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Missed Calls Can Increase SME Customer Base

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Mr. Deepankar Rustagi, general manager, Vconnect Global Services Limited
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The report of a recent research has revealed that deliberate missed calls generated by a supposed caller, could turn out to increase the customer base of small and medium enterprises (SMEs).

Mr. Deepankar Rustagi, general manager, Vconnect Global Services Limited, a local search engine and an information service provider, who supervised the research, said in Nigeria, the average mobile phone user is acquainted with the “Flash” concept.

“It is basically used to draw attention when the phone user wants to pass a message across or get information urgently but has low call credit.  The subscriber dials the number and allows it ring for a while and then ends the call. The called subscriber sees the missed call and calls back or acts on it”, he added.

According to him, the concept has been developed into an extremely successful marketing tool in countries like India, Morocco and a host of others and now in Nigeria.

Explaining how SME could benefit from it, Rustagi said the solution called Flash2Follow that is available on the network of most telecoms operators, creates a huge followership or community for a business at no cost. Flash2Follow is so easy to adopt that virtually anybody can use it. A specific phone number is assigned to a business, and business owners promote the numbers to their customers by displaying them in their shop.

“When customers flashes the number, the call is terminated at no cost and the system sends an instant response (SMS) welcoming the customer to the business network. This creates followership for that SME, and business owners can access this network online and instantly gives them the golden opportunity to communicate their product/service offers to their customers at a very affordable rate, Rustagi said.

The report added: “The importance of business owners knowing their customers can not be over emphasised as the success of any business venture is largely dependent on their previous customers and the loyalty they create for that business.”

Flash2Follow is designed to bridge the communication gap between businesses and their customers, as research has shown that most companies do not know a large percentage of those patronising them and there is no way to track them. This is a major problem as customer retention is almost impossible without a database of existing or prospective customers to aid follow up and communication on promotions, new stock, improved services, among others.

Flash2Follow therefore, is an ideal solution that not only bridges the communication gap but also promotes cordial relationship between business owners and their customers, Rustagi said.

According to him, “The unique service is available to over 110 million mobile users in Nigeria and works on all handsets and networks. It has proven higher success rates than SMS campaigns and it is also faster than telephone, web and traditional paper, survey methods as it collates response aggregates on your personalised online portal instantly, allows tracking and report downloads.”

Flash2Follow is different concept from bulk SMS and has proven to be better and more effective than the latter  which sends messages to randomly generated numbers, without putting into consideration the demographic  data of the recipients. Flash2Follow on the other hand is a medium which is integrated to a customised database of existing or prospective customers and sends messages and updates to acquaint them of available services.

Rustagi said any business adopting Flash2Follow solution would have access to a wide range of opportunities which includes accessibility of dedicated log-in portal to track their communities, seamless flow of interaction, awareness of new products, product discounts and other necessary company activities via text messages, customer loyalty, effective feedback mechanism and accurate measurement of customer satisfaction.

With the continual increase number of online frauds, verification and protection of mobile numbers which has been a serious issue. Flash2Follow therefore has proven to be an innovative solution to curb such hazards by pasting the unique toll free number generated for customer on their web page thus protecting them against numerous forms of cyber crime.

An increasing number of companies in Nigeria have started enjoying the tremendous benefits of this solution especially fast moving consumer goods , Rustagi said.


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MTN Nigeria Races Ahead in Fibre Broadband Market

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MTN Nigeria expanded its lead in Nigeria’s fixed broadband market after adding 13,433 subscribers to its fibre-to-the-home service in December 2025. The gains come as smaller providers struggle to retain users amid rising demand for high-speed internet.

MTN Nigeria Races Ahead in Fibre Broadband Market

Industry data from the Nigerian Communications Commission (NCC) showed sharp subscriber losses among smaller operators.

21st Century Technologies saw its subscriber base fall from 175 in December to 82 in January, a drop of more than 50 percent.

SWIFT Nigeria recorded an even larger decline.

The company lost 11,285 users, with total subscribers falling from 25,484 to 14,199, a 44.3 percent decrease.

The gap between large infrastructure providers and smaller operators is widening as broadband demand grows across Nigeria.

Companies with extensive fibre networks can offer faster speeds and wider coverage, while smaller competitors face higher costs and limited scale.

MTN has accelerated its investment in network infrastructure to maintain its lead.

The company spent ₦1 trillion, or about $715 million, in capital expenditure in 2025, more than double the ₦443.5 billion invested in 2024.

The investment followed a return to profitability, with profit after tax reaching ₦1.1 trillion after losses in 2024 linked to foreign-exchange pressures.

Spending focused on network modernization, 4G expansion, 5G rollout and deeper fibre deployment.

The operator expanded its fibre-to-the-home footprint to about 4 million households, concentrating deployments in Lagos, Abuja, Port Harcourt, Kano and Ibadan as data traffic rose 34 percent.

Network vandalism remains a challenge. MTN recorded 9,218 fibre cuts in 2025, an average of 25 incidents per day, affecting 211 base stations.

Key Takeaways

Nigeria’s broadband market is entering a scale phase where infrastructure investment is becoming the main competitive advantage.

