Telecom
MEF & Etisalat Nigeria Mobile Study Reveal Media Users’ Habits

Mobile Ecosystem Forum (MEF), a new survey carried out by global trade body, in association with Etisalat Nigeria, Nigeria’s most innovative telecommunications network, has revealed an increasing appetite for mobile apps and entertainment services among Nigerian telecoms consumers.
The study identifies apps, music and video as the biggest drivers for the increase in mobile data spending as a third of Nigerian mobile media users have paid to increase their data packages in the last six months in order to access these services.
“The growth of the mobile ecosystem from more established areas like entertainment and messaging to the uptake of health, reading, transport and foods apps, along with the uptake of mobile Commerce and banking is encouraging and demonstrates the continued rise of the mobile economy in Nigeria”, said Rimma Perelmuter, Chief Executive Officer, MEF.
Rimma Perelmuter explained that while the report shows strong growth in data consumption with 34% purchasing additional data, it also highlights that nearly three quarters of respondents which is 73%, are still held back from downloading popular services such as video & using more apps, due to a lack of trust.
“Therefore in order for the mobile opportunity to truly take off, not only do the networks need to continue to improve their service, but data and pricing models need to be more affordable, transparent and better understood as the study shows that where this is the case, consumers are more willing to pay for content and services as long as the value is clear” She said.
Adia Sowho, director, Digital Business, Etisalat Nigeria who spoke on the outcome of the study said that “the diversity in consumers’ data usage is encouraging but a key enabler that drives usage is the use case. The study tells us where opportunity has been captured, can be deepened and in some cases, is untouched”.
She added that Etisalat is committed to offering innovative solutions that would enhance the lives of consumers even as the consumers’ behaviours continue to evolve.
“The research also reveals future opportunities outside of apps and entertainment and Etisalat is already positioned to maximise these opportunities to provide consumers with value-adding products and services”.
Sowho revealed that the study shows that Mobile Learning and Reading Apps both perform well in Nigeria while consumer confidence in banking apps and mobile money solutions is growing remarkably.
MEF ‘s study of the behaviours and attitudes of 1,000 Nigerian smartphone users showed that 45% of respondents already buy more than 2GB of Data per month. When consumers pay to increase their data bundle, it is mainly to consume more mobile apps and content such as video and music.
Healthcare is found to have the highest future potential according to the mobile media users studied, alongside localised services such as taxi apps and food delivery.
The research reveals that the mobile banking sector appears to be gaining momentum in Nigeria with almost 68% of smartphone who hold bank accounts or own credit cards participating in some form of mobile banking. Nearly half reported using a banking app and 27% do their banking via USSD indicating that the banks’ intensive marketing campaigns are starting to pay off.
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We provide our members with a global and cross-sector platform for networking, collaboration and advancing industry solutions.
The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.
Established in 2000 and headquartered in the UK, MEF has Regional Chapters across Africa, Asia, Europe, Middle East, North and Latin America.
Telecom
MTN Nigeria Races Ahead in Fibre Broadband Market

MTN Nigeria expanded its lead in Nigeria’s fixed broadband market after adding 13,433 subscribers to its fibre-to-the-home service in December 2025. The gains come as smaller providers struggle to retain users amid rising demand for high-speed internet.

Industry data from the Nigerian Communications Commission (NCC) showed sharp subscriber losses among smaller operators.
21st Century Technologies saw its subscriber base fall from 175 in December to 82 in January, a drop of more than 50 percent.
SWIFT Nigeria recorded an even larger decline.
The company lost 11,285 users, with total subscribers falling from 25,484 to 14,199, a 44.3 percent decrease.
The gap between large infrastructure providers and smaller operators is widening as broadband demand grows across Nigeria.
Companies with extensive fibre networks can offer faster speeds and wider coverage, while smaller competitors face higher costs and limited scale.
MTN has accelerated its investment in network infrastructure to maintain its lead.
The company spent ₦1 trillion, or about $715 million, in capital expenditure in 2025, more than double the ₦443.5 billion invested in 2024.
The investment followed a return to profitability, with profit after tax reaching ₦1.1 trillion after losses in 2024 linked to foreign-exchange pressures.
Spending focused on network modernization, 4G expansion, 5G rollout and deeper fibre deployment.
The operator expanded its fibre-to-the-home footprint to about 4 million households, concentrating deployments in Lagos, Abuja, Port Harcourt, Kano and Ibadan as data traffic rose 34 percent.
Network vandalism remains a challenge. MTN recorded 9,218 fibre cuts in 2025, an average of 25 incidents per day, affecting 211 base stations.
Key Takeaways
Nigeria’s broadband market is entering a scale phase where infrastructure investment is becoming the main competitive advantage.
Telecom operators with strong balance sheets are deploying billions of naira into fibre networks to capture demand for high-speed connectivity driven by streaming, remote work, digital payments and cloud services.
Fibre infrastructure also strengthens mobile networks by connecting base stations and improving 4G and 5G performance.
However, the economics of building and maintaining fibre networks remain challenging in emerging markets. Infrastructure vandalism, power supply instability and high deployment costs increase operational risk.
These factors make it difficult for smaller internet service providers to compete with large telecom operators that can spread costs across millions of customers.
As demand for broadband continues to grow in Africa’s largest economy, the sector may see further consolidation, with dominant operators strengthening their market position while regulators face increasing pressure to maintain competition and affordable access to high-speed internet.
credit…. dabafinance.com
Telecom
VDT Communications Achieves Two Prestigious Certifications ISO /IEC 27001:2022, ISO/IEC 27032:2023 Reinforcing its Leadership in Broadband Service Provision

