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Meta Launches its Africa Day Campaign Spotlighting and Celebrating Africans Making a Global Impact

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As part of its Africa Day celebrations on 25 May, Meta on Monday announced the return of its global campaign ‘Made by Africa, Loved by the World’, which was first launched in 2021.

Aimed at amplifying the voices and stories of people and businesses from across Africa that are impacting the world, this year’s campaign spotlights eight creators, innovators and SMBs who are making a name for themselves not only in Africa, but globally, and are changing the way Africa is viewed on the international stage.

As part of the on-platform and marketing campaign, Meta has partnered with local filmmakers to bring to life eight phenomenal stories. Alongside this will run a dedicated global and local Instagram campaign featuring partnerships with African content creators, a community Reels challenge, the development of a specially designed AR filter inspired by #AfricaMade, as well as a series of free open virtual training sessions via the Meta Africa page, dedicated to all SMBs and Creators from across Africa.

Speaking about the campaign, Kezia Anim-Addo, Communications Director, Sub-Saharan Africa, said, “I’m truly excited to be bringing back ‘Made by Africa, Loved by the World’ for the 2nd year running. This campaign is about showcasing the incredible talent we have here on the continent, and the African people and businesses that are not only contributing to the global agenda, but are forging their own paths. At Meta we remain invested in Africa, and know that this is home to some of the world’s most talented and inspired individuals, and we look forward to hero’ing just some of these stories through our ‘Made by Africa, Loved by the World’ campaign.”

Partnering with five local filmmakers Tarryn Crossman (South Africa), Kofi Awuah (Ghana), Joan Kabugu (Kenya), Bardia Olowu (Nigeria) and Nelson Makengo (DRC), these series of inspirational and beautifully shot short films will live on a dedicated Africa Day microsite and focus on the stories of:

● Trevor Stuurman (South Africa): An award winning contemporary multimedia visual artist who has cemented himself as a creative force to be reckoned with, collaborating with international brands and global stars

● Ferre Gola (DRC): An award winning Congolese musician who has earned international accolades as a true icon of Congolese rumba

● Mosope Olaosebikan (Nigeria): Founder of Africa’s first digital museum devoted to shaping the narrative of culture and people using immersive and innovative methods of curation such as AR/VR

● Rich Mnisi (South Africa): A contemporary multi-disciplinary brand specializing in high-end fashion and furniture designs, with his clothing featured in global media outlets and his designs worn by global names

● Selina Beb (Ghana): A multiple award-winning fashion brand specialising in African inspired accessories and clothes

● Black Rhino VR (Kenya): An award-winning Extended Reality Agency working with local and international brands

● Bonita Foods (Nigeria): A healthy snacks company producing a range of delicious snacks from fruits, nuts and vegetables, with a global footprint across the UK, USA and Germany

● Pixel Chefs (South Africa): An innovative creative agency, using emerging digital tech to create immersive impactful experiences for both local and global clients

Celebrating Africa Day on Instagram

As a platform for self-expression, in the lead up to Africa Day and beyond, Instagram will be celebrating and highlighting the incredible talent and diversity of the African continent:

● Instagram AR Filter: Partnering with a South African immersive digital solutions company (Pixel Chefs) to create an interactive AR filter to provide the Instagram community with a tool to celebrate the occasion, with the vibrancy and liveliness of Africa at the heart. [https://we.tl/t-uxnMsPgTaR]

● Instagram Reels Challenge: Working with content creators from across Africa and the diaspora, Instagram will launch a Reels community challenge under the hashtag #ShareYourAfrica, encouraging its community to celebrate and share with the world what’s uniquely authentic and African to them, whether fashion, music, food or dance.

● African Designers Guide: Throughout the week of Africa Day and beyond, Instagram has invited @mizliz, the founder of @offtomag, to highlight 12 African designers and artists who are forging their own paths and redefining culture in the process

● IG Creators Q&A with DanceGod Llyod on 25th May: Continuing to spotlight African creators, Instagram will host a live Q&A with Ghanaian dancer sensation and content creator DanceGod Lloyd

Free Virtual Training Sessions

As part of Meta’s continued investment across the continent, it will also be hosting a number of free open training sessions throughout the week and post Africa Day via the Meta Africa page, focused on providing other upcoming creatives and entrepreneurs with the digital know-how to take their ideas global. Training topics include:

● Reels school: Learn all about Reels on Facebook and Instagram, as well as top tips and best practices to help connect with more people

● Cross Border Business: Discover how to explore different markets, reach new customers, localise marketing and optimise campaigns

● Monetization 101: Discover ways to monetise owned content on Facebook and Instagram, as well as learn more about best practices and eligibility requirements

● Branded Content – Get future-ready: Find out more about creator marketing on Meta platforms including best practices, creative tips, and media and measurement guidance.

