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MasterCard Dangles 72hr Priceless Journey in Beijing for Cardholders

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MasterCard is offering cardholders the chance to experience a  priceless journey in Beijing, China to mark the  second year of Priceless Beijing, a long-term destination marketing programme dedicated to bringing to life the unique and one-of-a-kind experiences in Beijing for MasterCard cardholders.

This year, through Priceless Beijing, MasterCard will introduce a new collection of exclusive offers and experiences available to MasterCard cardholders.

MasterCard and the Beijing Municipal Commission of Tourism Development (BMCTD) have jointly introduced Priceless Beijing deals and experiences to cater to transit tourists taking advantage of the 72-hour visa-free stay policy .

Starting immediately, MasterCard cardholders will be able to enjoy exclusive one-of-a-kind Priceless experiences.

MasterCard is joining hands with 108 merchants to provide over 120 Priceless offers across consumer interest areas such as dinning, shopping, entertainment, arts and culture, travel and sports.

This includes buy one get one free deals, meaning cardholders pay for one deal, and the other is paid for by MasterCard.

Priceless Beijing, part of the global Priceless Cities program, takes MasterCard’s long-running and iconic ‘Priceless’ brand from one that celebrates Priceless moments to one that enables actual Priceless experience.

Priceless Cities first launched in New York in July 2011, and in April last year, Beijing was selected as the first city in Asia/Pacific, the Middle East and Africa to roll out the MasterCard ‘Priceless Cities’ programme.

The Priceless Beijing campaign has been immensely popular since its inception.

“This year we have expanded our merchant hot-spot zones; from the west we have the Beijing iconic MasterCard Center right through Sanlitun and the new east CBD lido area. We are delighted to offer cardholders with new promotions such as the buy one get one free and stay two get the third night free deals, as well as offers that deliver Priceless moments and enhance their experiences in the city,” said Dennis Chang, head of China for MasterCard.

“Together with BMCTD, we are working towards developing unique premium travel products to meet the needs of the affluent market in China. The success of Priceless Beijing in 2012 has encouraged us to affirm our commitment and we expect to work more closely with BMCTD in the future. We sincerely hope that more leisure and business travelers visiting Beijing will be able to experience 72 Priceless hours with the offers created by MasterCard.”

Beijing is a city that is not only rich in history and culture, but also showcases the newest and most fashionable trends.

According to the latest MasterCard Global Destination Cities Index, Beijing is one of the most popular tourist destinations for would-be travelers.

As one of the fastest-growing cities in the region in terms of visitor arrivals, Beijing is becoming the heart-beat of a world that mixes rich historical tapestries and modern consumer living. MasterCard will work with the Beijing

Municipal Commission of Tourism Development to continue Beijing’s rise as one of the most breathtaking and world-class tourist destinations globally.

Cao Pengcheng, director of Beijing Municipal Commission of Tourism Development said, “Beijing has a profound cultural heritage. Thanks to the Priceless Beijing program and the Memorandum of Strategic Cooperation with MasterCard, citizens and visitors are able to experience this truly mesmerizing city in new ways, and form memories that will last a life time. We will continue to work with MasterCard to create novel and appealing experiences and celebrate the best Beijing has to offer.”


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Join Inlaks Live TechTalk Edition on Hyosung’s Revolutionary MV 100 ATM Model

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Inlaks, the leading Information Technology Systems Integrator specialised in the deployment of highly scalable ICT Infrastructure solutions, will on Monday September 28, deploy the second edition of its virtual thought leadership segment called “TechTalk”.

Techtalk which was formerly a pre-recorded segment hosted on the organisations YouTube channel has now transitioned into a live virtual event across Instagram, Facebook, Twitter and YouTube. The virtual edition kicked off in August 2020 with a segment on Financial Crime Mitigation, honing in on the superiority of Temenos Financial Crime Mitigation Solution with Emmanuel Orororo, Sales Manager, Financial Business, Inlaks.

