Connect with us

Telecom

Meet Linda Yaccarinon, Newly Appointed CEO of Twitter

Published

on

Kindly share this post

Linda Yaccarino, the newly appointed CEO of Twitter was previously NBC Universal’s top advertising sales executive, she was on Friday officially announced as the new CEO of Twitter by Elon Musk.

Musk, who acquired Twitter last fall, tweeted his excitement about Yaccarino joining the company and mentioned that she would primarily focus on business operations while he concentrates on product design and new technology. The goal is to transform the platform into an all-encompassing app called “X, the everything app.”

Yaccarino is expected to assume her role at Twitter by the end of June. Musk, on the other hand, will take on the positions of executive chair and CTO. His acquisition of Twitter was a result of a contentious back-and-forth with the board.

One of Yaccarino’s primary responsibilities will be to rebuild Twitter’s advertising business, which Musk claimed had suffered a significant decline of up to 50% after he acquired the company.

Advertisers have been cautious due to Musk’s unpredictable decisions in running Twitter and his reinstatement of previously banned accounts.

Yaccarino is known to hold conservative political views and had served on Donald Trump’s council on sports and nutrition during his presidency.

However, her imminent appointment as Twitter CEO caused a stir on “conspiracy Twitter” as right-wing users discovered her affiliation with the World Economic Forum (WEF), an organization they perceive negatively. Yaccarino had chaired the WEF’s Taskforce on the Future of Work.

After announcing Yaccarino’s hire, Musk commented that he believes people from both ends of the political spectrum will find her to be smart, fair, and reasonable.

This announcement followed Musk’s previous day’s announcement about hiring a new CEO without disclosing her name. Reports soon revealed that Yaccarino, NBCU’s chairman of global advertising and partnerships, was in talks for the Twitter CEO position. On Friday, prior to Musk’s confirmation, Yaccarino resigned from NBCU.

Musk had previously stated his intention to step aside as Twitter’s chief executive once he found a suitable replacement. However, he will retain full control of the social network and remain closely involved in its management.

Although Musk’s deal for Twitter was initially valued at $44 billion, he now values the company at $20 billion. He has recently renamed the company “X Corp.” as the parent organization of Twitter.

Yaccarino’s interest in Twitter stems from recognizing the opportunities within the platform. Lou Paskalis, a former senior marketing executive at Bank of America, mentioned that Twitter is likely selling advertising at significant discounts in exchange for volume commitments.

Before her tenure at NBCU, Yaccarino spent 20 years in ad sales and marketing roles at Turner, holding positions such as EVP/COO of advertising sales, marketing, and acquisitions.

Who is Linda Yaccarinon?

63-year-old Linda Yaccarino was born in New York City. She graduated from the University of Pennsylvania with a degree in economics, and she began her career in advertising at J. Walter Thompson.

Linda Yaccarino Career

Yaccarino began her career in the media industry in 1986, when she joined Young & Rubicam as an account executive.

She quickly rose through the ranks, and in 1996, she was named President of the agency’s New York office. In 2000, Yaccarino joined NBCUniversal as President of Advertising Sales. She was promoted to Chairman of Global Advertising and Partnerships in 2018.

She quickly rose through the ranks, and in 2011 she was named chairman of global advertising and partnerships.

In this role, she is responsible for all of NBCUniversal’s advertising sales, including for its broadcast networks, cable networks, and streaming services.

Under Yaccarino’s leadership, NBCUniversal’s advertising business has grown significantly. In 2022, the company generated $13 billion in ad revenue, making it one of the largest advertising sales organizations in the world.

Yaccarino has also been a vocal advocate for the media industry, and she has spoken out on a variety of issues, including the importance of diversity and inclusion in the workplace, the need for better measurement of advertising effectiveness, and the future of the media industry in the digital age.

Linda Yaccarino Personality

Yaccarino is perceived as a strong advocate for the advertising industry, and she has been a vocal critic of the way that digital platforms have disrupted the traditional advertising model. She has also been a leader in the development of new ways to measure the effectiveness of advertising.

In addition to her work in the advertising industry, Yaccarino is also a member of the World Economic Forum’s Global Agenda Council on the Future of Work. She is also a member of the board of directors of several companies, including the New York Stock Exchange and the National Association of Broadcasters.

Yaccarino is a highly respected leader in the advertising industry, and she is known for her intelligence, her creativity, and her passion for her work. She is a role model for women in business, and she is an inspiration to many.

She has been a strong advocate for the future of work, and she is committed to helping people prepare for the challenges and opportunities of the 21st century.

Linda Yaccarino has been recognized for her work by numerous organizations, including Adweek, The New York Times, and The Wall Street Journal.