Telecom operators with strong balance sheets are deploying billions of naira into fibre networks to capture demand for high-speed connectivity driven by streaming, remote work, digital payments and cloud services.

Fibre infrastructure also strengthens mobile networks by connecting base stations and improving 4G and 5G performance.

However, the economics of building and maintaining fibre networks remain challenging in emerging markets. Infrastructure vandalism, power supply instability and high deployment costs increase operational risk.

These factors make it difficult for smaller internet service providers to compete with large telecom operators that can spread costs across millions of customers.

As demand for broadband continues to grow in Africa’s largest economy, the sector may see further consolidation, with dominant operators strengthening their market position while regulators face increasing pressure to maintain competition and affordable access to high-speed internet.

 

credit…. dabafinance.com


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VDT Communications Achieves Two Prestigious Certifications ISO /IEC 27001:2022, ISO/IEC 27032:2023 Reinforcing its Leadership in Broadband Service Provision

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L-r: Oluwaseyi Omoloja,Special Project Manager(SPM), Iriowen A. Osemwegie, Head, Audit &Control, Mrs. Bimbo Ikumariegbe, COO, Engr. Biodun Omoniyi,GMD, Engr. Yemi Oladele, CTO, Engr. Oluwasanmi Kehinde, Team Lead, Service Quality Improvement and Busuyi Ojarotade, Head Network Service - all of VDT Communications Limited displaying the latest certifications: ISO/IEC 27032 for Cybersecurity and ISO/IEC for Information Security recently awarded to the company.
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VDT Communications Limited, a provider of Enterprise communication solutions, is proud to announce that it has been awarded the ISO/IEC 27001:2022 Information Security Management System (ISMS) and ISO/IEC 27032:2023 Cybersecurity Management System certifications.

These prestigious certifications demonstrate VDT’s commitment to maintaining the highest standards of information security and cybersecurity, ensuring the protection of sensitive customer data and maintaining the trust of its clients.

These certifications are a testament to VDT’s dedication to implementing robust information security and cybersecurity measures, aligning with international best practices.

The ISO/IEC 27001:2022 certification recognizes VDT’s ability to establish, implement, maintain, and continually improve its ISMS, ensuring the confidentiality, integrity, and availability of customer information. The ISO/IEC 27032:2023 certification highlights its commitment to protecting its customers’ information assets and preventing Cyber threats.

VDT Communications Limited has consistently demonstrated its commitment to excellence, previously earning and maintaining ISO 9001:2015 Quality Management System and ISO 20000-1:2018 IT Service Management certifications. These certifications have enabled the company to deliver high-quality services, ensuring customer satisfaction and loyalty.

“We are thrilled to receive these two prestigious certifications, which reinforce our commitment to information security and cybersecurity. These certifications demonstrate our dedication to implementing robust security measures that ensure confidentiality, integrity and availability of customer data” said Engr. Abiodun Omoniyi, GMD of VDT Communications Limited.

The ISO/IEC 27001:2022 and ISO/IEC 27032:2023 certifications bring numerous benefits to VDT’s customers, including:

  • Enhanced information security and cybersecurity posture
  • Protection of sensitive customer data
  • Compliance with international standards and regulations
  • Improved risk management and incident response
  • Increased trust and confidence in VDT’s services

“We are proud to serve our customers with the highest level of security and quality,” Bimbo Ikumariegbe, Chief Operating Officer (COO) of VDT. “These certifications demonstrate our commitment to excellence and our dedication to delivering innovative communication solutions that meet the evolving needs of our customers” – Olufemi Akinola, Head, Information Technology.


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NDPC Warns Content Creators Against Privacy Violations in Viral Videos

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Nigeria Data Protection Commission (NDPC) has issued a stern warning to content creators filming and sharing videos of unsuspecting citizens on social media, describing such practices as direct violations of citizens’ rights to informational self-determination.

NDPC Warns Content Creators Against Privacy Violations in Viral Videos

NDPC

The Commission drew attention to individuals capturing pictures and footage of the general public without consent, breaching Section 37 of the 1999 Constitution of the Federal Republic of Nigeria (as amended) and the Nigeria Data Protection Act, 2023 (NDP Act).

NDPC specifically flagged a content creator in Lagos State who films unsuspecting passersby at roadsides for a “reality show”. The Commission stressed that processing personal images in this manner demands explicit consent or a justifiable lawful basis under the NDP Act.

Preliminary investigations revealed no public or legitimate interest served by this “wilful invasion of privacy”. Data subjects, the Commission noted, have no reasonable expectation that their images would be captured and broadcast globally by an unknown individual.

National Commissioner/CEO Dr Vincent Olatunji has instructed social media platform owners—including TikTok, X (formerly Twitter), and Meta—to intensify enforcement of community guidelines to prevent harm from unlawful and unfair personal data processing.

Platforms failing to act promptly face sanctions under the NDP Act. Individual creators remain personally liable for violations, potentially facing criminal prosecution for infringing citizens’ and data subjects’ privacy rights.

The advisory was signed by Babatunde Bamigboye, Esq. CDPRP, Head of Legal, Enforcement and Regulations.

NDPC emphasised that abuse of rights under the guise of entertainment will not be tolerated, urging compliance to safeguard Nigerians’ data privacy in the digital age.


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