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MasterCard Launches Priceless Africa, Rates CBN’s Cashless Successful

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Omokehinde Ojomuyide, Country Manager, West Africa, MasterCard
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By end of Q4, 2013 Nigeria’s gross domestic product (GDP) ranking would have surpassed South Africa’s and making the oil rich West African nation the largest economy in the continent;  Daniel Lanre Monehin, division president, Sub-Saharan Africa at MasterCard stated however stated that it does not change the fact that the former Apartheid enclave remains the most advanced economy in Africa.

Speaking at the MasterCard’s launch of its ‘Priceless Africa’ campaign in Lagos, Monday night, Monehin said Nigeria’s rising global profile cannot be ignored.

He noted that the MasterCard Global Destination Cities Index, in Q2, 2013 had Lagos in the top 5 of the most visited cities in Middle East and Africa and registered 2.2 million international overnight visitors. Nigeria is a strategic country for MasterCard and through the priceless opportunities we create for residents and overseas visitors, we aim to bring out the depth of African warmth and hospitality,” said Monehin.

Monehin noted that MasterCard’s Priceless Africa campaign a part of the global Priceless Cities campaign that aims to reward consumers in Nigeria for their loyalty and to enhance their journey towards embracing cashless transactions.

Nigeria will be joining the current 26 MasterCard Priceless destinations across the globe, as consumers get to enjoy the best in travel, attractions, sports, dining, shopping and entertainment.  

Nigeria has been making great strides in the transition towards becoming a cashless economy, owing to the drive by the Central Bank of Nigeria (CBN). 

Through the Priceless Africa campaign, MasterCard aims to reward consumers who have adopted cashless transactions and are already benefiting from the  “Nigeria already appreciates the immense benefits that cashless transactions have to offer and the Priceless Africa launch could not have come at a better time, when more and more consumers are adopting electronic payments. As we make strides towards a world beyond cash in Nigeria and across Africa, we create opportunities like these to reward our valued consumers with unrivalled experiences that help them pursue their passions and encourage a continual shift from cash to electronic payments.”
 
The Priceless Africa campaign also aims to make Nigeria an attractive destination for visitors travelling to the country for business or leisure. It will also give Nigerian cardholders access to a plethora of experiences and offers in their preferred travel destinations around the world.
 
“We understand that many international visitors are coming to Nigeria for business and leisure so we want to create a conducive environment to experience all that this great country has to offer.
 
Concurring, Tarek Abdelnabi, vice president, Marketing, Sub-Saharan Africa, MasterCard said:  “We are delighted to introduce the Priceless Cities platform to our consumers across the region, as an appreciation of their loyalty and engagement. We are working closely with our local partners to enhance Nigeria’s reputation as a global destination, by creating unique experiences for residents and tourists. MasterCard places its consumers at the core of all it does; and by making their experiences in Nigeria or around the world unforgettable and priceless, we are doing just that.”
 
Some of the experiences and offers that consumers will enjoy in Nigeria vary from luxurious beach retreats, food and dining discount offers at selected restaurants, unforgettable entertainment experiences, travel and shopping experiences from around the world, and access to exciting sporting events.
 
Priceless Africa is part of MasterCard’s Priceless Cities platform, which was initiated in New York City in July 2011.

This campaign will be extended to other countries in Africa, with the aim of connecting consumers through Priceless experiences across the continent.

The launch of Priceless Africa follows the launch of Priceless Arabia in Dubai in September.


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E-Financial

UBA Beefs Up Mobile App Security to Stop Fraudulent Debits, Withdrawals

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United Bank for Africa (UBA) has said that it has strengthened the security of transactions on its mobile application to stop fraudulent debits, unauthorised transfers and withdrawals.

UBA Beefs Up Mobile App Security to Stop Fraudulent Debits, Withdrawals

Oliver Alawuba, Group Managing Director and CEO of United Bank for Africa

UBA announced this in a memo forwarded to its customers via email recently.

“We are pleased to inform you that we have further strengthened the security of transactions on the Mobile App.

“Updated authentication options now apply based on the value of transfers,” the memo reads in part.

UBA said in the memo that it had introduced authentication options for transactions of varying amounts to detect and prevent fraud.

According to the bank, transactions of N200,000 or more will now require customers to provide their Personal Identification Number (PIN) and a token number.

For transactions above N200,000 and N250,000, customers will be required to provide their PIN and a One-Time Password (OTP).

They can make use of their PIN and Biometric or PIN and Token numbers to authenticate such transactions.

Customers will be required to provide a PIN and OTP, or a PIN and Token number, when carrying out transactions between N250,000 and N500,000

For transactions between N500,000 and N10 million, customers must enter their PIN and Token to authenticate the transaction.

For transactions above N10 million, customers must use their PIN, Token, and Biometric to complete the transaction.

“The app will guide you, no need to memorise these thresholds,” the bank assured customers in the memo.