Role at the World Economic Forum’s (WEF)

Linda Yaccarino WEF
Linda Yaccarino, member, World Economic Forum’s (WEF) Global Future Council on the Future of Media, Entertainment and Culture

Yaccarino is also a member of the World Economic Forum’s (WEF) Global Future Council on the Future of Media, Entertainment and Culture. She is also a member of the WEF’s Board of Trustees. Yaccarino is a strong advocate for the role of media in society, and she believes that the media can play a vital role in shaping the future of the world.

Linda Yaccarino’s accomplishments

  • She is the first woman to lead NBCUniversal’s advertising sales business.
  • She has been named one of the most powerful women in business by Fortune magazine.
  • She is a member of the World Economic Forum’s Global Future Council on the Future of Media, Entertainment and Culture.
  • Linda Yaccarino is a strong advocate for the role of media in society.

She is also a member of the Board of Trustees of the University of Pennsylvania. She is a role model for women in business and an inspiration to many.

A Seasoned Ads Executive

Linda Yaccarino brings a wealth of experience to her new position. With an impressive background in advertising, she served as the chairman of global advertising and partnerships at NBCU for over a decade.

During her tenure, she achieved outstanding success, generating over $100 billion in sales according to her profile on the company’s website. Yaccarino’s expertise in the advertising industry is poised to play a crucial role in shaping Twitter’s monetization strategies and driving revenue growth.

Presidential Appointment

Yaccarino’s accomplishments extend beyond the corporate realm. Former U.S. President Donald Trump appointed her to the Presidential Council on Sports, Fitness, and Nutrition. This recognition highlights her ability to navigate diverse domains and collaborate with influential figures at the highest levels of government.

Spearheading COVID-19 Vaccination Campaigns

In the midst of the global COVID-19 pandemic, Yaccarino demonstrated her commitment to public health initiatives. She worked closely with the White House and Pope Francis to develop and execute impactful vaccination campaigns. Her collaboration with such prominent entities underscores her ability to navigate complex partnerships and address critical societal challenges.

A Woman With Experience

While specific details about Linda Yaccarino’s age remain private, reports suggest that she is approximately 60 years old. This wealth of experience brings a seasoned perspective to her new role, encompassing decades of professional achievements, industry insights, and a proven track record of success.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

FG Seeks Private Sector Partnership to Bridge Broadband Gap

Published

on

Kindly share this post

The Federal Government yesterday called on private-sector players to partner with it to close Nigeria’s last-mile broadband gap, saying that massive public investment in digital infrastructure must now be matched by device affordability, service innovation, and targeted connectivity for critical institutions.

The Minister of Communications, Innovation and Digital Economy, Dr Bosun Tijani, made the call while speaking with journalists on the sidelines of the Flagship Nigeria: Electrification + Connectivity Convening held in Abuja.

Tijani said Nigeria was currently leading Africa in deep digital infrastructure investments, stressing that improved access to quality internet would become visible over the next year as projects begin to come on stream.

“As a government, we’re very aware of our responsibility and the need to deepen access,” he said. “There is no country in Africa today that is investing in deepening its digital infrastructure as deeply as Nigeria is doing.”

According to him, Nigeria is the only African country investing in a 90,000-kilometre fibre-optic network project led by the World Bank, while also committing resources to two new communications satellites.

He added, “We’re the only country in Africa that is currently doing that, but also investing in two communication satellites. The only country that is also investing in an additional 3,700 towers for rural areas, which means we can now bring online about 20 million Nigerians that are currently unconnected at all.”

The minister recalled that when the present administration assumed office, the telecommunications sector was under strain.

He said the decision to allow a modest tariff increase had restored profitability and unlocked fresh capital inflows.

“When the telecommunication sector was struggling when we came in, we allowed for tariffs to go up a bit, which means they are now profitable. And on their own, we’ve seen that they’ve invested over $1bn into our economy as well,” he stated.

Tijani noted that infrastructure quality directly determines service quality, arguing that years of underinvestment had constrained broadband expansion.

“In the next couple of years or months, you will start to see improved access because the quality of access is dependent on the quality and investment in infrastructure, which, as a country, we’ve not done in many years in digital infrastructure. You’re about to see that change. In about a year, you start to see great changes because these infrastructures will start to come alive,” he said.

Beyond infrastructure, the minister emphasised that connectivity without skills would limit impact.

He said the ministry had separated digital skills for technology professionals from basic digital literacy for everyday users. He referenced the ongoing Three Million Technical Talent programme, which aims to train three million young Nigerians in advanced digital skills.

“This is a project that we started in 2023 that has trained over 150,000 people already. But we’re not stopping there,” he added.