The 2nd edition of Tech Talk promises to offer the same measure of insights as it dives into the world of Automated Teller Machines (ATM) with a focus on MoniValue 100, a revolutionary ATM solution by Hyosung TNS. The MoniValue 100 is especially adapted to the present times as it is a cardless, contactless and changeless solution.

Join this virtual event live by logging on to any of the social media pages below on Monday, 28th September 2020. YouTube: Inlaks, Facebook: InlaksNg, Twitter: Inlaks, Instagram: InlaksNg

Inlaks is a leading system integrator in Sub-Saharan Africa. The company partners with leading OEMs in the technology industry to provide world-class information technology solutions that exceed the needs of its customers.

Over the years, Inlaks has built a reputation as the foremost ICT and Infrastructure Solutions Provider, helping customers effectively seize new market and service opportunities.

With an impressive customer base that includes six Central Banks in West Africa, 18 of the 24 banks in Nigeria and other major customers in the West African region, Inlaks has become the dominant Information Technology Company in Africa.

Inlaks’ customers cut across various segments including Banking, Telecommunication, Oil/Gas, Power, Utilities and the Distribution sectors of the economy. For more information, please visit www.inlaks.com


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Millions of Cyber Attacks Launched on Nigeria, Others- Reports

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There were 3.8 million malware attacks and 16.8 million Potentially Unwanted Applications (PUA) detections over a 7-month period in Nigeria, according to Kaspersky security solutions.

Millions of Cyber Attacks Launched on Nigeria, Others- Reports

Elsewhere in South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections, showing the growing desperation of the attacks.

The company reported on 28 million malware attacks in 2020 and 102 million detections of potentially unwanted programs (pornware, adware etc.) accounted for by the beginning of August 2020.

These numbers show that it’s not only the malware that attacks users but also the “grey zone” programmes that grow in popularity and disturb their experiences, while users might not even know it is there.

Potentially unwanted applications (PUAs) are programmes that are usually not considered to be malicious by themselves.

However, they are generally influencing user experience in a negative way. For instance, adware fills user device with ads; aggressive monetising software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

calculating interim results of threat landscape activity in African countries, Kaspersky researchers noticed that PUAs attack users almost four times more often than traditional malware.

They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in 7-months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the programme is detected, its creators won’t be considered to be cybercriminals. The problem with them is that users are not always aware they consented to the installation of such programmes on their device and that in some cases, such programmes are exploited or used as a disguise for malware downloads,” said Denis Parinov, a security researcher at Kaspersky.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware.

Evaluating results over the same 7-month period in Nigeria, there were 3.8 million malware attacks and 16.8 million PUA detections – which is four times as much.

Kenyan and South African threat landscapes have been more intense. In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections.

Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances, Kaspersky said.


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Tech Giants Strike Deal with Advertisers over Hate Speech

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Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.

Tech Giants Strike Deal with Advertisers over Hate Speech

The agreement — which also included Twitter and YouTube — laid out for the first time a common set of definitions for hateful statements online.

In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.

And earlier this month a group of celebrities — including Kim Kardashian, Leonardo DiCaprio and Katy Perry — stopped using Facebook and Instagram for 24 hours, to push a similar message.

The World Federation of Advertisers (WFA) said in a statement Wednesday: “Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.”

The alliance was founded by the WFA and includes other major trade bodies.

According to the WFA, key areas of agreement included applying the alliance’s common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.

The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.

“As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” said Stephan Loerke, chief executive of the WFA.

Luis Di Como, executive vice-president of global media at Unilever, a major advertiser, sounded a note of cautious optimism.

He said: “The issues within the online ecosystem are complicated, and whilst change doesn’t happen overnight, today marks an important step in the right direction.”

Speaking in July, Facebook’s founder and chief executive Mark Zuckerberg said he remained adamant that the company did not want hate speech on the social network.

On Wednesday, the company’s vice-president for global marketing solutions, Carolyn Everson, said the agreement gave all parties “a unified language to move forward on the fight against hate online.”

 


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