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MasterCard Dangles 72hr Priceless Journey in Beijing for Cardholders

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MasterCard is offering cardholders the chance to experience a  priceless journey in Beijing, China to mark the  second year of Priceless Beijing, a long-term destination marketing programme dedicated to bringing to life the unique and one-of-a-kind experiences in Beijing for MasterCard cardholders.

This year, through Priceless Beijing, MasterCard will introduce a new collection of exclusive offers and experiences available to MasterCard cardholders.

MasterCard and the Beijing Municipal Commission of Tourism Development (BMCTD) have jointly introduced Priceless Beijing deals and experiences to cater to transit tourists taking advantage of the 72-hour visa-free stay policy .

Starting immediately, MasterCard cardholders will be able to enjoy exclusive one-of-a-kind Priceless experiences.

MasterCard is joining hands with 108 merchants to provide over 120 Priceless offers across consumer interest areas such as dinning, shopping, entertainment, arts and culture, travel and sports.

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This includes buy one get one free deals, meaning cardholders pay for one deal, and the other is paid for by MasterCard.

Priceless Beijing, part of the global Priceless Cities program, takes MasterCard’s long-running and iconic ‘Priceless’ brand from one that celebrates Priceless moments to one that enables actual Priceless experience.

Priceless Cities first launched in New York in July 2011, and in April last year, Beijing was selected as the first city in Asia/Pacific, the Middle East and Africa to roll out the MasterCard ‘Priceless Cities’ programme.

The Priceless Beijing campaign has been immensely popular since its inception.

“This year we have expanded our merchant hot-spot zones; from the west we have the Beijing iconic MasterCard Center right through Sanlitun and the new east CBD lido area. We are delighted to offer cardholders with new promotions such as the buy one get one free and stay two get the third night free deals, as well as offers that deliver Priceless moments and enhance their experiences in the city,” said Dennis Chang, head of China for MasterCard.

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“Together with BMCTD, we are working towards developing unique premium travel products to meet the needs of the affluent market in China. The success of Priceless Beijing in 2012 has encouraged us to affirm our commitment and we expect to work more closely with BMCTD in the future. We sincerely hope that more leisure and business travelers visiting Beijing will be able to experience 72 Priceless hours with the offers created by MasterCard.”

Beijing is a city that is not only rich in history and culture, but also showcases the newest and most fashionable trends.

According to the latest MasterCard Global Destination Cities Index, Beijing is one of the most popular tourist destinations for would-be travelers.

As one of the fastest-growing cities in the region in terms of visitor arrivals, Beijing is becoming the heart-beat of a world that mixes rich historical tapestries and modern consumer living. MasterCard will work with the Beijing

Municipal Commission of Tourism Development to continue Beijing’s rise as one of the most breathtaking and world-class tourist destinations globally.

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Cao Pengcheng, director of Beijing Municipal Commission of Tourism Development said, “Beijing has a profound cultural heritage. Thanks to the Priceless Beijing program and the Memorandum of Strategic Cooperation with MasterCard, citizens and visitors are able to experience this truly mesmerizing city in new ways, and form memories that will last a life time. We will continue to work with MasterCard to create novel and appealing experiences and celebrate the best Beijing has to offer.”

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E-Business

NDPC Probes UNILAG, Lotus Bank, Hackerbella over Alleged Students’ Data Misuse

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Nigeria Data Protection Commission (NDPC) has commenced a forensic investigation into the University of Lagos (UNILAG), Lotus Bank and Hackerbella Ltd over alleged violations of data protection laws involving students’ personal information.

NDPC Probes UNILAG, Lotus Bank, Hackerbella over Alleged Students’ Data Misuse

The investigation follows public complaints alleging that students’ personal data were used to open bank accounts without a lawful basis.

Dr Vincent Olatunji, national commissioner and chief executive officer of the NDPC, directed the investigation team to conduct a comprehensive assessment of the circumstances surrounding the collection, processing, use and disclosure of the affected students’ personal data.

The investigation will also determine the respective roles and responsibilities of UNILAG, Lotus Bank and Hackerbella in the alleged processing of the data.

According to the Commission, the investigation will assess the data protection compliance obligations of the parties under the Nigeria Data Protection Act, 2023 (NDP Act), as well as potential risks posed to the rights and freedoms of the affected data subjects.

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The NDPC said the probe would cover several areas, including Data Protection Impact Assessments (DPIAs), the lawfulness and transparency of credit scoring or profiling activities, and the use of automated decision-making systems.

It will also examine the adequacy of privacy notices, data-sharing arrangements, lawful bases for processing, data minimisation and purpose limitation.

Other areas include data retention policies and the adequacy of technical and organisational measures put in place to safeguard the rights and personal data of affected students.

The Commission reiterated that institutions entrusted with the personal data of students, staff and other members of their communities have a heightened responsibility to ensure that such information is processed lawfully, fairly, transparently and securely.

