Connect with us

Broadcasting

Mo Abudu’s EbonyLife TV Toasts New TV Channel

Published

on

Kindly share this post

Mo Abudu, Nigerian media personality and entrepreneur said that she is delighted to have created EbonyLife TV- a channel that appeals to Africa’s most important demographic and one that can sit shoulder to shoulder with any international brand.

EbonyLife TV, a new entertainment television station reflects the continent’s sophisticated tastes and is aimed at the successful middle classes who so far lack programming to cater for their modern lifestyles.

Abudu’s goal is to change the prevailing conception of an Africa still set in the dark ages. Today’s Nigeria is one of the fastest growing economies in the world, with a burgeoning middle class wielding substantial spending power.

The channel builds on the success of Moments with Mo, the widely-syndicated talk show hosted by Abudu.

The show has featured inspirational Africans and guests such as former US Secretary of State Hillary Clinton, former South African President F W de Klerk, British footballer Rio Ferdinand and American fashion designer Diane von Furstenberg.

Stars such as Sade, Seal, the Lighthouse Family’s Tunde Baiyewu and D’Banj all have Nigerian roots. Throughout Nigeria there is a wealth of exciting artistic talent that EbonyLife TV can draw on for its programming.

The launch of EbonyLife TV is a big step for its world-class team of industry experts drawn from the most diverse backgrounds and continents, all committed to the vision of building Africa’s first global black entertainment network.

The Keynote Speaker at the launch this month was Steve Forbes, chairman and editor-in-chief of Forbes Media, who presented the first EbonyLife TV Awards to inspiring Africans.

The channel’s key target demographic is the African youth aged 18 to 34. With the tagline “Live the Ebony Life”, the channel is both inspirational and aspirational, celebrating style and success while simultaneously motivating audiences to dream and dream big.

Viewers can look out for the glitzy EL Now, the daily entertainment news show featuring the hottest global black news, the latest celebrity buzz, African success stories and all things ‘Africana cool’ across music, movies, TV, fashion, beauty, design and the arts.

Other programmes created specifically for EbonyLife TV audiences include Screen Divas, where Nollywood Queens Kate, Uche, Funke and Rita combine their star power to produce the short film ‘New Horizon’ tackling the issue of domestic abuse.

Additionally, EbonyLife TV has partnered with Globecast – the leading global provider of content management and worldwide transmission services for professional broadcast delivery. Globecast will provide technical backbone and drive content distribution on Android, Tablets, Mobile and Web. As a result EbonyLife TV is set to enable brands connect passionately with these key drivers of arguably the most vital segment of any economy.

Abudu, first woman to launch an African TV channel, has been regularly compared to Oprah Winfrey for her all-encompassing vision, drive and commitment.

Educated in both the UK and Nigeria, Mo began her career in the UK in recruitment. She moved into HR with ExxonMobil in Nigeria and then founded her own recruitment agency before launching a new hotel in Lagos, the Protea Oakwood Park, providing world-class services to meet the dynamic needs of professional Africans.

“Not every African woman has a pile of wood on her head and a baby strapped to her back,” says Mo who is the epitome of the woman she is targeting.

Her path as an entrepreneur firmly established, Abudu created Moments with Mo, a talk show with a credible media driven platform for Africans to engage with themselves and the rest of the world.

Each week she speaks to someone whose accomplishments make them an inspiration to other Africans.

Now Mo has realised her vision of an African TV channel for the new Africa. Her selected platforms for achieving her Inspire Africa vision include television, radio, publishing, merchandising, events, leisure and entertainment.

EbonyLife TV’s roll out distribution strategy also includes major international platforms in the UK, United States, Brazil, Canada and other parts of Europe.

She has also founded a charity, the Inspire Africa Foundation, to support and inspire the African child.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

Youth Talent Takes Center Stage as T2 Ignites High-Octane Rap Battles @ Carnival Calabar

Published

on

Kindly share this post

The energy at the Carnival Calabar Music Concert reached a new high as T2 introduced a first-ever rap battle platform, giving young Nigerians an electrifying stage to showcase their talent, creativity, and self-expression while competing for exciting prizes.

Held at the U.J. Esuene Stadium, the activation blended pulsating music, vibrant culture, and youthful energy into a dynamic celebration that kept thousands of carnival-goers fully engaged from start to finish.

Eight fearless contestants stepped into the spotlight, going bar for bar in an intense lyrical showdown. Rappers fused local languages, pidgin, and sharp punchlines, creatively weaving the T2 brand into their verses.

Anchored by the energetic hosting duo MC Double I and MC Princess, the rap battles thrilled over 16,000 attendees, including the Governor of Cross River State, Senator Bassey Otu, delivering an unforgettable showcase of youth talent and cultural expression.

With prizes including fridges, gas cookers, sound systems, and airtime top-ups, the competition remained fierce throughout the night. After two high-energy rounds narrowed the field to a five-man final duel, Emmanuel Eye emerged as the overall winner, taking home the grand prize — a fridge.

“I never expected this at all,” Emmanuel said. “I came to the concert like anyone else, and hearing about the T2 rap battle was a surprise. When I got the chance to perform, I just went for it. Being named the overall winner is amazing, and I’m grateful to T2 for creating this platform to showcase our talent.”

