Broadcasting
Meta Reveals Behavioural Insight on Nigerian Shoppers During Ramadan to Guide Advertisers
Meta presents the 2023 Ramadan insight study to explore the significant opportunities that comes with the #MonthOfGood season. To better understand the behaviours of people who observe Ramadan and who shop for this season, Meta has released the results of its annual global consumer research which was conducted in partnership with YouGov, a global public opinion and data company.
The study, titled ‘Ramadan and Eid Study’, included over 18,000 respondents from twelve countries, including Nigeria during Ramadan in 2022. The results show that the booming e-commerce industry is significantly driving the digital economy in Nigeria. The average number of Reels created per day in Nigeria increased by +4% in the week after Eid vs the week prior to Eid.
This reflects the transformation that Ramadan brings, with people showing a renewed sense of purpose. The research also highlights that 77% of shoppers or observers in Nigeria felt more connected to a brand after seeing Ramadan or Eid content on Facebook or Instagram.
Ease of shopping during Ramadan is also a priority, with 84% of shoppers or observers in Nigeria agreeing it’s easier to complete their Ramadan shopping with personalised product and gift suggestions.
Furthermore, 88% of shoppers or observers in Nigeria feel more connected to a brand through instant messaging during Ramadan and Eid. The research also shows that 78% of shoppers or observers in Nigeria report spending more time watching videos online during Ramadan and Eid.
Ramadan represents an opportunity for brands to build trust among shoppers, with 81% of shoppers or observers in Nigeria being more likely to trust a brand that partners with a trustworthy creator. Charitable donations are in the top five actions taken after viewing creator content during Ramadan.
The use of augmented reality (AR) also has an influence on purchasing decisions, with 91% of shoppers or observers in Nigeria who have used or are open to AR agreeing that these interactive and empowering experiences have an impact on their purchasing decisions.
In addition, almost four in five shoppers or observers in Nigeria enjoyed personalised shopping experiences through Meta technologies, further highlighting the opportunities for businesses to connect with this diverse community of shoppers and observers.
Enitan Denloye, Regional Director for Sub-Saharan Africa at Meta, says, “The 2023 Ramadan season is an opportunity for businesses to meaningfully connect with shoppers and observers and unlock new opportunities for discovery. By understanding the behaviours and attitudes of shoppers, which is made available from this study, businesses can leverage the shift in mindsets and effectively reach their vast and diverse communities.”
Businesses in Nigeria can also leverage Meta’s local presence through Ad Dynamo, Meta’s Authorised Sales Partner, who are available to provide tailored marketing solutions for brands and also to help brands build strong connections with existing customers while acquiring new ones.
Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.
NIPR
The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.
Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.
He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.
Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.
The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.
Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.
Netflix
The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.
Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.
“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.
The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.
Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.
Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”
Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.
A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.
The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.
As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.
Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.
This is the most significant content cutback the service has seen in years.
The affected channels are:
Discovery Channel
TLC
Cartoonito
Cartoon Network
CNN International
Food Network
The Travel Channel
TNT
Investigation Discovery
Real Time
HGTV
Discovery Family
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