For ordinary Nigerians, including traders and market women, Tijani said the government was preparing to launch a nationwide digital literacy programme delivered via mobile phones and local languages.

He disclosed that the initiative would leverage a government-backed large language model designed to understand and communicate in Nigerian languages.

On questions linking digital infrastructure to electronic transmission of election results, the minister declined to comment directly on electoral matters, insisting that his mandate was infrastructure development.

“Our role as a ministry, I will not speak to the elections, but my role is to deepen digital infrastructure. And we’ve been very clear about the fact that this is what the President has asked us to do,” he said.

He stressed that all ongoing projects had presidential backing and were aligned with the administration’s ambition to grow the economy to $1tn.

Every one of our digital infrastructure projects is a project that the President has approved. The President has a thorough understanding of the role of the digital economy in driving this agenda of the $1tn economy. And without our investment, the President knows that we can’t get there,” Tijani stated.

Speaking on the purpose of the convening, Tijani said that even with expanded fibre and satellite capacity, affordability and institutional connectivity remained major hurdles.

“If the internet is now ubiquitous and affordable, can every Nigerian also afford the right mobile phones, tablets, or laptops that they need to enjoy the internet? It’s not something you enjoy without those things,” he said.

He said bridging the last mile would require collaboration with private-sector players to connect schools, hospitals, security agencies, and other public institutions.

“How do we ensure that when we invest in the infrastructure, it gets into schools, not only universities, but also secondary schools across the country? That’s the last mile work that we need the private sector to do,” he noted.

He added that internet service providers must also design tailored packages for critical sectors.

“How do we ensure that we can support ISPs to make sure they have the right bundles and packages for hospitals, for police stations? These are things that we have to work with the private sector to achieve,” he said.

On the planned satellites, Tijani said Nigeria had been a regional pioneer since it first procured a communications satellite under former President Olusegun Obasanjo, noting that no other West African country currently operates one.

However, he acknowledged that the existing satellite had aged and required replacement.

“Our satellite is now old, and we need to procure new ones. President Bola Tinubu has approved that we should procure new ones. Satellite is one of the ways in which you can connect difficult-to-reach locations and rural areas. Also, the security agencies use our communications satellite deeply as well. So if we don’t have modern ones that can support all these efforts, it weakens our digital economy,” Tijani explained.

Providing timelines, the minister said the deployment of the fibre project was targeted for the second or third quarter of the year, while the new satellite was expected to become operational next year.

“We’re always very clear through our strategic blueprints that a fibre project, for instance, will get to the point where we’re deploying either by Q2 to Q3 this year, which is what we’re still working towards. That project is moving forward. We’ve been able to secure the bulk part of the funding,” he said.

“The satellite in itself, we expect, should come alive. We’ve now been able to select the companies that will provide it. We expect that it should be coming alive sometime next year.”

Also speaking, the Chief Executive Officer of the Partnership for Digital Access in Africa, Ibrahima Guimba-Saidou, said the convening aligns with Africa’s broader ambition to connect one billion people to the internet by 2030.

He commended Nigeria for what he described as a clear policy direction and significant investments in connectivity infrastructure, digital devices and skills development.

However, he warned that electricity remains a fundamental gap in the continent’s push for meaningful digital inclusion.

Guimba-Saidou explained that the organisation’s Mission 300 initiative is designed to expand electricity access in underserved and remote communities, enabling schools, health centres, markets and households to take full advantage of digital services.

“This is about making connectivity relevant to the people who need it the most, not just those in major cities,” he said, urging deeper collaboration between government and private sector players to narrow the digital divide in a faster and more sustainable manner.

In his remarks, the World Bank Country Director for Nigeria, Mathew Verghis, noted that while Nigeria faces some of the most significant electricity access and backbone infrastructure shortfalls globally, it also possesses vast growth prospects anchored on its large and youthful population.

He stressed that digital inclusion rests on three interdependent pillars: reliable electricity, broadband infrastructure and affordable devices.

According to him, progress in one area without the others would limit impact.

He called for better coordination in the planning, construction and financing of power and fibre networks, arguing that integrated investment would lower costs and accelerate universal access.

Verghis added that the World Bank remains prepared to work with federal and state governments, alongside private sector stakeholders, to translate the vision of combined power and broadband expansion into tangible benefits for millions of Nigerians.

 


Kindly share this post
Continue Reading

Telecom

NIMC Flags Nationwide Ward-Level NIN Enrollment Drive from February 16

Published

on

Kindly share this post

National Identity Management Commission (NIMC) has announced the commencement of a nationwide ward-level enrollment exercise for the National Identification Number (NIN), effective from Monday, February 16, 2026.