VDT Communications Limited, a provider of Enterprise communication solutions, is proud to announce that it has been awarded the ISO/IEC 27001:2022 Information Security Management System (ISMS) and ISO/IEC 27032:2023 Cybersecurity Management System certifications.

These prestigious certifications demonstrate VDT’s commitment to maintaining the highest standards of information security and cybersecurity, ensuring the protection of sensitive customer data and maintaining the trust of its clients.
These certifications are a testament to VDT’s dedication to implementing robust information security and cybersecurity measures, aligning with international best practices.
The ISO/IEC 27001:2022 certification recognizes VDT’s ability to establish, implement, maintain, and continually improve its ISMS, ensuring the confidentiality, integrity, and availability of customer information. The ISO/IEC 27032:2023 certification highlights its commitment to protecting its customers’ information assets and preventing Cyber threats.
VDT Communications Limited has consistently demonstrated its commitment to excellence, previously earning and maintaining ISO 9001:2015 Quality Management System and ISO 20000-1:2018 IT Service Management certifications. These certifications have enabled the company to deliver high-quality services, ensuring customer satisfaction and loyalty.
“We are thrilled to receive these two prestigious certifications, which reinforce our commitment to information security and cybersecurity. These certifications demonstrate our dedication to implementing robust security measures that ensure confidentiality, integrity and availability of customer data” said Engr. Abiodun Omoniyi, GMD of VDT Communications Limited.
The ISO/IEC 27001:2022 and ISO/IEC 27032:2023 certifications bring numerous benefits to VDT’s customers, including:
- Enhanced information security and cybersecurity posture
- Protection of sensitive customer data
- Compliance with international standards and regulations
- Improved risk management and incident response
- Increased trust and confidence in VDT’s services
“We are proud to serve our customers with the highest level of security and quality,” Bimbo Ikumariegbe, Chief Operating Officer (COO) of VDT. “These certifications demonstrate our commitment to excellence and our dedication to delivering innovative communication solutions that meet the evolving needs of our customers” – Olufemi Akinola, Head, Information Technology.
Telecom
NDPC Warns Content Creators Against Privacy Violations in Viral Videos

Nigeria Data Protection Commission (NDPC) has issued a stern warning to content creators filming and sharing videos of unsuspecting citizens on social media, describing such practices as direct violations of citizens’ rights to informational self-determination.

NDPC
The Commission drew attention to individuals capturing pictures and footage of the general public without consent, breaching Section 37 of the 1999 Constitution of the Federal Republic of Nigeria (as amended) and the Nigeria Data Protection Act, 2023 (NDP Act).
NDPC specifically flagged a content creator in Lagos State who films unsuspecting passersby at roadsides for a “reality show”. The Commission stressed that processing personal images in this manner demands explicit consent or a justifiable lawful basis under the NDP Act.
Preliminary investigations revealed no public or legitimate interest served by this “wilful invasion of privacy”. Data subjects, the Commission noted, have no reasonable expectation that their images would be captured and broadcast globally by an unknown individual.
National Commissioner/CEO Dr Vincent Olatunji has instructed social media platform owners—including TikTok, X (formerly Twitter), and Meta—to intensify enforcement of community guidelines to prevent harm from unlawful and unfair personal data processing.
Platforms failing to act promptly face sanctions under the NDP Act. Individual creators remain personally liable for violations, potentially facing criminal prosecution for infringing citizens’ and data subjects’ privacy rights.
The advisory was signed by Babatunde Bamigboye, Esq. CDPRP, Head of Legal, Enforcement and Regulations.
NDPC emphasised that abuse of rights under the guise of entertainment will not be tolerated, urging compliance to safeguard Nigerians’ data privacy in the digital age.
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