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Meta Launches its Africa Day Campaign Spotlighting and Celebrating Africans Making a Global Impact
As part of its Africa Day celebrations on 25 May, Meta on Monday announced the return of its global campaign ‘Made by Africa, Loved by the World’, which was first launched in 2021.
Aimed at amplifying the voices and stories of people and businesses from across Africa that are impacting the world, this year’s campaign spotlights eight creators, innovators and SMBs who are making a name for themselves not only in Africa, but globally, and are changing the way Africa is viewed on the international stage.
As part of the on-platform and marketing campaign, Meta has partnered with local filmmakers to bring to life eight phenomenal stories. Alongside this will run a dedicated global and local Instagram campaign featuring partnerships with African content creators, a community Reels challenge, the development of a specially designed AR filter inspired by #AfricaMade, as well as a series of free open virtual training sessions via the Meta Africa page, dedicated to all SMBs and Creators from across Africa.
Speaking about the campaign, Kezia Anim-Addo, Communications Director, Sub-Saharan Africa, said, “I’m truly excited to be bringing back ‘Made by Africa, Loved by the World’ for the 2nd year running. This campaign is about showcasing the incredible talent we have here on the continent, and the African people and businesses that are not only contributing to the global agenda, but are forging their own paths. At Meta we remain invested in Africa, and know that this is home to some of the world’s most talented and inspired individuals, and we look forward to hero’ing just some of these stories through our ‘Made by Africa, Loved by the World’ campaign.”
Partnering with five local filmmakers Tarryn Crossman (South Africa), Kofi Awuah (Ghana), Joan Kabugu (Kenya), Bardia Olowu (Nigeria) and Nelson Makengo (DRC), these series of inspirational and beautifully shot short films will live on a dedicated Africa Day microsite and focus on the stories of:
● Trevor Stuurman (South Africa): An award winning contemporary multimedia visual artist who has cemented himself as a creative force to be reckoned with, collaborating with international brands and global stars
● Ferre Gola (DRC): An award winning Congolese musician who has earned international accolades as a true icon of Congolese rumba
● Mosope Olaosebikan (Nigeria): Founder of Africa’s first digital museum devoted to shaping the narrative of culture and people using immersive and innovative methods of curation such as AR/VR
● Rich Mnisi (South Africa): A contemporary multi-disciplinary brand specializing in high-end fashion and furniture designs, with his clothing featured in global media outlets and his designs worn by global names
● Selina Beb (Ghana): A multiple award-winning fashion brand specialising in African inspired accessories and clothes
● Black Rhino VR (Kenya): An award-winning Extended Reality Agency working with local and international brands
● Bonita Foods (Nigeria): A healthy snacks company producing a range of delicious snacks from fruits, nuts and vegetables, with a global footprint across the UK, USA and Germany
● Pixel Chefs (South Africa): An innovative creative agency, using emerging digital tech to create immersive impactful experiences for both local and global clients
Celebrating Africa Day on Instagram
As a platform for self-expression, in the lead up to Africa Day and beyond, Instagram will be celebrating and highlighting the incredible talent and diversity of the African continent:
● Instagram AR Filter: Partnering with a South African immersive digital solutions company (Pixel Chefs) to create an interactive AR filter to provide the Instagram community with a tool to celebrate the occasion, with the vibrancy and liveliness of Africa at the heart. [https://we.tl/t-uxnMsPgTaR]
● Instagram Reels Challenge: Working with content creators from across Africa and the diaspora, Instagram will launch a Reels community challenge under the hashtag #ShareYourAfrica, encouraging its community to celebrate and share with the world what’s uniquely authentic and African to them, whether fashion, music, food or dance.
● African Designers Guide: Throughout the week of Africa Day and beyond, Instagram has invited @mizliz, the founder of @offtomag, to highlight 12 African designers and artists who are forging their own paths and redefining culture in the process
● IG Creators Q&A with DanceGod Llyod on 25th May: Continuing to spotlight African creators, Instagram will host a live Q&A with Ghanaian dancer sensation and content creator DanceGod Lloyd
Free Virtual Training Sessions
As part of Meta’s continued investment across the continent, it will also be hosting a number of free open training sessions throughout the week and post Africa Day via the Meta Africa page, focused on providing other upcoming creatives and entrepreneurs with the digital know-how to take their ideas global. Training topics include:
● Reels school: Learn all about Reels on Facebook and Instagram, as well as top tips and best practices to help connect with more people
● Cross Border Business: Discover how to explore different markets, reach new customers, localise marketing and optimise campaigns
● Monetization 101: Discover ways to monetise owned content on Facebook and Instagram, as well as learn more about best practices and eligibility requirements
● Branded Content – Get future-ready: Find out more about creator marketing on Meta platforms including best practices, creative tips, and media and measurement guidance.
