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Meta Launches ‘Creators of Tomorrow’ Campaign in Nigeria

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Meta and Pulse Nigeria have announced the launch of ‘Creators of Tomorrow,’ a first-of-its-kind campaign that spotlights five emerging creators in Nigeria who are turning what they love into what they do and sparking a new wave of creativity/community on Instagram.

The spotlighted creators represent various creative industries, including lifestyle, comedy, dance and art. Their inspirational journeys will be amplified through the strategic collaboration with Pulse, providing a platform to showcase their creative journey and inspiring a fresh movement of creative content online.

“At Meta, we are thrilled to spotlight these creators who are using Instagram to express themselves in new ways, build community and bring people closer to the things they love,” Oluwasola Obagbemi,  Corporate Communications Manager for Sub-Saharan Africa, said while commenting on the launch of the campaign.

“Every day, we are inspired by the level of creativity and talent in Nigeria and across Africa who are innovating using Reels and short-form video content formats, as well as those leveraging and exploring new content formats.

“We are committed to helping them grow their audience and are excited to work closely with these creators as they unlock fresh content and new possibilities for the future.”

The spotlighted Creators of Tomorrow include:

Isaac Olayiwola (Layi Wasabi): An award-winning content creator, comedian and influencer taking social media by storm with his unique blend of wittiness, infectious energy and incredible genius. He has a penchant for developing funny, engaging and relatable content. He has created a niche for himself with the special character of the Lawyer, dominant in most of his skits.

Tobe Ugeh (Tobeszn): A young fashion and lifestyle creator and influencer making a statement with his creative flair and infectious energy. With a mix of lifestyle and fashion, Tobe inspires his followers by showcasing the beauty and diversity of Nigerian life.

Ifeoluwa Afolabi (Iphe): A vibrant content creator with energy and passion for creativity. Specialising in skits, and relatable content, Iphe has a talent for blending humour, and authenticity with his content, which makes it relatable to his audience.

Rodney Odinakachi (Rodney): An award-winning multi-talented Nigerian entertainer. With a distinct style of storytelling, he creates relatable content through unconventional comedy, earning him the title “The Wisdom Man.”

Love Pever: A captivating dancer and choreographer, who has gathered a loyal following with her infectious dance styles. Love brings a unique blend of passion, precision and talent to the creative scene through her captivating performances and choreography videos.

Speaking on the collaboration with Meta, Fiona Weeks, Managing Director, Pulse Nigeria, stated, “Over the years, Pulse Nigeria has established a commitment to creative collaboration. Through our platforms and events, we’re always seeking out and supporting local creativity. This collaboration with Meta provides just such an opportunity. We’re excited to herald the creators of tomorrow and help shine the light on Nigeria’s emerging creative talent to our extensive digital audience across Nigeria.”

African creators continue to use Meta’s technologies and apps, Facebook and Instagram, to express themselves and tell the African story to Africans and people from across the world. These creators from Nigeria continue to shape the African narrative and creative contribution across the continent.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Africa’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion

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Millions of citizens across Africa are being denied access to essential services due to the rapid imposition of biometric digital-ID systems, a new report by the African Digital Rights Network has revealed.

Africa’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion

Biometric

The study, published by the Institute of Development Studies (IDS), found that citizens are increasingly required to provide biometric and personal information as a condition for accessing fundamental rights and government services such as voting, education, healthcare, and social protection payments.

According to the report, marginalised groups including persons with disabilities, the illiterate, and those unable to afford mobile data or electricity for phone charging face significant barriers to registration, deepening existing inequalities.

It noted that many citizens also refuse to enrol due to fears of data breaches and mistrust of governments, with biometric identifiers such as fingerprints, iris scans, and facial recognition raising privacy concerns.

Dr Tony Roberts, Research Fellow at IDS and co-editor of the report, said: “Worryingly, fundamental human rights, like education, healthcare and the right to vote are rapidly becoming conditional on enrolment in biometric digital-ID systems.”

He added that some visually impaired citizens are forced to pay others to help them use their digital-ID on mobile phones to access social protection payments.

‘Gbenga Sesan, Executive Director of Paradigm Initiative and co-editor of the report, said: “Many citizens do not want to enrol for a biometric digital-ID because they have good reason not to trust their governments with their biometrics and personal information.”

The report highlighted examples of massive data breaches and cases where personal data was used to surveil critics and opposition leaders.

It warned that most systems, estimated to cost at least US$1 billion across Africa, lack adequate legal frameworks, robust digital security, and accountability mechanisms for remedy when errors or breaches occur.

