E-Business
Microsoft Going Head-To-Head with Cisco, Other UC&C Vendors in EMEA

According to a recent study by International Data Corporation (IDC), Microsoft has tripled its market share between 1Q 2011 and 2Q 2015 in the Europe, Middle East, and Africa (EMEA) IP PBX and unified communications (UC) platform market and become a head-to-head competitor to the vendors that have traditionally dominated this market.
“This is a result of a strategy tuned to the transformations underway in the unified communications and collaboration (UC&C) market. All other vendors and service providers should regard Microsoft’s rise as a call to action,” said, Michael Vorisek, program manager IDC CEMA.
For many years, the EMEA IP PBX and UC platform market had been dominated by five companies: Alcatel-Lucent Enterprise, Avaya, Cisco, Aastra (now part of Mitel), and Unify (formerly Siemens Enterprise Communications).
These players’ market shares used to vary between 10% and 20%, with no other company capturing a comparable slice of the pie.
IDC’s research, published in December 2015, shows that this has now changed. Microsoft’s market share has grown from 4.8% in Q1 2011 to 15.5% in Q2 2015, and the company has become the fourth-largest player in the Q3 2014–Q2 2015 period, thus breaking into the long-established leader group.
This is not a random rise of a vendor, says IDC. The companies that had dominated the EMEA IP PBX and UC platform market come from equipment- and on-premises-focused backgrounds. They were too slow to react to the rapidly changing adoption patterns in the market, and Microsoft seized the opportunity.
IDC sees related shifts taking place in customer adoption patterns in the EMEA UC&C market today: organizations started using unified communications as a service (UCaaS) instead of deploying on-premises solutions; portfolios have radically simplified, and the number of premium features for which vendors can be charging fees has decreased; customers now require easy access to UC&C functionalities irrespective of end-user’s preferred endpoint; and demand has grown for traceable improvements to business processes as a result of UC&C deployments.
Microsoft’s rise has relied on its ability to profit from all these changes.
According to IDC, this is due to the company’s overall strategy. Microsoft understands its UC&C product Skype for Business purely as software.
Therefore, it has built the options for cloud delivery and mobile access natively into the product. Businesses pay fees based on end-user functionality, while no charges are added for different access modes or preferred customer endpoints.
The vendor is also strongly focusing on as-a-service (aaS) version of the product, Skype for Business Online. Microsoft aaS packages often combine cloud and hardware-based resources for delivering functionalities, while businesses are charged on a “pay-as-you-go” basis. Last but not least, Microsoft bundles Skype for business with other productivity software included in its Office suite.
“Traditional players must either quickly adopt to this challenge or prepare to lose market share,” comments Vorisek. “That goes for equipment vendors right now, but, potentially, for services providers as well.”
E-Business
Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.
When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.
At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.
“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
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