Beyond the stage performances, T2’s presence added a digital layer to the carnival experience. As part of its role as Digital Technology Partner of Carnival Calabar, the brand introduced the MyT2 App as a lifestyle companion, while also enabling line reactivations, airtime top-ups, and instant rewards for hundreds of attendees, blending technology seamlessly into the live celebration.

Commenting on the activation, Chinelo Manefo, Specialist, Events and Sponsorship at T2, said:

“The energy from both the rappers and the crowd was incredible. This platform reflects exactly what T2 aims to create — a celebration of youth, creativity, and culture, enhanced by technology that connects people and experiences. Seeing the audience so immersed shows how music and performance can empower the next generation.”

The Carnival Calabar Music Concert, headlined by Tiwa Savage, Timaya, and top local performers, was further energized by T2’s interactive rap battle platform. By blending music, culture, youth expression, and digital innovation, T2 reinforced its commitment to championing Nigeria’s next generation, giving young creatives a stage to shine while enriching how they experience the festival.

 


Kindly share this post
Continue Reading

Broadcasting

Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

Published

on

Kindly share this post

Aig-Imoukhuede Foundation has announced its 2025 achievements, marking a year of accelerated impact, systemic reforms and innovation in public leadership and service delivery across Africa.

Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

Aig-Imoukhuede Foundation

A statement issued on Wednesday in Lagos said the foundation strengthened governance, improved primary healthcare, drove digital transformation and elevated media’s role in promoting public sector accountability.

It said the AIG Public Leaders Programme (PLP) trained 72 public sector leaders from Nigeria, Egypt, Tanzania, Cameroon, Zambia, Malawi and Kenya—its fastest growth to date—bringing the alumni network to 309.

These alumni are driving 237 reform projects to enhance public institutions, from faster decision-making to greater transparency, with nine promoted to higher roles for their contributions.

On civil service modernisation, the foundation accelerated digitalisation at the Office of the Head of the Civil Service of the Federation (OHCSF), streamlining 19 processes and achieving a 75 per cent increase in work speed through automated workflows.

It also trained over 400 officials from the Federal Ministry of Justice, Federal Civil Service Commission and Federal Ministry of Innovation, Trade and Investment in digital skills to support the FCCSIP 25 initiative and ongoing digital rollouts.

In healthcare, the Adopt-A-Healthcare-Facility Programme renovated four primary healthcare centres in Edo State, boosting antenatal visits by 73 per cent, immunisation coverage over 100-fold and fully vaccinating 554 children, while supporting 6,788 patients.

The foundation recognised 18 outstanding public servants with ₦500,000 each via the Emily Aig-Imoukhuede Endowment Awards and received a partnership award from the OHCSF for civil service reform efforts.

To empower media, it trained 50 journalists from top Nigerian media houses in impact storytelling, data analysis, visual and ethical reporting to better inform citizens on public sector changes.

Over five years (2021–2025), the foundation invested £2.6 million in PLP, saved ₦2.38 billion for the public sector through capacity building, trained 1,500+ civil servants, upskilled 660 digitally, trained 40 permanent secretaries and awarded 33 scholarships driving seven policy changes.

Other milestones include digitising 5,000 files, automating 333 processes, a 61 per cent efficiency gain, 60 per cent digital file creation at OHCSF, 128 excellence awards, 116 process reforms, 23 advocacy projects, 25 capacity initiatives, 18 podcasts, four healthcare articles, three policy papers, 23 adopted PHCs (four renovated) and 878+ fully immunised children aged 0–9 months.

Executive Vice Chair, Mr Aigboje Aig-Imoukhuede, said: “2025 was a year of real, measurable impact. From training hundreds of public servants to improving healthcare, helping ministries go digital, and equipping journalists to tell stories that matter, our work is making governments work better for citizens and communities across Africa.”


Kindly share this post
Continue Reading

Broadcasting

Showmax Unlocks Easier Payments for Nigerian Subscribers via Baxi

Published

on

Kindly share this post

Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.

Started Monday, 22 December 2025, existing Showmax customers can log into the Baxi by Onafriq app, select and pay for any of Showmax plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile.

This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.

Alternatively, existing customers with verified mobile numbers can top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account. These funds can then be used to pay for a Showmax plan.

For new customers, subscribing is also seamless. After creating a Showmax account on their mobile device, they will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.

Speaking on the announcement, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.

“This launch is about making entertainment access seamless,” said Mxolisi Msutwana, Managing Director, Anglophone West Africa, Onafriq. “By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”

With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.

Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries and the best kids’ shows, plus a mobile-only product to watch the Premier League.

Onafriq is an omnichannel network of networks, making borders matter less by providing our partners with a single pathway to unlock the full power of cross-border and cross-platform payment solutions. With a network spanning 43 African markets, Onafriq connects over 1 billion mobile money wallets, 500 million bank accounts, and over 400,000 agents in Nigeria, enabling domestic and cross-border disbursements and collections, card issuing and processing, agency banking, and treasury services.

In Nigeria, Onafriq operates as a B2B payments enabler with an extensive agency banking network through its flagship product, Baxi. Baxi connects over 400,000 agents nationwide, offering essential financial services such as bill payments, airtime and data purchases, funds transfers, cash-in and cash-out transactions, and more, driving financial inclusion and providing seamless access to digital financial services for millions.

 


Kindly share this post
Continue Reading

Trending