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Meta Launches Business Coach Tool on WhatsApp to Help SMBs in Africa Grow Online

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Meta on Tuesday launched Facebook Business Coach, an innovative and easily-accessible way for owners of small-and medium-sized businesses (SMBs) in South Africa, Nigeria, and Kenya and other English speaking countries to learn more about how to grow their business online with Facebook, Instagram and WhatsApp.

The Facebook Business Coach available on WhatsApp, is a free-to-use, low data cost educational chatbot tool that users can interact with in a simple, conversational and convenient way.

SMBs have access to automated, self-paced lessons that teach them how to establish a presence in today’s ever-evolving digital economy.

As a free curriculum platform, it features step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips.

Learning material is recommended based on the user’s needs and queries, with an option to navigate the curriculum via the menu.

While the WhatsApp bot provides SMBs with an easy way to quickly learn the basics, users can also access more in-depth training and get officially certified with Meta Blueprint courses online.

The content was created to assist business owners with multiple queries – from how to create attention-grabbing business pages on Facebook and Instagram, to how to use Messenger and WhatsApp to communicate effectively with clients.

Nunu Ntshingila, Regional Director Meta Africa, commented: “In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success.

“At Meta, we’re passionate about empowering SMBs in Africa with the skills they need to succeed online. We know that they are the backbone of the African economy and the drivers for economic growth.

“We hope the Facebook Business Coach will be their partner along this journey, providing training they need through their mobile phones.”

The Facebook Business Coach educational tool on WhatsApp is available to any individual, representing one of the ways Meta provides opportunities for education and business growth through its platforms.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Non-Executive Director Mazen Mroue Quits to Focus on Group Role

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Mazen Mroue, a non-executive director at MTN Nigeria Communications Plc, has resigned effective February 27, 2026, to prioritise other responsibilities within the MTN Group, the company announced in a Nigerian Exchange Limited (NGX) filing.

MTN Nigeria Non-Executive Director Mazen Mroue Quits to Focus on Group Role

MTN Nigeria

 

The notice, signed by company secretary Uto Ukpanah, stated: “This is to enable Mr. Mroue to focus on other priorities within MTN Group Limited. The Board wishes to express its appreciation to Mr. Mroue for his immense service to MTN Nigeria and wishes him success in his future endeavours.”

Mroue joined MTN Nigeria’s board on June 1, 2022, bringing over 28 years of telecom experience. A veteran MTN executive, he previously served as CEO of MTN Uganda and MTN Liberia, non-executive director at MTN Cyprus, and held leadership roles at MTN Ghana.

Since February 2022, he has been MTN Group’s Chief Technology and Information Officer, overseeing technology strategy and governance. Earlier, as MTN Nigeria’s COO from August 2018 to January 2022, he also sat on the MTN Nigeria Foundation board.

The exit follows MTN Nigeria’s stellar 2025 results, posting a ₦1.70 trillion profit before tax—reversing a ₦550.3 billion loss in 2024 driven by forex woes—marking one of the telco’s strongest rebounds.


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Google Adds Yorùbá, Hausa to AI Search, Boosting Access for Millions of Nigerians

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Google has rolled out support for Yorùbá and Hausa languages in its AI-powered Search features—AI Overviews and AI Mode—enabling millions of Nigerians to get quick answers, summaries, and conversational web exploration in their mother tongues.

Google Adds Yorùbá, Hausa to AI Search, Boosting Access for Millions of Nigerians

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The update forms part of Google’s push to cover 13 African languages, including Afrikaans, Akan, Amharic, Kinyarwanda, Afaan Oromoo, Somali, Sesotho, Kiswahili, Setswana, Wolof, and isiZulu, selected based on high search activity across the continent.

Now, a Kano student can ask complex questions in Hausa, while an Ibadan trader seeks business tips in Yorùbá—both receiving culturally nuanced AI responses via text or voice on Android, iOS, or web.

Taiwo Kola-Ogunlade, Google’s West Africa Communications Manager, said: “Building truly global Search requires nuanced local understanding. With Gemini-powered AI, we’ve made advanced capabilities relevant in Yorùbá and Hausa, so Nigerians converse naturally with Search in their mother tongues.”

To use: Open the Google app, tap AI Mode, and query in Hausa or Yorùbá for personalised guidance—breaking language barriers and making technology reflect Nigeria’s diverse identity.


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MultiChoice Shuts Down Showmax After 11 Years Amid Streaming Wars

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MultiChoice is closing its continental streaming platform Showmax after 11 years, notifying subscribers Thursday of the board’s decision to discontinue the service in the near future to refocus on sustainable digital offerings.

MultiChoice Shuts Down Showmax After 11 Years Amid Streaming Wars

MultiChoice

The email assured no immediate disruption: “You can continue streaming as usual, and no action is required from you at this time.” Showmax, launched in South Africa in 2015 and expanded across Africa, offered movies, series, documentaries, and sports to rival Netflix and others amid rising online entertainment demand.

The shutdown follows Canal+’s approved takeover of MultiChoice last year, with the French giant offering ZAR 125 per share for remaining stakes.

The deal mandates HDP ownership boosts, local content investment, and splitting MultiChoice’s SA broadcasting arm into an independent entity to meet regulations.

MultiChoice prioritised subscribers during the transition, promising advance notice on timelines.

Showmax’s exit signals consolidation pressures in Africa’s cut-throat streaming market, where global players dominate despite local content strengths.


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