● Step into AR: Dip into the world of the Metaverse through the lens of Augmented Reality (AR) and explore the what, why and how of AR to help create incredible AR experiences people will love

Meta Culture Series

As an extension of the Metaverse Culture Series Black Future experience exploring embedding Black culture, creativity and community, Meta will host a fireside chat with Ime Archibong, Head of New Product Experimentation at Meta, Dylan Fiala (Co-Founder of Pixel Chefs), Winifred Isichei (Founder of Bonita Foods) and diaspora based Walla El Sheikh (Birthright Africa).

Hosted on Meta Africa FB Page, the conversations will focus around early innovation and adoption across the continent, and how this has contributed to global trends, whilst exploring what the world can learn about African Culture.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Canal+ Unveils €100m Rescue Plan to Revive MultiChoice After Subscriber Slump

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French media group Canal+ has announced a €100 million turnaround plan to revive growth at MultiChoice, Africa’s largest pay-TV operator, after the DStv owner lost hundreds of thousands of subscribers and suffered a decline in revenue in 2025.

Canal+ Unveils €100m Rescue Plan to Revive MultiChoice After Subscriber Slump

MultiChoice

The move follows Canal+’s full takeover of the South Africa-based broadcaster, which has been squeezed by weaker household purchasing power across Africa and intensifying competition from global streaming platforms.

According to Canal+’s latest financial disclosures, MultiChoice ended 2025 with 14.4 million subscribers, down from 14.9 million a year earlier, while revenue fell 6 per cent to €2.4 billion.

Adjusted earnings before interest and tax dropped 14 per cent to €159 million, prompting Canal+ to describe 2025 as “another challenging year” marked by falling subscriber numbers and an unsustainably high cost base.

The group cited currency depreciation in key markets such as Nigeria and persistent electricity shortages as major headwinds making it harder for households to maintain pay-TV subscriptions.

Canal+ also pointed to problems at Showmax, MultiChoice’s streaming service, describing one of its key contracts as an “expensive failure” and confirming that the arrangement is being shut down as part of a wider refocus on the core pay-TV business.

Under the new “boost plan,” which will roll out from 2026, Canal+ aims to restart subscriber growth and improve profitability across MultiChoice’s footprint by investing in content, pricing, distribution and sales.

On content, the French group says it plans to assemble the “best content on the African continent” by blending premium international programmes with more locally produced films, series and sports tailored to African audiences.

It will also simplify subscription packages and adjust pricing structures to make DStv and related offerings easier for customers to understand and afford.

To expand reach, Canal+ intends to subsidise hardware such as decoders and satellite dishes, lowering entry costs for new users.

In addition, the company will recruit more than 1,000 sales staff across African markets as it shifts MultiChoice towards a more aggressive, “sales-focused” model designed to win back and attract subscribers.

Alongside this investment push, Canal+ is embarking on significant cost-cutting measures, including a voluntary severance plan for some MultiChoice support staff and a restructuring of Irdeto, its technology and cybersecurity subsidiary.

Canal+ now expects to generate over €250 million in synergies by 2026, up from an earlier €150 million estimate, driven by the shutdown of loss-making Showmax contracts, operational restructuring at MultiChoice and rationalisation of company-owned properties.

The cost of delivering these savings is projected at between €70 million and €100 million. Despite the planned reforms, the group still anticipates a slight further decline in MultiChoice’s subscriber base in 2026, though the pace of losses is expected to slow, with adjusted earnings before interest and tax forecast to rise modestly to about €170 million as cost savings begin to offset weaker revenue and higher expenses.

Canal+ gained effective control of MultiChoice on 20 September 2025 after acquiring a majority stake, later buying out remaining shareholders and delisting the company from the Johannesburg Stock Exchange in December 2025.

The French media group has said it intends to complete a secondary listing on the JSE before June 2026 to reinforce its presence in Africa’s fast-growing media and entertainment market.

The €100 million boost plan underlines the mounting pressure on traditional pay-TV operators across the continent as currency weakness, rising living costs and rapid expansion of streaming services force a strategic rethink of legacy television business models.