NIMC Flags Nationwide Ward-Level NIN Enrollment Drive from February 16

NIMC

The initiative follows a presidential directive mandating NIMC to extend NIN registration to grassroots communities and wards across the country, ensuring every Nigerian citizen and legal resident, including children and adults, is captured in the National Identity Database.

Head, Corporate Communications, NIMC, Dr. Kayode Adegoke, in a statement Wednesday, said the exercise is free of charge and aligns with President Bola Ahmed Tinubu’s Renewed Hope agenda, promoting inclusive governance, national development, and broader access to identity-linked services.

He described the ward-level rollout as a strategic decentralization effort to enhance identity inclusion, minimize travel challenges, and boost participation at the community level.

“NIMC encourages all yet-to-enroll Nigerians and legal residents to seize this opportunity for registration,” Adegoke stated, stressing its role in fostering nationwide identity coverage.

To guarantee hitch-free implementation, NIMC has launched sensitization campaigns engaging stakeholders at national, state, and local government levels.

These include state governments, local government heads, traditional rulers, community leaders, market associations, and faith-based organizations, all pivotal to mobilizing residents for the exercise.

Adegoke noted that rotational schedules for licensed front-end partners and NIMC personnel would guide operations across wards, with details accessible on the NIMC website: www.nimc.gov.ng.

Members of the public can dial the toll-free line, 08000616462, for enquiries, assistance, or complaints.

The commission urged massive turnout to register children, parents, and family members within local communities, positioning the drive as a pivotal step toward a fully identified populace.


Kindly share this post
Continue Reading

Telecom

NITDA DL4ALL Delivers Digital Training to 10,000 Servants

Published

on

Kindly share this post

National Information Technology Development Agency (NITDA) has achieved a significant milestone in the Federal Government’s digital transformation drive with the successful implementation of the Digital Literacy for All (DL4ALL) Workforce Programme across the Federal Civil Service.

NITDA DL4ALL Delivers Digital Training to 10,000 Servants

NITDA

Implemented in strategic partnership with the Office of the Head of the Civil Service of the Federation (OHCSF), the programme has recorded exceptional reach, enrolling over 45,000 civil servants per course across four foundational digital literacy modules: Digital Awareness; Using Computers and Mobile Devices; Digital Content Creation, Communication and Collaboration; and Digital Safety and Security.

According to the DL4ALL Workforce Programme Final Report for 2025, enrolments ranged from 45,813 to 54,377 learners per course, representing an estimated 65–75 per cent coverage of the Federal Civil Service’s workforce.

Completion rates across the modules ranged from 38.1 per cent to 44.6 per cent, aligning with global norms for large scale voluntary online training initiatives. Importantly, the report shows that completion rates increased in the more advanced modules; an indication of stronger learner commitment, improved digital readiness and deeper skill uptake.

As a result, tens of thousands of civil servants have acquired foundational digital competencies, supporting the emergence of a reliable pipeline for intermediate and role specific digital skills development across Ministries, Departments and Agencies (MDAs).

Programme data further highlights that institutional leadership, and internal coordination played a more decisive role in learning outcomes than workforce size. While large MDAs such as the Federal Ministry of Education and the Federal Ministry of Defence led in overall enrolments and completions, several smaller institutions achieved completion rates exceeding 70 per cent, demonstrating the effectiveness of strong ICT leadership, dedicated Digital Literacy Champions and consistent performance monitoring.

Speaking during a courtesy visit and award presentation at the Office of the Head of the Civil Service of the Federation, the Director General of NITDA, Kashifu Inuwa, underscored the value of the Agency’s collaboration with the Cisco Networking Academy in delivering the programme.

He noted that the partnership enables civil servants to access high quality digital learning with minimal financial barriers, while creating a progression pathway into more advanced areas such as networking, cybersecurity, data fundamentals, programming, and emerging technologies, beginning in 2026.

With the foundational phase of DL4ALL firmly established, NITDA’s priority areas for 2026 and subsequent years include:
• Advancing from basic digital literacy to job relevant and role based digital skills.
• Institutionalising the Digital Literacy Champion model across MDAs.
• Strengthening monitoring and data driven decision making via the national DL4ALL digital dashboard.
• Supporting civil servants to advance towards certification ready digital competencies.

These efforts reinforce the Federal Government’s ambition of attaining at least 70 per cent digital literacy by 2027, while positioning the Federal Public Service as a more efficient, technology driven and citizen centred institution.

As NITDA continues to deepen collaboration and refine implementation strategies, the DL4ALL Workforce Programme stands firmly as a transformative platform for sustainable public sector capability enhancement—placing people, skills and digital readiness at the forefront of Nigeria’s governance modernisation agenda.


Kindly share this post
Continue Reading

Trending