● Step into AR: Dip into the world of the Metaverse through the lens of Augmented Reality (AR) and explore the what, why and how of AR to help create incredible AR experiences people will love
Meta Culture Series
As an extension of the Metaverse Culture Series Black Future experience exploring embedding Black culture, creativity and community, Meta will host a fireside chat with Ime Archibong, Head of New Product Experimentation at Meta, Dylan Fiala (Co-Founder of Pixel Chefs), Winifred Isichei (Founder of Bonita Foods) and diaspora based Walla El Sheikh (Birthright Africa).
Hosted on Meta Africa FB Page, the conversations will focus around early innovation and adoption across the continent, and how this has contributed to global trends, whilst exploring what the world can learn about African Culture.
Dr Bosun Tijani, Nigeria’s minister of communications, innovation, and digital economy, has revealed that the federal government’s 3 Million Technical Talent (3MTT) programme has trained over 135,000 citizens as it moves from pilot to national level.
Tijani announced this in an update on the program’s success, stating that the beneficiaries were trained in three batches.
He also stated that the initiative’s community-based learning tools had provided over 300,000 extra learners with access to digital skills training across the country.
According to the minister, the program has also enabled the creation of about 15,000 job, entrepreneurship, and career development in Nigeria’s developing digital economy.
He further revealed that more than 1.8 million Nigerians are currently in the 3MTT pipeline, as the government works toward its target of equipping three million citizens with in-demand digital skills aligned with local and global labour market needs.
As the programme enters its scale-up phase, Tijani said the government’s focus will shift toward deepening impact rather than just expanding numbers.
Key priorities, he explained, include strengthening the 3MTT alumni community, widening access to economic opportunities and ensuring that skills acquired through the programme translate into measurable outcomes such as jobs, business creation and innovation.
To support this phase, the federal government has introduced the #3MTTImpactChallenge, an initiative aimed at assessing the programme’s real-world impact
Through the challenge, fellows and partners are invited to share personal stories on how 3MTT has shaped their professional journeys as part of a National Impact Reflection exercise.
Participants are expected to share their experiences across social media platforms, with selected winners set to receive prizes including laptops, e-tablets, data bundles and other incentives.
MTN Foundation has kicked off the seventh phase of its ICT business skills training programme, targeting more than 2,000 entrepreneurs, mostly from Nigeria’s small and medium-scale enterprises (SMEs), in support of the Federal Government’s National Digital Economy and SME Development agenda.
MTN Foundation
The virtual training’s first week ran from Monday, January 5, to Friday, January 9, 2026. It equips small business owners and aspiring entrepreneurs with simple digital tools to shift from paper-based operations to efficient, productivity-boosting systems.
Business analyst Babajide Jolaolu-Kehinde, moderated by Temiloluwa Oyekanmi, programme and partnerships lead, introduced the SWOT framework—Strengths, Weaknesses, Opportunities, and Threats—to guide participants in assessing and improving their businesses.
Jolaolu-Kehinde stressed digital record-keeping, online payments, and customer data tracking for measurable growth, aligning with government efforts to formalise SMEs. “Hope is good, but action and systems make growth happen,” he said.
Trainers showcased real-world examples: traders using handwritten ledgers expanded reach via WhatsApp Business, online marketplaces, and spreadsheets; others grew by accepting mobile transfers over cash and digital orders to tap distant markets.
Manual operations limit sales visibility and customer insights, experts noted, while digital tools deliver real-time data, cut errors, and unlock broader markets.
Participants must adopt at least one digital tool post-onboarding, with organisers promising follow-up workshops and mentorship. The four-week programme aims to bolster SME growth and Nigeria’s economic goals.
Spacecoin, US-based, has announced the signing of recent agreements with local authorities and operators to launch satellite connectivity pilot projects in Africa.
The initiatives, focused on Kenya and Nigeria, aim to serve areas where terrestrial networks remain limited or unavailable.
n Kenya, Spacecoin has obtained a transmission license from the Communications Authority, allowing it to test satellite-based solutions for connectivity and Internet of Things (IoT) monitoring, particularly in rural and peri-urban areas with limited internet access.
According to the Kenyan regulator, internet penetration remains below 50% of the population, despite mobile penetration exceeding 130%.
In parallel, the company is continuing operations in Nigeria under an existing license issued by the Nigerian Communications Commission (NCC).
This authorization supports initiatives aimed at delivering affordable broadband connectivity to isolated and underserved communities.
Spacecoin’s approach is based on a decentralized satellite network using nanosatellites in low Earth orbit (LEO).
Combined with blockchain-based protocols, this architecture is intended to offer more flexible and cost-effective connectivity services than traditional networks, while also enabling the integration of IoT solutions for a range of uses, from smart agriculture to infrastructure monitoring.
These projects are part of a broader strategy to help narrow Africa’s digital divide, where a significant share of the population still lacks access to reliable internet services.
Satellite technology is increasingly viewed as a complement to terrestrial infrastructure, particularly in hard-to-reach areas where deployment costs and geographic constraints remain high.
Beyond Africa, Spacecoin is also running pilot projects in Asia, working with local partners to test the viability of its model across different regulatory and geographic environments.
According to the company’s management, growing interest from regulators reflects a shift toward solutions capable of reaching populations that have long been excluded from internet access.
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