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Canal+ Set to Replace Showmax with OTT App in MultiChoice Markets

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Maxime Saada CEO of Canal+ has announced plans to deploy the company’s over-the-top (OTT) platform, the Canal+ app, across MultiChoice territories including South Africa to replace the loss-making Showmax streaming service.

Canal+ Set to Replace Showmax with OTT App in MultiChoice Markets

Canal+

The move follows MultiChoice’s March 5 announcement to shut down Showmax, with Canal+ confirming no service disruptions for subscribers during the transition to its superior platform.

Saada described Showmax as a “severely loss-making activity” with no path to recovery despite heavy investments in content, marketing, and technology.

“We quickly agreed with Comcast to shut it down as soon as possible,” he said, prioritising a seamless migration to the Canal+ app already successfully deployed in French-speaking Africa.

Showmax recorded cumulative trading losses of R8.7 billion (approximately N1.3 trillion) over three years – R1.2 billion in 2023, R2.6 billion in 2024, and R4.9 billion in 2025 – far exceeding MultiChoice’s projections despite positioning it as Africa’s streaming growth engine. Canal+ cited the unsustainable losses in a capital-intensive global streaming market as the key factor behind the closure.

Canal+ Africa CEO David Mignot said all Showmax content and features will migrate to DStv Stream, ensuring continuity for subscribers.

Unlike U.S. markets where direct-to-home (DTH) satellite customers rapidly abandon traditional TV for pure streaming, Canal+ noted its DTH base retains access to its OTT platform, slowing cord-cutting trends across Africa.

The Showmax closure will not involve retrenchments, with MultiChoice supporting affected employees through transition options. Subscribers received assurances of uninterrupted streaming during the phase-out, with detailed timelines and migration plans to follow.

Saada and Mignot had previously signalled Showmax’s demise, with the CEO calling it a commercial failure in January 2026 and Mignot declaring it financially unviable in February.

Canal+ positions the Canal+ app rollout as delivering a stronger streaming experience while leveraging MultiChoice’s DStv infrastructure for hybrid DTH-OTT delivery across 50 million+ African households.


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NCC Orders Telcos to Report Cyberattacks Within 4 Hours from 2027

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Starting February 2027, Nigerian Communications Commission (NCC), has mandated mobile network operators and other communications service providers to notify it within four hours of detecting any cyberattack.

NCC Orders Telcos to Report Cyberattacks Within 4 Hours from 2027

This is aimed at strengthening the protection of telecom infrastructure and subscriber data.

The directive is contained in the Cyber Resilience Framework for the Nigerian Communications Sector (CRF-NCS) released by the NCC last month.

According to the NCC, the rule will take effect in February 2027, giving operators a year to put in place the necessary monitoring and reporting systems.

Under the framework, telecommunications companies must alert the regulator within four hours of detecting a cyber incident and continue to provide updates every four hours until the situation is contained.

Operators are also required to submit a confirmation report within 24 hours through a dedicated reporting portal.

The commission said the framework is designed to strengthen cybersecurity oversight in a sector that handles vast volumes of sensitive consumer and national infrastructure data.

Cyber threats targeting telecom networks can lead to service disruptions, data breaches affecting subscriber information, malware infections and other attacks capable of crippling communications systems, according to the regulator.

By introducing faster reporting timelines, the commission said it hopes to improve sector-wide situational awareness and ensure quicker response to threats before they escalate into major outages or data compromises.

The framework also requires telecommunications companies to establish dedicated Security Operations Centres (SOC) to monitor networks continuously for suspicious activity and cyber threats.

These centres are expected to detect and report malicious activities promptly while coordinating responses internally.

In addition, each operator must designate a cybersecurity lead responsible for working with the commission’s Computer Security Incident Response Team (CSIRT) to share intelligence and coordinate responses to incidents affecting the communications ecosystem.

The NCC said the new framework forms part of broader efforts to strengthen resilience across Nigeria’s communications infrastructure and promote a unified cybersecurity posture in the sector.

The measures come amid growing global and domestic concern over data breaches and cyber intrusions targeting companies that manage large volumes of digital information.

Telecommunications companies, which serve as gateways for internet traffic, mobile banking, messaging and other digital services, are increasingly seen as critical infrastructure vulnerable to cyber threats.

Nigeria’s telecom regulator has in recent years tightened rules around data protection and network security as the country’s digital economy expands.

 

 


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