Connect with us

E-Business

Mathiasson, Spotself App Founder Reveals the Platform’s Peculiarities

Published

on

Jens Mathiasson, CEO of Spotself,
Kindly share this post

Jens Mathiasson is an entrepreneur from Sweden has revealed that Spotself App is all about a shift in paradigm, in which social media becomes a definer of social discourse in Nigeria.

Mathiasson has created several digital products before and in addition to this he works as a director in Schibsted, a large media company in Europe, defined Spotself as “…a picture/dating app and it is the new way of experiencing Picture Sharing, meeting new people and establishing solid relationships depending on your individual preferences”.

The app which is designed for the Nigerian youth in particular recently launched its Android version and during the week the startup made official announcement on the birth of the app in the Nigerian market.

Buoyed by the growing trend of internet users and broadband availability, Mathiasson said that it is heartwarming to note, “As at December 2014 in a research carried out by African Digital Statistics it was established that Nigeria holds the highest number of internet users with a majority of them connected to the different social media apps that has been introduced into the Nigerian market”.

From the study, it was gathered that about 80% of the Nigerian youth are usually connected on at least two of the social media apps and the whole 100% percent of them make use of the internet for everything from useful information to unnecessary tidbits.

In light of this, Jens Mathiasson who is the CEO of the brand while introducing the app and all of its exciting features to e-commerce reporters in Lagos said that now he is looking into the existing market of Nigeria.

On why he chose to launch the app first in Nigeria, Jens said he has a good friend that was  living in Nigeria “and he noticed that everyone was taken by the idea of taking pictures, and ‘Selfies’ had actually become a Pop Culture. We started to discuss possibilities in the Nigerian market.

Since the mobile usage is booming in the country and Internet business is growing, it is clearly an interesting place to develop digital products.

Jens later met Opeyemi Adetutu, now Head of Marketing) through common friends and she has helped to develop the concept that became Spotself.

Spotself is an android app (and web app) for sharing and rating photos, like cool outfits, selfies and fun pictures… You can also match with people you find interesting.

Opeyemi Adetutu, head of Marketing for Spotself, added that the idea behind Spotself is that “Nigerians like to have fun, meet new people and loves to take photos. he app which is designed for the Nigerian youth in particular and we believe Spotself can be a major destination for meeting and interacting with people online”.

Key Features of the App

Meet: This is where the dating functionality of the app really comes to life.

Here you get to view pictures of people who are single and interested in meeting new people as well and once there is a match between two people they will be notified and they can get ahead with communication.

Explore: This feature of the app focuses on the photo sharing part of the functions of the app.

Pictures of the people in the community are placed here according to cities and different categories and you can comment on the picture and also rate them.

Messaging: Apart from commenting and rating people’s pictures and vice versa, there is also the feature of connecting with people through personal messaging on the app.

This is private and between the two users that are involved the communication process.

Categories: These categories on the app are used in posting pictures and also in searching for pictures.

This allows you to filter what you see and also allows you to give a particular tag to the pictures you upload on the app.

Toplists: Because the app focuses on rating pictures rather than just liking them, there would be picture with the highest rates in the community and these are the pictures that go on the TOPLIST for the day or the week.

This feature is also really good for competitions because it makes it easier to pick winners as there is already a feauture of rating.

Rating: This feature on the app is where users get instant feedback on pictures posted. There is system of rating where you state how good or how not so good you think a picture is.

According to Mathiasson, they are not in competition with other social media platforms like Instagram, rather Spotself will distinguish itself by appealing to some sub-sectors of the economy such as fashion, entertainment, event management, among others.

He said they have also considered the available laws in Nigeria in carving out the terms and conditions for usage.

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Published

on

Kindly share this post

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.

Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.

According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.

To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.

The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.

The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.

“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.


Kindly share this post
Continue Reading

E-Business

Local App Developers Rake $1m in Sales in 2025- NOTAP

Published

on

Kindly share this post

National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Local App Developers Rake $1m in Sales in 2025- NOTAP

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.

Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.

She said it was also a direct outcome of targeted support initiatives led by NOTAP.

She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.

According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.

“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.

“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.

“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.

Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.

“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.

“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.

The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.

She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.

“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.

Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.

“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.

She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.

According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.

“Three years ago, many of these developers were only providing support services to foreign companies.

“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.

The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.

“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.

“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said


Kindly share this post
Continue Reading

E-Business

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Published

on

Kindly share this post

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold

Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.

Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.

“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.

A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.


Kindly share this post
Continue Reading

Trending