves its full value when it reaches end-users.

She disclosed that following the launch of the application portal, the Proposal Evaluation Team went on nationwide sensitization campaigns across the six geopolitical zones to educate prospective applicants on the programme requirements and application process.

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The sensitization exercise, complemented by radio awareness campaigns, significantly improved participation and the quality of submissions.

She further revealed that NASENI’s support would extend beyond grant disbursement, noting that successful innovators would be linked with the Agency’s Innovation Hub for continuous technical guidance, market advisory services and commercialization support to ensure their products achieve sustainable market success.

The NASENI Research Commercialization Grant Programme was inaugurated in March 2025 to promote innovation, technological advancement and the commercialization of research outcomes in line with the Renewed Hope Agenda of President Bola Ahmed Tinubu, GCFR.

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NITRA Conference: Stakeholders Seek Policy Reforms, Grassroots Innovation to Bridge Nigeria’s Digital

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Stakeholders in Nigeria’s information and communications technology (ICT) sector have called for comprehensive policy reforms, stronger infrastructure investment and grassroots innovation to bridge the country’s digital divide and improve global competitiveness.

NITRA Conference: Stakeholders Seek Policy Reforms, Grassroots Innovation to Bridge Nigeria's Digital

NITRA Conference

The stakeholders made the call on Thursday during the Nigeria Information Technology Reporters Association (NITRA) Innovative and Scientific Conference held at Citi Height Hotel, Ikeja, Lagos.

The conference, themed “Bridging Nigeria’s Digital Divide With Scientific Innovation,” brought together government agencies, technology experts, regulators, telecom operators, private sector players, academics and policymakers to examine strategies for accelerating digital inclusion through science and innovation.

A panel session titled “The Place of Policy and Infrastructure in Nigeria’s Quest for Global Competitiveness through Scientific Innovation: Roles of Different Stakeholders in Grassroots Mobilisation” examined the policy, infrastructure and human capital requirements for driving Nigeria’s digital transformation.

Panelists identified multiple taxation, high right-of-way (RoW) charges, inconsistent state government policies, poor electricity supply, inadequate digital infrastructure and limited grassroots innovation support as major impediments to expanding broadband access and improving Nigeria’s competitiveness in the global digital economy.

One of the speakers noted that transporting internet bandwidth from Lagos to Canada is cheaper than extending connectivity to some parts of Nigeria because of infrastructure bottlenecks and multiple charges imposed by sub-national governments.

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According to the panelist, although some state governments claim to have abolished right-of-way charges, operators are still subjected to numerous levies under different names.

“When we talk about right-of-way limitation, it affects the cost of providing services in some states.

“Some states say right of way is free, but when they grant free right of way, they introduce development charges, education levies and infrastructure fees, making the so-called free right of way meaningless,” the panelist said.

The speaker called for harmonised national policies that would eliminate multiple taxation and reduce the cost of deploying telecommunications infrastructure across the country.

Another panelist representing telecommunications operators stressed that government policies should encourage fair competition rather than favour dominant market players.

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According to the representative, improved collaboration between regulators and industry operators is necessary to ensure that policies support innovation, cybersecurity and sustainable sector growth.

Speaking on innovation development, a representative of a private sector innovation fund said Nigeria must begin identifying and nurturing innovators from an early age.

The representative said the organisation supports young innovators through essay competitions, grants and educational programmes aimed at exposing students to science, technology and entrepreneurship.

“We believe innovation begins from childhood.

“By helping children in primary and secondary schools think creatively, they become better positioned to seize opportunities as they grow.

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“Innovators exist everywhere, including rural communities. What many of them need is exposure and opportunity,” the speaker said.

On cybersecurity, another panelist advocated greater investment in developing indigenous cybersecurity professionals through structured internship and mentorship programmes.

The panelist also suggested that young people involved in cybercrime should, where appropriate, be rehabilitated and equipped with legitimate digital skills rather than relying solely on imprisonment.

“Part of what we are known for is developing local talent.

“We recruit interns from schools and train them in cybersecurity.

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“We should find ways to harness the abilities of young cyber offenders instead of simply sending them to prison,” the speaker said.

A representative from the computer society sector emphasised that Nigeria’s digital transformation should begin with reforms in basic education.

According to the representative, pupils should be introduced to coding, robotics, artificial intelligence and innovation at the primary school level.

“If Nigeria wants to become globally competitive, we must start from primary school.

“Our schools should not merely prepare students for examinations; they should become innovation clubs where children learn robotics, coding and problem-solving,” the panelist said.

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The speaker also referenced the recent launch of an artificial intelligence university portal in Lagos designed to create a talent pipeline from primary education through tertiary institutions.

Addressing regulation, a media analyst cautioned against excessive government control that could discourage technological innovation.

According to the analyst, regulatory frameworks should emerge through stakeholder engagement and strike a balance between consumer protection and innovation.

“Regulation must come with dialogue.

“If regulation becomes excessive, it will stifle innovation.

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“As Nigeria develops policies on artificial intelligence, there is a need to strike the right balance,” the analyst said.

On infrastructure protection, another panelist called for stronger public awareness campaigns to discourage vandalism of telecommunications infrastructure.

The speaker said community ownership and public education are essential to safeguarding digital infrastructure.

“When telecommunications infrastructure is vandalised, everyone suffers, including regulators, operators and consumers.

“People need to understand that protecting infrastructure benefits the entire society,” the panelist said.

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Participants also highlighted the affordability of digital services as a major challenge to digital inclusion.

One speaker urged the Federal Government to consider subsidy mechanisms that could reduce the cost of internet-enabled devices.

“Telecommunications companies are businesses, not charity organisations.

“If government introduces subsidy policies similar to what has been done in other sectors, device prices can become more affordable,” the speaker said.

Another panelist stressed that reliable electricity remains fundamental to Nigeria’s digital competitiveness.

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“The child who enjoys uninterrupted electricity and internet access cannot be compared with one who has gone months without power.

“For Nigeria to compete globally, every child should have reliable electricity, internet access and opportunities to acquire digital skills,” the speaker added.

Earlier, NITRA Chairman, Mr Chike Onwuegbuchi, said the conference was organised to provide a platform for stakeholders to examine policy options capable of strengthening scientific innovation and promoting grassroots technological development.

He noted that the Federal Government had demonstrated increasing commitment to building an innovation-driven economy through various strategic initiatives.

Founded in 2013, NITRA is the umbrella body of journalists covering Nigeria’s information and communications technology sector.

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