The NDPC therefore warned educational institutions that are yet to comply with its existing data protection compliance directives to take immediate steps to achieve compliance.

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The Commission said it would continue to exercise its regulatory mandate to protect the privacy rights of Nigerians and ensure that organisations processing personal data comply with the provisions of the Nigeria Data Protection Act, 2023.

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Microsoft to Unveil Next-generation AI Chip in September

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Microsoft is planning to unveil its new Maia 300 AI chip this fall, potentially as soon ​as next month, The Information reported on Monday, citing ‌people with direct knowledge of the plans.

The company introduced its Maia AI chip in November 2023 but has lagged rivals such as Alphabet and ​Amazon in scaling up its in-house chip efforts as ​it seeks to reduce its reliance on Nvidia’s costly ⁠processors.

Google began recognizing revenue from direct sales of its custom ​AI chips, called Tensor Processing Units, in the quarter ended June, ​while Amazon has also seen growing adoption of its processors, including its Trainium chips.

Microsoft has been in talks with chipmaker TSMC to secure manufacturing ​capacity for more than 300,000 units of the chip for ​delivery in 2027, according to the report. It is also looking to significantly ramp up ‌production ⁠and persuade major cloud customers such as Anthropic to adopt the chip.

Microsoft ultimately ​aims to ⁠secure capacity for more than 1 million Maia 300 chips, though component supplies and ongoing capacity ​negotiations with TSMC could constrain its plans, according ​to the ⁠report.

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It unveiled its second-generation Maia 200 in January, built by TSMC using 3-nanometer technology.

Microsoft packed the chip with a significant amount of ⁠SRAM, ​a type of memory that can provide ​speed advantages for AI systems handling large numbers of user requests.

 

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X Replaces Revenue Sharing wit New Creator Rewards Programme

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X has announced plans to discontinue its Revenue Sharing programme and introduce a new Original Content Rewards programme to reward creators for producing original content on the platform.

X Replaces Revenue Sharing wit New Creator Rewards Programme

The social media company announced the changes at the weekend in a post on its X Creators handle, saying the new programme would reward creators who contribute original content.

“Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X,” the company said.

X said it would stop accepting new enrolments into the Revenue Sharing programme from Friday, while existing participants would continue earning until September 7, 2026.

“Starting today, we’re no longer accepting new enrollments into Revenue Sharing,” it said.

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According to the company, existing Revenue Sharing participants will receive three final payouts, with two scheduled for August 14 and August 28, while the final payment for earnings accrued through September 7 is expected around September 11.

X said existing Revenue Sharing participants would begin getting access to apply for the new programme from September 8, subject to meeting its eligibility requirements.

The first payout under the Original Content Rewards programme will be made on August 28, 2026, while existing Revenue Sharing creators who enrol in the new programme from September 8 will receive their first payment on September 25.

Under the new programme, eligible creators will earn from qualified impressions generated by their original content, with payments made every two weeks.

X defined qualified impressions as unique impressions from Premium users on the Home Timeline feed, where at least 50 per cent of a post is visible.

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On the other hand, “The following are excluded from qualified impressions: impressions from the same account counted more than once per post; paid, promoted, or artificially generated impressions; and fraudulent impressions,” it said.

To qualify, creators must be at least 18 years old, live in a country where the programme is available, maintain an account in good standing and have either a personal or vusiness account.

They must also subscribe to X Premium, Premium+ or Premium Business, have at least 500 verified followers and record at least 500,000 Home Timeline impressions from verified users within the previous 90 days.

X said creators must also regularly post original content to remain eligible.

“We want to recognize creators who break news, share expertise, tell stories, create entertainment, and contribute meaningful perspectives to the conversation,” the company said.

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The platform said original content could include threads, videos, memes, graphics, illustrations, reporting, analysis, commentary and reactions that add meaningful value to existing conversations.

It said creators who use content produced by others would need to add meaningful commentary, context, analysis, humour or creative transformation for such posts to qualify.

“Building on existing conversations is a core part of X, but simply reposting someone else’s content is not enough,” it said.

X said minor edits such as cropping, filters, borders, watermarks, speed adjustments or simple text overlays would generally not qualify as meaningful transformation on their own.

It also warned that content copied or substantially reproduced from another creator, content downloaded and re-uploaded from X or another platform without being the original author’s, automated content, disinformation and misleading content would be ineligible.

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The company said accounts that violate the programme’s requirements could be temporarily or permanently removed from it, depending on the severity of the violation.

It added that creators would be responsible for ensuring they had the necessary rights, permissions or licences to use content created by others.

“Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity,” X said.

The company said the new programme was intended to reward creators who make the platform more valuable by bringing original ideas and perspectives to its conversations.

“The Original Content Rewards Program is designed to reward the creators who start them, shape them, and move them forward,” it said.

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