The authors concluded that governments must adopt strong legislation to protect citizens’ rights and privacy before rolling out biometric IDs, stressing that systems should be developed with citizen participation rather than imposed top-down.

The report, Biometric Digital-ID in Africa: Progress and Challenges to Date – Ten Country Case Studies, covers Botswana, Namibia, Malawi, Côte d’Ivoire, Senegal, Democratic Republic of the Congo, Liberia, Ethiopia, Egypt, and Tunisia.


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Senator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review

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Senator Natasha Akpoti has emerged as the most searched personality in Nigeria, according to Google’s 2025 Year in Search report, which highlights the interests and concerns that shaped the nation’s online activity during the year.

Senator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review

Google

The report showed that political conversations dominated searches, with Akpoti’s prominence underscoring the intensity of national discourse. Nigerians also followed global developments closely, including the Israel-Iran War and the United States elections.

The country mourned the passing of former   whose deaths prompted widespread searches recalling their legacies and contributions to national life.

Entertainment trends reflected Nigeria’s cultural vibrancy, with gospel hit “Oluwatosin (Jesus Is Enough)” by Tkeyz featuring Steve Hills topping charts, alongside Afrobeats collaborations such as Davido and Omah Lay’s “With You.” Director Kemi Adetiba and the local series “To Kill a Monkey” also drew significant attention.

Google noted that Nigerians displayed curiosity in language and lifestyle, decoding slang like “Labubu” and exploring recipes ranging from Pornstar Martini to traditional Chinchin.

Technology searches were led by interest in the iPhone 17 and Tecno Pop 10, reflecting the country’s embrace of new devices.

“This data offers a real-time window into the Nigerian psyche in 2025, showing a nation engaged, reflective, and creatively vibrant,” said Taiwo Kola-Ogunlade, Google’s Communications Manager for West Africa.


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14-Year-Old Oreoluwa Alayande Crowned Champion of MTN mPulse 2025 Spelling Bee

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14-year-old Oreoluwa Alayande has been crowned the winner of the MTN mPulse Spelling Bee 2025, following a thrilling grand finale that saw the top 20 contestants from schools across the country compete head-to-head.

14-Year-Old Oreoluwa Alayande Crowned Champion of MTN mPulse 2025 Spelling Bee

MTN mPulse 2025 Spelling Bee

The grand finale of the MTN mPulse Spelling Bee 2025 competition was held on Saturday, November 29, at the MTN Plaza Rooftop. The event also had in attendance the Senior Special Assistant to the Lagos State Governor on Basic and Secondary Education, Opeyemi Eniola and mPulse Spelling Bee 2024 winner, Ikenna Ikechukwu.

As the 2025 MTN mPulse Champion, Oreoluwa was awarded an Educational Grant of N5 Million Naira, the opportunity to be the MTN CEO for a Day, a brand new laptop and smartphone, and the title of the face of mPulse for a year. Her victory also benefits her school, which will receive a N10 Million flagship gift, 10 laptops, and 10 MTN 5G routers, while her teacher receives a N500,000 cash prize.

Oreoluwa, a student of St. Lawrence Metropolitan College, Ado Ekiti, Ekiti State, expressed her gratitude. “I’d like to use this opportunity to thank MTN for providing a platform that empowers youths and increases the vocabulary of students,” she said. “I’d also like to thank my family, everyone who has supported me so far, and my school,” she said.

Speaking at the grand finale, Babatunde Oyeleye, Chief Strategy and Innovation Officer, MTN Nigeria, acknowledged the parents and teachers. “Every year, we bring you all together to see who becomes the exceptional speller in Nigeria, and the participants always perform exceptionally,” Oyeleye stated. “I’d like to say a big thank you to the parents and the teachers. You dedicate your time to nurturing these children, and the feeling of pride is always evident on your faces. We are glad to be enablers of that smile and pride you feel,” Oyeleye said.

The second position, Samuel Babalola, was rewarded with a N2.5 Million Educational Grant, 1 laptop, and 1 smartphone, with his teacher receiving an N300,000 cash prize. Levi Kelechi Ebisike, in third place, won a N1.5 Million Educational Grant, 1 laptop, and 1 smartphone, along with an N200,000 cash prize for his teacher.

The grand finale was streamed live on the MTN Nigeria YouTube channel and on the Holiday Channel 198 on both DStv and GOtv, allowing Nigerians nationwide to watch the brilliant spellers.

The MTN mPulse Spelling Bee continues to be one of Nigeria’s most impactful development initiatives, reiterating MTN’s commitment to promoting literacy and digital inclusivity. The competition, a flagship initiative under the MTN mPulse umbrella, is designed to foster digital literacy, academic excellence, and healthy competition among Nigerian students.


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