 


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CBN Plans New Payment Systems Vision

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Central Bank of Nigeria (CBN), has said that it will be launching a new payment systems vision that will outline where the entire ecosystem is expected to be heading in the next three years.

CBN Plans New Payment Systems Vision

Olayemi Cardoso, governor of the Central Bank of Nigeria

The vision was co-created with the financial technology players, the mobile money operators, payment service providers across the board.

This was announced by Muhammad Abdullahi, deputy governor, Economic Policy Directorate at the CBN, after the inaugural meeting of the Payment Service Providers Committee.

Olayemi Cardoso, governor of the Central Bank of Nigeria, inaugurated the first meeting of the Payment Service Providers Committee, to reinforce policy coordination, knowledge sharing, and also ensure collective problem-solving by the industry and by the central bank.

The committee is being chaired by Muhammad Abdullahi, CBN deputy Governor, Economic Policy, and co-chaired by Philip Ikeazor, deputy Governor, Financial System Stability Directorate.

Other members of the committee include stakeholders from all the key payment service providers that are licensed to operate in Nigeria as well as a number of regulators, the Nigerian Communications Commission (NCC), Nigeria Deposit Insurance Corporation (NDIC) and the Securities and Exchange Commission (SEC).

According to Abdullahi, the committee is expected to convene on a quarterly basis to interface with players in the industry, to ensure that they collectively solve some of the challenges that are facing the industry.

“The committee is to put Nigeria on the best footing forward in terms of payment system space. As we already know, Nigeria is a world leader in payment service provision.

“The kind of technology and fintechs deployed in Nigeria are far ahead of regional and continental peers. And what we want to ensure over the next five to 10 years is that we continue to maintain this leadership and be able to do much more for the Nigerian economy,” he said.

He stated that setting up the committee had become relevant with the remarkable growth trajectory seen in the digital payment landscape in Nigeria.

“In 2024 alone, the system processed over 11.2 billion electronic transactions, amounting to over N1.07 quadrillion. This is the first time that digital payments crossed the quadrillion naira threshold, representing significant growth.

“The momentum has continued. In 2025, we’ve seen significant growth, and of course, in the first few months of 2026 as well. This is an ecosystem that is significantly growing, that has significant implications for growth in Nigeria, for inclusive growth, for trade, and other significant positives for our country, he said.

The Deputy Governor, Financial System Stability Directorate, and co-chair of the committee, explained that the inaugural meeting, featured discussions such as preliminary issues around how participation is going to be, what the top-line issues are, and some of the committees that would be set up eventually.

He said, “What we intend to do is to be able to solve this in a much faster way. So in the past, companies would have to wait a significant amount of time to interface or lay their concerns to the central bank, and the central bank would have to do supervisory visits—on-site, off-site—to be able to carry out its responsibilities.

“But today, now, we have a platform that brings us all together, that has committees that are working towards specific mandates that can advance the payment systems space, you know, payment service provider space. So what we really have now is that a major bottleneck has been removed, which is the bottleneck of coordination, collaboration, and joint systems thinking”.

On her part, Foyinsolami Akinjayeju, chief executive officer of Enhancing Financial Inclusion and Advancement (EFInA), said that the inaugural meeting of the Payment Services Providers Committee was to ensure that innovation was not stifled.

She said, “The Payment Services Providers Committee will more importantly, allow for inclusive and sustainable growth through access, expansion, strengthening of trust to ensure that no segments of our economy is left behind”.

Also, Premier Oiwoh, managing director and chief executive, Nigeria Inter Bank Settlement System (NIBSS), lauded the initiative describing it as historic and a win for all Nigerians.

For Jay Alabraba, chairman, Association of Licensed Mobile Payment Operators, the initiative is a good one which will help sustain the nation’s growth through active participation of industry stakeholders.

 

 


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Ghana Makes History as First African Country to Integrate Payment National Identity Card

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Ghana becomes the first African country to integrate payment into its Citizens’ Identity Card, ditching US-based payment giants Visa and Mastercard in Africa.

Ghana Makes History as First African Country to Integrate Payment National Identity Card

The card is now widely accepted in over 190 countries for online, in-store, and ATM use.

It allows for secure purchases, international payments, and offers perks like insurance and emergency assistance.

Ghana Card holders can activate their card using the MyCitizens App or by dialling *402#

Recall that Ghana’s National Identification Authority (NIA),  statutory body mandated to establish a national identification system, first announced in September 2025, that the card would allow users to make use of Automated Teller Machines (ATMs), make payments in stores and online, make international payments with over 200 countries, and access other services such as insurance and emergency assistance.

The NIA’s aim for developing this feature is to bolster financial inclusion within the country.

In Ghana, the credit card penetration rate was forecast at 0.6% in 2024 and was forecast to continuously decrease between 2024 and 2029.

 

 


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